02/03/23: Paramount+ gets real with Sylvester Stallone

Cynopsis Medias First Morning Read
Friday February 3, 2023

Today’s Premieres
AppleTV+: Dear Edward; Pinecone & Pony
Hulu: Killing Country
Magnolia: First Time Fixer at 8p
Netflix: Class
Nick: Rubbie & Crew at 11:30a
Prime Video: Harlem
The Roku Channel: Children Ruin Everything

Today’s Finale
History: The Proof Is Out There at 10p

Sunday’s Premieres
Magnolia: Recipe Lost and Found at 2p; Beachfront Bargain Hunt Renovation at 9p
MGM+: Murf the Surf: Jewels, Jesus and Mayhem at 10p
Showtime: Murder in Big Horn at 10p

Sunday’s Finale
Food Network: Worst Cooks in America at 8p


Disney isn’t pulling punches when it comes to activist investor Nelson Peltz’s bid to join the company’s board. “The Disney Board of Directors does not endorse Nelson Peltz (or his son Matthew, who is running as an alternate Mr. Peltz may swap in) as a nominee, and believes the election of either Mr. Peltz or his son would threaten the strategic management of Disney during a period of important change in the media landscape,” said the company on Thursday. While Trian Management founder Peltz is trying to unseat Michael B.G. Froman, “Neither Mr. Peltz nor his son offer skills or experience additive to the Disney Board that replace the decades-long experience of Mr. Froman,” said Disney. Trian has been messaging Disney shareholders, urging them to vote for Peltz instead of Froman.

Forty-nine percent of US consumers say they are likely to engage with enhanced ads, according to research from LG Ad Solutions. Additional findings include:
· 94% of consumers feel the same or more favorable towards brands that leverage QR codes with the same number reporting being more likely to buy/use those brands.
· 95% feel the same or are more likely to be favorable towards brands that display the location of the store closest to them with 92% feeling the same towards or more likely to buy/use those brands.
· 72% of consumers like ads that take into consideration the current weather in their city. 94% feel the same or more likely to be favorable towards a brand that utilizes contextual ads based on the weather in their area and 92% feel that same or more likely to buy/use those brands.
· 72% like enhanced ads showing real-time sports scores, countdown to games/events and team-match ups and 64% report being more likely to engage with these types of ads.

A group of Senate Republicans wrote to the CEO of DirecTV demanding answers about why DirecTV dropped Newsmax. Sens. Ted Cruz (R-Tex.), Lindsey Graham (R-S.C.), Mike Lee (R-Utah), and Tom Cotton (R-Ark.) called the move “the latest example of big business suppressing politically disfavored speech at the behest of liberal Democrats,” and wanted to know if DirecTV had had communication with Democrats relating to Newsmax and another conservative channel it axed, OANN. DirecTV has said losing Newsmax was a business decision made after Newsmax refused to pay a carriage fee after previously being available for free.


“So Help Me Todd” will return for a second season on CBS. The series has become Thursday’s #1 new series, averaging 6.3 million viewers per episode, according to Nielsen. “’So Help Me Todd’ has charmed viewers with the incomparable chemistry between Marcia Gay Harden and Skylar Astin,” said Amy Reisenbach, President of CBS Entertainment. “With the series’ unique blend of captivating legal drama, laugh-out-loud humor and intriguing family dysfunction, it’s no wonder the audience continues to grow.”

Fox has renewed “The Cleaning Lady” for season three. Co-produced by Warner Bros. Television and FOX Entertainment Studios, the series is FOX’s first live-action scripted renewal for the 2023-24 season. Jeannine Renshaw has joined the show as an executive producer and will serve as showrunner with Miranda Kwok.

Peacock handed a season two order to its #1 reality series, “The Traitor.” In addition, the show’s season one reunion, hosted by Andy Cohen, will stream February 28.

HGTV fast-tracked a second season of “Down Home Fab,” the #1 non-news/sports cable program among W25-54 on Mondays at 9p since January 16. The series follows “Teen Mom 2” alums Chelsea and Cole DeBoer as they start a renovating business in Sioux Falls, South Dakota.

Also set for a sophomore run is BET+ gospel music drama series “Kingdom Business.” Onboard in recurring roles are Loretta Devine and Louis Gossett, Jr.

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“Tulsa King” isn’t Sylvester Stallone’s only Paramount+ project. The streamer is launching docuseries “The Family Stallone,” starring the Oscar nominee, his wife Jennifer Flavin Stallone and daughters Sophia, Sistine and Scarlet, this spring. MTV Entertainment Studios is producing, with Benjamin Hurvitz, Jessica Zalkind and Nadim Amiry as executive producers. Julie Pizzi, Farnaz Farjam, and Jonathan Singer serve as executive producers for Bunim-Murray Productions, with Lauren Goldstein, Valana Hunn, Chris Ray, and Jason Williams as co-executive producers.

Carol Leifer (“Hacks”) and Andy Gordon (“Mad About You”) have been tapped to write a Fox comedy project, starring Patricia Heaton (“Everybody Loves Raymond”) as the disgraced former host of a lifestyle show. Heaton and David Hunt EP under their FourBoys Entertainment along with Leifer, Gordon, Adam Griffin as well as Aaron Kaplan and Melanie Frankel for Kapital Entertainment. The show is produced by Fox Entertainment Studios and Kapital Entertainment.

Dan Aykroyd will host comedic docuseries “A History of the World in Six Glasses” on FOX Nation in January 2024. The six-parter will also feature Jim Belushi, Jon Lovitz, Kevin Nealon and George Wendt, and chronicle the history of beer, wine, spirits, coffee, tea, soda and their respective impact on the world. Developed by Play House Studios, the series was written and directed by Rob Long (“Cheers”).

“Ancient Empires,” a docu-drama focused on Julius Caesar, Alexander the Great and Cleopatra, is being shot in Morocco. The three-parter from Ample (“The Invisible Pilot”) is the latest in History Channel’s mega-doc series.


ABC’s has moved the midseason premiere date for “Alaska Daily” from February 23 to March 2. The move allows all five remaining episodes of the Hilary Swank drama to air in a row.

The second volume of animated anthology series “Star Wars: Visions” will premiere on Disney+ on May 4. The newest volume includes nine new shorts from studios from around the globe, employing animation styles from a variety of countries and cultures.

Animated preschool series “Bossy Bear” debuts Monday, March 6 at 11a on Nickelodeon. New episodes will roll out Monday through Thursday.

All four episodes of “The Confessions of Frannie Langton” will be available on BritBox starting March 8. The period drama follows a woman’s journey from a Jamaican plantation to a mansion in Mayfair.

Docuseries “Murder of God’s Banker,” centered on the 1982 death of fugitive financier Robert Calvi, premieres internationally on February 24.

Season two of NBC’s “That’s My Jam” kicks off Tuesday, March 7 at 10p with celebrity guests Kelsea Ballerini, Julia Michaels, Jason DeRulo and Nicole Scherzinger.


Former White House press secretary under Donald Trump and current governor of Arkansas Sarah Huckabee Sanders will deliver the GOP response after President Biden’s State of the Union address on February 7. “I am grateful for this opportunity to address the nation and contrast the GOP’s optimistic vision for the future against the failures of President Biden and the Democrats,” Sanders said in a statement.

Shudder Valentine’s Day special “Joe Bob’s Vicious Vegas Valentine” debuts Friday, February 10. “During this year’s demented double feature, I’ll be joining in unholy matrimony two young lovers thoroughly schooled in the twisted tenets of ‘The Last Drive-In,’” said horror host Joe Bob Briggs. “And I’ll probably need an Elvis jumpsuit to do it.”

“Love in the Time of Fentanyl,” centered on Canada’s renegade safe consumption site Overdose Prevention Society, premieres on PBS’s Independent Lens on Monday, February 13 at 10p.

The one-hour pre-show for Univision’s Latin music awards show “Premio lo Nuestro” will air live from Miami-Dade Arena on February 23 at 7p, hosted by Pamela Silva and Michelle Galván, Gabriel Soto, Migbelis Castellanos, and Univision carpet veteran Raúl De Molina.

U.S. Congressman Bennie G. Thompson (D-Miss.) will be honored with the Chairman’s Award and civil rights attorney Benjamin Crump will receive the Social Justice Impact Award during the 54th NAACP Image Awards,” airing February 25 at 8p on BET.

Documentary “For All Humankind” looks back to compare the contradictions of success and failure in the arenas of human space flight and human rights, on Sunday, February 5 at 9p on Science Channel.

Byron Allen’s syndicated comedy game show “Funny You Should Ask is having its first “Comedy All-Star Week” the week of February 6. Among the celebs are Allen himself, as well as Howie Mandel, Tiffany Haddish, Billy Gardell, Whitney Cummings, Adam Carolla, Natasha Leggero and more.

Stand-up special “Josh Johnson: Up Here Killing Myself” premieres Friday, February 17 on Peacock. Johnson transforms an hour of talk therapy about his relationships with money, his father, and a stalker, into an hour of stand-up and a comedic exploration of Black mental health and self-discovery.


General Motors and Netflix are teaming to encourage a broader knowledge and acceptance of electric vehicles, including a Super Bowl spot featuring Will Ferrell, who appeared in GM’s Super Bowl campaign last year. The ad will run in the second quarter of the game during the last ad of the first commercial break. Ferrell will appear in plots for shows including “Squid Game,” “Stranger Things” and “Queer Eye.” Post-game, Netlix is committing to including at least one EV in every Netflix-produced film and series.

Atmosphere has struck an exclusive content partnership with streaming and community-driven entertainment company TMB (Trusted Media Brands) to bring its library of content, including The Pet Collective and Weather Spy, exclusively to Atmosphere. “TMB’s content is some of the most compelling content online and plays spectacularly in businesses,” said Blake Sabatinelli, COO at Atmosphere. “We are elated to become the exclusive out-of-home destination for high-quality programming like FailArmy and People Are Awesome, and to provide TMB with their largest out-of-home audience yet.”


OpenAI, creators of ChatGPT, released in November, is launching a commercial version of the chatbot, ChatGPT Plus, for $20/month. The San Francisco-based company will continue to offer a free version of the service, available to only a limited number of people during peak hours. “We love our free users and will continue to offer free access to ChatGPT,” said ChatGTP in a blog post announcing the new service. “By offering this subscription pricing, we will be able to help support free access availability to as many people as possible.”

DoubleVerify announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. BeatSting is part of a bigger family of server-side ad insertion fraud schemes that emerged in 2019 and initially targeted CTV inventory. In this specific iteration, fraudsters begin by spoofing residential IP addresses and audio apps. At the same time, they also set up fake SSAI servers to falsify audio ad requests, making the inventory attractive to advertisers. “Fraud always follows the money, and increasingly that money is flowing to digital audio, a rapidly emerging channel where digital advertising standards are still evolving,” said Mark Zagorski, CEO at DoubleVerify. “CTV continues to experience this phenomenon and, increasingly, audio is quietly becoming a new channel of interest and attack.”

Meta posted lower 4Q22 profit, with earnings of $4.65 billion, or $1.76 per share, down 55% from $10.29 billion, or $3.67 per share, a year earlier, versus expected earnings of $2.26 per share. A dip in the advertising market and competition in the space were blamed for the tech giant’s third consecutive quarter of revenue decline. But revenue fell 4% to $32.17 billion, while analysts had forecast $31.55 billion, and the company announced a $40 billion stock buyback, spurring a rise in the stock price.

Apple reported revenue of $117.2 billion, down 5% from the year-ago quarter, versus a forecast of $121.1 billion, pointing a “challenging environment” during the quarter. Revenue in the company’s Services unit, which includes streaming offerings, hit a record $20.8 billion during the quarter.

With a boost from offerings like “The Lord of the Rings: The Rings of Power” and “Thursday Night Football,” Amazon bucked the trend of missed forecasts with a 9% rise in revenue, to $149 billion. Sales in web services division AWS rose 20% year-over-year, to $21.4 billion.


MLB Network has been dropped from YouTube TV. “With spring training about to start, we regret that YouTube TV has been unwilling to negotiate a fair carriage agreement,” said MLB Network in a statement. “MLB Network has offered terms consistent with what close to 300 other U.S. providers have agreed to for distribution.” A YouTube TV spokesperson called MLB a “long-standing and important partner,” and said conversations will continue.

Bud Light returns to the Super Bowl with a new campaign and the debut of its latest Super Bowl commercial, “Hold,” featuring celebrity couple Miles and Keleigh Teller that encourages fans to “choose enjoyment.” The spot signals a new era for the Bud Light brand as it looks to reach fans 21+ in new ways. “Forty-one years ago, Bud Light was created to be an easy-drinking beer; that is how we were born,” said Alissa Heinerscheid, VP of Marketing for Bud Light. “We have turned that unique truth into our new platform – Bud Light is ‘Easy to Drink, Easy to Enjoy’, and we look forward to bringing this message to life for consumers at Super Bowl and beyond.”

Paramount+’s Super Bowl ad has “Tulsa King” star Sylvester Stallone scaling a giant stone version of his own face, as Paramount stars Dora the Explorer, Star Trek’s Captain Pike, Lower Decks’ Beckett Mariner, and 911!’s Lieutenant Dangle watch from base camp below. The ad was created by agency partner Droga5 and is the latest iteration in the Mountain of Entertainment campaign series that kicked off two years ago at Super Bowl LV.

NBC Sports Next, the technology and innovation division of NBC Sports, will be the presenting sponsor of The Sports Technology Awards’ first U.S. event in NYC on May 18. The awards recognize the best tech-led innovations in sports around the world. The gala ceremony, which is moving from London, is being renamed “The Sports Technology Awards 2023, presented in association with NBC Sports Next.”

Intersport is hosting Hoops House at the Bayou Music Center in downtown Houston as part of college basketball’s national championship weekend. The State Farm College Slam Dunk & 3-Point Championships will air live on ESPN2 on Thursday, March 30, and the High School Slam Dunk & 3-Point Championships will take place on Friday, March 31, and air on CBS on Sunday, April 2.

Sportradar announced the launch of Insight Tech Services, a suite of AI-led solutions for in-house use by sportsbook operators to optimize the performance of their trading, risk management and marketing functions. Insight Tech Services is a complement to Sportradar’s Managed Trading Services, allowing the sports technology company to support sportsbook, regardless of their operational preference.


Ukrainian studio FILM.UA announced that SVT (Sweden), NRK (Norway) and YLE (Finland) have jointly commissioned new anthology series, “Those Who Stayed,” co-developed by FILM.UA and Red Arrow Studios International. The six-part anthology series is inspired by the true stories of Ukrainians who decided to stay in Kyiv, following the beginning of the Russian invasion.

ITV is launching the ITV Academy to address current and future skills gaps. ITV’s Sonny Hanley has been appointed as its inaugural Director.

France’s APC Kids and TeamTO have joined forces on the new action-adventure comedy series “Jade Armor.” The partnership will see APC Kids distribute the series worldwide, excluding the Americas and China.

Viaccess-Orca, provider of data-driven, end-to-end solutions for the delivery, security, and monetization of advanced TV and video content services, and Broadpeak, provider of content delivery network and video streaming solutions for content providers and pay-TV operators, are teaming to provide Israel’s Cellcom with an end-to-end solution offering super-low latency for live sports streaming over OTT STBs.

All3Media International has concluded a new deal with pay TV broadcaster MultiChoice, as the flagship channel M-Net acquires a package of content featuring 40+ hours of premium scripted and non-scripted series. Headlining the non-scripted titles secured by M-Net (DStv Channel 101) is “Highlife,” Optomen Television’s reality series following a generation of young, influential, trailblazing West African Brits living in London.

Off The Fence has bolstered its slate with a new series from London and Los Angeles-based Dash Pictures. “Billy and Dom Eat the World” follows actors Billy Boyd and Dominic Monaghan (“The Lord of the Rings”) as they embark on a global food adventure that takes them to six locations in each one-hour episode.

“Still Standing,” distributed by Armoza Formats, has been commissioned for a 9th season in Italy. The game show has now been acquired in Spain, Greece and South Africa. The Spanish rights were taken by Gestmusic Enedemol Spain, who previously produced the show for 10 years in Spain. In South Africa, prodco The TVSMITHS has acquired the local rights, while Silverline Productions holds the rights in Greece.

Prime Video has teamed with Séries Plus, a specialty channel owned by Canadian media company Corus Entertainment, for a new season of mystery drama “Nuit Blanche.” The second season begins production this summer with Quebec’s Pixcom. At launch, season Two of Nuit Blanche will be exclusively available on Prime Video and later on television with Séries Plus in Canada. Season One will also be available on Prime Video.

Globo and Côte Ouest have entered a new content strategy partnership for more than 50 English and French speaking African countries. The agreement provides for the distribution of Globo’s major hit titles, such as “Pantanal,” “A Woman’s Fate” and “Under Pressure.”

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Broadcast Nielsen Ratings for Wednesday, January 25
Show, P2+ 000s, (A18-49)
ABC: Schoolhouse Rock 50th Anniversary Singalong 2.65 (0.4), Abbott Elementary 1.62 (0.2), Abbott Elementary 1.39 (0.2), Soul of a Nation Presents: Black in Vegas 1.58 (0.4)
CBS: The Price Is Right At Night 5.30 (0.6), Lingo 2.98 (0.4), Tough as Nails 1.89 (0.2)
CW: Penn & Teller: Fool Us 0.59 (0.1), Kung Fu 0.32 (0.1)
ION: Blue Bloods 1.10 (0.1), Blue Bloods 1.00 (0.1), Blue Bloods 0.89 (0.1)
FOX: Name That Tune 1.81 (0.4), Special Forces 1.77 (0.3)
NBC: Chicago Med 3.84 (0.4), Chicago Fire 3.70 (0.4), Chicago PD 2.99 (0.3)
Telemundo: La Casa de los Famosos 1.28 (0.4), El Señor de los Cielos 1.39 (0.5), Amor y Traición 0.82 (0.2)
Univision: Vencer la Ausencia 1.54 (0.4), Mi Camino es Amarte 1.64 (0.4), Cabo 1.40(0.4)
Source: Nielsen live + same day time period averages


Stan Stanski has joined startup Genvid Entertainment as Executive Creative Director. Stanski was previously SVP, Creative Service at WWE.

This Day in History
1752 – The Dutch States-General forbade the export of windmills.

Friday Fun Fact
All of the water on Earth would form a ball that’s 860 miles wide.

Answer to Our Last Trivia Question
What is Carrie Bradshaw’s shoe size on “Sex and the City” (1998-2004)? 7. Kudos to: Tori Gallarello-Alcock-Little Roosters/Bronx, NY; Heather Allen-WWE Corporation/Stamford, CT; Cathy Russo-Paramount/NYC; Joseph Lyons-Fox Sports/FL; Sandy Spiegel/Chicago; Ken DuBow-Access Entertainment/LA; Lorrie Shilling/El Segundo, CA; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Which sitcom about married attorneys was canceled after just four episodes? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related experience is preferred. Full info HERE

TELEVISION ACADEMY/LOS ANGELES, Hybrid: Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs. Identify and implement A/B tests & tactics, innovating & continually seeking to drive and improve. Min 4 yrs’ exp. in an acquisition role. Full info HERE

REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

NYC, Hybrid, Remote

Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

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Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE

Manage development of revenue-generating partnership solutions. Responsible for developing multi-platform media sales materials and partnership proposals for prospective partners including brands, non-profits, and high-net-worth individuals. Create and update sales materials. 5+ years of relevant marketing experience required. Full info HERE

CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE

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Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE


Manages pre-sale process in partnership with senior sales team to drive multi-platform revenue growth with advertisers. Sales mktg exp, 3+ yrs. Home improvement, & tv exp a plus. Digital experience a must. Full info HERE

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Provide S&P notes on unscripted Educational/Informational series in development, production, and post, ensuring all content adheres to FCC regulations, HMPG’s internal standards, and network mandates. Contribute to bringing HMPG’s diverse slate of family-friendly series and positive programming to millions of viewers each week. Full info HERE

SILVER SPRING, Hybrid, Remote

Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE

ABC: Shark Tank, 20/20, 20/20
CBS: S.W.A.T., Fire Country, Blue Bloods
CW: Penn & Teller: Fool Us, Criss Angel’s Magic With the Stars
FOX: WWE Friday Night SmackDown
NBC: Lopez vs Lopez, Young Rock, Dateline NBC
PBS: Washington Week, Firing Line With Margaret Hoover, Making Black America: Through the Grapevine, Making Black America: Through the Grapevine
Telemundo: La Casa de los Famosos, El Señor de los Cielos, Amor y Traición
Univision: Vencer la Ausencia, Mi Camino es Amarte, Cabo


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