National CineMedia 05/17/17

National CineMedia

At its sixth annual Upfront, held at NYC’s AMC Lincoln Square movie theater, National CineMedia announced plans to re-imagine its cinema pre-show and launch new digital channels for movie audiences. CEO Andy England offered a vision for NCM’s new pre-show, called Noovie, replacing FirstLook in 4Q17. “Noovie is a new premium video platform developed by NCM to connect your brands with movie audiences,” England explained to ad execs. “At its core, Noovie is NCM’s new pre-show that audiences will experience before the movie. But Noovie stretches beyond the theater – it’s also an integrated digital ecosystem delivering entertaining content, purposeful commerce, and interactive gaming opportunities.” Most importantly, Noovie gives movie audiences a reason to arrive early to discover what’s next, said England.

New partnerships and acquisitions for Noovie include a special early content segment, and Noovie Soundcheck, in partnership with Sony Music Entertainent’s Rumble Yard, giving fans a glimpse at bands’ unrehearsed moments. Noovie will feature commerce plays, providing purchasing data that will help advertisers better understand and reach the connected moviegoer, and incorporate move-related gaming, like trivia. And NCM has entered into an agreement to acquire box office predictions game Fantasy Movie League.

“When we began to re-imagine the pre-show, we knew that we wanted to build Noovie into an entertainment brand that develops engagement through content that is relevant to today’s movie audiences,” said NCM president Cliff Marks. “But we also knew we needed to expand Noovie beyond the four walls of the theater by creating new digital properties including a Noovie app and social media channels that will allow us to consistently drive people from the pre-show to mobile and back again – engaging movie audiences wherever they may be.”

Related Stories

10/24/21: Cynopsis Jobs

clads2

  SALES PLANNER UP tv NYC, NY   Work with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, […]

10/22/21: CBS orders full season of “Ghosts”

CBS orders full season of "Ghosts"

  A CYNOPSIS MESSAGE FROM HALLMARK   Hallmark Channel’s Countdown to Christmas The Most Anticipated Feel-Good Event of the Year! HOLIDAY MOVIES ALL DAY LONG EVERY DAY! 40+ Original Movie Premieres Every Fri, Sat & Sun IT ALL STARTS TODAY Get in the spirit with the undisputed leader in holiday   Friday October 22, 2021 […]

10/21/21: Cynopsis Reports From Advertising Week

A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   Thursday October 21, 2021 Insights and Highlights from Advertising Week New York 2021 Cathy Applefeld Olson Once again, cross-screen measurement is all the buzz. And once again, it’s still not happening fast enough but steps are more plentiful, and faster. There’s a pot of gold […]

10/21/21: discovery+ celebrates soul food

discovery+ celebrates soul food

  A CYNOPSIS MESSAGE FROM DISCOVERY   SPEND THE HOLIDAY SEASON WITH DISCOVERY PREMIERE   Programming Highlights Include: Food Network: Holiday Baking Championship, Holiday Wars HGTV: Property Brothers: Forever Home, Fixer to Fabulous TLC: 90 Day Fiancé: The Other Way, The Family Chantel Discovery: Gold Rush, Bering Sea Gold OWN: Love & Marriage: Huntsville, Queen […]

CynCity

Cynsiders