Univision 05/16/17

Univision
Univision Communications’ Upfront presentation has the theme “Proof of Passion,” highlighting the five passion points driving audience engagement: Soccer, News, Family, Music, and Drama. To that end: Starting in the summer of 2018, Univision Deportes will begin airing soccer’s UEFA Champions League. UCI launched Edicion Digital, a noon news show. Also ahead is family-friendly entertainment like Tu Cara Me Suena (Your Face “Sounds” Familiar), in which well-known celebrities will accept the challenge of singing live while impersonating a music icon, and game show A Jugar en Familia, executive produced by Simon Cowell.

Related Stories

Streamlined 9/8/2026: Why Content Is Still King In TV Advertising (But Not The Way You Think)

The startup Qortex launched as CatapultX in late 2020 and was best known for building a series of addressable in-video ad experiences called On-Stream. Over time, however, company leadership realized that the consumer interaction data they’d accrued could help advertisers better understand what kind of content drives that consumer behavior in the first place.

CynCity

Cynsiders

Instagram