Screenvision
At its Upfront event at the PlayStation Theater in New York City, cinema advertising expert Screenvision Media unveiled its “10 Pack” offering, a package giving advertisers access to blockbuster films along with an advanced targeting tool, Cintel. Through Cintel, brands will have the ability to target advertising based on behavioral and psychographic data, in addition to movie genre and demographics. Screenvision Media also announced industry-first targeted content packages, which enable brands to target their content within the company’s Front & Center Preshow, and more precisely program a brand’s content before a targeted set of movies.
