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Network Coverage

Azteca

CYNOPSISMEDIA Presents: Upfront With: Azteca America

CYNOPSISMEDIA Presents: Upfront With: Azteca America   Azteca America got an early start on the road this Upfront season, touting new programming, its participation in digital and TV programmatic platforms, and the creation of in-house digital content provider Azteca Glassworks Studio. Meanwhile, as execs were making presentations to advertisers across the country, the story got […]

TiVo

Upfront with TiVo Research

CYNOPSISMEDIA PRESENTS: Upfront with TiVo Research Upfront With TiVo Research Measurement is taking up more and more space at the Upfronts table, and TiVo Research has grabbed a seat. By matching one of the largest single-source TV data streams in the industry with purchase and online behavior at the household level, TiVo research enables more […]

ION Television

04/27/16: Upfront with ION Television: A Top-10 Network that Delivers

CYNOPSIS Presents: ION: Special Delivery by Susan Pocharski Note to ad buyers: During the 2016-17 Upfront season, if a gourmet lunch suddenly appears on your desk, chances are you’ll have ION Television to thank. The free eats are part of the Network’s “ION Delivers” program, now in its sixth year. “It’s a fun way for us […]

Azteca, IFC, MTV, TV One

04/26/16: Upfront updates

April 12: Azteca America Azteca America’s Upfront event Tuesday at NYC’s Gramercy Park Hotel was an elegant affair, celebrating ratings growth (41 percent up among A18-49 and 44 percent among A18-34 in 2015), and new series including adventure reality show Desafio, crossword-style game show Ahora Caigo and drama Rabia, about an outbreak of rabies. “Azteca […]

Viacom

04/08/16: Viacom

March 3, 2016 Viacom Elvis was in the building at the Viacom Kids and Family Adult Upfront presentation, held at Jazz at Lincoln Center in New York last night. Rocking the house: The players in CMT’s Million Dollar Quartet, an adaptation of the Tony award-winning musical, brought the crowd to its feet. Following a nationwide […]

Freeform

04/08/16: Freeform

Freeform April 7   Adding to its history of soapy dramas, Freeform picked up to series Famous in Love, from Pretty Little Liars executive producer I. Marlene King and starring Bella Thorne. Based on the novel by Rebecca Serle, series follows ordinary college student Paige (Thorne) as she gets her big break after auditioning for […]

Comedy Central, Crown Media, Discovery Channel, Game Show Network, National Geographic Channel, POP, Scripps Networks Interactive

04/04/16: CYNOPSISMEDIA PRESENTS: Upfront Update

CYNOPSISMEDIA PRESENTS: Upfront Update March 31 DISCOVERY COMMUNICATIONS At Discovery Communications’ press breakfast in NYC, CEO David Zaslav noted, “The basic elements of our business have turned significantly more positive. We’re spending more money on content and our brands.” Primary focus? “Growing audience around the world.” Zaslav explained the company is following ESPN’s road map […]

Adult Swim, CBS, Turner: TBS & TNT

Backstage at the Upfronts – 05/15/15: Turner, CBS

A CYNOPSIS MESSAGE FROM TURNER Last year, Turner combined the power of television and the data-driven opportunities of digital. The result: a double-digit increase in our partners’ ROI*. This year, we’re ready to TURN IT UP! LIVE IT UP with premium content across every screen. POWER IT UP with our massive engaged audiences. HEAT IT […]

ESPN, Estrella, NBCU Hispanic, Univision Communications

Cynopsis Backstage at the Upfronts – 05/14/15: ESPN, NBCU Hispanic, Univision, Estrella TV

A CYNOPSIS MESSAGE FROM TURNER Last year, Turner combined the power of television and the data-driven opportunities of digital. The result: a double-digit increase in our partners’ ROI*. This year, we’re ready to TURN IT UP! LIVE IT UP with premium content across every screen. POWER IT UP with our massive engaged audiences. HEAT IT […]

Azteca, FOX, NBC

Cynopsis Backstage at the Upfronts – 05/13/15: NBC, FOX, Azteca

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL PASSIONATE TOGETHER NBCUniversal has a potential reach of 93% of U.S. Hispanics each month. Propelled by electrifying programming and big events, NBCUniversal Hispanic Group taps into Latino passion points to capture all the diversity of this influential consumer group for you. Let’s get together. Learn more at together.nbcuni.com NBCUniversal Hispanic […]

Bounce TV, Dish, Endemol, Screenvision, StyleHaul, Whistle Sports

Cynopsis Backstage at the Upfronts – 05/08/15: Endemol, Screenvision, & Dish

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL Quality by Bravo connects our quality audience to your brand with social content and innovations. In April, Bravotv.com saw record highs for total visits, full episode video streams and social content velocity. (source) See what Bravo can bring to your brand. NBCU LIFESTYLE GROUP | LIFE. TO […]

Bounce TV, StyleHaul, Whistle Sports

Cynopsis Backstage at the Upfronts – 05/07/15: Stylehaul, Whistle Sports, Bounce

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL DIFFERENT AS NIGHT AND DAY Make CNBC Primetime Your Entertainment Destination With current hit shows including Shark Tank and The Profit and new shows like Jay Leno’s Garage, CNBC Primetime is changing unscripted entertainment at night with a full slate of groundbreaking series. NBCUniversal  Better Together Together.nbcuni.com. CYNOPSISBACKSTAGE BEHIND […]

Cynopsis Backstage at the Upfronts – 05/06/15: Discover Digital Networks & Collective Digital Studio

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL PASSIONATE TOGETHER NBCUniversal has a potential reach of 91% of U.S. Hispanics each month. Propelled by electrifying programming and big events, NBCUniversal Hispanic Group taps into Latino passion points to capture all the diversity of this influential consumer group for you. Let’s get together. Learn more at NBCUniversal Hispanic Group […]

Defy Media, Fullscreen, Machinima, Vice

Cynopsis Backstage at the Upfronts – 05/05/15: Vice, Machinima, DEFY Media, Fullscreen

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL THE ROYALS on E! BIGGEST CABLE ORIGINAL SCRIPTED SERIES LAUNCH OF 2015 #1 new cable scripted series in delivering W18-34 & W18-49 TRENDSETTERS Highly affluent influential audience with SPENDING POWER Top 10 MOST SOCIAL cable program in Primetime NBCU LIFESTYLE GROUP | LIFE.TO THE FULLEST. Connections. Communities. Commitment. together.nbcuni.com. […]

A+E Networks, Vevo

Cynopsis Backstage at the Upfronts – 05/01/15: DigitasLBi, Vevo, A+E Networks

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NOTHING BEATS LIVE NBCUniversal Live Group: NBC Sports Group and NBCUniversal News Group Live means 94% of viewers are hooked to your brand in real-time. Live means the most thrilling sports and the biggest news. Live means unpredictable action and unfiltered information. Find out more at together.nbcuni.com. CYNOPSISBACKSTAGE BEHIND […]

Google/YouTube

Cynopsis Backstage at the Upfronts – 04/30/15: Google, Refinery29, Outdoor Channel, Sportsman Channel & World Fishing Network

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL PASSIONATE TOGETHER NBCUniversal has a potential reach of 91% of U.S. Hispanics each month. Propelled by electrifying programming and big events, NBCUniversal Hispanic Group taps into Latino passion points to capture all the diversity of this influential consumer group for you. Let’s get together. Learn more at NBCUniversal Hispanic Group […]

AOL, Conde Nast Entertainment, Hulu

Cynopsis Backstage at the Upfronts – 04/29/15: AOL, Hulu & Conde Nast Entertainment

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL QUALITY TOGETHER Only with NBCUniversal Digital do you get TV quality programming across all screens And, best of all, your ad is viewed by real people, not bots. Visit together.nbcuni.com to find out more. NBCUniversal – BETTER TOGETHER CYNOPSISBACKSTAGE BEHIND THE SCENES at the Upfronts The People! The Parties! […]

BuzzFeed, Maker Studios, Revolt, Yahoo

Cynopsis Backstage at the Upfronts – 04/28/15: Yahoo, Buzzfeed, Maker & Revolt

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCU LIFESTYLE GROUP (( Bravo, Esquire, Oxygen, Sprout, E! )) CONNECTIONS to powerful audiences. Lifestyle viewers are more likely to SPEND & LIKE ADVERTISING than the competition. NBCU LIFESTYLE GROUP | LIFE.TO THE FULLEST. Connections. Communities. Commitment. together.nbcuni.com. CYNOPSISBACKSTAGE BEHIND THE SCENES at the Upfronts The People! The Parties! […]

BET

04/24/15: BET, Centric, Investigation Discovery, TLC, Discovery Family Channel and Discovery Life Channel

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL MAKE A GOOD IMPRESSION TOGETHER NBCUniversal’s premium Digital content drives quality engagement and full delivery on ALL campaigns. Visit together.nbcuni.com to find out more. NBCUniversal – BETTER TOGETHER CYNOPSISBACKSTAGE BEHIND THE SCENES at the Upfronts The People! The Parties! The Buzz!a Backstage at the Upfronts: BET, Centric, Investigation Discovery, […]

Ovation, Scripps Networks Interactive

04/23/15: Scripps Networks Interactive & Ovation TV

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL QUALITY TOGETHER Only with NBCUniversal Digital do you get TV quality programming across all screens And, best of all, your ad is viewed by real people, not bots. Visit together.nbcuni.com to find out more. NBCUniversal – BETTER TOGETHER CYNOPSISBACKSTAGE BEHIND THE SCENES at the Upfronts The People! The Parties! […]

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