A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL HALLMARK MOVIE CHANNEL The network that ranks #1 in interest among total adults 18+ and women 18+. insidehallmarkchannel.com Source: June 2006 BETA Research Cable Subscriber Interest Study. Ranking among 35 reported ad-supported emerging/digital networks (exclude commercial-free networks). Cynopsis 09/06/07 Good Morning. It’s Thursday, September 6, 2007 and this […]
Cynopsis
Thursday, September 6th, 2007
Cynopsis: Kids! 9/06/07 Good morning. It’s Thursday, September 6, 2007, and this is your first early morning briefing. Profanity, violence and the s-x occur once every 3.5 minutes during the family hour, according to a new Parents Television Council (PTC) 2006-2007 study of Family Hour programming (Mondays-Saturdays, 8-9p, Sundays 7-9p). The PTC report sites […]
Wednesday, September 5th, 2007
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION It’s A Good Time To Be In The Drew Carey Business!New host of The Price Is Right (Debuts Oct. 15th )Host of the Top 12 (Out of 137) summer hit The Power of 10The Drew Carey Show (The series that made him a star): #1 SITCOM […]
Wednesday, September 5th, 2007
Cynopsis: Kids! 9/05/07 Good morning. It’s Wednesday, September 5, 2007, and this is your first early morning briefing. The Los Angeles Times and Fox Walden come together to include the first scented newspaper ad, as part of the marketing plan for the release of Walden Media and Mandate Film’s movie, Mr. Magorium’s Wonder Emporium, […]
Wednesday, September 5th, 2007
A CYNOPSIS MESSAGE FROM THE NEW NFL.COM NFL.com Relaunches Site! The Only Site with NFL Highlights Richer Content Deeper Stats Kickoff now! The new www.NFL.com Cynopsis: DIGITAL 9/05/07 Good Morning, it’s Wednesday, September 5, 2007 and this is your first early morning digital briefing. NBC Universal has found a digital distribution outlet more […]
Tuesday, September 4th, 2007
A CYNOPSIS MESSAGE FROM NYTVF THE NEW YORK TELEVISION FESTIVALSeptember 5th – 9th at New World StagesTickets and passes available at the Box Office – visit [nytvf.com] Featuring the NYTVF Industry Panel Discussion Series: Digital Frontiers in the Advertising Marketplace – Thursday, Sept. 6th at 5 PMPanelists representing: GroupM Interaction, Blip.tv, MSN, MindShare Entertainment, […]
Tuesday, September 4th, 2007
A CYNOPSIS MESSAGE FROM PROGRAM PARTNERS, INC. THE MOST ANTICIPATED LAUNCHES OF THE SEASONDEGRASSI: THE NEXT GENERATIONPREMIERE – MONDAY SEPTEMBER 395%+ CLEARANCEMERV GRIFFIN’S CROSSWORDSPREMIERE – MONDAY SEPTEMBER 1095%+ CLEARANCE WE THANK YOU!PROGRAM PARTNERS(310) 399-4499 Cynopsis 09/04/07 Good Morning. It’s Tuesday, September 4, 2007 and this is your first early morning briefing. Launching this morning […]
Tuesday, September 4th, 2007
Cynopsis: Kids! 9/04/07 Good morning. It’s Tuesday, September 4, 2007, and this is your first early morning briefing. Helena Bonham Carter will return as villainess Bellatrix Lestrange in Warner Bros.’ movie Harry Potter and the Half-Blood Prince (HP6). Bonham Carter joins the Daniel Radcliffe, Emma Watson and Rupert Grint, who have already announced they […]
Friday, August 31st, 2007
Cynopsis: DIGITAL 8/31/07 Good Morning, it’s Friday, August 31, 2007 and this is your first early morning digital briefing. In a move to try to compete with Apple’s iPods, Sony unveiled a new line of Walkmans in the U.S. that come with FM tuners and support video for the first time in a number of […]
Friday, August 31st, 2007
Cynopsis: Kids! 8/31/07 Good morning. It’s Friday, August 31, 2007 and this is your first early morning briefing. Kids in Russia are getting a new TV channel this week, when the Russian State TV and Radio company (VGTRK) debuts the Bibigon channel. Bibigon, which gets its name from a fairytale character of the same […]
CynCity
Cynsiders
AI Won’t Save You From Your Bad Data
By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI...Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...