VICE 05/05/17

May 5
VICE

Vice Media’s NewFront, held at Spring Studios in Manhattan’s Tribeca neighborhood, was light on news and devoid of company execs. (In a pre-recorded video message, CEO Shane Smith said that an unspecified on-location shoot prevented him from attending.) Instead, the hosts of Viceland late-night talk show ‘Desus & Mero’ emceed the event. Speaking of Viceland, the company said that the cable net – which launched in February of 2016 – has grown by double digits each quarter since its debut. Of course, context matters here: Between November and December of last year, the channel averaged 25,000 primetime viewers in the 18-34 demo, and 58,000 in the 18-49 demo. In other words, that “double digital” quarterly growth is not necessarily as impressive as Vice would have you believe. Still, the company’s vast digital reach is not in question: Vice pointed out that it reaches 288 million people monthly across its global digital platforms. In programming news, Vice announced that rapper Tyler, the Creator will host a new Viceland show called ‘Nuts & Bolts,” which will explore how various things are made. The company also announced that it’s bringing digital channels – including Motherboard, Vice News, and Noisey – to Twitch, the Amazon-owned live-streaming platform. After the presentation, a boxing match ensued. No, really: There was an actual boxing ring set up in the middle of the event space. Viceland host Eddie Huang (‘Huang’s World’) fought Vice producer/chief of staff Niall Cooney, with Huang winning by decision after three rounds. Vice certainly wasn’t afraid to go for strange.

Related Stories

10/24/21: Cynopsis Jobs

clads2

  SALES PLANNER UP tv NYC, NY   Work with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, […]

10/22/21: CBS orders full season of “Ghosts”

CBS orders full season of "Ghosts"

  A CYNOPSIS MESSAGE FROM HALLMARK   Hallmark Channel’s Countdown to Christmas The Most Anticipated Feel-Good Event of the Year! HOLIDAY MOVIES ALL DAY LONG EVERY DAY! 40+ Original Movie Premieres Every Fri, Sat & Sun IT ALL STARTS TODAY Get in the spirit with the undisputed leader in holiday   Friday October 22, 2021 […]

10/21/21: Cynopsis Reports From Advertising Week

A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   Thursday October 21, 2021 Insights and Highlights from Advertising Week New York 2021 Cathy Applefeld Olson Once again, cross-screen measurement is all the buzz. And once again, it’s still not happening fast enough but steps are more plentiful, and faster. There’s a pot of gold […]

10/21/21: discovery+ celebrates soul food

discovery+ celebrates soul food

  A CYNOPSIS MESSAGE FROM DISCOVERY   SPEND THE HOLIDAY SEASON WITH DISCOVERY PREMIERE   Programming Highlights Include: Food Network: Holiday Baking Championship, Holiday Wars HGTV: Property Brothers: Forever Home, Fixer to Fabulous TLC: 90 Day Fiancé: The Other Way, The Family Chantel Discovery: Gold Rush, Bering Sea Gold OWN: Love & Marriage: Huntsville, Queen […]

CynCity

Cynsiders