Monday, May 17th, 2010

Cynopsis: Kids!



Good morning. It’s Monday, May 17, 2010, and this is your first early morning Kids briefing.

Cartoon Network will premiere its first live-action mystery series, Unnatural History (13×60), on June 13 at 8p.  Produced by Warner Horizon Television, Executive Producer/creator Mike Werb (The Mask, Face/Off) wrote the pilot episode, which was directed by Mikael Salomon (Band of Brothers, The Andromeda Strain).  Thania St. John (Eureka, Drop Dead Diva) also serves as Exec. Producer.  The series will air regularly on the network Sundays at 8p.  Unnatural History follows the adventures of Henry Griffin, a smart and clever teen that has been traveling the world with his anthropologist parents, who is sent to live with his uncle in Washington D.C. and attend school with his cousin Jasper.  Together Henry, Jasper and their friend Maggie solve new mysteries at the school, which is housed on the grounds of The National Museum Complex, each episode.  ( ).

Technicolor continues its corporate re-branding initiative by re-naming its newly acquired India-based Paprikaas animation and visual effects studio as Technicolor India.  Among its range of productions and relationships, Technicolor India is currently producing Nickelodeon’s new animated TV series Kung Fu Panda (26 episodes), and also produces the network’s CGI animated series Penguins of Madagascar.  Both series are based on DreamWorks Animation movies.


2 x 20,000.  There are two new movie adaptations of Jules Verne’s 20,000 Leagues Under the Sea in the works, per THR.  First, Disney has signed director David Fincher (The Girl with the Dragon Tattoo, The Curious Case of Benjamin Button, Fight Club) to helm its much-discussed version, with a script by writer Scott Z. Burns (Bourne Ultimatum).  At one point the Disney adaptation was to going to be directed by McG. Then came news that Fox is readying a version with Ridley and Tony Scott, and their Scott Free Productions, developing the movie featuring a script by Travis Beacham (co-writer of Clash of the Titans), and discussions reportedly under way with director Timur Bekmambetov (Wanted).  There have been several movie versions of 20,000 Leagues Under the Sea over the years, with the most well known version likely being Disney’s 1954 version directed by Richard Fleischer starring Kirk Douglas (as Ned Land) and James Mason (Captain Nemo), Paul Lukas (Prof. Pierre Aronnax), and Peter Lorre (Conseil) – or at least that is the one that I remember best.


The second season of the stop-motion animated series, Glenn Martin, DDS, premieres on Nick at Nite on Friday, June 11, at 10:30p.  In addition to series stars Kevin Nealon, Catherine O’Hara and Judy Greer, the new season will feature special guest star appearances by Bret Michaels, Mel Brooks, Fergie, Kristen Bell, Sean Hayes, Betty White, Jimmy Kimmel, John Corbett, Fran Drescher, Bradley Whitford, Cheri Oteri, MC Hammer, Jason Alexander, George Takei, Howie Mandel, Don Johnson, Ty Burrell, Ashley Tisdale, Jim Parsons, Bryan Cranston, and Gabourey Sibide and Ellen Page, among others.  Glenn Martin, DDS was developed for Nick at Nite by Michael Eisner, who co-created the series along with Alex Berger and Eric Fogel, who is also an executive producer overseeing animation.  Sivert Glarum and Michael Jamin (King of the Hill, Just Shoot Me) serve as executive producers and show runners.  The series is produced by Steven Cohen and Noel Bright for Tornante Animation, which is a division of The Tornante Company.

In other Cartoon Network US programming, the network acquires the second season of The Garfield Show (26×30).  Currently in product the new season The Garfield Show is slated to deliver later this summer.  Additionally, Pachamama Cine has acquired the original 3D animated movie Garfield’s Pet Force, penned by creator Jim Davis, from SC Films International for release this month in Argentina, Uruguay and Paraguay.  Nikkatsu will release Garfield’s pet Force on DVD in Japan this July 2010.

Spain’s Imira Entertainment grows its live-action slate of programming picking up two kid and tween/teen properties from Germany-based ZDF Enterprises.  Under the deal Imira will represent the new series Dance Academy (52×26) in Iberia, Latin America and for US Hispanic markets, along with the new TV movie Stella & the Orient Star (1×90).  Imira already represents ZDF’s live-action series H20 Just Add Water and The Elephant Princess in Spanish-language markets and Portugal.  Imira will feature both new properties this month at LA Screenings, along with new animated series Cj the DJ (52×11) aimed at K6-12 from Millimages, the preschool series Fun with Claude (52×12) from ZDF Enterprises, and The Happets (57×7) from Anera Films.  Imira’s slate will also showcase animated properties including Saari (93×3), Sandra, the Fairytale Detective (52×13), new episodes of 64 Zoo Lane (26×11) from Millimages, Tangerine and Cow from Normaal Animation, and Bali (52×13) from Planet Nemo, and Louie (39×26) also from Millimages.

  • Targeted to tweens/teens, Dance Academy is a drama that revolves around Tara (15), who grew up on a farm in Australia wanting nothing more than to be a dancer.  When she is accepted to the best dance school in the country, Tara knows her life is about to change.  What she doesn’t know is that there is a lot of hard work ahead because she is behind in her dance training – and that dancing isn’t the only thing she has to deal with to make it at the academy.  Dance Academy is produced by Werner Films Production, co-producer of H20 Just Add Water.
  • Stella & the Orient Star follows the adventures of Stella (10) as she travel via a magic wardrobe back to the early 20the century.  Once there she must find the Star of the Orient, a special stone, and ward off criminals that want the treasure as well.


Final Upfront 2010 Special Edition:
The Broadcast Market
Publishing Wednesday

All Special Editions and more Upfront information are available at Upfront Overview.

Next Cynopsis Media Special Series:
Primetime Emmy® Awards – Pre-nomination Special
Beginning May 26
Contact Mike Farina to reserve your advertising., 203.218.6480


Coming out of MIPTV 2010, Foothill Entertainment completes a video license deal with distributor Mill Creek Entertainment.  Under the agreement Foothill grants the North American home video rights to 13 of its titles to Mill Creek.  First up, Mill Creek will release Animal Stories and Little Monsters on DVD at retail beginning this month.  Animal Stories is produced by UK animation studio Collingwood O’Hare Productions, while Little Monsters is produced by Splash!

CBS Consumer Products inks deals with seven new licensing partners for its Television City banner, which houses its classic TV library, across a range of categories:

  • Alltru (men’s/women’s/boys’ t-shirts) for release in the US, in summer 2010, based on Beverly Hills 90210, Cheers, Happy Days, Family Ties, Frasier, Joanie Loves Chachi, Melrose Place (classic), Solid Gold, Twilight Zone, Twin Peaks, Walker Texas Ranger and Webster.
  • Arc International (glassware, bar accessories) for release in the US and Canada in fall 2010, based on Cheers, Brady Bunch, Happy Days, Laverne & Shirley and Twilight Zone.
  • Bang-On T-Shirts (heat transfers) for the US, Canada, Asia and Europe in summer 2010, based on Beverly Hills 90210 (Classic), Melrose Place (Classic), Mighty Mouse, Twilight Zone and Twin Peaks.
  • Earloomz (Bluetooth headsets) for the US in summer 2010 based on Mighty Mouse, Twilight Zone, Happy Days and The Little Rascals.
  • JCorp (T-shirts, sleepwear) available in Canada in summer 2010 for Mighty Mouse.
  • LTL Prints (removable wall art) for North America in summer 2010 based on Mighty Mouse, Cheers, Brady Bunch, Happy Days, Beverly Hills 90210, Melrose Place (classic), Mork & Mindy, Solid Gold, Rawhide, Gunsmoke, Wild Wild West and Have Gun, Will Travel.
  • Rasta Imposta (costumes) for the US in fall 2010 based on Brady Bunch, The Love Boat and Mork & Mindy.

Atlantyca Entertainment licenses its Geronimo Stilton character to Telecom Italia for a nationwide public service campaign targeted to educating Italian kids about how to “sail on the web” or safely navigate on the Internet.  As part of the national Sail Safe Campaign (Navigare Sicuri), Geronimo Stilton has authored a new book entitled The Fabumouse Secrets of the Web, which chronicles his misadventures with the Internet and provides kids with advice via 10 Rules for Safe Internet Usage.  Telecom is distributing 100,000 copies of the free book at the company’s point of sale throughout Italy and online .  A poster featuring Geronimo Stilton and the 10 Rules list will be distributed to elementary schools.  Additionally, Geronimo Stilton heads out on a tour of Italian cities to promote internet safety and he is also featured on the Telecom Italia’s website.   The national Sail Safe Campaign (Navigare Sicuri) launched in fall 2009, in association with Telecom Italia, Save the Children, and Fondazione Movimento del Bambino.

Kidz Bop and D3Publisher, a publisher/developer of interactive entertainment software, partner to release Kidz Bop Dance Party! The Video Game, exclusively for the Nintendo Wii.  Set for release on September 21, 2010, the new game is being developed by Art Co. Ltd., and features 24 popular Kidz Bop dance songs and aims to get kids up and dancing in five different gameplay modes.  Songs include the Kidz Bop kid performed versions of Paparazzi, Get the Party Started, and Thriller.

McDonald’s partners with DreamWorks Animation for a healthy-eating centric Shrek Forever After themed Happy Meal promotion.  Designed to encourage kids to eat more fruits, vegetables and dairy products, the “Shrek Out” Happy Meal is available at McDonald’s restaurants across the US now, and will be introduced internationally throughout the summer.  McDonald’s featured Shrek on its Happy Meal packaging, including milk and Apple Dippers, back in 2007.  Around the world the “Shrek Out” Happy Meals feature healthy options including: US – Apple Dippers, low-fat regular or chocolate milk; Australia – Apple Bags, and during the Shrek promotion one in four packages will offer free ogre ears; Latin America – Corn Cups, cherry tomatoes, and carrots; UK and Europe – organic milk, fruit bags (apple slices and grapes), carrot sticks; Japan – Corn Cups.


Weekend Box Office for kids/tweens/teens rated G, PG or PG-13; May 14-16, 2010:
Iron Man 2 (Paramount) PG-13                                        $53.0m-2 wk total $212.2m
Robin Hood (Universal) PG-13                                          Opening Weekend $37.1m
Letters To Juliet (Summit Entertainment) PG                     Opening Weekend $13.8m
Just Wright (Fox Searchlight) PG                                      Opening Weekend $8.5m
How to Train Your Dragon (Paramount (DreamWorks)) PG $5.1m-8 wk total $207.8m
Date Night (Fox) PG-13                                                   $4.0m-6 wk total $86.7m
The Back-Up Plan (CBS Films) PG-13                                $2.5m-4 wk total $34.2m
Furry Vengeance (Summit Entertainment) PG                    $2.3m-3 wk total $15.2m
Clash of the Titans (2010) (Warner Bros.) PG-13               $1.3m-7 wk total $160.2m
Babies (Focus Features) PG                                              $1.0m-3 wk total $3.9m
Source: Rentrak ( )


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 13, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 809; K6-11 480; TWEENS 9-14 399
DISNEY CHANNEL:     K2-11 445; K6-11 242; TWEENS 9-14 187
CARTOON NETWORK: K2-11 149; K6-11   96; TWEENS 9-14   83
DISNEY XD:               K2-11   89; K6-11   53; TWEENS 9-14   31
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia: 
Amy Duncan is a nurse who is married to Bob Duncan. What is Bob’s occupation?  AN EXTERMINATOR on the show Good Luck Charlie  Kudos to: David Stern-BARD Ent/NY; Cecilia Nguyen-Disney Channel Worldwide/Burbank; Claire Wilmut-Boomstone Animation/Ottawa

Today’s Trivia Question:   On what TV show based in Seattle, does Gibby frequently take off his shirt?        (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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