The NFL signed on as title sponsor of the third annual Historic Black Colleges and Universities Battle of the Brains, set to take place March 7-10 in Austin during South by Southwest. “The NFL is honored and excited to return as a sponsor of the HBCU Battle of the Brains event,” said David Jurenka, NFL Senior Vice President of Digital Media. “We saw firsthand last year how this event shines a light on the incredibly gifted young minds that will undoubtedly have an impact on the future of various industries, including ours. The creativity and enthusiasm surrounding this event is truly inspiring, and we are looking forward to the opportunity to engage and interact with these students.”
ONE Championship announced a collaboration with Mark Ong, an internationally renowned Singaporean designer, artist and owner of custom design company SBTG Surplus & Co. “It is with great excitement that I announce this collaboration between ONE Championship and SBTG. When ONE first launched its athleisure business in 2018, we mentioned working with world-renowned streetwear and lifestyle artists to create unique designs that represent the ONE brand,” said Chatri Sityodtong, Chairman and CEO of ONE Championship. “With this collaboration, ONE Championship continues to expand the boundaries of a traditional sports property, weaving itself as a thread in the fabric of Asian society. We hope to inspire not just ONE Championship fans all across the world, but also fans across the art, design, streetwear, sneaker customization, skateboarding, and lifestyle spheres that are defining youth culture.”
Catching up on local partnerships, the LA Galaxy and the team’s home stadium, Dignity Health Sports Park, named Mezcal El Silencio, a specially crafted, Los Angeles-based mezcal label, as a strategic new partner. The multi-year agreement, brokered by AEG Global Partnerships, makes Silencio the exclusive mezcal of both the multi-use sports stadium and the Los Angeles MLS team. Silencio is the first mezcal ever to strike a partnership of this kind with a professional sports team.
Nashville’s MLS team unveiled their new logo and moniker a year before entering the league and will be known as the Nashville Soccer Club.
Integrated sports management brand TeamSnap extended its partnership with Rugby NorCal. With the extension, TeamSnap becomes Rugby NorCal’s preferred team and sports organization management platform.
Australian beef brand Four’N Twenty tied up a partnership with the 76ers, running three years and set to launch tonight during their game. In celebration, Four’N Twenty will unveil a new advertising campaign titled, Your Ice-Cold Beer’s New Best Friend, at the arena.
DIGITAL, DATA & STREAMING
Yahoo Sports and NBC Sports Group announced a renewal of their multifaceted alliance that “will continue driving best-in-class experiences around mobile sports, leveraging Yahoo Sports’ leading mobile experience for sports fans, the Yahoo Sports App” with the partnership designed to create more impactful editorial collaboration, particularly targeting major coverage for NBC Sports’ and Yahoo Sports’ audiences that include NFL, NHL, Premier League, motorsports, golf, horse racing, and local team and regional sports. Additional features of the alliance include live sports, deeper, editorial and programming integrations for Golf Channel, RSNs providing regional and team-specific news and video as well as Rotoworld + Yahoo Sports Fantasy Games.
- Motorsport hits the gas on Codemasters partnership
- Updates from Katowice
- Magic’s 2019 Spell
- Taking measure of OWL and LCS
- TwitchCon’s 2019 plans
- Scoping Apex Legends
- Ninja’s Toy Box
SeventySix Capital announced that they’ve participated in the latest round of funding into Diamond Kinetics, an emerging baseball and softball technology company. “Because of my professional baseball career and transition to an investor in the latest and greatest sports tech – there’s definitely no shortage of sports tech startups that have come our way.” said SeventySix Capital’s Ryan Howard. “The more I got to know C.J. and the team, learn about their business and see the Diamond Kinetics products in action, the more excited I became to support what they’re building. From the lens of both a player and a parent, I’m confident that Diamond Kinetics is the future of baseball.”
Celtics/Bucks on TNT at 8p.