01/27/20: Cynopsis Media Tech Update

Monday, January 27, 2020

Short-form video app Byte, successor to Vine, made a surprise launch on iOS and Android on Friday. Vine co-creator Dom Hofmann had been developing the app (originally named V2) for two years; users can shoot or upload, then share six-second videos. Twitter shuttered Vine in January 2017.

Privacy is still a major issue for users of voice control, according to “The Case for Voice Control”, a study from Hub that revealed concerns about privacy and security are a significant roadblock to both wider use of voice control for sensitive topics, and ownership of smart speakers. Among those who don’t yet have a smart speaker and don’t intend to buy one, two thirds (66%) say that privacy concerns are an important reason for not buying; among existing users, 59% of those who regularly use voice control have concerns about privacy. Almost all users of voice control with privacy concerns cite worries about unwanted listening by speakers (91%) and concerns about what data is being collected about users (90%). “This new report shows just how pervasive voice control is, and how quickly consumers have embraced it, even if they have major privacy concerns,” says David Tice, senior consultant to Hub and co-author of the study. “These privacy issues may be a key reason why ‘retail’ uses (e.g., shopping, financial) lag well behind other activities like entertainment on smart speakers.”

Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform, a TV ad planning, buying and measurement platform for audience-based TV advertising with reach across 85 million households, 120 cable networks and more than 55 percent of all addressable households. The AND centralizes the campaign planning and buying process within a simple interface for both local and national TV buying. “With the launch of The AND platform, we’re bringing a new level of capability and scale to advanced TV advertising, providing agencies and marketers with a flexible and open solution for reaching audiences across the entirety of the TV viewing experience,” said Nicolle Pangis, CEO of Ampersand. “This is the most substantive advancement to date in our ongoing mission to unify the advanced TV ad ecosystem across all screens, inventory and audiences.” For details, go here.

TV measurement and analytics firm 605 announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes. An independent SOC 3 audit and review performed by KPMG LLP determined that the Company met “trust services principles” established by the AICPA related to security, availability, confidentiality and processing integrity with respect to Charter’s proprietary information, including its set-top box viewing data. Successful certification of SOC3 recognizes 605’s methodology and protocol for software development, system performance, and customer support expertise.

Shipments of smart devices, including PCs, notebooks, personal audio devices, smart speakers, smartphones, tablets and wearable bands, will hit 3 billion in 2023, projects Canalys. Smartphones are expected to make up over half of shipments, while the fastest-growing category will be smart personal audio.

Britain introduced comprehensive new rules requiring social networks and other online services used by people under 18 to change their handling of young users’ personal information. The rules are significantly stricter than those in the US, aimed at children under 13. “While we support the code’s ambition, we do have real reservations,” Antony Walker, the deputy chief executive of techUK, an industry group that represents companies including Amazon, Facebook and Google, warning the code “could lead to some unnecessary age-gating of online services.”

DoubleVerify, a software platform for digital media measurement, data and analytics, announced a connected TV Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic in the CTV space. “DV has developed the most comprehensive and accurate CTV fraud identification in the industry, identifying millions of devices and hundreds of applications as invalid,” said Matt McLaughlin, COO of DoubleVerify. “DV’s CTV Targeting Certification gives advertisers confidence that their CTV investment is protected when buying through the market-leading platforms that have successfully completed this certification.” In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s pre-bid app and device fraud protection for CTV inventory transactions.

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PARTNERSHIPS & DEALS

Video software provider Synamedia has entered into an international strategic partnership with technology and supply chain service provider World Wide Technology. The companies are joining forces for sales and delivery management, providing Synamedia’s video products and solutions to WWT’s customers while helping to strengthen Synamedia’s reach across regions. WWT’s network augments the distribution of Synamedia’s products to satellite DTH, cable, telco and OTT operators, broadcasters, and media companies around the world. “We’re thrilled to be joining Synamedia’s partner program because it enables us to offer more, quality video services to our valued customers, ” said Brent Massey, Area Vice President, GSP MSO and Media, WWT. “The businesses who trust both Synamedia and WWT have very diverse needs, from video software to storage and we are committed to delivering the right answers for them.”

Platinum Equity has acquired Centerfield, a technology-driven marketing and customer acquisition company. The firm also announced that Centerfield has acquired Digital Ventures, which operates web sites in home security, residential services, senior services and other verticals. Centerfield’s digital assets and platform, Dugout, engage in-market consumers and automate end-to-end customer acquisition shopping experiences. Founded in 2011, Centerfield has more than 1,000 employees across seven offices serving brands in residential services, telecommunications, business services, education and other verticals. “Digital Ventures has built an impressive digital marketing business reaching millions of customers in competitive industries,” said Centerfield co-founder and CEO, Jason Cohen. “We are thrilled to have the team join Centerfield and believe this acquisition is a blueprint for us to expand in both new and existing verticals.”

IN MEMORIAM

Leila Janah, CEO and founder of learning training data company Samasource, and an advocate for diversity and altruism, died of complications of Epithelioid Sarcoma. She was 37. “We are all committed to continuing Leila’s work, and to ensuring her legacy and vision is carried out for years to come,” said Samasource.

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Check out more jobs in Cynopsis Classifieds »

Job of the day

CHICAGO WHITE SOX MLB INSIDER
NBC Sports
Chicago
Be the go-to inside source for news/information about the Chicago White Sox, leveraging team/league sources to break news, write features, tell stories, discover and create viral and engaging content. Min 5yrs covering the White Sox and/or MLB. Full info HERE (2/5)

DIGITAL BUSINESS LEAD >>
PGA/Palm Beach Gardens FL: Collaborate w/Championship & Commercial team depts to create a best-in-class digital event business strategy across media, mktg, content & technology. 5yrs exp working in digital sports media, ad sales, or bus. dvlpmnt roles. Exceptional organizational & project mngmnt skills. Full info HERE (2/11)

ACCOUNT EXECUTIVE >>
WGN America/Chicago: Generate revenue for WGN America through the selling of national cable television time as well as digital platforms to advertising agencies and clients in the region. Min 5yrs exp selling or buying national television advertising time. Full info HERE (2/11)

ACCOUNT EXECUTIVE Our NBC10 and Telemundo62 Account Executive opportunity is a highly visible role and a great opportunity for an experienced media sales professional that is seeking growth! Check it out! Full info HERE (2/11)

DEVELOPMENT EXECUTIVE ASSISTANT >>
LA: New TV prod co seeking Development EA. Major growth opp in unscripted dev world. Ideal candidate has excellent writing/research skills, is very organized, & has positive attitude. A passion for TV Dvlpmnt a plus! February start. Full info & apply HERE (2/11)

DIGITAL CONTENT CREATOR >>
NBC Sports/Chicago: Create timely, relevant written content on an aggressive news desk by accepting & quickly executing story assignments, monitoring news sources and identifying possible subjects to cover. Solid news judgment & ability to think quickly & act appropriately under high pressure. Full info HERE (2/5)

DIGITAL VIDEO EDITOR >>
NBC Sports/Chicago: Edit daily video content for NBCSportsChicago.com and social media platforms. 3 years of exp minimum, preferably sports; Chicago sports experience a plus. Full info HERE (2/5)

MULTI-PLATFORM PRODUCER CHICAGO CUBS >>
NBC Sports/Chicago: Strong knowledge of web publishing, non-linear editing and an in-depth knowledge of local sports, specifically the Chicago Cubs and the MLB. Min of 2 yrs exp working in digital sports content. Full info HERE (2/5)

CUBS INSIDER >>
NBC Sports/Chicago: Produce a mixture of features, deep-dive and snackable content to grow NBC Sports Chicago’s digital audience. Minimum 5 years covering the Cubs and/or MLB. Full info HERE (2/5)

SR PROD SYSTEM ENGINEER >>
A+E/Stamford CT: Provide mission critical technical support for Digital Media Prod Facility. Media prod exp of min 5 yrs in Production System Engineering and BS Engineering/CS. Spectra Logic & Quantum & traditional baseband technologies. Full info HERE (2/5)

AD SALES, PROGRAMMATIC PLANNER >>
Katz Broadcasting LLC/NYC: Resp for overall sales support to the sales staff, which includes developing strategic sales plans and packages for clients. 2+ yrs of industry related advertising exp. Able to work independently, as well as part of a team a must. Full info HERE (2/5)

MGR REVENUE CLAIMING >>
A+E/NYC: Work w/team to oversee content and revenue claiming on a variety of platforms across the portfolio of brands. Minimum 3-5 years of prior experience in Digital Media/Production or related technically focused field. Full info HERE (2/1)

CONTENT DISTRIBUTION >>
MGR/DIRECTOR/One Animation/Singapore: Dvlp/execute long-term strategy w/sustainable & operational excellence building One Animation’s global sales footprint for our portfolio of content & dvlpng new accts. 5-8yrs exp sales and/or content dist; exp in brdcst TV &/or digital platform sales are a plus. Full info HERE (2/1)

INTERACTIVE PRODUCTION COORD >>
9 Story Media Group/NYC: Key responsibilities incl supporting series & interactive producers in content mngmnt, tracking & organization. Role will also liaise between key creative, prod animation & interactive teams. 2 yrs of animation and/or preschool interactive content prod. Full info HERE (2/1)

INTEGRATED SALES PLANNER >>
A+E Networks/IL: Assist sales staff to maximize the advertising revenue for A+E Networks by creating plans & integrated proposals, stewarding accts & supporting the Account Executives with proposals & deal inventory mgmt. Full Info/Apply: HERE (2/1)

PRODUCER >>
Dreamworks TV/Universal City CA: Produce content for kids and must have a comedic sensibility. Film school graduate preferred. Minimum of 3-5 years experience in producing digital short-form content or traditional television. Ability to produce multiple genres. Full info HERE (1/31)

ACCOUNT EXECUTIVE, DIRECT RESPONSE >>
ION Media/NYC: Responsible for selling direct response air time for ION Television, and achieving quarterly and annual revenue goals. Minimum of 5 years of direct response experience. Full info HERE (1/31)

DIRECT RESPONSE SALES, ACCOUNT EXECUTIVE >>
ION Media/NYC: Responsible for selling direct response air time for ION Plus and Qubo, and achieving quarterly and annual revenue goals. Minimum of 5 years of direct response experience. Full info HERE (1/31)

NETWORK SALES, ACCOUNT EXECUTIVE >>
ION MEDIA/NYC: Focus on developing new and growing business among major agencies via strong relationships and superior client service. 5+ years of sales experience with national cable, broadcast ad sales or media buying background required. Full info HERE (1/31)

SALES PLANNER >>
UPtv/NYC: Develop media proposals and work directly with Account Executives and Pricing & Planning. At least 1+yrs related cable exp; or equivalent combination of education and exp. MS knowledge a must and Deal Maker knwlg a +. Full info HERE (1/31)

MANAGER, LINEAR & CROSS-PLATFORM RESEARCH >>
USA & SYFY/NYC: Leverage performance metrics to develop strategies for optimizing viewership. 4+ yrs exp in the entertainment industry: knowledge of TV – linear and cross-platform – pref’d. Full info HERE (1/30)

SR ANALYST, VIDEO SUBSCRIPTIONS & MEMBERSHIP >>
First Look Media/NYC: Maintain, understand & leverage the organization’s quantitative/qualitative data in support of its premium video streaming offer. 3-5yrs exp w/video content analytics w/focus on subscriber acquisition & retention, pref within TV, film, ent, music or video enviro. Full info HERE (1/30)

DIRECTOR, SALES >>
Cox Media Inc/Metairie LA: Manage ad sales function to drive revenue & increase market share. Dvlp/implement strategic plans to guide the sales departments to successfully attain revenue goals. 10 yr exp in related field w/5 yrs B-toB field sales exp w/quotas. Full info HERE (1/30)

ADVERTISING ACCOUNT EXEC III >>
Cox Media Inc/Phoenix AZ: Generate new business leads. Engage w/new & existing clients to understand business objectives & create mktg campaigns to drive results thru effective TV & digital ad solutions. 2-5 yrs of cable, brdcst, ad sales/support or mktg exp. Full info HERE (1/30)

ADVERTISING ACCOUNT EXEC III >>
Cox Media Inc/Las Vegas NV: Generate new business leads. Engage w/new & existing clients to understand business objectives & create mktg campaigns to drive results thru effective TV & digital ad solutions. 2-5 yrs of cable, brdcst, ad sales/support or mktg exp. Full info HERE (1/30)

DIRECTOR, MEDIA PLANNING >>
FX Networks/LA: Manage the media exposure metrics and monetary value of all on-air, digital, and cross channel promotional inventory. Min 7 yrs exp in the planning and placement of broadcast, cable and digital media req’d. Full info HERE (1/30)

SR DIRECTOR, CONSUMER MARKETING >>
INSP/Charlotte NC: Support VP & EVP w/dvlpmnt of strategic positioning for new & returning series and films: determine the target audience, and establish marketing objectives and strategies. 7-10 yrs exp entertainment, brand mktg, advertising cable/streaming. Full info HERE (1/30)

ANALYST/SR ANALYST >>
Sesame Workshop/NYC: Responsible for supporting the market research team across a variety of projects, rating analysis, syndicated research analysis, analyzing primary research data, creating sales sheets for business teams, etc. 3-4yr exp media/market research environment. Full info HERE (1/30)

EXECUTIVE ASSISTANT >>
NY/NYC: TV prod company seeking admin for President, CCO and SVP of Development. Gatekeeper to each exec & help manage heavy schedules and day-to-day for each and must be able to think fast on their feet. 2-3 yrs exp supporting high level exec. Full info HERE (1/29)

DIRECTOR, PRODUCTION FINANCE >>
FX Networks/LA: Oversee all phases of pre-production, production, and post-production ranging from show set-up to wrap. Exp interpreting ATL contracts. Min 7 yrs finance exp. Req’d w/5 yrs prod finance exp. Full info HERE (1/28)

ENTERTAINMENT COORDINATOR, COMMUNICATIONS >>
You Tube Originals/Play Vista CA: (Temp staff) Candidate w/exp in ent publicity to join comm team to create/implement publicity. 2-3 yrs of PR/event exp, incl internships (incl press releases/newsletters/industry events/ent awards. Full info apply HERE (1/25)

MILITARY & FEDERAL ACCOUNT DIRECTOR >>
Refuel Agency/DC: Resp for identifying brands/agencies that wish to connect w/Military & Federal audiences thru strategic media plans. 2-3 yrs. sales exp selling experiential mktg, out-of-home, digital, social and/or print media desired. Ex working w/ Military and Federal brands or agencies strongly pref’d. Full info HERE (1/25)

DIGITAL COORDINATOR >>
NBC Sports Northwest/Portland OR: support and contribute to multiplatform initiatives in a role that will flex across all platforms in various capacities which engage audience around local and regional sports. Min 2 yrs exp in similar or related industry. Full info HERE (1/24)

MULTI-PLATFORM COORDINATOR >>
NBC Sports Northwest/Portland OR: Coord/execute all areas of the network’s digital properties; execute a multiplatform digital content strategy, focused around local and regional sports news, coverage of live events as well as collaborating on content with NBC Sports Northwest’s linear programs. Min 2 yrs exp sports/news digital media. Full info HERE (1/24)

SR MARKETING MGR >>
NBC Sports Bay Area/San Francisco: Responsible for developing/enforcing marketing strategies and brand guidelines to achieve business objectives. 6+ years of proven experience and results in previous Marketing roles. Full info HERE (1/24)

MULTIMEDIA DESIGNER >>
NBC Sports Washington/Bethesda MD: Candidate must have keen eye for design, modern graphic communications skills, a visual storytelling sense, and a strong interest in our brand. Min 2 yrs of related professional work exp (i.e. Graphic Designer/Animator/Editor) Full info HERE (1/24)

CREATIVE SERVICES PROJECT PLANNER >>
NBC Sports Washington/Bethesda MD: Plan, organize and execute the management of projects as requested from creative services. 2+ yrs of exp in creative services, agency or production related to sports, media or TV or ent industries. Full info HERE (1/24)

PRODUCER, BRAND MARKETING >>
NBC Dallas (Fort Worth AREA) TX: Support for NBC 5’s daily news operations and syndicated/network programming. Lead/participate in strategic planning, brainstorming, concept development, and concept refinement sessions. Full info HERE (1/24)

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