01/12/17: CFP signs a 3-year Bill; Will US/Mexico/Canada form 2026 trinity?; Social Media’s Sports All-Stars


Good morning. It’s Thursday January 12, 2017 and this is your first early morning Sports briefing. 

CFP’s Bill Hancock will remain on the field for another three years. The Board of Managers for the College Football Playoff announced a three-year extension of the contract for the organization’s executive director. “Bill Hancock is not only one of the most widely respected people in college football, he’s one of the kindest, most decent, and able people anyone will ever meet,” said C. Max Nikias, the President of the University of Southern California and Chairman of the Board of Managers. “Under Bill’s leadership, the playoff for three years in a row has been a huge success, making it an event that is loved by fans, students and alumni throughout the country. We’re delighted to extend the contract of a man who is so dedicated to helping students be successful in college and in life.”


The United States, Canada and Mexico are reportedly talking about making a three-way bid to host the new 48-team World Cup in 2026, according to the AP. Asked about the potential three-way bid, Victor Montagliani, FIFA VP and President of both the Canadian soccer federation and the CONCACAF region, said, "I also respect the fact that each country has the possibility to put on the World Cup [alone] and I think the discussions will happen quite soon as to what is our region is going to look like at this World Cup as I think it is an opportunity for CONCACAF."

The Colonial Athletic Association has a home for its 2017 CAA Men’s Basketball Championship. The conference locked in a deal with CBS Sports to have the title game carried live on CBS Sports Network at 7p on March 6. “The CAA is pleased to partner with CBS Sports Network to televise the Championship game of our 2017 Men’s Basketball Tournament,” CAA Commissioner Joe D’Antonio said. “We are excited to have the Conference’s signature event in 2017 aligned with the family of networks that has become synonymous with the NCAA Division I Men’s Basketball Championship.”

Univision Deportes reports a strong 2016, noting that the multimedia sports division of Univision Communications delivered record ratings and double-digit growth in key metrics for its sports content across media platforms during the year. UDN registered year-over-year ratings gains for the fourth consecutive year with a boost of 33%, according to Nielsen, and averaged 124,000 Adults 18-49 in 2016.

The NFL today announced that Super Bowl Opening Night Fueled by Gatorade will showcase performances by X Ambassadors as well as an appearance by Pro Football Hall of Famer Warren Moon on Jan. 30 at 7p. The event marks the first time that players and coaches meet with thousands of media members at Minute Maid Park in Houston. The event will be carried live on NFL Network, ESPN2, and FS1. Fans in attendance will also enjoy special appearances and autographs by NFL Legends.

Speaking of football, Donald Yee, agent for New England Patriots QB Tom Brady, along with former Super Bowl champion wide receiver Ed McCaffrey and others are launching Pacific Pro Football, designed to serve as a career alternative to high school players in lieu of playing for a university. Pac Pro will look to utilize and pay players not eligible for other professional leagues with an average annual salary and benefits for each player is projected at $50,000. Pac Pro’s Advisory Board includes Super Bowl champion head coach Mike Shanahan, former NFL Senior VP and Super Bowl czar Jim Steeg, officiating expert Mike Pereira, and football reporter Adam Schefter. Steve Schmidt, MSNBC commentator and former lead campaign strategist for the McCain presidential campaign also joins the Advisory Board.

NBC Sports Group announced plans to carry 12 races during the upcoming 2017 Verizon IndyCar Series season, beginning with the Grand Prix of Long Beach on April 9 on NBCSN. Coverage will also feature IndyCar’s return to St. Louis and Gateway Motorsports Park on Aug. 26 as well as circuits such as Road America and Watkins Glen, and the final nine races of the 2017 campaign. Once again, the 2017 IndyCar championship will be decided on NBCSN.

Season 13 of ESPN’s College GameDay Covered by State Farm will open in Durham ahead of Duke/s contest with Miami on Jan. 21 The morning show begins at 11 a.m. on ESPN, followed by an evening edition leading into the game telecast at 8p. 

SiriusXM announced that basketball analyst Greg Anthony is joining team for both of its 24/7 NBA and college sports channels. Anthony began yesterday as host of Above the Rim, with new episodes running Wednesdays at 10a on SiriusXM NBA Radio. Anthony will also have a regular hosting role on SiriusXM College Sports Nation starting later this month.


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MVPIndex unveiled its Most Valued Athletes in Social Media of 2016 in partnership with 120 Sports, naming Seattle Seahawks Russell Wilson (No. 1), New York Giants Odell Beckham Jr. (No. 2) and the Houston Texans JJ Watt (No.3) at the top f the list. Overall, the NFL was featured throughout the top 25 with nine players on the list, while the NBA followed with five, led by LeBron James.

The Big East Conference announced March to MSG, a new multifaceted digital and experiential campaign counting down to the league’s 35th Basketball Tournament at Madison Square Garden from March 8-11. The campaign will run throughout the 2016-17 season, and encourages fans to celebrate the conference through multiple activations including a national social media contest as well as a 10-city championship trophy tour that will visit each school.

Updating Super Bowl spot news, Mercedes-Benz is back in the game, with the brand’s USA Marketing VP Drew Slaven confirming the deal with Ad Age. Meanwhile, Snickers announced that actor Adam Driver will appear in the its Super Bowl 2017 commercial as part of its ‘You’re Not You When You’re Hungry’ campaign. The new spot marks the third consecutive year the brand will advertise during the game.

For the first time in school history, Little Rock Athletics will outsource its comprehensive multimedia rights and sponsorship initiatives, inking a deal with Learfield as its partner for the next 10 years that will include the establishment of its Little Rock Trojan Sports Properties. This local team will be solely dedicated to representing the Trojans and managing all aspects of the rights agreement, which includes signage, digital, corporate sponsorships, television and radio play-by-play, and coaches’ shows.


The South American Football Confederation is turning to Sportradar in a move to prevent, detect and investigate any match manipulation that may occur. CONMEBOL will receive implementation of the company’s Fraud Detection System, use of the Fraud Intelligence Unit, and a roll out of the company’s Fraud Prevention Services.


In this week’s edition of Cynopsis eSports & Gaming
·       CSL talks college gaming and Campus Insiders
·       Spain hits esports overdrive
·       ELeague turns up the volume for CS:GO major
·       Blizzard details upcoming Storm
·       Cynopsis eSports Awards seeks players
·       DreakHack’s Astro dome


Women in Sports and Events unveiled the recipients of this year’s 2017 WISE Women of the Year Award, which will be presented on June 22 at the Marriott Marquis Hotel inNew York City. This year’s recipients include: Doris Burke, Basketball Analyst and Reporter, ESPN; Buffy Filippell, Founder, TeamWork Online; and Amy Trask, NFL Analyst, CBS Sports Network.

Whistle Sports EVP Brian Selander is departing the organization and will join SeventySix Capital, a venture capital firm investing in “game-changing” companies in the e-commerce, retail, sports, media and healthcare industries, as an Entrepreneur in Residence. He will be charged with helping drive the vision and growth of SeventySix Capital, working with existing portfolio companies on their needs, connecting the firm to new investment opportunities, supporting due diligence on deals in flight, serving as a brand representative in public settings and helping the firm stay ahead of emerging developments across industries.

Discovery Communications named Alex Kaplan as Executive Vice President, Commercial for Eurosport Digital.  Kaplan previously served at the NBA and DIRECTV/AT&T and will now be responsible for all customer acquisition and retention for Eurosport Digital.

Troika named Bonnie Rosen as a new Account Director at the strategic branding and marketing innovations agency. She is responsible for leading client accounts and building relationships and partnerships with media and technology companies to elevate brand experiences.


Canadiens/Wild on NBCSN at 8p.


Live video has taken a quantum leap forward in the past year, with a foothold in gaming, sports and awards events, events delivered via live-streaming are attracting increasing ad dollars. If you’re a marketer or content producer planning for 2017 and beyond, you won’t want to miss our 1/31 webinar. Our speakers will share intel about which activations work best and how advertising can augment the business model.
No matter what stage of implementation you’re in, you won’t want to miss the webinar. Register today.

ON THIS DAY in 1946: The Cleveland Rams are given permission to move to LA.

In The Know: What NHL franchise was originally owned by Tex Rickard? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Who holds the all-time record for most career points in NCAA men’s college basketball? Answer: Pete Maravich for Div. I, Travis Grant for all divisions. Kudos: Aymon DeMauro-Discovery/NY: Lewis Blaustein-GreenSportsBlogger/NY; Joshua Duboff-Reuters News Agency/NY; Brian Traynor-WME/IMG/NY; Chris Schwartz-International Speedway Corporation/Charlotte; Richard Sanders-Visit Panama City Beach/Panama City Beach; Jim Sweeney-MIKE on Sports/Clearwater; Mike May-PHIT America/Wellington; Rob Carolla-Big 12 Conference/Dallas; Matt Fumagalli-NBC Sports/Chicago; Lance Phegley-Texas Runner & Triathlete magazine/Houston; Gretchen Brady-KTVT/KTXA/Dallas; Greg Moloznik-GLM Media/Scottsdale; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City; Jason Kleinhein-CoxReps/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: PR and EXPERIENTIAL MARKETING/FC Bayern Munich/NYC: Work w/NY & Munich teams to achieve the club’s Americas-specific communications & marketing strategy goals. Knowledge of international soccer industry, media landscape, digital/social marketing, German & Spanish. Full info / apply HERE (1/20)

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JOB OPENING: MARKETING MGR/UPTV/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Send res: [email protected] (1/14)

JOB OPENING: SALES SERVICE REP/Weather Channel/Chicago: Sales service rep looking to grow career and knowledge supporting Account Exec and Dir of Chicago Office. Must have 1+ yrs. current Cable TV media experience to be considered. Go to https://careers.weathergroup.com/ to apply (1/14)

JOB OPENING: DIGITAL MEDIA MANAGER/CSI Sports/NYC: Manage digital asset distribution. Be integrally involved with expansion of digital products and social media initiatives on global scale. Passion for sports. Strong writing skills. 7+ yrs exp req’d. APP and CMS skills required. cvr/res to Rose: [email protected] (1/14)

JOB OPENING: DIR, MARKETING & PARTNER INSIGHTS/Viacom/LA: Provide multi-platform rsrch support to Ad Sales, Pricing & Inventory & Mktg. Strong #2 to VP.Outward facing presentation skills & dynamic personality, +8+ yrs related media rsrch exp. Proficiency w/Nielsen based apps a must. Full info/apply HERE (1/13)

JOB OPENING: MGR PARTNERSHIPS MARKETING SERVICES/World Surf League/NYC: Dvlp creative 360 integration ideas and global, regional, and media sales pitches. Mng coord to maintain all materials. 3-5 yrs integrated media/mktg exp. Sports exp a +. Exc PP/key note skills req’d. Resume HERE (1/13)
VIDEO CONTENT CREATOR: 10+ yrs exp. multimedia professional specializing in high production value entertainment-related visual projects ranging from custom branded content and commercials to music videos and broadcast series. – [email protected] (1/19)

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