02/14/23: Sports fans found Travolta super engaging

Cynopsis Medias First Morning Read
Tuesday February 14, 2023

Today’s Premieres
discovery+: Heartbreak Island
Hulu: Planet Sex with Cara Delevingne
Freeform: Love Trip: Paris at 9p
Netflix: In Love All Over Again; Perfect Match


Super Bowl ads featuring a celebrity have outperformed those without celebs by 25% for the past three years, according to online engagement data from EDO. For this year’s Big Game, the top five celebrities featured in non-entertainment spots were John Travolta in T-Mobile’s Summer Nights (24x more likely to generate consumer engagement than the median-performing celebrity); Bradley Cooper in T-Mobile’s Ad Attempt (12.3x more likely); Nick Jonas in Dexcom’s Feels Like Magic (11.1x more likely); Chris Stapleton in Ram’s The Next Stage (7.9x more likely); and Alicia Silverstone in Rauten’s Clueless About Retail (7.4x more likely).

The Super Bowl ads that drove the most engagement, ranked by EDO, were Warner Bros. Pictures for “The Flash” Trailer; He Gets Us for Love Your Enemy; Disney for Dream Come True; Temu for Shop Like a Billionaire; and Live Nation for U2 Live at the Sphere.

Consumption of linear TV is hitting historic lows as streaming gains continue, according to Samba TV’s “State of Viewership” report. Key findings include:
· Less than half of US households watched linear TV every day in 2Q22, with average daily reach in 3Q22 the lowest it has been in the past seven quarters.
· Less than half (48%) of US adults have a monthly cable or satellite subscription, including 65% of Gen Z.
· About seven in ten US adults identify as binge watchers.
· Shows generally have a shelf life of two weeks to attract viewers (notable exception: Gen Z hit “Wednesday”).
· As budgets tighten, 54% of streaming households watched content across two or less services.

Weigel Broadcasting is rebranding Decades as Catchy Comedy, offering a library of classic sitcoms headlined by favorite stars. Starting March 27, the refreshed over-the-air national broadcast television network can be found on broadcast stations of FOX Television Stations, Weigel Broadcasting Co. and other affiliate partners, clearing 69.5% of U.S. television markets. As with Decades, Catchy Comedy will also be available on the Philo and Frndly TV streaming platforms.

The BBC has renewed “Call the Midwife” for seasons 14 and 15. The series, a top-rated drama in the UK, airs on PBS in the US.

“Paris in Love” was picked up for a second season by Peacock. The reality series focuses on Paris Hilton, “a true renaissance woman,” said Rod Aiessa, EVP Entertainment Content, Unscripted.

Yamiche Alcindor is stepping down as moderator for PBS’ “Washington Week.” “This move will allow me to focus full time on my commitments to NBC News and to finish my upcoming memoir,” said the journalist, who took over the job from Robert Costa in 2021. Her last day will be February 24.

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Genius Brands International announced the launch of its first AI-generated children’s series, “Kidaverse Fast Facts,” utilizing OpenAI’s ChatGPT, among other AI technologies. The series will premiere in March across Genius Networks’ YouTube and social channels, and then broaden its footprint under both Kartoon Channel! and Ameba across multiple AVOD, SVOD and FAST platforms.

Amazon Freevee ordered “Monumental: An Artists Den Experience,” a series of hour-long specials featuring a performance and interviews with recording artists in iconic locations. First up: Ellie Goulding at Kew Gardens on March 31.

Pocket.watch has signed a new deal with The Roku Channel Kids & Family which brings three new pocket.watch content specials and one new series to The Roku Channel. Pocket.watch was an inaugural launch partner for Kids & Family on The Roku Channel when it debuted in 2019.

Barney’s back. Mattel is relaunching the purple dinosaur franchise with a new, animated preschool series, YouTube content, music and more. The show, set to debut in 2024, will be produced by Corus Entertainment’s Nelvana and executive produced by Fred Soulie and Christopher Keenan for Mattel Television and by Colin Bohm and Pam Westman for Nelvana. “With our modern take on Barney, we hope to inspire the next generation to listen, care, and dream big,” said Soulie, SVP and GM of Mattel Television. “We think that parents, many of whom will fondly remember the original Barney from their own childhoods, will love the show, too.” “Barney & Friends” aired on PBS from 1992-2010.

Kimberly Harris (“The Crossover”) will serve as showrunner for limited series based on the biography In Black and White: The Life of Sammy Davis Jr. by Will Haygood. The eight-parter comes from Lee Daniels and 20th Television.

Universal Television Alternative Studio, a division of Universal Studio Group, and Loud Minds (“Walking with Dinosaurs”) announced that it has begun filming “Surviving Earth.” The production visits eight mass extinction moments throughout the Earth’s history to see what the planet’s past can tell us about its future. “Surviving Earth” is a co-production between Loud Minds and Universal Television Alternative Studio.


New Original A&E Special “Undercover: Caught on Tape” premieres Thursday, March 2 at 10p. The special tells the stories of dangerous undercover police work through the real video and audio recordings of the officers in the moment as well as interviews with the people closest to the action.

Peacock dating series “Queens Court” has a binge drop date: March 16. Hosts Holly Robinson Peete and Rodney Peete help celebs Tamar Braxton, Evelyn Lozada and Nivea navigate the ups and downs of looking for love.

Netflix’s “Seven Kings Must Die” premieres April 14. The film continues the story of “The Last Kingdom,” which ran for five seasons on the streamer.

Axing for a friend: New Shock Docs special “The Curse of Lizzie Borden” premieres Sunday, March 5 at 9p on Travel Channel. A team of paranormal experts investigates whether a family curse led to the famous murders.


Starting June 26, Peacock Premium will no longer be bundled for free for Comcast Infinity customers, though they will be able to purchase a subscription as an add-on at a discounted rate. Last month, Peacock stopped allowing new users to sign up for the free tier.

All five seasons of “Arrested Development” are leaving Netflix on March 15. That includes the three seasons that aired on Fox from 2003-06, as well as Netflix’s two revival seasons in 2013 and 2018. The Fox seasons can be found on Hulu.


Hall of Famer Derek Jeter has joined his former Yankees teammate Alex Rodriguez as part of Fox Sports’ studio coverage for the upcoming MLB season. The announcement was made during Fox’s Super Bowl pregame show.

The Fox Sports App was the top broadcast or OTT stream of the Super Bowl as measured by SSIMWAVE®, which used its technology to measure video quality of more than a half-dozen broadcast and OTT streams of The Big Game. SSIMWAVE conducted the evaluation as part of a broader benchmarking effort that is designed to help the sports leagues, broadcasters and streamers deliver the best possible video experience for fans.


All3Media International announced that Finland and Denmark are the two latest territories set to adapt IDTV’s format “The Traitors.” All3Media’s Berlin-based Tower Productions will produce the series for RTL in Germany.

Cyber Group Studios (“Gigantosaurus”) has expanded its relationship with Splash Entertainment to include exclusive distribution of the company’s entire catalog of shows, including original Splash series “Chloe’s Closet,” “Sabrina: Secrets of a Teenage Witch,” and more.

Banijay Iberia and the football league, LaLiga, will join forces to launch LaLiga Studios, a new sports-related content production company led by Chalo Bonifacino Cooke, LaLiga Studios.

Fifth Season (formerly Endeavor Content) has secured international sales for returning series “The Congregation,” the six-episode drama from TV4 and C More, which explores the notorious real life Swedish cult murder in Knutby that shook the nation in 2004. The upcoming season two will be titled “The Congregation: Bride of Christ.”

“The Journey with Andrea Bocelli” will premiere on Paramount+ in Canada (March 14) and internationally – Latin America, Brazil (March 14) and South Korea (March 16) – following its recent release in Italy (February 1). Across three episodes and a 90-minute special, the series follows Bocelli as he travels Italy’s Via Francigena on horseback.

Pernell Media announced pre-sales and co-production deals on its documentary series “Rise and Fall of the Mayas.” Originally commissioned by RMC Decouverte and pre-bought by Histoire TV for the French market, National Geographic, ZDFinfo and TV5 Quebec will also broadcast the series worldwide apart from in the US, German-speaking Europe and French Canada.

Globo and TelevisaUnivision closed a three-year agreement that expands Globoplay’s distribution of content and allows Globoplay to premier in Brazil both the productions of Mexican free-to-air channel las estrellas and ViX+, as well as access to the historical content shows produced by Televisa.

Ve?rite? International Distribution and Bejuba! Entertainment announced that Narrative Entertainment UK has acquired the UK streaming rights for the CBC Kids music series “Jeremy and Jazzy.”

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Ahead of the release of Fox Sports’ Super Bowl numbers, AdImpact reported Sunday’s Super Bowl game viewing peaked at 124 million near the end of the second quarter, and hit 123.5 million for the halftime show. By AdImpact’s count, viewing levels ranged from 98.8 million at kickoff to 113.4 million at the end of the game. “The combination of a close game and a younger-skewed halftime show, made for the perfect combination to keep viewers interested right to the final seconds,” said Rick McGuire, Director of Sales at AdImpact.

Netflix’s “Wednesday” was the most-watched premiere of 2022 in the 40-day viewership window, reports Samba TV, beating HBO’s “House of the Dragon,” which was first in the 15-day window. The “Addams Family” spinoff benefited from younger audiences making the show go viral on social media.

New Food Network series “Superchef Grudge Match” premiered last week posting .5 P18+/.7 W18+ Live3 ratings, up + 59% and +64% respectively vs. prior six-week benchmarks.

Top 10 Streaming Shows for the week of January 30
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Outer Banks (Netflix), 4.7m, 8, 590,122, 5.5m
The Last of Us (HBO Max), 2.9m, 70, 41,647, 1.1m
You (Netflix), 1.8m, 52, 34,526, 2.0m
Umbrella Academy (Netflix), 957k, 3, 318,905, 5.2m
Netflix is a Joke (YouTube), 851k, 40, 21,276, 2.7m
Ginny & Georgia (Netflix), 489k, 4, 122,284, 1.3m
The Chosen (Prime Video), 408k 20, 20,396, 1.2m
The Grand Tour (Prime Video), 332k, 6, 55,383, 6.3m
Get Organized with the Home Edit (Netflix), 299k, 25, 11,968, 7.1m
Bridgerton (Netflix), 295k, 3, 98,182, 3.7m
Source: Comscore Social Powered by Shareablee

Broadcast Nielsen Ratings for Friday, February 10
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 2.95 (0.4), 20/20 2.51 (0.3)
CBS: S.W.A.T. 5.77 (0.5), Fire Country 6.49 (0.5), Blue Bloods 6.25 (0.4)
CW: Penn & Teller: Fool Us 0.62 (0.1), Criss Angel’s Magic 0.35 (0.1)
FOX: WWE Friday Night Smackdown 2.47 (0.6)
NBC: Lopez vs Lopez 1.94 (0.3), Young Rock 1.36 (0.2), Dateline 2.61 (0.3)
Telemundo: La Casa de los Famosos 1.12 (0.3), El Señor de los Cielos 1.29 (0.5), Amor y Traición 0.98 (0.3)
Univision: Vencer la Ausencia 1.50 (0.4), Mi Camino es Amarte 1.67 (0.4), Cabo 1.51 (0.4)
Source: Nielsen live + same day time period averages


Nina L. Diaz has been elevated to Chief Creative Officer & President of Content and Keith Cox will head scripted at Showtime, as Paramount Media Networks CEO Chris McCarthy restructures the network ahead of its integration with Paramount+, combining Showtime and MTV Entertainment Studios under one team. Showtime Co-Presidents of Entertainment Gary Levine and Jana Winograde are stepping down from their roles, though Levine will take on a new role as Senior Creative Advisor. COO and CFO Michael Crotty, EVP Nonfiction Vinnie Malhotra, EVP and General Counsel Rob Rosenberg and VP and Entertainment Counsel Kent Sevener are leaving the network, with additional layoffs expected.


Longtime television producer Scott Satin died February 9 after a years-long battle with Progressive Supranuclear Palsy. He was 64. Among Satin’s numerous credits are the syndicated Byron Allen series “Funny You Should Ask,” and the Stan Lee-hosted reality series “Who Wants to Be a Superhero.”

This Day in History
1887 – Chicago’s National League club sold Mike Kelly to the Boston Beaneaters for a record $10,000.

Answer to Our Last Trivia Question
What is the name of the diner where Buffy is a waitress in season three of “Buffy the Vampire Slayer” (1997-2003) Helen’s Kitchen. Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC; Natasha Manners-Floy-ABC-TV/NYC; Louis Lewow-FITE/Atlanta; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Susan Nessanbaum-Goldberg-M and S Entertainment/LA

Today’s Trivia Question
Which sitcom character’s resume included jobs as a back-up dancer, a salesperson at Banana Republic, and a student nurse? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Job of the day

CHICAGO, IL, NEW YORK, NY – Hybrid, Remote

Prepare and update the daily assigned program log for TV One or Cleo TV. Manage the placement of key clients by using detailed instructions to ensure correct placement as ordered by the Advertising Sales team. Bachelor’s degree in a related field or 2+ years of experience in Broadcast Cable Log Operations. Full info HERE

SILVER SPRING, Hybrid, Remote

Video editing, with primary responsibility in marketing and digital media. Work with creative marketing teams to complete their production assignments. Contribute creative ideas that will help elevate the brand. Organize, Manage and Archive Avid Media Projects and files. 10 years of video editing exp. including 5 years of promo editing exp. Full info HERE


Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 5-10 years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

Works with Account Executives to service clients daily. Builds sales plans, maintains media schedules & handles client requests such as stewardship, liability, and traffic concerns. Seeking a motivated, self-starter with strong communication, problem-solving & time management skills. Must have 1+ year of planning experience. Full info HERE

Bring creative concepts to life through design and animation. Motion Designer will work in a team environment to share fresh design perspectives and create engaging high-quality content for a variety of subjects and media. Full Info HERE

Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related experience is preferred. Full info HERE

TELEVISION ACADEMY/LOS ANGELES, Hybrid: Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs. Identify and implement A/B tests & tactics, innovating & continually seeking to drive and improve. Min 4 yrs’ exp. in an acquisition role. Full info HERE

REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE

Manage development of revenue-generating partnership solutions. Responsible for developing multi-platform media sales materials and partnership proposals for prospective partners including brands, non-profits, and high-net-worth individuals. Create and update sales materials. 5+ years of relevant marketing experience required. Full info HERE

CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE

Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE


Manages pre-sale process in partnership with senior sales team to drive multi-platform revenue growth with advertisers. Sales mktg exp, 3+ yrs. Home improvement, & tv exp a plus. Digital experience a must. Full info HERE

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Provide S&P notes on unscripted Educational/Informational series in development, production, and post, ensuring all content adheres to FCC regulations, HMPG’s internal standards, and network mandates. Contribute to bringing HMPG’s diverse slate of family-friendly series and positive programming to millions of viewers each week. Full info HERE

SILVER SPRING, Hybrid, Remote

Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE

ABC: The Rookie, The Rookie: Feds, Will Trent
CBS: FBI, FBI: International, FBI: Most Wanted
CW: The Winchesters, World’s Funniest Animals: Valentine’s Day
FOX: 9-1-1: Lone Star, Accused
NBC: Night Court, American Auto, La Brea, Magnum P.I.
PBS: Finding Your Roots With Henry Louis Gates, Jr., Fight the Power: How Hip-Hop Changed the World
Telemundo: La Casa de los Famosos, El Senor de los Cielos, Amor y Tracion
Univision: Vencer la Ausencia, Mi Camino es Amarte, Cabo


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