Monday, November 14th, 2011

Cynopsis: Kids!

Good morning. It’s Monday November 14, 2011, and this your first early morning briefing.

Cyn opsis: Kids! presents a new A Few Questions For…

Answering a few of our questions this week is Jeff Kinney, bestselling author and illustrator/cartoonist of the Diary of a Wimpy Kid books, which are published by Amulet Books, an imprint of Abrams.  The sixth book in the Wimpy Kid series, Cabin Fever, releases tomorrow, November 15, 2011 with a 6-million-copy first printing.  The books have also spurred two feature films, with a third on the way.  While best known for his Wimpy Kid books, by day Jeff is the Design Director for Family Education Network‘s (FEN) educational and information websites.  In fact, Diary of a Wimpy Kid made its initial debut on FEN’s educational game site Funbrain .com, where the online version of the book has been read well over 100 million visitors (I’d say kids but I read it there first).  Jeff is also credited with creating the company’s popular virtual world Poptropica .  Jeff lives in Massachusetts with his wife, sons and their dog.  You get the picture, he’s a busy and super accomplished guy so let’s get to it…

Your new Diary of a Wimpy Kid book, Cabin Fever, releases tomorrow.  In the book Greg is dealing with two kinds of being trapped one is being physically trapped at home with the family because of a snowstorm and the other he is trapped in a situation at school that might get him in trouble? What did Greg do at school to get him into trouble? What does Greg learn in the new book? Does he learn the same thing from each situation?

Greg is the victim of a big misunderstanding. He hung some home-made signs on the school advertising a Holiday Bazaar he planned to have in his basement, and when it rained, the neon-green dye in the posterboard ran and stained the brick walls. (The same kind of thing happened to me in college). Now he’s on the run as a so-called vandal. Greg doesn’t really learn a lesson in the new book, nor does he ever, really. I think it’s more fun to keep Greg clueless and let the reader make decisions for themselves.

Would you be/have been friends with Greg Heffley, the protagonist in the Diary of a Wimpy Kid books?

I knew plenty of kids like Greg in elementary and middle school. What I find interesting about kids is that they’re not fully-formed people yet, and that they make plenty of mistakes that shape their character. I don’t think of Greg as a bad kid; I think of him as a work in progress.

Do you ever think about what Greg would be like as an adult? What would he be like all grown up?

I’ve always assumed Greg will grow up to be an unhappy adult, the victim of his own faulty perceptions. His childlike best friend, Rowley, however, will grow up to be a successful and happy grown-up.

When you are creating the story for a new Wimpy Kid book, do you test out your story ideas, illustrations or jokes with your kids or other kids before you commit them to paper?

I don’t. No kid reads my books until they’re done. In fact, the only kid who has read my book up to this point is my eight-year-old son, and he seemed to like it.

We understand Fox will release a third Wimpy Kid movie in August 2012. Can you reveal any details?

Yes. The third movie is about Greg’s summer vacation. It’s a mix of the third and fourth books, with a heavy emphasis on the fourth. I was there for about 2/3rds of filming, and I think kids will enjoy seeing Greg in a non-school setting.

Could there be an animated or live-action TV series perhaps? E-book?

I’m really hoping to develop an animated holiday special with an eye towards a television series. Fingers crossed! I’d really like to see Greg in animated form. I’d like to create e-books but we’ll see what the new year brings.

The cover of each book in the series is a different color. Did you envision it that way or was it born out of the marketing and advertising plan the publisher had for the series? Is the color your choice?

I think it just sort of happens. We didn’t plan a candy-colored series, but by book three, we realized we were locked in. Yes, each color is my choice. I’d like to do a nice lime green one day!

And why is each book exactly 224 ages?

Books are printed in 16-page signatures, and we landed on 14 signatures. We kept each book the same length because I wanted them to be the same size when lined up on a bookshelf. Also, it creates a kind of structure that I have to work within. Cartoonists like boundaries… it creates a challenge.

The Wimpy Kid books have been credited with helping draw “reluctant” readers to books.  Were you a big reader as kid and teen?

I was an above-average reader. I read Judy Blume’s catalogue as a kid and moved into fantasy in the fifth grade.

You created Poptropica, a virtual world for kids that has more than a million visitors every 24 hours. What happens there? Are parents and kids playing on Poptropica together?

Poptropica is a place where we can tell lots of different types of stories in many different genres… fantasy, humor, history. It’s a great playground for the creative and talented staff we have. I think parents get involved when kids hit a stumbling point and they call out to mom or dad to get them unstuck.

In 2009, you were named one of TIME magazine’s most influential people. Since that honor was bestowed, have you felt very influential, as if people are really paying attention?

I wish I could say that I have! I guess it depends on the setting. In a book setting, perhaps, but when I’m trying to get out of taking my dog for a walk when it’s raining, not so much.


Ambience Entertainment in partnership with Chocolate Liberation Front (CLF) has begun production on the animated Australian TV series The Adventures of Figaro Pho (13×30) at Iloura‘s film and television VFX studio in Alexandria, NSW.  The series is set to premiere on ABC3 (Australia) in 2012.  The Adventures of Figaro Pho is based on a series of 26 shorts created for ABC TV (Australia) in 2008.  The Figaro Pho property was created by kid’s illustrator and creator/director Luke Jurevicius.  The series follows the charming and yet mischievous Figaro Pho who suffers from every weird phobia known.  Additionally, Creative Director Deane Taylor (Popeye, The Pink Panther, Ren & Stimpy and Tim Burton’s A Nightmare Before Christmas) serves as art director on the series.  ZDF Enterprises has acquired distribution rights to Figaro Pho for Europe, the Middle East and Africa, with Distribution 360 taking all rights for Canada.  ABC Commercial, which is also the distributor of the original Figaro Pho shorts, holds distribution rights for the rest of the world including the US, Australia, Asia and South America.

CBBC (UK) picks up a new kid targeted series about biology, medicine and health from London-based Maverick TV (Embarrassing Bodies), per Broadcast Now.  Using a sense of humor, the yet to be titled series (13×30) will focus on how the human body works by following cases of kids who overcome illnesses.  The show will also include segments filmed in hospitals where viewers will gain an understanding of the different jobs and what goes on there, with the aim of taking some of the scariness of going to the hospital.  Expected to commence production in January 2012, the new series slated to debut in fall 2012.  Maverick TV is owned by All3Media.


Warner Bros. Interactive Entertainment and TT Games releases Lego Harry Potter: Years 5-7 for Xbox 360, PlayStation 3 and Wii, Games for Windows PC, as well as Nintendo DS, Nintendo 3DS, and PSP.  The new game, a follow-up to Lego Harry Potter: years 1-4, takes gamers through the final adventures of the video game series and Harry, Ron and Hermione’s last years at Hogwarts.  Targeted to players and Potter fans ages 10+, the Lego Harry Potter: Years 5-7 encourages learning and features new charms and spells, advanced dueling skills, new puzzles, and explore new locations.  The video game also includes new game mechanics like the Weasley Boxes, which provide assistance and special abilities only to those playing as members of the Weasley Family. Also new are Spectre Specs that allow gamers to see and build with invisible Lego bricks, and players will also be able to poke around through Hermione’s Bag and use Ron’s Deluminator through 24 story events and return to Hogwarts to attend 16 different lessons, among many other features.  Additionally, players who own the Xbox 360 and PS3 versions of the game will be able to purchase a downloadable Character Pack ($2.99) on December 13, which includes a mix of ten special Lego Harry Potter minifigures and will be available on Xbox Live Marketplace and PlayStation Network.

The debut Moshi Monsters video game, Moshi Monsters: Moshling Zoo is now available for Nintendo DS in the US and UK.  The new game features new content and a new way for fans to interact with the characters and visit new locations.  Kids can also play new mini-games and educational style puzzles, and win awards and trophies to take back to their zoo.

MARKETING launches U Rock the Holidays, a new promotion that aims to get kids and teens to let their inner video star out.  The new promotion invites kids/teens to create their own music videos based on select downloadable holiday song clips by Disney artists, which and then upload them to them to . The promotion runs now through December 13, 2011.  Additionally, a medley of the best U Rock the Holidays submissions will be featured each week on the new weekly webseries Rule the Mix .

Zinkia Entertainment teams with UNICEF to help support Universal Children’s Day on Sunday, November 20, 2011, with its Pocoyo character.  Established by the United Nations 57 years ago, Universal Children’s Day, held annually on November 20, is designed to promote international togetherness and awareness among kids worldwide and promote their welfare.  Under the partnership, Pocoyo will help educate kids and adults about protecting kids around the world.  Pocoyo will be featured in eight public service announcements (PSAs) to promote the basic rights for and protection of kids worldwide, underlining themes including family, identity, equality, play, participation, health and education. The PSAs are available for broadcast and online. Additionally, Pocoyo will deliver the message online, with downloadable activities, and through Pocoyo’s social media platforms.


Common Sense Media and AT&T have partnered in a new unique deal for a range of efforts to help AT&T’s wireless customers, specifically parents, manage mobile content for their kids.  Initially, AT&T’s wireless customers will be able to access the Common Sense mobile app from their smartphone to get new and existing reviews, ratings and recommendations, which are broken down by kid ages, for movies, videos games, music and the like.

Fox will premiere two new animated specials Ice Age: A Mammoth Christmas and Happiness Is A Warm Blanket, Charlie Brown, on Thanksgiving night, Thursday, November 24 at 8p and 8:30p, respectively.  The evening will include a classic holiday-themed episode of The Simpsons, The Fright Before Christmas, at 9:30p.

Scholastic expands its multiplatform adventure series The 39 Clues with the launch of The 39 Clues: Rapid Fire, a new series of seven original eBook short stories that will be released on seven consecutive days, Sunday-Saturday, December 25-31, 2011.  The 39 Clues: Rapid Fire eBook short stories will be available via online retailers for $.99/each.  In addition to furthering the story of the Cahill family, the new short stories will each contain pieces of a code that when combined will unlock an exclusive virtual card and online content on . The newest book in The 39 Clues series, now in the midst of The 39 Clues: Cahills vs. Vespers new 6-book story arc, Book 2: A King’s Ransom, by author Jude Watson will be released on December 6, 2011.  The remaining books in the series are Book 3: The Dead of the Night by Peter Lerangis releasing March 6, 2012, followed by Book 4 (title TBD) by Roland Smith, Book 5 (title TBD) by Linda Sue Park on December 2012, and the final book The 39 Clues Cahills vs. Vespers will be penned by celebrated author David Baldacci and released in March 2013.

A new Olivia book will head our way soon.  Atheneum Books for Young Readers, an imprint of Simon & Schuster Children’s Publishing, will publish the new Olivia title, Olivia and the Fairy Princesses, from creator/author/illustrator Ian Falconer in fall 2012.  The deal for Olivia and the Fairy Princesses includes audio and all translation rights.  The new book is the seventh title in the in the Olivia picture book series, which revolve around a wildly active young pig, will be edited by Atheneum Executive Editor Namrata Tripathi.  This time around Olivia is on a quest for individuality.  In her effort to be the most original princess around, Olivia explores various professions.  In addition to writing and illustrating Olivia books, Falconer is well known for designing sets and costumes for the New York City Ballet, San Francisco Opera, Royal Opera House in London, and the Theatre du Chatelet in Paris, as well as for his numerous New York magazine covers, and his illustration work with author David Sedaris.

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 11-13, 2011:
Jack and Jill (Sony) PG                                                   Opening Weekend 26.0m
Puss In Boots (DreamWorks Animation/Paramount) PG     $25.5m-3 wk total $108.8m
Tower Heist (Universal) PG-13                                        $13.2m-2 wk total $43.9m
In Time (Fox) PG-13                                                      $4.2m-3 wk total $30.7m
Footloose (Paramount) PG-13                                         $2.7m-5 wk total $48.8m
Real Steel (Disney) PG-13                                              $2.0m-6 wk total $81.7m
Moneyball (Sony) PG-13                                                 $1.1m-8 wk total $71.9m
Courageous (Sony/TriStar) PG-13                                   $1.0m-7 wk total $31.6m
Anonymous (Sony) PG-13                                              $600,000-3 wk total $3.8m
The Three Musketeers (Summit) PG-13                           $495,000-4 wk total $19.2m
Source: Rentrak ( )


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 10, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 985; K6-11 588; TWEENS 9-14 424
NICKELODEON:          K2-11 886; K6-11 348; TWEENS 9-14 227
CARTOON NETWORK: K2-11 437; K6-11 262; TWEENS 9-14 206
DISNEY XD:               K2-11 143; K6-11 113; TWEENS 9-14   94
NICKTOONS:              K2-11 113; K6-11   71; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data


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[11/30/11] | Holiday Programming Guide [12/1/11]
2011 Cynopsis Year in Review [1/1/12] | NATPE Shopping Guide [1/19/12] Roundtables/Webinars*
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Cynopsis: Kids !magination Awards
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To reserve your ad space or sponsor an upcoming program, contact Mike Farina, 203.218.6480

Answer to Yesterday’s Trivia Question:
Tarzan, Lord of the Jungle, shown on CBS from 1976-1981, was considered a very faithful adaptation to the original novel by Edgar Rice Burroughs.  On the series, what was the name of Tarzan’s monkey companion? N’kima. Kudos to: Keith Manzella-Eastwest, MG/NYC; George Evelyn-St.

Today’s Trivia Question: What Saturday morning hero worked for the Agency to Prevent Evil? Lancelot Link, Secret Chimp.  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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