02/02/22: FOX and CBS saw their biggest audiences in years for Championship weekend

Medias First Morning Read
Wednesday February 2, 2022

Another monster week for NFL action as Championship Sunday saw the AFC and NFC Conference Championship games average 49.6 million viewers (TV+Digital) while nearly 100 million unique viewers tuned in, according to Nielsen and Adobe Analytics. The 49.6 million average ranks as the second most-watched Championship Sunday since 2016, and is up 10% vs. 2020 and up 16% over 2019. Both games also rank as the two most-watched television programs since Super Bowl LV. Additionally, 60% of Americans using television in NFL windows on Championship Sunday were watching NFL games – the highest share for Championship Sunday on record.

Digitally, Championship Sunday produced an average minute audience of 2.0 million across NFL, Yahoo Sports and broadcaster platforms – ranking as the highest digital AMA for any postseason round excluding Super Bowls on record, and up 33% vs. 2020 and up 96% vs. 2019.

PROGRAMMING

Breaking down the NFL numbers even more, the Rams win on FOX averaged 50,420,000 viewers across FOX, FOX Deportes, and digital streaming platforms, ranking as the network’s best performance for an NFC Championship Game since 2014. FOX Deportes saw an average of 195,000 viewers, to mark the second most-watched NFL Championship Game in Spanish language TV history,

Meanwhile, CBS Sports wrapped up its most-watched NFL season in six years by delivering its largest audience of the season for the AFC Championship Game as Cincinnati’s overtime victory at Kansas City on Sunday averaged 47.851 million viewers and is the most-watched Conference Championship Game in the early window in six years.

Elsewhere in viewership news, the Golden State Warriors victory over the Brooklyn Nets on Saturday scored as the most-watched edition of NBA Saturday Primetime on ABC in three years. The broadcast averaged 3,172,000 viewers. Through two games, NBA Saturday Primetime on ABC series is averaging 3,160,000 viewers, up 26 percent from last season.

Friday’s wrestling dual between top-ranked Penn State and No. 2 Iowa averaged 363,000 viewers for Big Ten Network, making it the most-watched wrestling broadcast in channel history.

Moving on, Comcast announced that customers nationwide can experience the Winter Games through a new, simplified viewing experience available across the company’s entertainment platforms. “We’re making it easy for fans across the country to find their favorite Winter Olympics events and witness the incredible stories of Team USA and athletes across the world,” said Rebecca Heap, Senior Vice President, Consumer Products and Propositions, Comcast Cable. “Making this experience possible is our global technology platform which enables us to streamline innovation across our growing portfolio of entertainment devices, connecting millions of customers to the amazing moments and experiences only the Olympics can deliver.”

Of course, NBCUniversal’s coverage of the 2022 Winter Olympics begins today with live primetime coverage of ice hockey, curling, and alpine skiing. Live coverage gets underway when the U.S. mixed doubles curling team faces Italy at 8p on USA Network and Peacock.

Superstar Racing Experience and CBS Sports announced the 2022 schedule and tracks for the six-race, short-track series returning to primetime Saturdays this summer for the second season on CBS. Action begins on June 18 at Five Flags Speedway in Pensacola. Races will air on six consecutive Saturday nights at 8p. “We had a great first year and now we’re looking to build off that momentum going into 2022 with a selection of tracks that blends old and new. All the tracks last year delivered great energy, but we’re looking to spread that wealth a little bit this year. Stafford and Nashville are back, and they’re going to be joined by four new tracks — Pevely and Sharon for guys like me who love the dirt, and Five Flags and South Boston, two of the most prestigious pavement tracks around. We’ll hit some different areas of the country and deliver SRX to fans who might not have been able to see us in person last year.” said Tony Stewart, SRX Co-Founder.

NBC Sports and Feld Motor Sports revealed the 2022 Monster Jam telecast schedule, featuring 40 hours of Monster Jam coverage this year, across NBC, CNBC, NBCSports.com and the NBC Sports app. NBC will carry four hours of Monster Jam programming throughout the year, and CNBC will broadcast Monster Jam every Saturday from March through September at noon. For the second year in a row, veteran host Scott Jordan returns to the booth, accompanied by former Monster Jam driver turned color commentator Colt Stephens. On-the-track reporter Leslie Mears rounds out the Monster Jam broadcast team.

The National Women’s Soccer League announced that the league and the NWSL Players Association agreed to their first-ever Collective Bargaining Agreement covering the next five seasons through 2026. Terms are projected to require an additional incremental investment by NWSL owners of nearly $100 million, and include and increase in player salaries, including raising the minimum salary by almost 60% year-over-year and the introduction of free agency beginning in 2023, among other items.

The NHL and National Hockey League Players’ Association announced plans to celebrate the contributions and stories of Black trailblazers in hockey with 28 days of storytelling across their social and digital platforms. The daily stories will highlight numerous men and women and their career milestones, achievements, awards and accolades, as well as hockey organizations committed to making the game a more diverse and inclusive space. On February 10, the NHL will release the first episode of ‘NHL Bound,’ an original content series that follows Duante’ Abercrombie and Nathaniel Brooks, two Black hockey coaches chasing their dream to work in the NHL.

ESPN signed award-winning commentator Angela Rye to contribute topical features, commentaries, and essays across various shows and platforms. Rye will provide perspective on sports-related matters of race and culture and social justice issues. She will also make in-studio appearances and produce stories under the ESPN Black History Always banner.

ONE Championship announced that its non-scripted reality television program, The Apprentice: ONE Championship Edition, is now available to Netflix subscribers in over 150 countries around the world. The show launched in Asia earlier this year and garnered an estimated 4 million viewers on premiere night.

Fan Controlled Football announced Pullman Yards as the league’s home for Season v2.0. The venue will be the home for FCF throughout the league’s entire second season which takes-the-field on April 16.

Clarification from Jan. 31 edition: Tony Stewart’s role in the FOX Sports booth during NASCAR season will rotate throughout the season.

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SPONSORSHIP & PROMOTION

The NFL revealed pregame entertainment lineup for the Super Bowl LVI in Los Angeles on Feb. 13. Multi-Grammy-nominated artist Mickey Guyton will sing the national anthem, while Jhené Aiko will sing America the Beautiful. Prior to the game, multi-platinum, GRAMMY® Award-winning artist/DJ/producer, Zedd, will act as the official pregame DJ during player warmups.

Rounding up some new activation news around the Super Bowl…
· Bud Light Seltzer will reveal the “Land of Loud Flavors,” in its spot, a magical universe featuring Guy Fieri. “When fans think Bud Light Seltzer, they think big, bold, loud flavors that are consistently pushing the category and going above and beyond consumer expectations,” said Andy Goeler, VP of Marketing Bud Light. “There’s no more appropriate way to bring fans a taste of our latest innovation, Bud Light Seltzer Hard Soda, than by introducing our new universe “Land of Loud Flavors” on the biggest and loudest stage possible.”
· NFL quarterback Justin Herbert takes center stage in “Board a Rookie. Return a Pro.,” as the 2020 Pepsi Zero Sugar NFL Rookie of the Year offers rookie cruisers the chance to win a vacation getaway. Fans can enter to win a trip on Carnival Cruise Line, sure to turn them into a pro passenger of the high seas.
· For the fourth year in a row, Buffalo Wild Wings is giving football fans the opportunity to score free wings if football’s biggest matchup goes into overtime.

The Big East Conference is partnering with The Black Fives Foundation to honor the men and women of the Black Fives Era. Beginning February 1st, each Big East basketball team, both men’s and women’s divisions, will be paired with a Black Fives Team that once competed in their area and celebrate these pioneers through several initiatives and activations, such as commemorative warmup suits, informational programming and materials on the history of the Black Fives, educational resources in-arena and digital channels, and more.

DIGITAL, DATA & TECH

FAST Studios unveiled its multi-million dollar plan to build the Women’s Sports Network, a free, ad-supported, 24/7 streaming destination where fans will find 100% women’s sports content featured around the clock. The Women’s Sports Network has confirmed participation from several leading organizations including the LPGA, U.S. Ski and Snowboard and World Surf League, in addition to collaborative support from the women’s sports media brand GoodSport and Empower Onyx. To complement the array of programming from its content partners, Women’s Sports Network will produce flagship daily and weekly women’s sports news, talk and highlights shows from a new, dedicated studio space in Los Angeles.

KPMG Performance Insights and the LPGA are launching the KPMG Performance Insights Player Dashboard. The initiative will provide each LPGA Tour player with a personalized digital insights center where they have 24/7 access to a suite of stats and data from every round. “The individualized analytics our players will receive via the KPMG Performance Insights Player Dashboards are another important step in helping our athletes reach their maximum potential on the golf course. The data provided will also allow us and the media to better showcase the incredible skill and athleticism of LPGA Tour players. The Player Dashboard tailors so many different aspects of the game to the players’ performance that our fans will no doubt learn so much more about our players and their incredible performances inside the ropes,” said Heather Daly-Donofrio, LPGA’s Chief Tour Operations Officer

PlayOn! Sports, a leading high school sports media and technology company, and KKR announced the signing of a definitive agreement under which KKR will make a significant investment in PlayOn, alongside PlayOn’s existing shareholder, Panoramic Ventures. The investment will support the Company’s growth as it continues to focus on building products and experiences for state associations, high schools, high school athletes and their fans across the country.

US Youth Soccer is partnering with STATSports to bring the world’s most advanced performance wearable technology to USYS athletes and the clubs of the newly announced USYS National League Elite 64. STATSports’ tracker is worn in a performance vest between the shoulder blades and tracks 16 physical movement metrics including max speed, total running distance, high-speed running distances, number of sprints, intensity, and strain.

FanDuel Group and the United Center, home of the Chicago Bulls and Chicago Blackhawks, announced plans to open a state-of-the-art FanDuel Sportsbook lounge inside the arena. Plans for the FanDuel Sportsbook at the United Center include a two-story venue that would be equipped with state-of-the-art viewing and sports wagering technology, as well as a full-service team ready to deliver a personalized customer experience.

Meanwhile, BetMGM and the Washington Nationals announced the opening of the first retail sportsbook connected to a Major League Baseball stadium. The BetMGM Sportsbook at Nationals Park is open year-round, providing sports fans an innovative entertainment destination to watch and wager on games. “We’re constantly pushing the boundaries to deliver sports fans unique experiences, and that’s just what we’ve done with the new BetMGM Sportsbook at Nationals Park,” said Adam Greenblatt, CEO of BetMGM. “Whether fans are attending baseball games or looking for a place to watch any sporting event, the BetMGM Sportsbook at Nationals Park is bound to be one of the most engaging sports viewing environments in the District.”

Meta is teaming up with the NFL to bring Super Bowl LVI-themed t-shirts to Avatars across a range of Meta platforms. Fans can now outfit their Avatars on Facebook, Instagram, Messenger and in VR with Super Bowl LVI-themed digital t-shirts.

ESPORTS

Ubisoft made a slate of assignments in its executive ranks for its new global esports and competitive gaming division. François-Xavier Deniele, previously director of esports at Ubisoft for Europe, the Middle East and Africa, has been named senior director of esports and competitive gaming. Nelson Garcia will be associate global director of esports, events and broadcasts. Marcio Soares assumes the role of global director of esports, marketing and business while Emeline Berthon will be associate global director of esports and communications. In addition, Che Chou will now be responsible for three regions as senior director of esports for Latin America, North America and EMEA. Studios in Las Vegas, São Paulo and Paris will be leveraged for a “multi-year plan with competitive activities, tournaments, and leagues tailored to everyone, plus a clear path from amateur to professional play that inspires and engages players around the world.”

Electronic Arts and the NFL announced the return of the NFL Pro Bowl: Madden NFL 22 Edition for the 2022 Pro Bowl, taking place Sunday, February 6 at Allegiant Stadium in Las Vegas. Chargers Derwin James and Browns Nick Chubb will compete head-to-head against Cowboys Micah Parsons and Vikings Justin Jefferson in a new 2022 Pro Bowl experience coming to Madden NFL 22’s Superstar KO multiplayer mode this week. Returning host Charissa Thompson will be joined by co-host Chad “Ochocinco” Johnson and winner of last year’s virtual Pro Bowl, Marshawn Lynch to call the matchup on Feb. 5 at 6p on the NFL YouTube, Twitter and Facebook, EA Madden NFL Twitch and on the iHeartRadio App.

INDUSTRY & ROSTER MOVES

DAZN Group appointed Aviv Giladi as President of Broadcast Partnerships, to oversee all joint venture partnerships. He will oversee DAZN Group’s strategy to drive commercialization of the business, including WTA Media, FIBA Media, and the European Handball Federation (EHF). As part of this growth strategy, he will look to expand existing joint ventures and audiences worldwide and identify new global partnership opportunities.

DraftKings hired Stacie McCollum, Head of Programming and Todd Dubester, Vice President, Media Strategy and Business Operations to spearhead the management of the company’s continued growth in media and content. “Bringing in two industry veterans like Stacie and Todd to aid in the growth of our owned content is giant leap for our overall media strategy as we continue to invest in the buildout of our assets,” said Brian Angiolet, Chief Media Officer, DraftKings. “As sports betting continues its rapid ascension in the United States, I am confident these leaders will bring new ideas and fresh perspectives towards our content vision.”

AEG Global Partnerships added Ingrid Petri, who joins Global Partnerships as Vice President, AEG Global Portfolio Sales. Petri will be responsible for crafting multi-property partnerships with major brands across AEG’s full breadth of global. Petri joins AEG having spent eight years with the National Basketball Association (NBA) as Associate Vice President of Business Development and Global Partnerships.

CSMG made two more appointments to its team: Adam Holzer as Vice President of Media Rights and Gareth Hill as Vice President of Sponsorship Sales. “We are thrilled to welcome Adam and Gareth to the CSMG family. We are excited to tap into their experiences, relationships, and proven track records as we continue to build our client portfolio,” said Jim Connelly, Chief Revenue Officer for CSMG.

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