02/05/19: FX orders post-apocalyptic series Y

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FX ordered Y, a TV adaptation of post-apocalyptic comic book series Y: The Last Man, co-created and written by Michael Green and Aida Mashaka Croal. Diane Lane leads an ensemble cast featuring Barry Keoghan, Imogen Poots, Lashana Lynch, Juliana Canfield with Marin Ireland and Amber Tamblyn.
Michael B. Jordan’s Outlier Society Productions inked a first look TV series deal with Amazon Studios. The agreement comes with an inclusion rider mandating diverse hiring. “The key to Michael’s success, going back to the beginning of his career, has been his ability to elevate each role he has brought to life, often shattering stereotypes along the way,” said Amazon Studios head Jennifer Salke. “One of the reasons it’s so exciting to be in business with him, Alana [Mayo] and Outlier Society is because they are part of the new wave of creative talents emphasizing diversity both above and below the line, and using their success to empower others.” 
Freeform ordered a Party of Five reboot from the original creators, Amy Lippman and Chris Keyser, to series with a ten-episode order. One-hour drama from Sony Pictures Television will follow five children as they navigate daily life struggles to survive as a family unit after their parents are suddenly deported to Mexico.  

Netflix “is not telling you the whole story” about ratings, FX CEO Jon Landgraf admonished journalists at TCA yesterday. Landgraf noted the streamer is not using apples-to-apples metrics when it comes to shows like You, which Netflix said delivered 40 million households. In fact, You averaged 8 million viewers, as counted by traditional methods, noted Landgraf. “Many Silicon Valley companies have long used metrics based on video views or video starts, which inflates their perceived usage and is not a remotely accurate representation of a long-form program’s performance,” he said.
Landgraf also announced season four of Fargo will go into production this winter – in fact, the show will go on as long as creator Noah Hawley wants. “As long as he can come up with fantastic ideas, we’ll make them forever,” said the exec. Hayley’s Legion, however, will end with season three. The series, based on the Marvel Comics, was always envisioned as a three-season show, said Landgraf.
The stories continue for American Horror Story and American Crime Story at FX, even though creator Ryan Murphy is decamping for Netflix. The future for Feud, however, is less clear. A Charles and Diana season was scrapped because “we didn’t feel we had the material right,” said Landgraf, and, “right now, Ryan doesn’t have another idea for the next cycle.”
Emmy-winning Atlanta will be back for season three, but don’t hold your breath for its arrival. Donald Glover is sort of the king of all media, and he just has had an incredibly complicated life,” Landgraf explained of the delay. “He’s had personal things he’s had to deal with, from injuries to other things I’d rather not say publicly that just have to do with not with his personal life but his extended family.” The postponement is good news for Atlanta’s Emmys competition – the show will sit out the awards this year.
FX vampire comedy What We Do in the Shadows premieres Wednesday, March 27 at 10p. Series, based on the film of the same name, focuses on four vampires who have lived together for hundreds of years on Staten Island.
Welcome Home, Litton Entertainment’s co-production with BYUtv, debuts tonight at 10p on BYUtv, available to 50 million U.S. TV homes.
Series tells the inspirational stories of families as they emerge from homelessness and move into a new living space. “Litton’s reputation for producing award-winning, compelling content aligns with BYUtv’s mission to encourage viewers ‘to see the good in the world,’” said Dave Morgan, CEO and founder of Litton Entertainment.
EstrellaTV tapped Mexican actor-comedian Armando Hernandez to host its new Spanish-language version of Family Feud, 100 Latinos Dijeron. Survey says the game show premieres Tuesday, February 19 at 6p.
It’s debut day for Lifetime’s My Great Big Live Wedding with David Tutera. Adam Reed, CEO of Thinkfactory Media, says when it comes to going live, “There’s a Plan B, Plan C and Plan D for everything, and even then, you need an experienced team that can improvise in the moment and create an entirely new plan on the spot.” For more on the event series, go here.
Docu-series In Their Own Words debuts on Nat Geo Sunday, February 17 at 8p, offering three headline-making tales told in first person. “We hear directly from those involved, getting a detailed, moment-by-moment account of what actually happened,” says executive producer Tom Jennings. Stories include DEA agents bringing down the most vicious drug cartel in the world, Bernie Madoff’s downfall, and the crew members who escaped a massive oil-rig explosion in Deepwater Horizon.
PBS is taking viewers out of this world with a “Summer of Space” multiplatform experience. Anchored by American Experience six-hour film Chasing the Moon, and including new science and history programs, the event begins in July timed to the 50th anniversary celebration of the Apollo 11 moon landing. Chasing the Moon  premieres Monday-Wednesday, July 8-10, 9p-11p. The film tells the story of the space race, from its earliest beginnings to the first lunar landing in 1969.
ABC News prime time event Black Widow airs on 20/20 Friday, February 8 at 9p. Special centers on Stacey Castor, ten years after her conviction for murdering her husband and attempting to murder the daughter she tried to frame.
Machine learning can improve the process for identifying customer needs, while reducing research time substantially in helping brands bring products to market, according to a study from two MIT researchers. The researchers tackled the challenge of how to most efficiently use user-generated content to identify customer needs in ways that are cost-efficient and accurate. “As more and more people turn to the digital marketplace to research products, share their opinions, and exchange product experiences, large amounts of UGC data is available quickly and at a low incremental cost to companies,” the authors said. “In many brand categories, UGC is extensive.” Example: there are more than 300,000 reviews on health and personal care products on Amazon alone. If UGC can be mined for customer needs, it has the potential to identify customer needs better than direct customer interviews, said the researchers in the study, found in the February edition the Informs journal, “Identifying Customer Needs from User-Generated Content.”
Ten months after launching its first data center in Indonesia, Chinese tech company Alibaba Group’s cloud computing arm has launched a second data center. The move will help the company establish an early presence in Indonesia and diversify its business, as well as bolster its international presence at a time when economic growth slackens and trade risks loom over China, according to data and analytics company GlobalData. “Outside of China, the company has gained some advantages by getting into markets such as Malaysia and Indonesia early,” said Siow Meng Soh, Technology Analyst at GlobalData. “Indonesia is experiencing economic growth but its cloud market is relatively small. This is a strategic move since start-ups and SMEs in general are more ready to adopt a cloud-native approach and can become heavy cloud users as they scale up.”
Ad tech company Taptica announced the acquisition of RhythmOne for $176 million, pending shareholder approval. RhythmOne provides cross-screen solutions focused on connected TV. The combination of RhythmOne and Tremor Video DSP, which Taptica acquired in August 2017, will create one of the leading independent video advertising companies in the U.S. Ofer Druker, who has led Tremor Video DSP as executive chairman, will be appointed CEO of the group. The acquisition of RhythmOne “will allow us to combine its strong pedigree in CTV media with Tremor Video DSP’s years of experience in TV retargeting to create a robust and powerful video company that will be able to offer a variety of advanced capabilities to our clients,” said Druker. “RhythmOne will also add to our media exchange capabilities through its Private Marketplace, helping us offer enhanced reach, quality and results.”
Kantar Media’s preliminary estimate for in-game spending for Super Bowl LIII is $382 million, the third-largest ever, after 2017 and 2018. Ads accounted for 23% of the CBS broadcast, with 49 minutes, 45 seconds of national commercial time from paying sponsors, the NFL and CBS-owned networks. Anheuser Busch InBev was the top spender, ponying up $59 million.
Agencies can get a sense of how consumers will react to their ads with a new ad testing platform. Ad Brawl, from Crispin Porter Bogusky and programmatic ad network Brandzooka, uses the Brandzooka creative testing algorithm to measure variables, then scores ads on their appeal.
California’s privacy law, allowing consumers to learn what personal data business have about them and opt out of the sale of the info, is too broad, argued advertising associations in a letter to California Attorney General Xavier Becerra. The Association of National Advertisers, American Advertising Federation, Interactive Advertising Bureau, American Association of Advertising Agencies and Network Advertising Initiative wrote, “We request that the AG clarify that businesses may offer reasonable options to consumers to choose the types of ‘sales’ they want to opt out of, the types of data they want deleted, or to completely opt out – and not have to just provide an all-or-nothing option.”
Integrated partners for Telemundo’s upcoming series Betty en NY, launching Wednesday, February 6 at 9p, include Maybelline, Oreo, Sour Patch Kids, and State Farm, among others.  Maybelline will be positioned as an essential beauty brand, Oreo will “help spark moments of playful connections,” Sour Patch Kids “will add drama with some Sour, then Sweet mischief,” and State Farm will become a partner ensuring life goes right for the dramedy’s characters, as the brand comes to life via an in-show moment featuring the accessibility of State Farm agents. 

TLC’s “Say Yes to the Prom” initiative is back for the eighth year, with returning retail partner Macy’s. Travelling to five different cities, “Say Yes to the Prom” will offer one-on-one style sessions with Monte Durham of TLC’s Say Yes to the Dress: Atlanta to help the students find the perfect dress, tuxedo and accessories.
Viacom International Media Networks announced the launch of MTV’s first ever direct-to-consumer SVOD mobile streaming app, MTV Play. The app, which is initially available only in the UK, offers a full MTV long form content experience in a standalone subscription app. Targeting a younger, mobile-first audience, the app will include an array of catch-up and box set content and a live feed of the MTV UK linear TV channel.
Nippon Television Network Corporation will be heading to MIPTV with a new scripted format, Weakest Beast, a one-hour romantic drama series.
Alfred Haber, Inc. secured the exclusive international distribution  television rights to Aretha! A GRAMMY Celebration For The Queen Of Soul, the 2-hour CBS special scheduled for broadcast later in 2019.
Federation Kids & Family struck sales agreements with international broadcasters for tween drama series Find Me in Paris. Seasons 1 and 2 were picked up by RAI (Italy), Quebecor (French speaking Canada), HBO (Portugal) and SVOD service Showmax (South Africa), while Hulu (which aired season 1 in 2018) grabbed season 2. Hot TV (Israel) has also signed to begin season 1.
UK-based independent distribution company Orange Smarty reported a string of sales for natural-history series Russia From Above. The showhas been licensed by broadcasters including UKTV (for its Eden channel), Sky New Zealand, Ananey Israel, TVB Hong Kong, NC+ in Poland (Planete+ ), Ceska Televize Czech Republic, RTV Slovenia and PTS Taiwan.
Banijay Rights announced that Israeli scripted series Juda will stream in the U.S. on Hulu. Vampire drama will premiere in America in early 2019.
9 Story Media Group acquired PT Bali Animation Studio and PT Bali Animasi Solusi Ekakarsa, a full service CGI animation studio located in Bali, Indonesia.   
Blue Ant Media’s animated and live action destination for gamers, Arcade Cloud, launched on iflix and rolled out in all Asian countries where the platform operates. The channel is available in Malaysia, Thailand, Philippines, Indonesia, Vietnam, Cambodia, Myanmar, Brunei, Maldives, Pakistan, Bangladesh, Nepal and Sri Lanka.

Digital-first studio pocket.watch launched gaming division P.W Games. Under the new banner, the studio will bring a series of mobile and console games to market. The first, Tag With Ryan, is a mobile, free-to-play, endless runner game developed with WildWorks featuring the likeness of YouTube creator Ryan of Ryan ToysReview that launched in late December and already has been downloaded more than 1 million times. Also in the works from P.W Games is P.W Putting Planet, a free augmented reality game created alongside Superstar Games slated to drop later in Q1 2019. That game will feature different planets populated by mini-golf courses inspired by pocket.watch creators HobbyKidsTV; and kart-racing console game Race With Ryan, in partnership with Outright Games and slated to launch in fall 2019.
In still more pocket.watch news, the company announced the global expansion of its Ryan’s World brand across 40 new licensees. The expanded line will kick off with toy industry veteran Just Play, which will produce products including toys, playsets, role play/dress up clothing, musical instruments and seasonal products.
Netflix was uncharacteristically open about viewing on its service on Sunday. “So apparently this Super Bowl thing is a big deal,” tweeted the streamer. “Looks like Netflix viewing in the US is down about 32% compared to a normal Sunday.” Netflix ran an ad for its upcoming documentary, Our Planet, during the big game.
fuboTV is now integrated with the Apple TV app. Subscribers will see fuboTV’s VOD content and live sports in the Apple TV app’s Watch Now section and can add shows, movies and games to Up Next.
A Discovery of Witches is the most successful title in the history of the Shudder and Sundance Now streaming services, driving record usage on both platforms. Since all eight episodes premiered simultaneously on both services on January 17, A Discovery of Witches has driven 35 times the number of streams of any previous premiere in its first two weeks. Total subscribers are up double digits across both services.
Meg DeLacy (The Fosters) and Jake Austin (Rectify) have joined Stargirl, DC Universe’s upcoming superhero series.
A CYNOPSIS MESSAGE FROM American Cable Association
We Connect: ACA’s Summit26!
On March 19-21, The American Cable Association’s #Summit26 provides a forum for independent cable operators to gather in Washington, D.C., to advocate on behalf of the nearly 7 million consumers they serve in communities across the U.S. ACA’s Summit attracts more than 350 attendees and features dynamic general sessions, a sold-out exhibit hall, numerous networking opportunities and a day of lobbying on Capitol Hill. Register to attend & review sponsorship opportunities at www.ACASummit.org .

Sunday’s Super Bowl on CBS was seen by a total audience of 100.7 million, counting CBS and digital properties, down 4% in total audience versus last year. Post-game, the debut of talent competition The World’s Best delivered 22.22 million total viewers. Last year, Super Bowl follower This Is Us drew 27 million viewers on NBC.
Season two of The Marvelous Mrs. Maisel averaged 1.9 million viewers during its first seven days on Amazon, reports Nielsen. The first episode had an average of 3.3 million viewers for the week. It’s the first time Nielsen has released data for an Amazon series.
Episode four of Freeform’s Good Trouble rose to new series heights, up by 12% among W18-34 (to 179,000) versus the previous week, by 4% among W18-49 (to 287,000) and by 20% among F12-34 (to 219,000).
In January, Discovery, Inc. captured the top three nets in Total Day viewing with ID #1, HGTV #2, and Food Network #3, while TLC was the #1 net in Prime, among W25-54. Other highlights for the month: Discovery Channel ranked as the #1 non-sports cable network for the 7th straight January among M25-54 in Prime, while also taking the top cable spot among M18-49; OWN’s The Haves & The Have Nots was the #2 original scripted cable series among W25-54 (1.84) and was the month’s #1 original series across broadcast and cable for African-American W18+ (11.75) and total viewers (2.06 million); Animal Planet’s Crikey! It’s the Irwins concluded its first season in January ranking as the highest-rated freshman series for the network since The Zoo in 2017; Travel Channel enjoyed its highest-rated January ever in Prime among W25-54; and MotorTrend ranked as the #27 cable net among M25-54 in Prime, gaining four slots over last year. 
Tunity Analytics Weekly National Out-of-Home Viewer Rankings for Entertainment Programs for the week of January 28
Program, OOH Viewers (000)
The World’s Best (CBS) 3306
Madame Secretary (CBS) 442
America’s Got Talent (NBC) 245
Blue Bloods (CBS) 221
The Big Bang Theory (CBS) 199
Mom (CBS) 189
Fam (CBS) 186
Fixer Upper (HGTV) 181
Ellen’s Game of Games (NBC) 179
Manifest (NBC) 178
Young Sheldon (CBS) 178
Source: Tunity Analytics. Viewing estimates are derived from the Tunity mobile app usage. OOH impressions are calculated using Tunuity Analytics proprietary estimation model.
ListenFirst Interest Score for TV Show Super Bowl Ads
Rank / TV Show / Network / ListenFirst Interest Score
Game of Thrones / HBO / 134,393
Hanna / Amazon Prime Video / 54,378
The World’s Best / CBS / 43,047
The Handmaid’s Tale / Hulu / 39,942
61st Annual Grammy Awards / CBS / 24,533
ListenFirst Interest Score: The sum of organic search and conversation volume (hashtag and handle mentions) on Twitter on Sunday, Feb 3, 2019.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of January 28
Program, Total Actions (000), Total Content, Actions per Content (000), Fans/Followers (000)
The Ellen DeGeneres Show (Warner Bros./synd.) 16381, 150, 109, 173623
E! News (E!) 13794, 705, 20, 34608
Riverdale (CW) 8618, 85, 101, 12764
Grey’s Anatomy (ABC) 3886, 65, 60, 33059
Entertainment Tonight (CBS/synd.) 2186, 837, 3, 7842
The Daily Show (Comedy Central) 1543, 111, 14, 18501
Today Show (NBC) 1499, 641, 2, 12971
The Late Show (CBS) 924, 199, 5, 3469
Legacies (CW) 750, 76,10, 1027
The Flash (CW) 794, 36, 22, 11973
Based on Total Actions (reactions, comments, shares and retweets)
Live + Same Day Viewers AA (millions) Friday, February 1 time period averages 
Source: NTI, Galaxy as dated Live+SD
CBS: 7.98 million
MacGyver 6.99, Hawaii Five-0 7.82, Blue Bloods 9.13
FOX: 4.20 million
Last Man Standing 6.00,The Cool Kids 4.69, Hell’s Kitchen 3.05
ABC: 3.76 million
Fresh Off the Boat 3.29, Speechless 2.39, 20/20 4.22
NBC: 2.94 million
Blindspot 2.86, The Blacklist 3.65, Dateline 2.32
CW: 1.1 million
Dynasty 0.64, Crazy Ex-Girlfriend 0.41
UNIVISION: 0.99 million
Jesus 0.97, Mi Marido Tiene Mas Familia 1.05, Amar a Muerta 0.94
TELEMUNDO 0.74 million
Exatlon 0.74, Jugar con Fuego 0.82, Le Baron 0.65
Friday A18-49: FOX0.9/4, CBS 0.8/4, ABC0.7/4,NBC 0.5/3,ELE 0.4/2, UNI 0.4/2, CW 0.1/1
Montreal-based TV production and distribution company Media Ranch appointed Louise Juel Severin to launch the company’s Scandinavian office. She joins Media Ranch from Danish broadcaster DR, where she has been Sales Manager of Formats.
Scott Lonker, longtime CAA agent, has been named president of Kimmelot.  The new media company was created last fall by Jimmy Kimmel and Wheelhouse Entertainment CEO Brent Montgomery, and operates under the Wheelhouse Entertainment banner (Kimmel is also a partner in Wheelhouse).
Actor Kristoff St. John was found dead at his home on February 3. He was 52. St. John, winner of two Daytime Emmys and ten NAACP Image Awards, had starred on The Young and the Restless since1991. “The news  of Kristoff St. John’s passing is heartbreaking,” said a statement from CBS Television Network and Sony Pictures Television. “He was a very talented actor and an even better person. For those of us who were fortunate enough to work with him on ‘The Young and the Restless’ for the last 27 years, he was a beloved friend whose smile and infectious laugh made every day on set a joy and made audiences love him.”
The Cynopsis Short Form Video Festival
MAR 6, 2019 | 3:30PM -7:15PM | The SVA Theatre, NYC
Register today  for thought-provoking panels led by short form experts from  ATTN: CNE Kovert Creative Red Bull Media House, Viacom  and Whistle;  an awards program spotlighting our impressive  2019 finalists ; and networking, networking, networking! Panelists will address crucial industry topics, such as: Finding The Right Platforms For Premium Short Form Video and What Advertisers Want From Short Form Video .

This Day in History:  1969 – The U.S. population reached 200 million (it is now 328 million).

Answer to Our Last Trivia Question: Which comedian was escorted out of the studio after pouring eggs on a talk show host’s head? Andy Kaufman, after dousing Dinah Shore on Dinah! (1974-1980). Kudos to: Ken DuBow-Bob’s Your Uncle/Amsterdam, Brad Stern/Carbondale, OK, Charles Lore/NYC, Mark Wajda/Leesburg, FL, Arthur Reinstein-Corus Entertainment/Toronto, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Glen Freyer-ALKEMY-X/NYC, Dan Haberer-Creo Entertainment/Playa del Rey, CA, David Garber-Loyola Marymount University/Playa Vista, CA, Matt Sautter-WIdeOrbit/York, PA
Today’s Trivia Question: What was the name of Rin Tin Tin’s master on The Adventures of Rin Tin Tin (1954-1959)? Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four correct answers from each time zone will be selected.)
Answers to Monday’s Anagram: Assay a Crime = America Says. Kudos to: Tom Waring-Trailblazer Studios/Raleigh, NC, Paul Blutter-Walk and Talk Production Rentals/Burbank, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Tom Moore-Kalt Productions/LA

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Talented, highly motivated individual with strong data analysis, data storytelling and project management skills to join the WE tv Research team. BA Degree or equivalent in mktg, communications, economics, statistics or related field.1-2 yrs of related exp pref’d. Full info HERE (2/14)

AD SALES RESEARCH ASST/Discovery Inc/NYC: Exciting opp to support ad sales efforts for HGTV, ID, & Animal Planet across all platforms. Produce actionable insights & update monthly/qrtly reports to provide data-driven intelligence. 1+ yrs rel business exp. Full info HERE (2/14)

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ABC: American Housewife, The Kids Are Alright, State of the Union
CBS: The World’s Best [r], State of the Union
CW: The Flash, Roswell, New Mexico
FOX: The Masked Singer, State of the Union
NBC: Ellen’s Game of Games, State of the Union
PBS: Finding Your Roots With Henry Louis Gates, State of the Union
TELEMUNDO: Exatlon Estados Unidos, Trump: Estado de la Nacion
UNIVISION: Jesus, Mi Marido Tiene Mas Familia, Amar a Muerta
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SHAREABLEE TOP 10 TV Shows for the week of March 23, 2020Program, Network, Total Actions, Total Content, Actions per Content, Fans & Followers  E! News (E!) 13.8M, 839, 16,463, 37.1M The Ellen DeGeneres Show (WB/syndicated) 9.3M, 59, 158,416, 198.9M Today Show (NBC) 3M, 834, 3,635, 13.5M The Daily Show (Comedy Central) 2.8M, 94, 29,881, 22.6M Grey’s Anatomy (ABC) […]

TV Time’s Shows on the Rise for the Week of March 23rd

TV Time’s Shows on the Rise for the Week of March 23rd Freud (ORF 1/ Netflix) –  99.7% Ratz (Teletoon) – 99.40% Tiger King: Murder, Mayhem, and Madness (Netflix) – 95.3% 7Seeds (Netflix) – 94.2% Ozark (Netflix) – 88.10% Why Women Kill (CBS All Access) – 86.2% Dare Me (USA) – 84.2% The Ladies’ Paradise (Rai […]

MRC Notice On Measurement Quality In Light Of The Coronavirus Crisis

The MRC issued the following notice on March 30:   The MRC is reminding measurement services of the importance of having objective criteria in place to guide their determinations concerning the quality of data that is collected and reported under unusual circumstances that potentially could impair data quality.  These criteria preferably would be the service’s […]

03/30/20: Cynopsis Media Tech Update

    Monday March 30, 2020 Tech companies joined with the World Health Organization for a hackathon, #BuildforCOVID19, to help battle the coronavirus pandemic. Teams from Microsoft, Slack, Pinterest, Twitter, TikTok and more are working to build tools to address “the health, economic and community challenges coming from the outbreak,” wrote Facebook CEO Mark Zuckerberg […]