A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK What is the future of content monetization? How is that different than advertising? Find out at NAB Show New York. Television needs to make money. There’s subscriptions, sponsorships, branded content, native ads, interactive ads and more. Examine what smart marketers are up to in this new […]
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10/04/18: New face at the CBS This Morning table
A CYNOPSIS MESSAGE FROM WE tv WE tv #1 FASTEST GROWING NETWORK ON SOCIAL TUNE IN TONIGHT TO SEE WHY BRAXTON FAMILY VALUES 9PM EST GET A SNEAK PEEK OF BFV Click here for sourcing CYNOPSIS Good morning. It’s Thursday October 4, 2018 and this is your first early morning briefing. Tonight’s […]
10/03/18: Live From Ad Week – Day 2
A CYNOPSIS MESSAGE FROM THE SPONSORSHIP GROUP FOR PUBLIC TELEVISION PBS’s uncluttered, category-exclusive environment pays off for sponsors. Your brand will stand out , because PBS accepts no more than 4 category-exclusive sponsors per program, far fewer than commercial broadcast and cable networks. And PBS sponsorships work! PBS viewers are TWICE […]
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10/03/18: Lachlan Murdoch named Fox chairman and CEO
A CYNOPSIS MESSAGE FROM HISTORY In HISTORY We Trust HISTORY DELIVERS A PREMIUM, TRUSTED ENVIRONMENT FOR YOUR BRAND 92% trust HISTORY76% trust ads on HISTORY Take advantage of the HISTORY Halo Effect HISTORY MADE EVERY DAY (Source) CYNOPSIS Good morning. It’s Wednesday October 3, 2018 and this is your […]
10/02/18: Live From Ad Week
A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK How to Attract Revenues for Venues and Facilities? Find out at NAB Show New York. Traditional financing and revenues come from ticket sales and hospitality. Learn about the media value of some newer sources like naming rights, in-venue merchandising apps and sponsorships. Speakers: Joe Bernard, Partner […]
10/02/18: Gary Newman in talks to stick with Fox; FX renews Mayans M.C. for season two; IFC takes it slow with Sloth
A CYNOPSIS MESSAGE FROM HISTORY In HISTORY We Trust HISTORY DELIVERS A PREMIUM, TRUSTED ENVIRONMENT FOR YOUR BRAND 92% trust HISTORY76% trust ads on HISTORY Take advantage of the HISTORY Halo Effect HISTORY MADE EVERY DAY (Source) CYNOPSIS Good morning. It’s Tuesday October 2, 2018 and this is your […]
10/01/18: Fox News tops ratings with Supreme Court hearings
A CYNOPSIS MESSAGE FROM HISTORY In HISTORY We Trust HISTORY DELIVERS A PREMIUM, TRUSTED ENVIRONMENT FOR YOUR BRAND 92% trust HISTORY76% trust ads on HISTORY Take advantage of the HISTORY Halo Effect HISTORY MADE EVERY DAY (Source) CYNOPSIS Good morning. It’s Monday October 1, 2018 and this is your […]
09/28/18: Showtime to air John Heilemann interview with Kavanaugh accuser
CYNOPSIS Good morning. It’s Friday September 28, 2018 and this is your first early morning briefing. Tonight’s Premieres: CBS: MacGyver at 8p, Hawaii Five-0 at 9p, Blue Bloods at 10p Fox: Hell’s Kitchen at 9p NBC: Dateline NBC at 10p PBS: The Durrells In Corfu Masterpiece at 8p, Poldark on Masterpiece […]
09/27/18: Alphabet soup: WPP combines VML and Y&R
CYNOPSIS Good morning. It’s Thursday September 27, 2018 and this is your first early morning briefing. Tonight’s Premieres: ABC: Grey’s Anatomy at 8p, How to Get Away With Murder at 10p CBS: Mom at 9p, Murphy Brown at 9:3p, S.W.A.T. at 10p Cooking Channel: The Best Things I Ever Ate at […]
09/26/18: Bill Cosby sent to the slammer
A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK Just Announced! Opening Keynote Robert De Niro This “fireside chat” will focus on De Niro’s illustrious career, launched in Brian De Palma’s “The Wedding Party” in 1969, as well as his views on where the industry is heading. Get an insider’s glimpse into current projects from […]
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