|Wednesday February 2, 2022
Another monster week for NFL action as Championship Sunday saw the AFC and NFC Conference Championship games average 49.6 million viewers (TV+Digital) while nearly 100 million unique viewers tuned in, according to Nielsen and Adobe Analytics. The 49.6 million average ranks as the second most-watched Championship Sunday since 2016, and is up 10% vs. 2020 and up 16% over 2019. Both games also rank as the two most-watched television programs since Super Bowl LV. Additionally, 60% of Americans using television in NFL windows on Championship Sunday were watching NFL games – the highest share for Championship Sunday on record.
Digitally, Championship Sunday produced an average minute audience of 2.0 million across NFL, Yahoo Sports and broadcaster platforms – ranking as the highest digital AMA for any postseason round excluding Super Bowls on record, and up 33% vs. 2020 and up 96% vs. 2019.
Breaking down the NFL numbers even more, the Rams win on FOX averaged 50,420,000 viewers across FOX, FOX Deportes, and digital streaming platforms, ranking as the network’s best performance for an NFC Championship Game since 2014. FOX Deportes saw an average of 195,000 viewers, to mark the second most-watched NFL Championship Game in Spanish language TV history,
Meanwhile, CBS Sports wrapped up its most-watched NFL season in six years by delivering its largest audience of the season for the AFC Championship Game as Cincinnati’s overtime victory at Kansas City on Sunday averaged 47.851 million viewers and is the most-watched Conference Championship Game in the early window in six years.
Elsewhere in viewership news, the Golden State Warriors victory over the Brooklyn Nets on Saturday scored as the most-watched edition of NBA Saturday Primetime on ABC in three years. The broadcast averaged 3,172,000 viewers. Through two games, NBA Saturday Primetime on ABC series is averaging 3,160,000 viewers, up 26 percent from last season.
Friday’s wrestling dual between top-ranked Penn State and No. 2 Iowa averaged 363,000 viewers for Big Ten Network, making it the most-watched wrestling broadcast in channel history.
Moving on, Comcast announced that customers nationwide can experience the Winter Games through a new, simplified viewing experience available across the company’s entertainment platforms. “We’re making it easy for fans across the country to find their favorite Winter Olympics events and witness the incredible stories of Team USA and athletes across the world,” said Rebecca Heap, Senior Vice President, Consumer Products and Propositions, Comcast Cable. “Making this experience possible is our global technology platform which enables us to streamline innovation across our growing portfolio of entertainment devices, connecting millions of customers to the amazing moments and experiences only the Olympics can deliver.”
Of course, NBCUniversal’s coverage of the 2022 Winter Olympics begins today with live primetime coverage of ice hockey, curling, and alpine skiing. Live coverage gets underway when the U.S. mixed doubles curling team faces Italy at 8p on USA Network and Peacock.
Superstar Racing Experience and CBS Sports announced the 2022 schedule and tracks for the six-race, short-track series returning to primetime Saturdays this summer for the second season on CBS. Action begins on June 18 at Five Flags Speedway in Pensacola. Races will air on six consecutive Saturday nights at 8p. “We had a great first year and now we’re looking to build off that momentum going into 2022 with a selection of tracks that blends old and new. All the tracks last year delivered great energy, but we’re looking to spread that wealth a little bit this year. Stafford and Nashville are back, and they’re going to be joined by four new tracks — Pevely and Sharon for guys like me who love the dirt, and Five Flags and South Boston, two of the most prestigious pavement tracks around. We’ll hit some different areas of the country and deliver SRX to fans who might not have been able to see us in person last year.” said Tony Stewart, SRX Co-Founder.
NBC Sports and Feld Motor Sports revealed the 2022 Monster Jam telecast schedule, featuring 40 hours of Monster Jam coverage this year, across NBC, CNBC, NBCSports.com and the NBC Sports app. NBC will carry four hours of Monster Jam programming throughout the year, and CNBC will broadcast Monster Jam every Saturday from March through September at noon. For the second year in a row, veteran host Scott Jordan returns to the booth, accompanied by former Monster Jam driver turned color commentator Colt Stephens. On-the-track reporter Leslie Mears rounds out the Monster Jam broadcast team.
The National Women’s Soccer League announced that the league and the NWSL Players Association agreed to their first-ever Collective Bargaining Agreement covering the next five seasons through 2026. Terms are projected to require an additional incremental investment by NWSL owners of nearly $100 million, and include and increase in player salaries, including raising the minimum salary by almost 60% year-over-year and the introduction of free agency beginning in 2023, among other items.
The NHL and National Hockey League Players’ Association announced plans to celebrate the contributions and stories of Black trailblazers in hockey with 28 days of storytelling across their social and digital platforms. The daily stories will highlight numerous men and women and their career milestones, achievements, awards and accolades, as well as hockey organizations committed to making the game a more diverse and inclusive space. On February 10, the NHL will release the first episode of ‘NHL Bound,’ an original content series that follows Duante’ Abercrombie and Nathaniel Brooks, two Black hockey coaches chasing their dream to work in the NHL.
ESPN signed award-winning commentator Angela Rye to contribute topical features, commentaries, and essays across various shows and platforms. Rye will provide perspective on sports-related matters of race and culture and social justice issues. She will also make in-studio appearances and produce stories under the ESPN Black History Always banner.
ONE Championship announced that its non-scripted reality television program, The Apprentice: ONE Championship Edition, is now available to Netflix subscribers in over 150 countries around the world. The show launched in Asia earlier this year and garnered an estimated 4 million viewers on premiere night.
Fan Controlled Football announced Pullman Yards as the league’s home for Season v2.0. The venue will be the home for FCF throughout the league’s entire second season which takes-the-field on April 16.
Clarification from Jan. 31 edition: Tony Stewart’s role in the FOX Sports booth during NASCAR season will rotate throughout the season.
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SPONSORSHIP & PROMOTION
The NFL revealed pregame entertainment lineup for the Super Bowl LVI in Los Angeles on Feb. 13. Multi-Grammy-nominated artist Mickey Guyton will sing the national anthem, while Jhené Aiko will sing America the Beautiful. Prior to the game, multi-platinum, GRAMMY® Award-winning artist/DJ/producer, Zedd, will act as the official pregame DJ during player warmups.
Rounding up some new activation news around the Super Bowl…
· Bud Light Seltzer will reveal the “Land of Loud Flavors,” in its spot, a magical universe featuring Guy Fieri. “When fans think Bud Light Seltzer, they think big, bold, loud flavors that are consistently pushing the category and going above and beyond consumer expectations,” said Andy Goeler, VP of Marketing Bud Light. “There’s no more appropriate way to bring fans a taste of our latest innovation, Bud Light Seltzer Hard Soda, than by introducing our new universe “Land of Loud Flavors” on the biggest and loudest stage possible.”
· NFL quarterback Justin Herbert takes center stage in “Board a Rookie. Return a Pro.,” as the 2020 Pepsi Zero Sugar NFL Rookie of the Year offers rookie cruisers the chance to win a vacation getaway. Fans can enter to win a trip on Carnival Cruise Line, sure to turn them into a pro passenger of the high seas.
· For the fourth year in a row, Buffalo Wild Wings is giving football fans the opportunity to score free wings if football’s biggest matchup goes into overtime.
The Big East Conference is partnering with The Black Fives Foundation to honor the men and women of the Black Fives Era. Beginning February 1st, each Big East basketball team, both men’s and women’s divisions, will be paired with a Black Fives Team that once competed in their area and celebrate these pioneers through several initiatives and activations, such as commemorative warmup suits, informational programming and materials on the history of the Black Fives, educational resources in-arena and digital channels, and more.
DIGITAL, DATA & TECH
FAST Studios unveiled its multi-million dollar plan to build the Women’s Sports Network, a free, ad-supported, 24/7 streaming destination where fans will find 100% women’s sports content featured around the clock. The Women’s Sports Network has confirmed participation from several leading organizations including the LPGA, U.S. Ski and Snowboard and World Surf League, in addition to collaborative support from the women’s sports media brand GoodSport and Empower Onyx. To complement the array of programming from its content partners, Women’s Sports Network will produce flagship daily and weekly women’s sports news, talk and highlights shows from a new, dedicated studio space in Los Angeles.
KPMG Performance Insights and the LPGA are launching the KPMG Performance Insights Player Dashboard. The initiative will provide each LPGA Tour player with a personalized digital insights center where they have 24/7 access to a suite of stats and data from every round. “The individualized analytics our players will receive via the KPMG Performance Insights Player Dashboards are another important step in helping our athletes reach their maximum potential on the golf course. The data provided will also allow us and the media to better showcase the incredible skill and athleticism of LPGA Tour players. The Player Dashboard tailors so many different aspects of the game to the players’ performance that our fans will no doubt learn so much more about our players and their incredible performances inside the ropes,” said Heather Daly-Donofrio, LPGA’s Chief Tour Operations Officer
PlayOn! Sports, a leading high school sports media and technology company, and KKR announced the signing of a definitive agreement under which KKR will make a significant investment in PlayOn, alongside PlayOn’s existing shareholder, Panoramic Ventures. The investment will support the Company’s growth as it continues to focus on building products and experiences for state associations, high schools, high school athletes and their fans across the country.
US Youth Soccer is partnering with STATSports to bring the world’s most advanced performance wearable technology to USYS athletes and the clubs of the newly announced USYS National League Elite 64. STATSports’ tracker is worn in a performance vest between the shoulder blades and tracks 16 physical movement metrics including max speed, total running distance, high-speed running distances, number of sprints, intensity, and strain.
FanDuel Group and the United Center, home of the Chicago Bulls and Chicago Blackhawks, announced plans to open a state-of-the-art FanDuel Sportsbook lounge inside the arena. Plans for the FanDuel Sportsbook at the United Center include a two-story venue that would be equipped with state-of-the-art viewing and sports wagering technology, as well as a full-service team ready to deliver a personalized customer experience.
Meanwhile, BetMGM and the Washington Nationals announced the opening of the first retail sportsbook connected to a Major League Baseball stadium. The BetMGM Sportsbook at Nationals Park is open year-round, providing sports fans an innovative entertainment destination to watch and wager on games. “We’re constantly pushing the boundaries to deliver sports fans unique experiences, and that’s just what we’ve done with the new BetMGM Sportsbook at Nationals Park,” said Adam Greenblatt, CEO of BetMGM. “Whether fans are attending baseball games or looking for a place to watch any sporting event, the BetMGM Sportsbook at Nationals Park is bound to be one of the most engaging sports viewing environments in the District.”
Meta is teaming up with the NFL to bring Super Bowl LVI-themed t-shirts to Avatars across a range of Meta platforms. Fans can now outfit their Avatars on Facebook, Instagram, Messenger and in VR with Super Bowl LVI-themed digital t-shirts.
Ubisoft made a slate of assignments in its executive ranks for its new global esports and competitive gaming division. François-Xavier Deniele, previously director of esports at Ubisoft for Europe, the Middle East and Africa, has been named senior director of esports and competitive gaming. Nelson Garcia will be associate global director of esports, events and broadcasts. Marcio Soares assumes the role of global director of esports, marketing and business while Emeline Berthon will be associate global director of esports and communications. In addition, Che Chou will now be responsible for three regions as senior director of esports for Latin America, North America and EMEA. Studios in Las Vegas, São Paulo and Paris will be leveraged for a “multi-year plan with competitive activities, tournaments, and leagues tailored to everyone, plus a clear path from amateur to professional play that inspires and engages players around the world.”
Electronic Arts and the NFL announced the return of the NFL Pro Bowl: Madden NFL 22 Edition for the 2022 Pro Bowl, taking place Sunday, February 6 at Allegiant Stadium in Las Vegas. Chargers Derwin James and Browns Nick Chubb will compete head-to-head against Cowboys Micah Parsons and Vikings Justin Jefferson in a new 2022 Pro Bowl experience coming to Madden NFL 22’s Superstar KO multiplayer mode this week. Returning host Charissa Thompson will be joined by co-host Chad “Ochocinco” Johnson and winner of last year’s virtual Pro Bowl, Marshawn Lynch to call the matchup on Feb. 5 at 6p on the NFL YouTube, Twitter and Facebook, EA Madden NFL Twitch and on the iHeartRadio App.
INDUSTRY & ROSTER MOVES
DAZN Group appointed Aviv Giladi as President of Broadcast Partnerships, to oversee all joint venture partnerships. He will oversee DAZN Group’s strategy to drive commercialization of the business, including WTA Media, FIBA Media, and the European Handball Federation (EHF). As part of this growth strategy, he will look to expand existing joint ventures and audiences worldwide and identify new global partnership opportunities.
DraftKings hired Stacie McCollum, Head of Programming and Todd Dubester, Vice President, Media Strategy and Business Operations to spearhead the management of the company’s continued growth in media and content. “Bringing in two industry veterans like Stacie and Todd to aid in the growth of our owned content is giant leap for our overall media strategy as we continue to invest in the buildout of our assets,” said Brian Angiolet, Chief Media Officer, DraftKings. “As sports betting continues its rapid ascension in the United States, I am confident these leaders will bring new ideas and fresh perspectives towards our content vision.”
AEG Global Partnerships added Ingrid Petri, who joins Global Partnerships as Vice President, AEG Global Portfolio Sales. Petri will be responsible for crafting multi-property partnerships with major brands across AEG’s full breadth of global. Petri joins AEG having spent eight years with the National Basketball Association (NBA) as Associate Vice President of Business Development and Global Partnerships.
CSMG made two more appointments to its team: Adam Holzer as Vice President of Media Rights and Gareth Hill as Vice President of Sponsorship Sales. “We are thrilled to welcome Adam and Gareth to the CSMG family. We are excited to tap into their experiences, relationships, and proven track records as we continue to build our client portfolio,” said Jim Connelly, Chief Revenue Officer for CSMG.
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ON THIS DAY in
1997: Scotty Bowman becomes the first NHL coach to win 1000 games.
IN THE KNOW
Who was the first skater to land a quad jump in competition? (Email email@example.com with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question
Which NFL team (hint: not Washington) originally drafted Doug Williams? Answer: Tampa Bay. Kudos: Aymon DeMauro-ADM Media & Marketing/NY; Jonathan Galst-JG Squared Consulting/NY; Denis Barry-CBS Station Sales/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Matt Sautter-WideOrbit/Harrisburg; Richard L. Mann-Mann Marketing/Dumont; Willy Gibson-WTG Sports/Columbus; Charmaine Leary-Skai Blue Media/Philadelphia; Christian Matthews-Washington Football Team/DC; Bill Robertson-USHL/Bloomington; Creed Heilskov-ImOn Communications/Cedar Rapids; John Ward-VideoAmp/Chicago; Charlie Conner-KOKI/KMYT/Tulsa; Greg Moloznik-GLM Media/Scottsdale; Brian Lee-Pro Sports MVP/Colorado Springs; David Hauptman/Denver; Jim Himmel-TCB Media/San Clemente; John Baghdassarian-Olympusat/LA; Tom Moore-Kalt Productions/LA; Tom Tyrer-Circle Change Media/Santa Barbara; David Westberg-SAG•AFTRA Credit Union/Burbank; Vernon Cheek-FOX Sports/LA; Dominick Latorre-Sinclair/Simi Valley
MEDIA PLANNING COORDINATOR >>
IFC NETWORK/ NY: Strategically schedule/enter promos. Monitor programming ensuring promo assets are accurate. Work with Traffic on logs/formats. Review asset delivery/screen content. Proficient in Office, exp w/ sched software, background in media. Detail-oriented/Ability to prioritize/Meet deadlines. Full info HERE (2/15)
SCHEDULING COORDINATOR >>
AMC NETWORKS/NYC, NY: Daily input of schedules for multiple nets. Work with Ops and Media Planning on program delivery, formats & versions. Maintain tracking docs, work with large amts of detailed info & tight deadlines. Acute attn to detail. Proficient in Excel, exp w/ sched software, background in media. Full info HERE (2/15)
SENIOR MANAGER ACCOUNT MANAGEMENT
REMOTE, LOS ANGELES OR NEW YORK
We are looking for talent who will help to build the foundation for a long-term business. Candidates should have sales planning and client success management experience. Extensive background in traditional linear and digital media sponsorship sales, and the overall support of multi-year, value-driven partnerships. Full info HERE (2/12)
REMOTE, LOS ANGELES OR NEW YORK
Candidates should have extensive experience in consultative sales, working with brands to develop strategic and long-term partnerships. You will represent a portfolio of Gaming, Esports and Entertainment offerings that are some of the best in the world. Ideal candidates have experience thinking strategically and creatively for their partners. Full info HERE (2/12)
REMOTE, LOS ANGELES OR NEW YORK
Candidates should have sales planning and client success management experience. Background in account management for digital media sales (and linear preferred) operations. The Account Manager will be responsible for managing the day-to-day sales operations partnership relationships and campaign management. Full info HERE (2/12)
PROJECT MANAGER >>
TLC/SIVER/SPRING, NYC: If you’re passionate about entertainment here’s your chance to get a job with a leading television brand with women! TLC is looking to hire a Project Manager position on the Marketing team (through staffing agency YOH). If you are looking for a fast paced, creative and strategic place to grow apply here. Full info HERE (2/12)
INSIDE SALES REPRESENTATIVE >>
AXS TV/TORONTO: Responsible for building & maintaining ad sales bookings &d weekly advertiser branding in a timely manner. Liaised with client & traffic department to ensure copy was received & instructions were applied. Resolve discrepancies related to Core business deals. 1-2 yrs exp working with advertising agencies/television traffic departments is preferred. Full info HERE 2/12)
DIRECTOR, FINISHED PROGRAM ACQUISITIONS AND DISTRIBUTION, STREAMING TV
Source and identify finished TV program and digital series acquisitions for Streaming FAST Channels. License our TMB/Jukin original Streaming Channel productions for distribution. Responsible for negotiating and closing both inbound and outbound deals. 7 years of relevant work experience at a media company, ie program sales/program acquisitions. Full info HERE (2/12)
PRODUCER, THE FAMILY HANDYMAN, STREAMING TV
Produce curated and original series for Streaming TV in the DIY and home genre first, and other genres second. Maintain and influence creative alignment with the Channel and Brands. Contribute to the ideation of new show concepts in the DIY space. 4+ Years Production Experience (digital & linear) in the DIY / Home genre. Full info HERE (2/12)
BUSINESS DEVELOPMENT EXECUTIVE (BRAND ADVERTISERS) >>
HEARST MEDIA PRODUCTION GROUP: Establish and maintain senior-level relationships, develop and pitch unique mission-driven programs, and negotiate long-term partnership agreements with brands and advertisers. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (2/12)
BUSINESS DEVELOPMENT EXECUTIVE (FOUNDATIONS/NON-PROFITS) >>
HEARST MEDIA PRODUCTION GROUP: Establish and maintain senior-level relationships, develop and pitch unique mission-driven programs, and negotiate long-term partnership agreements with non-profits and foundations. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (2/12)
Cadent is looking to hire a Broadcast Planner to join our fast-growing team! In this role you will work closely with Sales to build proposals & media plans, assist with pricing for ad packages and work closely with operations to finalize orders. If you have broadcast experience and enjoy working with numbers, we would love to speak with you! Full info HERE (2/10)
DIRECTOR COMMUNICATIONS, PRODUCTION & DISTRIBUTION >>
BLUE ANT MEDIA/NYC: Build and implement strategic and results-driven trade marketing and PR plans with a focus on the U.S. and U.K. markets. Execution on all announcements from the production and distribution teams. Writing and routing releases, Op-eds and written interviews and manage PR agency relationships. Minimum eight yrs of experience in a media relations role. Full info HERE (2/10)
Manage assigned portfolio of video providers in alignment with company goals. Develop & maintain strong corporate, division/regional & system relationships. Achieve content distribution & marketing goals across account portfolio. Min of 2-5 yrs’ B2B sales & client relationship management exp; exp in cable television distribution a plus. Full info HERE (2/9)
AD SALES ASSISTANT
NYC, ATLANTA or CHICAGO, HYBRID
Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. Communicate daily with Traffic Department. BA in Communication or equivalent from a four-year college. Full info HERE (2/9)
SOCIAL MEDIA MANAGER
Oversee day-to-day management of campaigns and ensure brand consistency. Develop social media campaigns; drive brand awareness, and engagement. Work with brand managers to create and implement social media strategies monthly. Proven track record of using social platforms to drive conversation and conversion. Full info HERE (2/9)
MEDIA SALES PLANNER >>
FUSE MEDIA INC/NYC, NY: Create and manage national sales proposals, monitor on-air schedules on a daily basis, prepare post analysis for clients and resolve contract discrepancies. Obtain, organize and analyze research and competitive information. Monitor stewardship of all accounts. 2-4 years of experience in a media sales company, or advertising agency preferred. Full info HERE (2/8)
OVERTIME/BROOKLYN: Shoot and produce digital video content. Operate as a one-person band getting your own video, audio, and necessary coverage. Act as the primary liaison with our subjects and must always represent the core values of our brand in the field. Credits in digital/doc/reality programming & experience shooting on the Sony FS-7 or adjacent models. Full info HERE (2/8)
SUPERVISING PRODUCER >>
OVERTIME/BROOKLYN: Manage a team of producers/shooters, and editors. Impart technical expertise of shooting and editing equipment to team members. Oversee serialized content from casting through picture lock. Direct large projects and live events. At least 6+ years of video production experience on long-form content. Full info HERE (2/8)
OVERTIME/BROOKLYN: Create and edit original mid-from and long-form video feature stories for Overtime’s YouTube page and social platforms, using creative storytelling and editing to produce the best possible video. Ensure we’re creating the best video content up to Overtime standards. Credits working in long-form doc/reality programming. Full info HERE (2/8)
MARKETING MANGER >>
CLEAR CHANNEL/NYC: Prepare ideas & strategy for sales pitches. Develop strategic marketing plans that identify & direct marketing activities toward opportunities for revenue growth. Serve as an expert in media strategy, research insights & product innovation. 3-5 yrs of Marketing and/or Advertising experience. Business Acumen, Results Focus, and Problem Solving req. Full info HERE (2/7)
ACCOUNT DIRECTOR, AD SALES
Communicate the value and brand strength to advertisers and agencies. Create compelling presentations and proactively keep clients informed of pertinent account and network information, as well as marketplace conditions. Make in-person visits to advertisers and agencies. Minimum 4+ years national advertising sales or equivalent sales experience. Full info HERE (2/7)
AD SALES PLANNER
Maintain client relationships and process client requests. Negotiate client rates and provide weekly budget reports. Provide quarterly agency/account budget tracking reports and summaries. Analyze and report average unit rates on a weekly/monthly basis. Min of 2 yrs of relevant advertising/media and min one yr direct response experience required. Full info HERE (2/7)
BROADCAST MANAGER >>
AMERICAN KENNEL CLUB/NYC, NY: Primary contacts for AKC.tv & AKC productions. Manages the production calendar, including national broadcasts, livestream events, weekly shows, & studio productions. Tracks & monitors the process with AKC clubs for televised events, including contracts & payments. 2+ yrs of exp in broadcast management, communications, marketing, or related field. Full info HERE (2/6)
DIRECTOR III, SALES >>
NEXSTAR MEDIA GROUP/CHAMPAIGN, IL: Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluating, promoting and terminating of employees. Manages recruitment, Training, evaluation, and development of sales professionals. Develops and cultivates client relationships alongside Account Executives. 3+ yrs exp in selling TV, Video and Digital. Full info HERE (2/6)
SENIOR ANALYST, TV AUDIENCE RESEARCH
E.W. SCRIPPS COMPANY, ION & BOUNCE
Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (2/5)
ACQUISITIONS SPECIALIST >>
VIACOMCBS/LOS ANGELES: Forecast & develop delivery schedules & confer with creative teams, management & production company production personnel to handle special requests & production scheduling issues. Collaborate daily with program suppliers to coordinate the delivery of program content. Min 3 yrs in acquisition and delivery of media assets used to produce marketing. Full info HERE (2/5)