02/04/20: Amazon’s “Before Alexa” Super Bowl ad scores with viewers



Cynopsis Long Story Short
Tuesday, February 4, 2020

Tonight’s Premieres
DIY: Buying Off the Grid at 9p
HGTV: Unsellable Houses at 9p

Tonight’s Finale
Inside the NFL at 9p


Ad spend for Super Bowl LIV hit a record $435 million, according to preliminary estimates from Kantar Media. There was a total of 51 minutes, 15 seconds of national commercial time from paying sponsors, the NFL and Fox-owned networks – the third highest total on record – accounting for 24% of total broadcast time. Biggest spender was Anheuser Busch InBev (an estimated $41 million), followed by PepsiCo ($31 million), Procter & Gamble ($30 million) and Amazon ($26 million).

The most-viewed Super Bowl ads on YouTube on game day were Amazon (#BeforeAlexa), Facebook (Ready to Rock?), Jeep (Groundhog Day), Hyundai (Smaht Pahk) and T-Mobile (Anthony Anderson’s Mama Tests T-Mobile’s 5G Network). Viewership of Super Bowl ads on YouTube during the game were up 30% over 2019, said the company.

But what was the most effective Super Bowl ad? The spot most likely to have the biggest impact on brand and business metrics was Google’s tearjerker “Loretta,” according to video ad tech company Unruly, followed by Cheetos’ “Can’t Touch This” and New York Life’s “Love Takes Action.” Jeep’s “Groundhog Day” was most likely to make people laugh. For a complete list, go here.

In another take, Realeyes ranked Super Bowl ads according to viewer attention and emotion. This year’s top commercial spots, according Realeyes’ Interest score, were: Mountain Dew Zero Sugar’s “As Good As The Original”; Avocados from Mexico Shopping Network; Rocket Mortgage’s “Momoa at Home”; P&G’s “When We Come Together, an Interactive Super Bowl Party, America’s Choice”; and Pepsi Zero Sugar’s “Done Right.”

Jeff Bezos is being sued by Hollywood talent manager Michael Sanchez. The Amazon founder and CEO and his security consultant are being accused of defaming Sanchez, the brother of Bezos’ girlfriend, Lauren Sanchez, by telling journalists that Sanchez had leaked graphic photos of Bezos to the National Enquirer. “My family is hurting over this new baseless and untrue lawsuit and we truly hope my brother finds peace,” said Lauren Sanchez.

LBI Media has renamed itself Estrella Media. “Our new name, logo and mission speak to our company today and for the future, while aligning our television, radio and digital platforms under a single overarching brand,” said Peter Markham, CEO of Estrella Media. “It also reflects the significant role Hispanics play in American culture and how we as a company can connect and inspire everyone we touch.” The Spanish-language media company, parent of Estrella TV, emerged from bankruptcy in October.

Just announced – Cynopsis’ Measurement & Data Conference is set for Tuesday, June 2 in New York City. The agenda is available and registration is open! Details are here.

National ad revenue for linear television slipped just 0.9% in 4Q19, according to Standard Media Index. Sports ad revenue was up 6.6%, and news revenue was up 4%. Primetime entertainment was down 14%, versus a ratings slide of over 20%.

Alphabet reported 4Q19 revenue of $46.07 billion, up 17% from 4Q18. The company’s investments in deep computer science, including artificial intelligence, ambient computing and cloud computing, “provide a strong base for continued growth and new opportunities across Alphabet,” said Sundar Pichai, CEO of Alphabet and Google. “I’m really pleased with our continued progress in Search and in building two of our newer growth areas – YouTube, already at $15 billion in annual ad revenue, and Cloud, which is now on a $10 billion revenue run rate.”

Game for some friendly competition?

Sports media greats are sharing their best moves from the past year, in the form of captivating content, fresh marketing campaigns, beneficial partnerships and individuals who are revolutionizing the space.

The Cynopsis Sports Media Awards gives industry titans and emerging startups the chance to compete on a level playing field and now is the time to show us what you’ve got.


Smithsonian Channel has ordered Ice Airport Alaska, a six-parter from Rare TV. Filmed at Ted Stevens Anchorage International – the only hub airport in the world that operates in temperatures as low as -38 Fahrenheit and contends with regular wind speeds of over 100mph – the series is set to debut this fall.

Romesh Ranganathan (Just Another Immigrant) inked a first-look deal with Comcast-backed Sky Studios. The British comedian and his production partner, Benjamin Green, will develop new projects.

Production is underway in Atlanta for TV One original Coins for Love, reports the net. The film, a sequel to Coins for Christmas, is slated to debut in August.


New episodes of Lifetime’s revival of Supernanny move to 9p starting Friday, February 7. The previous week’s episode airs at 8p; after the new ep at 9p, encores will air until midnight every week.

INSP’s The Cowboy Way is back for season six on Wednesday, February 5 at 8p. To hear from Cowboys Cody Harris and Booger Brown on their unlikely path to TV stardom – and why they have no plans to follow the script as presenters at Thursday’s Cynopsis Best of the Best Awards, which should be interesting – go here.


ID’s The Green River Killer: Mind of a Monster includes the chilling confessions of serial killer Gary Ridgway (sample: “I was just going for the count”). Special airs Monday, February 17 at 9p.

The Hidden Kingdoms of China, narrated by Michelle Yeoh (Crazy Rich Asians), premieres Saturday, February 22 at 9p on Nat Geo. “We’ve been given extraordinary access to venture into China’s most remote, wildest realms to capture the real-life drama of some of its most magnificent and mysterious animals and reveal never-before-seen behaviors,” says Geoff Daniels, EVP of global unscripted entertainment for National Geographic Global Networks. Natural history event has an extended five-episode run on Nat Geo WILD, starting March 23.

CBS Saturday morning series Mission Unstoppable marks Black History Month with episodes spotlighting the accomplishments of women of color in science, technology, engineering and math professions. Series produced by Litton Entertainment is hosted by Miranda Cosgrove (iCarly), who also exec produces with Geena Davis.

Smithsonian Channel kicks off its sixth-annual Black History Month initiative tonight with screenings of Black in Space: Breaking the Color Barrier across 19 markets this February. Working in partnership with Comcast, Charter and Altice, Smithsonian Channel is sharing film with local communities in an effort to shine a light on unsung heroes of the African-American community. “We are thrilled at our partners’ continued commitment to bring these diverse and illuminating stories to audiences across the country,” said Charles Poe, SVP Global Production and Emerging Technology, Smithsonian Channel.

For the first time, the 2020 Billboard Latin Music Awards Finalists will be announced during an exclusive global live stream. The InstaLive event will feature interviews with music industry personalities, finalists’ reactions and guest appearances, on Wednesday, February 5 at 12p.

To celebrate the 200th episode of Impractical Jokers, airing Thursday, February 13 at 10p, truTV is running a marathon of the show from Sunday, February 9 at 1p to Thursday, February 13 at 9p.

The next wave of presenters announced for the Oscars includes Utkarsh Ambudkar, Salma Hayek, Brie Larson, Spike Lee, Ray Roman and Rebel Wilson. Awards show airs on ABC Sunday, February 9 at 8p.


ViacomCBS-owned ad-supported streaming service Pluto TV is set to launch in Latin America at the end of March, with Pluto TV Brazil slated to debut by the end of 2020. “The launch of Pluto TV across Latin America marks another huge step toward achieving our mission of entertaining the planet,” said Tom Ryan, CEO and Co-Founder of Pluto TV. “We see massive opportunity and consumer demand for a high quality, free ad-supported streaming TV service throughout Latin America.”

YouTube TV and Hulu with Live TV had strong fourth quarters, said Michael Nathanson. “Although we do not yet have an accurate count of how virtual MVPDs performed in the quarter, industry contacts suggest that both Hulu Live and YouTube TV have crushed it,” wrote the MoffettNathanson analyst in a research note. While vMVPD should lower the rate of total video subscriber declines to 3.5% for 2019, traditional MVPD subscribers are expected to dip by 6.8% during the quarter, he said.

Apple News added special coverage of the 2020 presidential election to its AppleNews app. Among the sources are ABC News, CBS News, CNN, FiveThirtyEight, Fox News, NBC News, the New York Times, the Wall Street Journal and more. Also included are curated guides and resources for both Democrats and Republicans. Apple’s election coverage in partnership with ABC News begins February 7, starting with the debate.

UK-based performing arts streaming service Marquee TV is expanding into the US market with the launch of its programming within Comcast’s X1 platform. The $8.99/month service features opera, ballet, theater and arts-themed productions from around the world.


BlackBerry and TCL are ending their four-year brand licensing and tech support partnership in August, the companies announced on Monday. TCL will stop making new models of BlackBerry handsets, but continue to support models on the market until August 2022.


J.K. Simmons (Whiplash) and Bruce Dern (Mr. Mercedes) are onboard Amazon Prime’s Goliath for the legal drama’s fourth and final season…Mike Colter (Evil) is joining Hulu anthology series Monsterland, according to Deadline… Toni Collette (Unbelievable) is set to star in Netflix’s Pieces of Her.


Apple’s Ghostwriter, Helpsters, and Snoopy In Space have been named 2020 Parents’ Choice Gold Award winners. All three series premiered on November 1, and are now streaming on Apple TV+. The Parents’ Choice Foundation recognizes excellence in the entertainment and advertising industries.


Endemol Shine Group announced that mini-seriesTsunami, set in Stockholm and produced by Swedish production company Filmlance, will air on SVT.

Pantomimus Media announced a TV development partnership for its YA fantasy brand The Red Harlequin. The company will work with Canada’s Omnifilm Entertainment to create a high-end action adventure fantasy series.


Marc Evan Jackson hosts Brooklyn Nine-Nine: The Podcast. Each episode covers one season of the NBC comedy, with guests including co-creator Dan Goor, cast members Terry Crews, Joe Lo Truglio, Melissa Fumero, Stephanie Beatriz and more as they share behind-the-scenes stories. Season seven of the TV series premieres Thursday, February 6 at 8p.

Meet the 2020 Cynopsis Rising Star Honorees
Thursday, Feb 6th from 11:45 – 2pm at Tribeca ThreeSixty in NYC

Cynopsis is excited to honor stand-out performers, innovators and emerging leaders in the media industry (view honorees). Honorees will be celebrated at the Cynopsis Best Of The Best Awards Luncheon amongst television’s elite.

Seating is limited, so register today!


Sunday’s Super Bowl LIV on Fox delivered nearly 100 million viewers, with 69% of homes with televisions in use tuned in. Jennifer Lopez was the top social talent account of the game with 2.2 million engagements. Kansas City Chiefs’ QB Patrick Mahomes was the most socially engaging athlete account associated with the Super Bowl, with over 514,000 engagements.

The post-Super Bowl season three premiere of The Masked Singer on Fox averaged an 8.1 Live+SD rating and 23.7 million viewers, making it TV’s highest-rated entertainment telecast of the season, as well as the highest-rated and most-watched episode in the show’s history.

Sean Hannity’s one-on-one with President Donald Trump during the Super Bowl pregame show drew 10.3 million viewers, with 4.2 million in the 25-54 demo and 3.3 million viewers among A18-49.

Discovery Inc. January highlights include: Discovery’s Gold Rush was the month’s #1 cable series among M18-34 (excl. sports/news), and Friday’s #1 series on all of TV (excl. sports) among M18-49…TLC ranked as the #1 cable network among W25-54, #2 among W18-49/18-34, and #3 among P25-54/18-49…HGTV finished among Primetime’s top 10 cablers by ranking #4 for upscale W25-54, #6 for upscale P25-54, and #5 for W25-54…Food Network ranked as a top 10 cable network among both W25-54 (#9) and P25-54 (#10)…ID was #1 in cable for W25-54 during Total Day and in the top 10 (#8) for W25-54 in Prime…Travel Channel posted its highest-rated January ever among W25-54…and Science Channel saw double-digit ratings increases versus year-ago in Prime among P25-54 (+10%) and W25-54 (+33%).

Tunity Analytics Top Weekly National Out-of-Home Viewer Rankings for Entertainment Programs for the week of January 27
Program, OOH Viewers (000)
The Masked Singer (Fox) 2,349
The Bachelor (ABC) 384
Saturday Night Live (NBC) 237
FBI (CBS) 224
FBI:Most Wanted (CBS) 173
Love It or List It (HGTV) 171
Property Brothers (HGTV) 161
America’s Got Talent: Champions (NBC) 161
NCIS (CBS) 160
Hometown (HGTV) 160
Source: Tunity Analytics. Viewing estimates are derived from the Tunity mobile app usage. OOH impressions are calculated using Tunity Analytics propriety estimation model.

TV Time’s Shows on the Rise for the Week of January 27
Ragnarok (Netflix) – 100%
BoJack Horseman (Netflix) – 85.2%
Skam France (Slash) – 56.9%
Big Brother Brasil (Rede Globo) – 53.6%
October Faction (Netflix) – 49.8%
Rise of Empires Ottoman (Netflix) – 45.8%
A Million Little Things (ABC) – 42.4%
Star Trek: Picard (CBS All Access) – 36.3%
The Bold Type (Freeform) – 33.9%
Money Heist (Netflix) – 31%
*Methodology: Every week, millions of viewers around the world use TV Time to track their favorite series. “Shows on the Rise” is calculated by determining the week-over-week growth in episodes watched for a given program.

Shareablee Top 10 TV Shows for the week of January 27
Program, Network, Total Actions, Total Content, Actions per Content, Fans & Followers

Super Bowl LIV (NFL, San Francisco 49ers, Kansas City Chiefs) 38.6M, 969, 39,864, 71.8M
E! News (E!) 24.9M, 870, 28,591, 37.1M
The Ellen DeGeneres Show (WB/syndicated) 13.9M, 114, 122,131, 195.2M
The Late Late show with James Corden (CBS) 5.7M, 117, 49,109, 6.9M
Riverdale (The CW) 4.7M, 43, 109,376, 15.8M
Entertainment Tonight (WB/syndicated) 4.6M, 721, 6,405, 8.7M
Today Show (NBC) 3.3M, 798, 4,157, 13.4M
Grey’s Anatomy (ABC) 2.4M, 67, 35,263, 34.1M
The Daily Show (Comedy Central) 2.2M, 132, 16,986, 21.6M
Good Morning America (ABC) 1.4M, 942, 1,466, 13.6M


Peter Roth inked a new contract with Warner Bros. that ups him to the newly created position of Chairman of the Warner Bros. Television Group. He has served as President and Chief Content Officer since 2013.

Jennifer Giddens has been appointed Head of Marketing at OWN. Most recently, Giddens was Head of Creative Marketing for Netflix’s kids and family unit.

Betty Ellen Berlamino has been hired at The CW to serve as EVP Distribution. Berlamino joins from CBS Television Stations, where she was SVP and Director of Sales.

This Day in History
1972 – Senator Strom Thurmond suggested John Lennon be deported.

Answer to Our Last Trivia Question
Which sitcom character made her living known as the “Queen of Romance”? Ronnie Chase, on Veronica’s Closet (1997-2000). Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC, Tenaya Cleveland-Indigo Sky Productions/Atlanta, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Paul Blutter-Walk and Talk Production Rentals/Burbank, David Garber-Loyola Marymount/Playa Vista, CA

Today’s Trivia Question
Oscar’s Barber Shop was a setting for which sitcom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Bravo and Oxygen Digital is seeking an individual to help drive the growth and evolution of its suite of products across digital platforms. Ideal candidate must have 5+ yrs exp in analytics implementation with a knwl of client-side dev in JavaScript, native mobile apps and front-end debugging. Full info HERE (2/17)

Palomino Media/NYC:
Palomino is the exclusive seller of advertising for Walmart’s OTT – Vudu. Serve as lead sales contact to grow/maintain the nat’l advertising revenue derived from a specified group of ad agencies. Team oriented nature & Min 3 yrs exp working in an ad sales role across digital and video. Full info HERE (2/14)

Work to develop/manage the programming strategy, prod efficiencies & to ensure that the content being created by Stadium matches the company vision and revenue strategies. Strong knowledge TV & digital media; The ideal candidate should be familiar with syndication. Full info HERE (2/14)

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Blue Plate Media/Summit NJ: Responsible for Campaign setup across digital and paid social platforms. 3+ years relevant experience in an analytical digital media role. Self-starter who is motivated and can work with urgency. Full info HERE (2/14)

Monumental Media/DC:
Research and sometimes produce and shoot documentary, news, studio, live / as-live, social & digital productions. Minimum 1-3 yrs exp in an editing, shooting and producing environment. Experience in live & digital streaming a +. Full info HERE (2/14)

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Shoot documentary, news, studio, live /as-live, social & digital productions. Shooter/Editor for short-form and long-form creative content focusing on e-sports. Minimum 1-3 years of experience in an editing, shooting and producing environment. Full info HERE (2/14)

Monumental DC Based Media Company/DC:
Washington, DC based media company is looking for a female on camera host for an upcoming weekly digital video series. At least 1yr brdcst or digital/social on camera exp. Interest in/knowledge of gaming & esports a major plus! Full info HERE (2/13)

Execute day-to-day objectives of AAS assisting w/product dev & specializing in QC, UAT & optimization of ad products across A+E brands on web, mobile & OTT. BA/BS Degree, 1-3 yrs exp in prod dev, analytics & revenue mgmt in an ad tech or media environment. FreeWheel ad server exp. Full info HERE (2/13)

Sesame Workshop/NYC: Focus on Sesame Workshop’s domestic initiatives- incl video, digital & outreach projects for Sesame Street and other properties. exp in a social science rsrch lab & working directly with preschool-age children. Full info HERE (2/13)

Marathon Ventures/NYC:
Maintain/develop our DR acct business while working in collaboration w/internal depts to minimize risk & maximize revenue on current & future business transactions. Success record selling TV inventory to nat’l advertisers in the branding & DR marketplace. Full info HERE (2/12)

Spirits Network/NBTV/NYC: Responsible for leading mktg strategy w/goal of strengthening our brand and accelerating membership sales. 5-7 yrs of social media and content management experience, with a record of accomplishment developing and implementing social media strategies. Full info HERE (2/7)

NBTV/NYC: Finance business partner, capable of providing accurate, timely & value-added operational support, who can thrive in a fast-paced envir w/minimal supervision. Strong Knwlg Finance & Accounting principles incl financial modeling. Outstanding judgment, analytical and critical thinking skills. Full info HERE (2/7)

NBC Sports/Chicago:
Be the go-to inside source for news/information about the Chicago White Sox, leveraging team/league sources to break news, write features, tell stories, discover and create viral and engaging content. Min 5yrs covering the White Sox and/or MLB. Full info HERE (2/5)

NBC Sports/Chicago:
Create timely, relevant written content on an aggressive news desk by accepting & quickly executing story assignments, monitoring news sources and identifying possible subjects to cover. Solid news judgment & ability to think quickly & act appropriately under high pressure. Full info HERE (2/5)

NBC Sports/Chicago: Edit daily video content for NBCSportsChicago.com and social media platforms. 3 years of exp minimum, preferably sports; Chicago sports experience a plus. Full info HERE (2/5)

NBC Sports/Chicago: Strong knowledge of web publishing, non-linear editing and an in-depth knowledge of local sports, specifically the Chicago Cubs and the MLB. Min of 2 yrs exp working in digital sports content. Full info HERE (2/5)

NBC Sports/Chicago: Produce a mixture of features, deep-dive and snackable content to grow NBC Sports Chicago’s digital audience. Minimum 5 years covering the Cubs and/or MLB. Full info HERE (2/5)

A+E/Stamford CT:
Provide mission critical technical support for Digital Media Prod Facility. Media prod exp of min 5 yrs in Production System Engineering and BS Engineering/CS. Spectra Logic & Quantum & traditional baseband technologies. Full info HERE (2/5)

Katz Broadcasting LLC/NYC:
Resp for overall sales support to the sales staff, which includes developing strategic sales plans and packages for clients. 2+ yrs of industry related advertising exp. Able to work independently, as well as part of a team a must. Full info HERE (2/5)

Tuesday February 4, 2020
ABC: The Conners, Bless This Mess, State of the Union and the Democratic Response
CBS: NCIS, CBS News: State of the Union
FOX: Gordon Ramsay’s 24 Hours to Hell and Back, State of the Union Address
NBC: Ellen’s Game of Games, State of the Union
PBS: Finding Your Roots With Henry Louis Gates, Jr., PBS NewsHour – President Trump’s 2020 State of the Union
Telemundo: Exatlon Estados Unidos, Trump: Estado de la Nacion
Univision: Ringo, Estado de la Union Donald Trump


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