VICE 05/05/17

May 5
VICE

Vice Media’s NewFront, held at Spring Studios in Manhattan’s Tribeca neighborhood, was light on news and devoid of company execs. (In a pre-recorded video message, CEO Shane Smith said that an unspecified on-location shoot prevented him from attending.) Instead, the hosts of Viceland late-night talk show ‘Desus & Mero’ emceed the event. Speaking of Viceland, the company said that the cable net – which launched in February of 2016 – has grown by double digits each quarter since its debut. Of course, context matters here: Between November and December of last year, the channel averaged 25,000 primetime viewers in the 18-34 demo, and 58,000 in the 18-49 demo. In other words, that “double digital” quarterly growth is not necessarily as impressive as Vice would have you believe. Still, the company’s vast digital reach is not in question: Vice pointed out that it reaches 288 million people monthly across its global digital platforms. In programming news, Vice announced that rapper Tyler, the Creator will host a new Viceland show called ‘Nuts & Bolts,” which will explore how various things are made. The company also announced that it’s bringing digital channels – including Motherboard, Vice News, and Noisey – to Twitch, the Amazon-owned live-streaming platform. After the presentation, a boxing match ensued. No, really: There was an actual boxing ring set up in the middle of the event space. Viceland host Eddie Huang (‘Huang’s World’) fought Vice producer/chief of staff Niall Cooney, with Huang winning by decision after three rounds. Vice certainly wasn’t afraid to go for strange.

Related Stories

04/19/21: Cynopsis Media Tech Update

Tech

    Monday April 19, 2021 Apple is hosting a “Spring Loaded” event tomorrow, April 20. The invitations to the virtual event suggest it will focus on new iPads; there’s also speculation that augmented reality could be part of the presentation. A new report on opt-in rates was cause for optimism in the mobile adtech […]

04/19/21: TV goes to pot (or vice versa)

TV goes to pot (or vice versa)

  A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS SCRIPPS NETWORKS: THE LEADERS IN FREE TV. SCRIPPS NETWORKS WE HAVE THE REACH YOU NEED. Unique. Diverse. Effective. SCRIPPS NETWORKS Make the New Scripps Networks Part of Your Upfront Strategy. SCRIPPS NETWORKS SELF-BUNDLERS LOVE US AND THEY WATCH YOUR ADS LIVE. SCRIPPS NETWORKS ION. Bounce. Laff. Grit. Mystery. […]

04/19/21: The Rams discuss their move to carbon neutrality

Rams shift to neutral

    Monday April 19, 2021 The quest for carbon neutrality is getting another champion with the announcement that the Los Angeles Rams would be committing to sustainability to offset their own carbon emissions from the team’s air travel to away games. Done in partnership with Castrol, the move marks the first team in the […]

04/18/21: Cynopsis Jobs

Thumbs up

  DIRECTOR, LEGAL & BUSINESS AFFAIRS, DIGITAL MEDIA A+E NETWORKS NYC   Will provide guidance to A+E business divisions on global privacy matters, data collection, security and use issues. Support the Digital Media business group, Global Content Licensing business group and Privacy and Data Security matters. Requires 5-7 years legal experience, transactional work and digital […]

CynCity

Cynsiders

Instagram