A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK This weekend’s Notre Dame game is ONLY on CBS Sports Network Notre Dame at Air ForceSaturday 5 ET CBS SPORTS NETWORK24-hour home of CBS Sports CBSSportsNetwork.com. Cynopsis: Sports10.24.13 Good morning. It’s Thursday, October 24, 2013, and this is your first early morning Sports briefing. Two-time Olympic […]
Cynopsis: Esports
Wednesday, October 23rd, 2013
Cynopsis: Sports10.23.13 Good morning. It’s Wednesday, October 23, 2013, and this is your first early morning Sports briefing. Golf Channel is slicing through its breaks with Playing Through, a new split-screen commercial break that is designed to offer continuous coverage of tournament action while showcasing advertisers in a “unique and compelling format.” The initiative […]
Tuesday, October 22nd, 2013
Cynopsis: Sports10.22.13 Good morning. It’s Tuesday, October 22, 2013, and this is your first early morning Sports briefing. As we get ready to hit the 100 day mark ahead of the Sochi Olympics, NBC Olympics and the NBCUniversal networks will celebrate the countdown with the newest phase of their multi-platform marketing initiative boosted by […]
Monday, October 21st, 2013
Cynopsis: Sports10.21.13 Good morning. It’s Monday, October 21, 2013, and this is your first early morning Sports briefing. Two weeks ago, the 4th annual espnW Women + +Sports Summit saw Laura Gentile, Vice President of espnW close the conference with a look at the future of the division after three days of panels and […]
Friday, October 18th, 2013
Cynopsis: Sports10.18.13 Good morning. It’s Friday, October 18, 2013, and this is your first early morning Sports briefing. The ATP got itself a new Mercedes. The tennis organization licked in a sponsorship agreement with Mercedes-Benz that makes the brand the Official Car and Platinum Sponsor of the Barclays ATP World Tour Finals. This year’s […]
Thursday, October 17th, 2013
Cynopsis: Sports10.17.13 Good morning. It’s Thursday, October 17, 2013, and this is your first early morning Sports briefing. After a Wall Street Journal report caused a media frenzy by reporting that the NFL was looking to double down with an additional package of Thursday Night Football games, the league was quick to state that […]
Wednesday, October 16th, 2013
Cynopsis: Sports10.16.13 Good morning. It’s Wednesday, October 16, 2013, and this is your first early morning Sports briefing. The NBA had a hankering for Taco Bell, locking in a multiyear expansion with the corporation that will continue the brand’s position as the league’s Official Quick Service Restaurant Partner. The deal will see the two […]
Tuesday, October 15th, 2013
Cynopsis: Sports10.15.13 Good morning. It’s Tuesday, October 15, 2013, and this is your first early morning Sports briefing. German soccer league the DFL is going international, inking a multi-component, multi-year deal with 21st Century Fox to deliver Bundesliga football around the world through the media company’s global portfolio of television assets. The agreements call […]
Monday, October 14th, 2013
Cynopsis: Sports10.14.13 Good morning. It’s Monday, October 14, 2013, and this is your first early morning Sports briefing. Golf Channel has officially teed off on Long Drive Month, delivering October with a themed month that offers four weeks of the Re/Max World Long Drive Championship with more than 20 hours of programming on deck. […]
Friday, October 11th, 2013
Cynopsis: Sports10.11.13 Good morning. It’s Friday, October 11, 2013, and this is your first early morning Sports briefing. The PGA of America and NBC Sports Group revealed an upgraded extension of their partnership for the Ryder Cup, the Senior PGA Championship presented by KitchenAid, and PGA Professionals across NBC and Golf Channel beginning in […]
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