01/10/18: Hulu hits 17 million subscribers

CynopsisDigital
Good morning. It’s Wednesday January 10, 2018 and this is your your first early morning Digital briefing. 
 
 
TODAY’S CODEBREAKER
 
Variable Bitrate: VBR is an MP3 encoding technology used for other encoding systems and codecs, especially video. It’s part of the MPEG standard.
 
 
JUST IN
 
Yes, Hulu is growing, but just how fast over a given period of time isn’t easy to discern, even when the company releases numbers. The last time it did so – back in May of 2016 – Hulu said it had 12 million subscribers. This week, the streaming TV pioneer said the figure is now 17 million. However, that includes both its core, paid-subscription service and its Hulu Live pay offering, which launched in May 2017 and costs $40 monthly. Another big numeral in Hulu’s future is two-thirds. That’s how much Disney will own if its asset acquisition deal with Fox happens. Comcast will own the remaining one-third.
 

Remember M, Facebook’s experimental virtual assistant? If you answered no you’re not alone. In the test phase since 2015, M was yet another way that the social media giant wished to infiltrate your entire being. Although it will never officially leave the test phase, Facebook’s answer to Google Home and Amazon’s Alexa will still pop up from time to time on Facebook Messenger, for example coming up with suggestions based on user texting.

It looks like competition for Apple’s high-end iPhone 8 won’t be coming from China. AT&T has dropped plans to sell the Huawei Mate 10, which boasts a special artificial intelligence microchip and near-$1,000 price tag, according to The New York Times, following on reporting by The Wall Street Journal. The Times said AT&T’s reasoning isn’t entirely clear but cited a letter from unidentified U.S. lawmakers to the Federal Communications Commission that said Congress had “long been concerned about Chinese espionage in general, and Huawei’s role in that espionage in particular.”
 
 
PROGRAMMING
 
 When the inaugural season of Overwatch League kicks off on Wednesday, it won’t be on CBS or ESPN. It can only be seen on Twitch, which said it will broadcast every match of the live-streaming Overwatch League in a two-year deal for exclusive broadcast rights that includes playoffs and championship matches. Wednesday’s matches include the first between the San Francisco Shock and the Los Angeles Valiant.
 
 
PROGRAMMATIC
 
Video ad-serving platform SpotX is linking up with Amazon Web Services, allowing for interoperability on the latter’s cloud platform. AWS recently launched AWS Elemental Media Services, providing media and content companies with a suite of tools to launch streaming video networks. The deal with SpotX allows companies to use SpotX’s cloud-based ad serving platform with AWS Elemental MediaTailor, which allows for targeting advertising into videos.
 
A CYNOPSIS MESSAGE
It’s Deadline Day!
Cynopsis Social Good Awards honors those civic-minded professionals who find a way to utilize the media industry as a tool for social good. We’re honoring everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more (check out our full list of categories here). You’ve already done the hard work to improve our community – the submission process is the easy part!
 
AT CES
 
China hasn’t been particularly good to Facebook. But now the company is gaining access to the country – not with its social media platform, which is blocked, but via a virtual reality headset partnership with Chinese phone manufacturer Xiaomi. In a deal announced Monday at CES, Facebook’s Oculus will launch a headset in China called Xiaomi Mi VR.
 
Among the many research findings emerging from CES this week is a study about how consumer usage of in-home digital voice assistants is impacting their cell phone habits. Two-thirds of consumers who own smart speakers were found to use their smartphones for fewer applications in the home since getting their smart speaker, according to a survey of 21,000 consumers in 19 countries conducted by Harris Interactive for Accenture. The majority (64%) of consumers use their smartphones less for entertainment and 58% use them less for online purchasing, with 56% using them less for information searching.
 
Meanwhile, Ford and chipmaker Qualcomm unveiled a partnership to collaborate on cellular vehicle-to-everything technology. The automaker also revealed a cloud-based, connected, smart-city platform it hopes will become an open standard upon which cites, transportation providers, other automakers and more can collaborate and develop. Speaking of garages, August Home, the smart-lock startup, announced a service dubbed August Access, wherein retailers can work with August and its partner Deliv to open your front door and bring packages directly into your home when you are not there (if you use a smart lock from August, Emtek or Yale).
 
 
EXECUTIVE MOVES
 
Former Hulu and Netflix marketing executive Jenny Wall is joining the growing world of podcasting. Wall has joined Gimlet Media as the podcast network’s first Chief Marketing Officer. Most recently, she was Hulu’s SVP and Head of Marketing and before that VP of Marketing at Netflix.
 
 
TRIVIA

 

This actor plays a CIA agent who is determined to help Jennifer Lawrence in the upcoming Red Sparrow film from 20th Century Fox. (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: Which actress stars as “Samantha White” in Netflix’s Dear White People? Answer: Logan Browning. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Christine Browning-McGee Media/NY, Tom Moore-Kalt Productions/CA, Morgan Dukes, Florida A&M University/FL, Gloria L. Price-CBS News/NY, Lorrie Shilling/CA, Mathew Tombers-Intermat/NY
 
A CYNOPSIS MESSAGE
Registration is open for the 2018 Cynopsis TV Awards!
Wednesday, FEB. 7th | 4:45pm – 8pm | Espace, NYC
We’re gearing up for the annual Cynopsis TV Awards, saluting excellence in national TV programming, from writing and directing to casting, hosting and more.    The awards celebration will include the 2018 Buyers & Planners honorees, awarded for outstanding campaigns that have run on broadcast, cable, and digital platforms. Be sure to register your team before January 23rd as seating tends to fill up quickly!
 

SHORT FORM SPOTLIGHT
 
Despite seemingly endless hoopla and hype, self-driving cars are really just getting started. This 2017 recap video from Engadget explains why consumers won’t be seeing them in their neighborhood in the next couple of years.
 
Roberta Caploe
Publisher
@robertacaploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com

JOB OF THE DAY


SR. ANALYST TO DIRECTOR, MARKETING INSIGHTS
Comedy Central
NYC

 

(Freelance) Analyze linear mktg effectiveness, provide insights/recommendations in campaign plan’g & effective ROI evaluations. Strong knwldg Nielsen data & some exp w/dig & social metrics req’d. 2+ yrs of exp pref TV ntwrk brand

Full details

HERE


JOB OPENING: HEAD OF MARKETING, CMO/LA: Refine our brand & present it in an exciting, engaging array of brand integrations on our digital channels as well as live, experiential events. 7-10 yrs of web, digital mktg & eCommerce exp req’d, covering entire process from merchandising to CRM. Resume/cvr HERE (1/19)
 
JOB OPENING: HEAD OF BRAND PARTNERSHIPS/LA: Resp for year over year revenue growth, fully realizing all revenue growth opportunities. 7-10 yr exp with a proven track record of leading successful sales organizations. Identify/track KPIs & adjust bus.-dvlpmnt efforts accordingly Resume/cvr HERE (1/19)
 
JOB OPENING: COO/LA: Execute overall strategy guiding organization. Leverage your exp dvlpng processes/programs/budgets to drive rev growth. Set aggressive operational &/or perf goals for each dept. 7-10 yrs exp mngng bus. operations, in relation to content dvlpmnt & building online platforms. Resume/cvr HERE (1/19)
 
JOB OPENING: HEAD of ECOMM/LA: Develop & clearly identify our digital commerce strategy & execute plans to grow online sales & digital presence. 7-10 yrs web, digital mktg & eCommerce exp req’d, covering the entire process from merchandising to CRM. Resume/cvr HERE (1/19)

 

JOB OPENING: SALES ACCOUNT MGR/KNBC/LA: Dvlp/grow revenue for an established account list with a focus on generating revenue and growing station share. Min 10yrs TV advertising sales experience with a proven success record in the Los Angeles area. Full info/apply HERE (1/19)

 

JOB OPENING: PRODUCTION MGR, BROADCAST/USTA Production/White Plains NY: Manage US Open and US Open Series broadcast projects, events and deliver the highest quality product to constituents -domestic and int’l broadcast partners, sponsors, and tournament partners. 2-4 years of broadcast exp. Full info/apply HERE (1/19)


JOB OPENING:
SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (1/18)

 
JOB OPENING: ASSOCIATE PRODUCER/NBC NEWS & MSNBC/Miami: Highly motivated Associate Producer with a passion for news on all platforms (broadcast, digital, and mobile). BA deg. 2+ yrs editorial production exp at a network, cable or digital outlet. Full info/apply HERE (1/18)
 
JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/ALBUQUERQUE: Design and execute on-air graphics, digital/social media and print. Must have 3-5 years of experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Full info/apply HERE (1/18)

 

JOB OPENING: SR. ANALYST TO DIRECTOR, MARKETING INSIGHTS/Comedy Central/NYC: (Freelance) Analyze linear mktg effectiveness, provide insights/recommendations in campaign plan’g & effective ROI evaluations. Strong knwldg Nielsen data & some exp w/dig & social metrics req’d. 2+ yrs of exp pref TV ntwrk brand Full details HERE (1/18)


JOB OPENING:
DIRECTOR, MEDIA PLANNING/R2C Group/Portland OR: Oversee team of experts successful interpretation of clients challenges, the creation of innovative media strategies/plans to drive business results. 12+ yrs exp w/BA deg or equivalent comb of training & exp to support this position. Full info/apply HERE (1/17)

 
JOB OPENING: MARKETING MANAGER/NYRA Bets/NYC: Mng mktg, advertising and promotion of the New York Racing Association’s ADW program, NYRA Bets. BA Deg & 5-7 yrs work exp. Exp dvlpng/implementing large scale promotions & mngng. Strong knwlg Google analytics & digital marketing. Full details HERE (1/17)
JOB OPENING: DIRECTOR, DIGITAL BUSINESS OPS/Viacom/NYC: Take lead role mngg new media product deployments e.g. VOD, DAI & TVE, w/dist partners & act as departmental SME w/ interna & external stakeholders. 5+ relevant exp. Strong understanding of new media & dig products such as VOD, addressable. Full info/apply HERE (1/17)


JOB OPENING:
DIRECTOR, REVENUE REPORTING & ANALYTICS/ION Media/NYC: Support CCO in strategically mngng inventory, maximizing rev & optimizing commercial ops. Provide budgets, forecasts & long term plans for Commercial Ops.10+ yr exp in finance. Maint 5yr financial modeling for topline of business. Full info/apply HERE (1/16)


JOB OPENING: APPLICATIONS WEB DEVELOPER/ION Media/West Palm Beach FL: Provide strategic tech & architecture recommendations in dvlpng websites ION; Create new interactive tools (web-based, mobile, social media) to engage consumers & promote our on-air offerings. 5+yrs exp web application dvlpmnt. Full info/apply HERE (1/16)


JOB OPENING:
ACCT EXEC, DIGITAL VIDEO SALES East/Sony Pictures/Crackle/PlayStation Vue/NY: Sell portfolio of video products from straight media to deep brand integrations. Min 5 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-11413. More HERE (1/15)

JOB OPENING: MANAGER BRAND MANAGEMENT, CLASSIC MEDIA/NBCU/Universal City CA: Support Dir-Brand Mngmnt & EVP-Creative to activate/monetize Classic Media, & non-franchise  DreamWorks & NBCU catalog properties. Min 3 yrs consumer mktg exp w/demonstrated ability to proactively lead initiatives. Full info/apply HERE (1/15)
JOB OPENING: ANALYST, CONTENT ACQUISITIONS DILIGENCE/ION Media/NYC: Resp for providing quantitative diligence & analytical support in acquisition of prgrm content. 4+ yrs relevant exp; prior exp at studio, TV or digital media A +. Est’d track record of operational success & financial growth. Full info/apply HERE (1/15)
JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/TELEMUNDO/LA: Resp for rev generation utilizing TV, Internet, OOH, Mobile, Integrations & sports. Maintain/grow client direct acct list for existing & new brands. Min 5+ yrs Bus. Dev w/specific focus on client direct relationships pref brdcst ops or media co. Full info/apply HERE (1/15)
JOB OPENING: SALES ACCOUNT MGR/KNBC/Universal City:  Resp for dvlopng creative solutions based on advertiser needs/wants. Dvlp clients packages and presentations, utilizing excellent presentation skills. Negotiate advertising schedules and rates. Full info/apply HERE (1/15)


JOB OPENING:
EXECUTIVE ASSISTANT/NBCU/NYC: Support admin needs for President of Strategy & Commercial growth. Professionally answer phones, take minutes at meetings, coord calendars incl meetings/appts. BA req’d MBA pref’d. 1yr exp working in media. Full info/apply HERE (1/14)

 
JOB OPENING: STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Buy/trade digital ads through a demand-side platform. Monitoring/optimizing mult campaign executions in timely manner. Exceptional troubleshooting & problem solving skills. Knwlg  of DFP, OAS, OpenX as wella s 3rd party ad tags. Full info/apply HERE (1/14)  
JOB OPENING: MEDIA STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Dvlp strategic plans for clients that increase brand awareness & generate ROI. Exc client presentation, negotiation skills. 2yrs supporting either a dig media buying, selling dept or other related media exp. Full info/apply HERE (1/14)
JOB OPENING: DIGITAL AD OPS TRAFFICKER/Gamut Smart Media (Cox Media Group)/NYC: Mng outsource partners to ensure campaign trafficking is completed & QA their work. Coord w/publishers to ensure they have received creative & are ready to launch on time.1-5 yrs of digital ad operations trafficking exp. Full info/apply HERE (1/14)
JOB OPENING: ACCOUNT EXEC/Gamut Smart Media (Cox Media Group)/NYC: Proactively prospect, qualify/grow/maintain NY accts. Drive ad rev through direct sales. 3-5 yrs of exp at digital agency & or digital sales exp. Strong understanding NY mkt w/client relationships agency media planners/supervisors. Full info/apply HERE (1/14)


JOB OPENING:
SEGMENT PRODUCER/MSNBC/NYC: Responsible for delivering in depth news stories. Exp’d seg prod to write/prod segments w/speed & accuracy for daily news prgrmng, in a breaking news envir. 5+ yrs of exp in live TV broadcast TV, etc & 3+ yrs in both tape/desktop editing. Full info/apply HERE (1/13)


JOB OPENING: MGR, PARTNERS BRAND MARKETING (New Release)/NBCU/Film Ent Group/Universal City: Owner of mktg P & L, oversee execution of mktg plans to ensure projects are executed to budget & profitability is maximized. Min 3 yrs consumer mktg exp w/a demonstrated ability leading initiatives. Full info/apply HERE (1/13)

JOB OPENING: NATIONAL SALES MANAGER/KNBC/LA: Responsible for leading the National sales effort for KNBC, including cross platform opportunities. Work with VP of Sales, Local Sales Managers and Traffic department. Full info/apply HERE (1/13)

JOB OPENING: SALES ASSISTANT/TELEMUNDO/Newton MA: Assist acct mgrs in preparation of sales material & presentation to ad agencies & provide sales admin support thru the processing of sales orders. 3 yrs sales asst; customer srvc rep at TV station or rep firm a +. Full info/apply HERE (1/13)

JOB OPENING:
AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched.  BS or 2 yrs exp. req. Full info/apply HERE (1/11)

JOB OPENING: HUMAN RESOURCE MANAGER, CABLE ENTERTAINMENT/NBCU/Universal City CA: Provide HR support for employees within the Cable Studios, Cable Scripted Content & Cable Business Affairs organizations. Min 5 yrs relevant HR exp incl recruiting, employee relations & organizational dvlpmnt. Full info/apply HERE (1/11)

JOB OPENING: SALES ASSISTANT/NECN/NEWTON MA: Assist Acct Exec in preparation of sales material and presentation to ad agencies & provide sales admin support thru the processing of sales orders from inception, beyond conclusion. 3 yrs of sales asst; customer srvc rep at a TV station or rep firm is a +  Full info/apply HERE (1/11)

JOB OPENING:STRATEGIC PLANNING MGR US/DCMN/NYC: Dvlp individual & sustainable growth solutions for digital brands based on in-depth mktg research, consumer insight, & mkt analysis. 3 – 5 yrs  exp in campaign mngmnt on an operational level w/ online and offline mktg channels. Full info/apply HERE (1/11)

JOB OPENING: MGR CULTURAL INSIGHTS/A+E Networks/NY: cultivating consumer & cultural insights via analysis of syndicated & primary research sources, understanding how sociological forces impact content choices & mktg messages. Full Info/Apply HERE  (1/11)
 

Related Stories

Taboola Newsroom Announces New Subscription Offering

Discovery platform Taboola introduced a new subscription feature for Newsroom, to help publishers better understand and engage with subscribers, as well as acquire new subscribers. The feature allows publishers to see which articles are driving conversions, reduce churn by understanding how subscribers are engaging with content, and determine the “propensity to subscribe” of readers via […]

Google Rolls Out Search Chips in Gmail

Google has introduced search chips in Gmail, making it easier to sort and filter search results. Users can search a colleague’s name and further narrow results by selecting search chips like attachment type (Text document, Spreadsheet, PDF) or a specific timeframe, for example, or filter out certain results, like calendar invites.  “We’ve heard from our […]

02/20/20: IEG reports that sponsor revenues drew more than $1.47 billion for the NFL and its teams

    Thursday February 20, 2020 The NFL and its 32 teams topped $1.47 billion in sponsorship sales this past season, according to IEG. The slate featured nearly 1,500 existing partnerships along with more than 350 new deals signed with Anheuser-Busch InBev once again ranking as the biggest sponsorship spender in the league, promoting BABE, […]

CynCity

Cynsiders

Instagram