Friday, August 31st, 2007

Cynopsis: Kids!



Good morning. It’s Friday, August 31, 2007 and this is your first early morning briefing. 

Kids in Russia are getting a new TV channel this week, when the Russian State TV and Radio company (VGTRK) debuts the Bibigon channel.  Bibigon, which gets its name from a fairytale character of the same name created by Russian author K. Chukovsky (spelling varies Chukovskij, Chukovskiy and so on), will be available via NTV+ satellite TV.  A selection of the programming content from Bibigon will also be televised on other channels, including Rossiya and Kultura.

Walt Disney is launching Jetix On Demand in Asia on Singapore’s mioTV with 20 hours of content.  Each month, 5 hours will be refreshed with shows such as W.I.T.C.H., Get Ed, Super Robot Monkey Team Hyperforce Go!, and Alpha Teens on Machines being the first to appear.  This will be the first time the branded Jetix service will be offered in Asia.


Nickelodeon will premiere The Naked Brothers Band’s first music video, If That’s Not Love, on Labor Day, Monday, September 3 at 5p.  Leading into the debut of the video will be an 8-minute long behind-the-scenes of the video.  In all the 11-minute package (combo of video and behind-the-scenes) will launch simultaneously across Nick’s digital networks The N and Nicktoons Network and around the world on Nickelodeon UK, Australia, Latin America and via its program sales partner Canada’s YTV.  Additionally, both will be streamed online at TurboNick, and will also run on, and  Nickelodeon and Columbia Records will release the album, also titled If That’s Not Love, on October 9, 2007.

It may look like back-to-school time, but it’s also prom time, again.  Blinkx, the video search engine, has inked a content deal with Vuguru, Michael Eisner’s indie new media studio, for the sequel to Prom Queen.  Under the agreement blinkx will host and distribute the sequel to the teen-targeted webisode series Prom Queen: Summer Heat, and will share revenue with Vuguru based on number of views.  The first of the new two-minute episodes debuted yesterday, and new episodes will premiere daily for the next several weeks, for free, now at  The initial Prom Queen series launched in April 2007, and was watched by 15+ million people.

This holiday weekend Nicktoons Network celebrates, or bemoans depending on your vantage point, the return to school with the Back To School Before You Go Back To School Weekend.  The BTSBYGBTSW (way more fun that way) event, which takes place September 1 & 2, 6p-9p, and September 3, 12p-8p, features network series launches, including Wayside and The secret Show, as well as episode premieres of shows such as Edgar & Ellen and Kappa Mikey.

While MTV will only air the 2007 MTV Video Music Awards once this year, on September 9, at 9p, live from The Palms Casino Resort in Las Vegas, the network will offer fans a range of other ways to take part in the annual event.  MTV will air three different “remixes” of the VMAs:  the Celebrity Commentary edition will feature artists talking about the backstage goings on and top moments of the show, on September 11, at 10p; two days later the Viewer’s Choice remix, based what viewers vote on as their favorite show elements (vote at will air September 13, at 6p; and a third remix featuring all of the musical performances from the show as well as those that didn’t air from the Fantasy suites and the VMA Weekend and VMA pre-show is scheduled for September 15, at 11p.  A range of other VMA-related content is planned for MTV Mobile on Sprint TV (artist texting, voting, news, clips), the virtual VMAs on MTV On Demand (news, crazy moments, VMA hosts, best/worst dressed), and (voting, live artist blogging, performances) among others.  Executive produced by Dave Sirulnick, the 2007 MTV Video Music Awards is directed by Hamish Hamilton.


Disney’s Hollywood Records will release The Cheetah Girls’ first studio album, entitled TCG, on September 25, 2007.  The three members of The Cheetah Girls, Adrienne Bailon, Sabrina Bryan, and Kiely Williams, co-wrote six of the songs on CD, and the group plans to record the album in Spanish for release in spring 2008.  Additionally, the group will be featured in Disney Channel’s Twitches 2 movie this fall, and they will star in The Cheetah Girls 3 Movie, which will be shot in India next year.  The Cheetah Girls are scheduled to go on tour in 2008-9.


MTV Networks Latin America (MTVNLA) upped Alvaro Paes de Barros to SVP/Distribution, MTVNLA and GM/Viacom Networks Brazil. A 7-year MTVNLA veteran, Alvaro will manage content distribution strategy for Pay TV in Latin America and oversee Viacom Networks Brazil, which includes Nickelodeon, VH1, MTV Hits, MTV Jams and Vh1 Soul, and the Nick Turbo and Neopets online properties.  Based in Miami, he will continue reporting to Pierluigi Gazzolo, President/MTVNLA and will manage distribution teams in Miami, Buenos Aires, Sao Paulo and Mexico City.  Alvaro was previously VP/Distribution for MTVNLA.


Final K6-11 Ratings for Saturday, August 25, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.2/6 Avg. (9a-12:30p)
The Emperor’s New School 0.8/4; The Replacements 1.2/6; That’s So Raven 1.1/5; That’s So Raven 1.5/7; Hannah Montana 1.5/7; Suite Life of Zack & Cody 2.0/9; Power Rangers Overdrive 0.8/4
CW (Kids’ WB!) 1.1/6 Avg. (7a-12p)
Pillowhead 0.3/4; Pillowhead 1.0/9; Loonatics Unleashed 1.1/7; Tom and Jerry Tales 1.4/7; Shaggy Scooby-Doo Clue 1.1/5; Johnny Test 1.3/6; Legion of Super Heroes 1.3/6; The Batman 1.1/5; Xiaolin Showdown 1.0/5; Johnny Test 1.0/5
FOX (4Kids TV) 1.0/5 Avg. (8a-12n)
Winx Club 0.6/5; Sonic X 0.9/6; Viva Pinata 1.1/6; Teenage Mutant Ninja Turtle Fast Forward 1.2/6; Teenage Mutant Ninja Turtles Fast Forward 1.5/7; Chaotic 1.2/5; Di-Gata Defenders 1.0/4; Yu-Gi-Oh 0.8/4
NBC (Qubo on NBC) Avg. 0.5/2 (7:30a-12p)
Babar 0.3/2; Dragon 0.2/1; 321 Penguins/Larryboy Adventures 0.4/2; Veggie Tales 0.6/3; Jane and the Dragon 0.6/3; Jacob Two Two 0.6/3
CBS (KOL’s Secret Slumber Party on CBS) 0.2/1 Avg. (7a-7:30a/10:30a-12n)
Madeline 0.2/1; Sabrina: The Animated Series 0.1/1; Cake 0.2/1; Trollz 0.2/1; Dance Revolution 0.3/1; Horseland 0.3/2

Final K6-11 Ratings for Saturday, August 25, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.7/21 Avg. (7a-1p)
Lazytown 0.7/10; Fairly OddParents 1.2/13; Jimmy Neutron 2.8/22; Jimmy Neutron 3.8/22; SpongeBob SquarePants 4.5/23; SpongeBob SquarePants 4.7/23; Fairly OddParents 4.5/21; Fairly OddParents 4.6/22; Danny Phantom: Phantom Planet (60 min) 4.9/22; Ned’s Declassified 4.1/21; Ned’s Declassified 4.1/22
CARTOON NETWORK 1.7/10 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.3/12; Class of 3000 1.9/11; Pokemon: Diamond & Pearl 2.3/12; Pokemon: Diamond & Pearl 2.4/11; Ben 10 2.1/10; Ben 10 2.0/9; Code Lyoko 2.0/9; Fantastic Four 1.3/6; Grim Adventures of Billy & Mandy 1.6/8; Grim Adventures of Billy & Mandy 1.6/9
DISNEY CHANNEL 2.0/11 Avg. (7a-1p)
The Wiggles 1.7/25; Higglytown Heroes 1.7/20; Little Einsteins 1.8/14; Little Einsteins 1.9/11; Mickey Mouse Clubhouse 2.0/10; Mickey Mouse Clubhouse 1.9/9; My Friends Tigger & Pooh 2.1/10; Handy Manny 2.5/12; Johnny and the Sprites 2.2/10; Charlie and Lola 2.0/9; Kim Possible 1.9/10; The Replacements 2.1/11
TOON DISNEY (Jetix) 0.3/2 Avg. (8a-1p)
Legend of the Dragon 0.1/1; Jackie Chan Adventures 0.1/1; NASCAR Racers 0.1/1; Power Rangers S.P.D. 0.3/2; Pocahontas II: Journey To A New World (100 min) 0.4/2; Emperors New School (15 min) 0.3/1; Aladdin 0.3/1; Aladdin 0.3/1; The Little Mermaid 0.5/2; The Little Mermaid 0.5/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 27, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1177; K6-11 582; TWEENS 9-14 402
DISNEY CHANNEL:     K2-11 1054; K6-11 772; TWEENS 9-14 646
CARTOON NETWORK: K2-11   561; K6-11 393; TWEENS 9-14 290
TOON DISNEY:           K2-11   166; K6-11   96; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 28, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1141; K6-11 569; TWEENS 9-14 391
DISNEY CHANNEL:     K2-11   990; K6-11 684; TWEENS 9-14 585
CARTOON NETWORK: K2-11   527; K6-11 364; TWEENS 9-14 274
TOON DISNEY:           K2-11   167; K6-11   85; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: 
Americans eat enough ice cream every year to fill the Grand Canyon!

Answer to Yesterday’s Trivia Question:  This Australian TV series which aired in syndication in the U.S. between 1969-1972 featured the son of a park Ranger and his heroic marsupial. What show was this?  SKIPPY THE BUSH KANGAROO Kudos to:  Ron Yurman-Short Hills Media Group/Short Hills, NJ; Clare Alter-Outright Distribution/Coral Springs; Brad Stern-Long Island Children’s Museum/NY; Al Ovadia-Al Ovadia & Associates, Inc./Hidden Hills, CA; Claire Marshall-SpiritVision Productions/Perth, Australia; Jeffrey Alan Schechter-TotallyWrite/Toronto; Michael Carrington- BBC Children’s/London; Claire Wilmut-Boomstone Animation Inc./Ottawa

Today’s Trivia Question: Quisp, a martian-like cartoon character that represented a cereal of the same name in 60’s and 70’s TV ads was in competition with what other cereal touting character?    ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Copyright Cynopsis 2007

Cyn opsis CLASSIFIEDS For More classifieds, visit the classifieds page here

JOB OPENING: RESEARCH ANALYST/National CineMedia-NY: Media research & sales support. MRI, IAG, Nielsen. Deadline-driven, fast-paced. Strong analytic, computer skills. Bach deg, 1-2 yrs exp. Include salary req. [email protected] (9/8)

JOB OPENING: TRAFFIC COORD/qubo Kids Ntwrk/NY: Asst w/daily traffic responsibilities-show formats & prgrm logs for the qubo’s analog & digital blocks. Must be detailed-oriented. OSI/Brdview & traffic exp. pref. Apply: [email protected] (9/8)

JOB OPENING: NETWORK ASSOC./NBCU Digital Media/NJ: 1 /2 yrs exp. Bus. Development / Ad Sales/Ops & familiarity w/Online Advertising, , #620794. EOE (9/8)

JOB OPENING: MEDIA SALES PLANNER/FUSE/LA: 2-4 yrs cable TV experience. Must have a minimum of 2 Upfronts and Gabriel exp pref. Resumes to #3887BR (9/7)

JOB OPENING: RESEARCH MGR/Screenvision Cinema, NY: 6-8 yrs media rsch, Nielsen exp req., primary rsch a plus, TV bkgnd pref, 2-3 yrs mgmt exp req. Apply online at (9/7)

JOB OPENING: MKT RES MGR(HBO/NYC): Resp. for developing/managing/executing quant & qual res projs rel. to new media opps. Assess res objectives, implement prim res initiatives, & eval. vendors. Apply 86256BR. (9/7)

JOB OPENING: DIR RSRCH/TRIFECTA/NY: Resourceful, self-starter to support Nat’l Ad Sales, Dist& Prod Co. LA & NY based. Strong analytical/data interpretation/knwldg Nielsen Sys, NPower, Galaxy & My events. Res: [email protected] (9/7)

JOB OPENING: COORD PRGRMNG & SCHED/NY: Assist w/ acquisition & sched. Maintain invntry datbase & bdget, execute deal memos, work w/ distributrs, gen admin. Excellent org skilz & ability multi-task. Res: [email protected] (9/7)

JOB OPENING: DRTV MEDIA BUYER: minimum 2-3 years experience and proficiency in CORE Media, MS Office/Access required. Understanding of media planning and Nielsen a plus – Chicago area. Send resume to [email protected] (9/7)

JOB OPENING: WRITER/PRODUCER PROMOTION NYC: The Martha Stewart Show Detail-oriented, creative, strong writing skills. Please email cover letter and resume referencing PROMOTION W/P to [email protected] (9/6)

JOB OPENING: MGR DIGITAL AD OPS/AETN: Manage traffic/ops processes for Digital Media Sales. Req’d: 2+yrs internet traffic/online sales admin exp/ad server exp with skills in Flash/HTML/Java. Apply: (9/6)

JOB OPENING: ACCOUNT EXECUTIVE/Entertainment research co/Encino: Aggressively sell syndicated research products. Min 2 yrs sales exp. Ability to demonstrate sales success required. Email resume/salary hist to [email protected] (9/6)

JOB OPENING: AD SALES PLANNER/(NY): Daily maint. of media schedules; servicing agencies; client requests and building sales plans. Min 3 yrs. Exp. See full posting & apply at (9/6)

JOB OPENING: MARKETING MANAGER/(LA): Marketing support and services for Affiliate Sales Department. Min. 3 yrs Affiliate Mktg.; prefer Cable Network exp. See full posting & apply at (9/6)

JOB OPENING: AFFILIATE DISTRIBUTION ASST/(NY): Admin support position for dept; including reg’l offices including special project. Min 2 yrs. Admin exp. Prefer prior Cable exp. See full posting & apply at (9/6)

JOB OPENING: ADVERTISING ACCOUNT EXEC/Woodbury, Long Island: Cablevision seeks Account Exec for Local Ad Sales. 1+yrs ad sales exp. Valid NY DL. Please visit and apply to job 4047BR (9/6)

JOB OPENING: SALES MGR/NBC affil in W. Montana: Must have proven track record. Strong leadership, inv mgmt, new business devel, negotiation & organizational skills a must. Reply to GM, KECI-TV, 340 W Main, Missoula, MT 59802. EOE (9/6)

JOB OPENING: SR ANALYST/ANALYST/LA: Track rtgs & provide analyses of ABC Family/SOAPnet & competitive programming. Degree, 1-2yrs synd/brdcast/cable exp;TV, Nielsen, media math exp req. Visit: Req ID 107273 (9/6)

JOB OPENING: SR PRODUCER/MUSIC/ 5+yrs online/prod exp, Strg mutli task/deadline skills, Knwldge of VH1/ pop culture. Knwldge of web technologies. Media/ent ind exp A+ EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: MANAGING PRODUCER, ON AIR DESIGN/MTV/NYC: 4+yrs in motion design field, Strng written/org skills, Knwldge of HD & SD post prod process. Exp from TV/ design hse A+ EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: MGR MULIT PLATFORM MUSIC PROG/VH1/NYC: 3+yrs music prog/ music related exp, exp w/ celebrity, music interviews, knwldge of VH1, pop culture, music. Exp in digital music A+ EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: MGR PUBLIC AFFAIRS/mtvU/NYC: 4+yrs proj. mgmt exp, Exp w/Strat Partnrshps w/Corp/NonProf/Gov’t, Knwldge of College Demo&Ability to build connections. Social Mktg exp A+ EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: SR PRODUCER/MUSIC/ 4+yrs new media web exp, Strg written/veb skills, Knwldge of digital best practices. Knwldge of MTV current pop culture, content mgmt systems. EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: GRAPHICS PRODUCER/ AETN, NEW YORK: Provide BDCST graphics expertise. Coordinate in house resources and staff. Interface w/ external vendors. Apply: (9/5)

JOB OPENING: AFFILIATE MKTG & PROMO MGR/ AETN, NEW YORK: Create/manage/execute mktg programs and materials needed to support Affiliate Sales distribution & tune-in efforts for all AETN networks: (9/5)

JOB OPENING: JR. RESEARCH ANALYST/BET Ad Sales NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons a+. Email: [email protected] (9/5)

JOB OPENING: VP/Sr. AE/Intersport/NYC: 8+ years exp./high-profile sports and ent. media sales/call on agencies & clients – resumes to: [email protected] (9/1)

JOB OPENING: ADVERTISING ACCOUNT EXEC/Norwalk,CT: Cablevision seeks Account Exec for Local Ad Sales. 2+yrs ad sales exp. Valid NY DL. Please visit and apply to job 3744BR (9/1)

JOB OPENING: SALES ADMIN ASSISTANT/Comcast Ntwrks/NY: Exec asst to SVP, Sales Admin; create wkly sales rpts; support EDI, posting, rate card, stwrdship. See careers. #52172BR. Contact [email protected] (9/1)

JOB OPENING: RESEARCH ANALYST/UNIVISION, Tampa: TV broadcast rsrch sales exp., with effective knwldg of Nielsen, Scarborough, TVScan, CMR & other research tools. Spanish/English a +. Res to: ncastillo@entravision. EOE. (9/1)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL, Universal City-Archives & Collections Internship (Graduate Student Opportunity!) Archival or Library experience desired. Apply online at (9/8)

FALL INTERNSHIP CREDITS ONLY: DANCING DIABLO INC/DUMBO: animation company seeks fall interns w/interest in 2D/stop motion animation to assist in photoshop painting/Aftereffects &Mac skills a +. Flexible hours [email protected]   (9/7)

FALL INTERNSHIP CREDITS ONLY: ATLAS MEDIA, a non-fiction TV production company in NYC, is hiring fall interns! Placements in production, development, casting, and post-production. Starting ASAP. Contact [email protected] for more info. (9/7)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION/NYC: Sirius radio B’cast hiring self-starting interns for guest booking & production. Creative, flexible environ. Must be web-savvy. Email res/cover letter: [email protected]   (9/6)

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL, Universal City /PHOTO PRODUCTION & DEVELOPMENT CREDIT Internship: Adobe Photoshop, Adobe Bridge or Photo Mechanic knowledge desired – apply via . (9/6)

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL Cable, Burbank, CA/EMERGING NETWORKS, CREDIT Internship: Interns will help maintain program inventory data, track competitive information, report on Website activity. (9/6)

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL, Universal City/ BROADBAND CREDIT Internship: editing, encoding and transcoding of highlights, behind the scenes footage and exclusive content for the web. Exp. with PS, flash, web design, html a plus. Apply @ (9/6)

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL, Universal City/HUMAN RESOURCES CREDIT Internship: Please submit your resume to [email protected] (9/6)

FALL INTERNSHIP CREDITS ONLY: Licensing/360ep, Inc: Seeks intern for LICENSING DEPT. to assist w/ rsrch and dvlpmnt. Must know Excel. Intimate learning exp at small entertainment property mngmnt co. Send cover letter/resume to [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: PUNCHED IN THE HEAD PROD/Fort Greene BKLYN seeks hard working versatile fall interns w/interest in TV documentary: pre & post prod/admin/research/casting. Mac/FCP skills a +. 2-3 days/wk. [email protected] (9/1)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: ASSISTANT MANAGER, ONLINE/DIGITAL MARKETING: NYU Masters Grad in Direct & Interactive Mktg, MBA from Berlin & London, exp. in digital mktg at Nickelodeon. Seeking job in NYC. Contact [email protected] (9/8)

SITUATION WANTED: Los Angeles based SENIOR DISTRIBUTION EXECUTIVE with great relationships and with over 18 years experience in worldwide theatrical, video and TV distribution is seeking his next challenge. Contact [email protected] (9/6)

SITUATION WANTED: EXPERIENCED PUBLICIST (journalism background) with many years in the industry, seeking full-time or freelance work in Los Angeles. Industry and press contacts, press release writing and pitching. [email protected] (9/6)

SITUATION WANTED: PRE/POST/MOTION GRAPHICS PRODUCER: 7 yrs exp in Network & private houses of LA. Great w/ budgets, sharp, problem solver, w/ a Can-Do attitude. New to NYC, freelance or staff, open to coordinating. [email protected] (9/6)

SITUATION WANTED: SR RESEARCH ANALYST/MKTG MGR/LA: 7+ yrs media ind. Strong Navigator, Explorer, Scarborough, CMR. Adv. MS apps. Seeking job in network/cable/studio/agency or other dynamic industry. Contact [email protected] (9/6)

SITUATION WANTED: MBA candidate w/ experience in ad sales, seeks next in MKT, SPONSORSHIP, EVENT, SPORTS OPP. in NY area. Contact [email protected] (9/5)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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