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CYNOPSISDIGITAL
02.03.15
Good morning. It’s Tuesday February 3, 2015, and this is your first early morning digital briefing.
Believe Entertainment Group announced a new digital docu-reality series with Meredith Corporation called Forever Family. Hosted by Tia Mowry (Instant Mom), FF will follow people who are coping with infertility. “This show means a lot to me because of my own challenges with starting a family, and I’m excited to lend my support to those who are going through the same process,” Mowry said. Meredith will premiere Forever Family on Parents.com, and syndicate it across its owned channels.
Access Hollywood launched a new video series for Facebook that goes behind the scenes of the show’s production process. Early Access on Facebook will post 2-3 minute daily vids on the show’s FB page (one million “likes”) at 7a PT, with Billy Bush and Kit Hoover as hosts. According to FB, the partnership is the first exclusive video deal with an entertainment company. ABC News launched the daily news roundup Facecast: The One Thing last December on FB.
Fusion ordered a ten-episode season of Funny or Die’s The Chris Gethard Show that will debut on the network sometime in April. Within the new linear adaptation, viewers can check in with Chris and guests throughout the week leading up to a new ep, check the webcam in the writers’ room, give suggestions and participate in the after-show podcast. The Chris Gethard Show is executive produced by Chris Gethard, Will Ferrell, Zach Galifianakis, Owen Burke, Adam McKay and AGI Entertainment’s Brian Stern.
Actress Carrie-Anne Moss (The Matrix) will join Netflix’s upcoming Marvel series Jessica Jones. Netflix recently added Rachael Taylor (Grey’s Anatomy) and David Tennant (Doctor Who) alongside Krysten Ritter (Breaking Bad) and Mike Colter (American Horror Story) to the cast. The 13-episode show will be released on the streaming service later this year, along with other Marvel series Daredevil, Luke Cage and Iron Fist.
Yahoo Finance introduced a new daily live discussion about stocks and the market, called Midday Movers, airing at noon ET on weekdays. Sponsored by Charles Schwab, the broadcast will be made available on the Investing section of Yahoo’s vertical. The show’s first guest was Bill Gross, former PIMCO CIO and Portfolio Manager at Janus Global Unconstrained Bond Fund.
DISH Network’s new OTT subscription service Sling TV landed multi-stream rights for live and VOD content from Univision. The agreement includes Univision Network, UniMás, UDN (Univision Deportes Network), Galavisión, El Rey Network, Bandamax, De Película, De Película Clásico, Telehit, tlNovelas, FOROtv as well as Univision and UniMás broadcast stations nationwide. Sling TV currently holds similar deals with A+E Networks, The Walt Disney Company, Scripps Networks Interactive and others.
Doctor Who and other BBC programming will drop from Amazon Prime on Feb. 15. The Verge reports the move is due to Amazon wanting exclusive streaming rights to the content; currently BBC programming is also available on Netflix.
Netflix will raise $1 billion more in debt to fund original and acquired programming as well as for other “corporate purposes.” “Over the next few years we expect to continue financing our original content expansion with long-term debt,” Netflix CEO Reed Hastings and CFO David Wells told investors yesterday. “As long as the maturities are spread out, and the interest cost is built into our content budgets, we think long-term debt is the best way for Netflix to finance the production of content.”
Don’t wait to register for the 2015 Cynopsis Media Boot Camp, next Tuesday, February 10th. You’ll meet influential people and maximize your opportunities for success. Early bird ends this Friday, so click here to lock in your seat!
For the third year in a row, Budweiser had the most shared ad across social channels during the Super Bowl. According to Unruly’s Viral Video Chart, entertainment brands and movie studios dominated the big game’s top ten shared spots. Overall, the commercials generated a total 4,485,297 shares online, almost twice as many shares (82.3 percent) as Super Bowl 2014 received during the same period last year (2,460,075 total shares). “Last year, half of the top ten ads were auto brands [and] CPG brands; this year, only Budweiser and Snickers made the cut…[and] there are no auto brands,” Unruly Co-Founder and COO Sarah Wood said. “Advertisers wanting to use the Super Bowl to drive digital buzz around their campaigns are up against stiff competition now, competing with Hollywood for share of voice.”
The Top 10 Most Shared Super bowl Ads 2015 include:
1. Budweiser: “Lost Dog” – 2,168,530 shares
2. Universal: Fast And Furious 7 – 640,038 shares
3. Supercell: Clash of Clans – 404, 658 shares
4. Paramount: Terminator Genisys – 291,519 shares
5. Snickers: The Brady Bunch – 230,375 shares
6. Universal: Ted 2 – 187,498 shares
7. Universal: Minions Trailer – 167,628 shares
8. Universal: Pitch Perfect 2 – 137,179 shares
9. No More.org: Official Super Bowl ad – 136,119 shares
10. Universal: 50 Shades of Grey trailer – 121,753 shares
Stat Social exclusively tracked Twitter Audience Ratings from Super Bowl XLIX for Cynopsis. Key findings:
Demographics:
Age: 18-24 (15%) / 25-34 (26%) / 35-44 (27%) / 45-54 (20%) / 54+ (12%)
Gender: Women (49%) / Men (51%)
Location: Seattle was the 3rd top city users tweeted from, and Boston was the 5th top city.
Audience tweeting about #SuperBowlAds and Brands
T-Mobile: 14x more likely to like T-Mobile; 32 percent like Kim Kardashian; 34 percent were men and 66 percent were women.
Jurassic World: 15x more likely to like Marvel Entertainment, with Chris Pratt as their favorite celebrity; 49 percent were men and 51 percent were women.
Esurance: Aaron Paul is their favorite celebrity, with 38 percent of these tweeters liking Breaking Bad; 46 percent were men and 54 percent were women.
Coca-Cola: 11x more likely to like Coca-Cola; 4x more likely to like Blake Shelton; 29 percent men and 71 percent were women.
Doritos: 10x more likely to like Taco Bell; Ariana Grande was these tweeters’ favorite celebrity; 38 percent were men and 62 percent were women.
McDonalds: Buzzfeed is the favorite brand of these tweeters, and they were 4x more likely to like Anna Kendrick; 37 percent were men and 63 percent were women.
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
Twitter accounted for more than 28.4 million global tweets containing terms related to the game and halftime show throughout the live telecast, surpassing last year’s game (24.9 million tweets). The biggest moments during the broadcast that generated peak use on Twitter, measured in Tweets per minute (TPM), include:
– Malcolm Butler (@Mac_BZ) intercepts a pass by Russell Wilson (@DangeRussWilson) 1 yard from the goal line with 20 seconds left in the game: 395,000 TPM.
– @Patriots defeat @Seahawks to become #SB49 champions: 379,000 TPM.
– End of @KatyPerry’s halftime performance: 284,000 TPM
Facebook reported 265 million interactions (likes, shares and posts), with 1.36 million unique people-per-minute at peak talking about the Super Bowl. Top moments posted on FB are:
1. The New England Patriots win: 1.36 million people per minute interacting on FB.
2. Katy Perry’s halftime show: 1.02 million people-per-minute posting.
3. Russell Wilson’s touchdown pass to Doug Baldwin at the end of the third quarter: 701,000 people-per-minute.
Media ad network Tremor Video recorded video consumption on smartphones and tablets during the Super Bowl yesterday. Highlights include:
– Mobile video consumption was up two percent during commercials compared to during the game.
– Halftime: mobile video consumption was up six percent during the halftime report and went down ten percent during the halftime show.
– Touchdowns: When New England scored – Mobile video consumption in the Northeast was 10.2 percent lower during the game, and 22.7 percent higher in the West. When Seattle scored – Mobile video consumption in the West was 38.7 percent lower during the game and 23.1 percent higher in the Northeast.
A CYNOPSIS MESSAGE
Due to popular demand, we’re extending the deadline! This is your last chance to submit your best work and get the recognition you deserve for the Sports Awards – enter by Thursday, February 5, at 11:59 p.m. EST ENTER NOW Need Help? Please contact Awards Coordinator, Pete Romas at 203.899.8483
OpenSlate Engagement Data for Comedy channels, based on the engagement metric for the week ending 2/1.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
elrubiusOMG (9.8) / 101527020 / 9981758 / 835
DrossRotzank (9.6) / 55053390 / 5026859 / 802
IISuperwomanII (9.5) / 42573360 / 5040929 / 796
Rhettandlink2 (9.4) / 93857490 / 5710089 / 791
JimmyKimmelLive (9.3) / 93303930 / 5252659 / 814
HikakinTV (9.2) / 54783030 / 1935077 / 760
Latenight (9.2) / 178329180 / 5778252 / 810
Mirandasings08 (9.1) / 35667360 / 3258417 / 770
Enchufetv (9) / 80827260 / 7771904 / 781
0214mex (9) / 61971660 / 1109373 / 646
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Code and Theory hired John Long as Group Creative Director. He was previously at Huge and held prior creative roles at McGarrah Jessee and Y&R Austin.
PopSugar promoted Eileen Carty to Executive Vice President of Brand Partnerships. She was previously Head of East Coast Sales for the lifestyle network.
A new video from Viacom Velocity called How To Raise A YouTube Star, gives tips so parents can bring up their kids to be social influencers and score major sponsorship deals. Don’t want children or they’ve already moved away? Well, don’t forget about the “fur children” (your pets). Check out this hilarious take on the influencer trend at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
02.03.15
Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: SUPERVISING PRODUCER/SPROUT/NYC: Lead production for Sprout. Live daily program The Sunny Side Up Show. 7+ yrs TV Production exp required. Live TV & creative mgmt exp a must. Full info/apply HERE (2/4)
JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Neilsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (2/4)
JOB OPENING: AD SALES COORDINATOR/Comcast/NYC: Comcast is currently seeking an Ad Sales Coordinator. Visit here to learn more and apply. (2/4)
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JOB OPENING: MGR COMMUNICATIONS/Travel Channel/Chevy Chase MD: Help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Full info/apply HERE (2/4)
JOB OPENING: DIGITAL SALES PLANNER/Discovery/Chicago: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (2/4)
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SPRING OR SUMMER INTERNSHIP CREDITS ONLY: PR INTERNSHIP/GSNTV/SANTA MONICA CA: Interested in a fun and creative internship this summer? Do you like game shows? Do you want to learn more about working for a TV network? Res/cvr: [email protected] (2/6)
SPRING OR SUMMER INTERNSHIP CREDITS ONLY: TV Programming Internship/GSNTV/Santa Monica CA: Interested in a fun and creative internship this summer? Do you like game shows? Do you want to learn more about working for a TV network? Res/cvr: [email protected] (2/6)
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