Friday, October 11th, 2013

Cynopsis: Sports

Good morning. It’s Friday, October 11, 2013, and this is your first early morning Sports briefing. 

The PGA of America and NBC Sports Group revealed an upgraded extension of their partnership for the Ryder Cup, the Senior PGA Championship presented by KitchenAid, and PGA Professionals across NBC and Golf Channel beginning in 2015. The partnership runs through 2030 and includes eight additional Ryder Cups on NBC, as well as all-language and simultaneous streaming rights for NBC’s Ryder Cup coverage. New to the deal are extra programming and special coverage of the event including: regular Ryder Cup preview shows, vignettes, features, reports and points updates on NBC and Golf Channel; a Ryder Cup Documentary Series on both networks; live coverage of practice rounds (for the first time ever) and the Ryder Cup Captain Selection Show on Golf Channel; and new Ryder Cup highlight programming on Telemundo and Mun2 to expand Hispanic viewership opportunities.

On the Air

Amid some recent changes on ESPN’s NBA Countdown just before the new season, Magic Johnson has decided to leave the show. In a statement released to the press, Johnson stated that because of his commitments, he didn’t feel confident that he could devote the time needed for the role. Earlier this week, the network announced the addition of Doug Collins to the show, and Sports Illustrated writes that Doris Burke will join the series as a studio analyst as well. The addition would make Burke the first woman to serve as a regularly-appearing analyst for a national NBA studio show.

Game 5 between the Pittsburgh Pirates and the St. Louis Cardinals generated 6.1 million viewers for TBS, marking an uptick of 69% over comparable Wednesday coverage in 2012. The game delivered a 3.9 household rating, based on Nielsen Fast Nationals, with a 33.6 in St. Louis and a 31.1 in Pittsburgh.
Meanwhile, TBS announced plans for its 2013 National League Championship Series coverage between the Dodgers and Cardinals with Game 1 set for tonight at 8:30p. Ernie Johnson will call the series alongside analysts Ron Darling and Cal Ripken with reporter Craig Sager.
Around the dial, FOX Sports is gearing up for its turn at the plate for the MLB Postseason, announcing that beginning with ALCS Games 1 & 2, 2013 National League batting champion Michael Cuddyer will join MLB on FOX pregame host Matt Vasgersian and analyst Harold Reynolds for pregame coverage. Gabe Kapler, Eric Karros and Jimmy Rollins will provide postgame analysis. Joe Buck and Tim McCarver will call each game, joined by reporters Ken Rosenthal and Erin Andrews, who contribute postgame analysis and interviews for FOX Sports Live.

TNT and announced plans to present coverage of the 2013 PGA Grand Slam of Golf with four major champions competing Tuesday and Wednesday, Oct.15-16. This year’s foursome features defending PGA Grand Slam of Golf Champion and three-time Major Champion Padraig Harrington, Masters Champion Adam Scott, U.S. Open Champion Justin Rose and PGA Champion Jason Dufner. Coverage begins Tuesday, Oct. 15 at 4p with all four players mic’d throughout course play for cut-ins and a daily feature. Brian Anderson handles play-by-play with analyst Ian Baker-Finch and Billy Kratzert (course reporter).
ESPNU revealed plans to expand its on-site coverage from six conference media days, with 9.5 hours across four days on deck. The ESPNU College Basketball Media Day Specials will offer interviews and analysis from the ACC, American, Big Ten, Big 12, Pac-12 and SEC conferences. Media Days on ESPNU tips off on Wed, Oct. 16 at 1p with Jim Boeheim and Mike Krzyzewski – in-studio.

ESPN Deportes has tapped the services of Rosana Franco to serve as one of the hosts of Raza Deportiva, the network’s first live morning simulcast show. Franco will be joining Omar Orlando and Leo Vega in Miami, with David Faitelson and Rafa Ramos in Los Angeles; and Oscar Restrepo from Bogota, Colombia. Prior to ESPN Deportes, Franco served as the host of Univision’s Republica Deportiva for 13 years.

Sportsman Channel added six new markets to the bag via Cox Communications. The new markets include: Connecticut, Hartford suburbs; Parma, OH; Northern Virginia (Fairfax County,Fredericksburg, Hampton Roads, VA Beach, Norfolk, Newport News); Omaha, NE; Sun Valley/Ketchum, ID; and Providence, Newport, RI.

Being: Mariano Rivera, a 90-minute television documentary from FOX Sports Originals, Relativity Television and Major League Baseball Productions is set to air on Oct. 20 at FOX at 2:30 or 4:30p with an encore presentation slated for FOX Sports 1 on Oct. 22 at 9:30a.



Tuesday| November 12, 2013 | Noon – 2:00 p.m.
 Grand Hyatt, NY

Cynopsis: Digital Model D Awards

**Finalists announced soon**

Register here:

Sponsorship & Promotion

Bell Canada locked in a new multi-year strategic partnership with the NBA that beefs up its role as the official communications partner for the league in Canada. Bell is now set to become presenting partner of NBA Canada Series as well as NBA All-Star Balloting. Customers will also be able to access new weekly content on the smartphones and tablets during the regular season and playoffs.

Digital & Technology

Amid a bevy of speakers that included Michelle Kwan, Tina Charles, Gabrielle Reece, Mia Hamm, Lisa Andersen, Sanya Richards-Ross, Summer Sanders and more at the espnW Women + Sports Summit, ESPN President John Skipper reaffirmed the company’s commitment to women’s sports initiatives. Skipper revealed that espnW and ESPN Films will continue their Nine for IX series collaboration with an annual digital short films series with the first five short films set to debut in summer 2014. The Nine for IX Shorts series will be made available on multiple digital ESPN platforms and rolled out on TV, mobile devices and applications, as well as on the web via espnW and The series will continue to be executive produced by Robin Roberts of Good Morning America and Jane Rosenthal, co-founder of Tribeca Productions.
espnW also revealed a new annual power ranking list – the espnW Impact 10 – that spotlights the 10 female athletes who made a significant impact on and off the field during the past year. The Impact 10 tells the athletes’ stories from 2013 via videos, columns and articles, photo galleries and athlete profiles. SportsCenter will count down the top five athletes as well as show their video vignettes. The Impact 10 list will be determined by an industry panel of judges, with opportunities for fans to debate and vote on and through Twitter.

THQ is reportedly suing Electronic Arts and UFC parent company Zuffa, claiming that the two brands conspired to end THQ’s agreement with UFC so the company could work with EA. The complaint was filed in the US District Court in Delaware on October 4.

USA TODAY Sports Digital Properties re-launched NBA news site The relaunch will see more premium user experience that “optimizes viewing of content and video across mobile, tablet and desktop.”  

The Main Event

Saints/Patriots in a potential Super Bowl preview this Sunday at 1p on FOX.


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!

OCT 16 // Millennials (sold out)
OCT 24 // Women (sold out)
NOV 13 // Hispanics
NOV 20 // Kids, Tweens & Teens

Advertising space is limited. Contact Mike Farina: 203.218.6480

ON THIS DAY in 1960: John Fetzer acquires controlling interest of the Detroit Tigers.

In The Know: Lisa Andersen is a four-time world champion in what sport? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Ken Caminiti was the NL MVP while playing for what team? Answer: The San Diego Padres in 1996. Kudos: Bill Hirsh-WWE/NY; Michael Brown-PGA TOUR/NY; Barry McMullin-PBR/NY; Anthony Dattolo-ZenithMedia/NY; Matt Guertin-Active International/Pearl River; G. David Brown-FOX Sports/Charlotte; Tom Wetzel-MMSI/Warwick; Mark Altabe-Citibank, NA/Jersey City; Bill Adusei-Comcast SportsNet/Houston; Michael Jaquet-U.S. Ski and Snowboard Association/Park City; Jeff C. Fellenzer-University of Southern California/LA; Larry Hutchings-Pacific Palisades; Anne Wettig-Fox Sports 1/LA; Neal Stevens-Stevens & Associates/Beverly Hills.

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Secure your seat now before the event sells out!

Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17 | Grand Hyatt |NYC

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Gold Sponsor: ABC Family | Silver Sponsors: A+E & Rhythm
Participating Partners: BrightLine, NCC & TruthCo. | Media Partner: IAB

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: MGR, SOCIAL MEDIA/TWC/NYC: Looking for a passionate Social Media Mktg Project Team Lead. Ideal candidate will help execute strategies that will shape public opinion through online strategy, partnerships & promotions. Apply HERE (10/18)

JOB OPENING: DIR PRGRMNG OPS & ASSET MGMT/EPIXHD/NY: Track Inv vol, Conduct fin’l analysis & forecasting, Anlyz acquisition data/viewership, ensure compliance w/ affil agreements. 5+yrs inv mngmnt exp & strong finance skills/analytics. Apply HERE (10/18)

JOB OPENING: MNGR CLIENT SOLUTIONS/WB/NYC: dsnging cross pltfrm mrktng campaigns and execute dig mrktng solutions. Execute pwrpnt proposals, sales sheets, case studies & wrap up reports. Apply HERE (10/18)

JOB OPENING: DIRECTOR, PROGRAMMING/SPORTSMAN CHANNEL/WI: Direction, coordination, supervision of programming activities and personnel. 5+ yrs prog exp. Apply: (10/18)

JOB OPENING: ALTERNATIVE CONTENT COORDINATOR/Screenvision/NYC: 2+ yrs exp, support programming services, mktg, social media, data base mgmt, theater/project mgmt/interaction. Apply at (10/17) 

JOB OPENING: DIGITAL & ADDRESSABLE SALES PLANNER/DIRECTV/NYC: Dig’l & addressable proposals & orders, billing. 2-3 yrs dig’l media exp. 4-yr degree. Knowledge of TVE or digital platforms. Resume to: (10/17) 

JOB OPENING: DIGITAL MEDIA SALES CONSULTANT/Comcast Spotlight/DC: 2+ yrs digital exp, agency or media. Devlp digital revenue independently & in conjunction with regional/nat’l sales team. IAB certified pref. Apply HERE (10/17)  

JOB OPENING: CREATIVE DIRECTOR/AMC/NYC: Seeking proven creative and managerial leadership in on-air promotions. Experience at a broadcast or cable network required. Submit CV and link to online reel. Apply HERE (10/17) 

JOB OPENING: TEMP PROGRAM RESEARCH MANAGER/WEtv/NYC: Provide comprehensive data w/actionable insight & assessment to programming dept. 5+ yrs. exp. Excellent research systems knowledge. Apply HERE (10/16) 

JOB OPENING: BRAND MKTG ASSOC/NYC: Execute marketing of books & ancillary product for Wimpy Kid brand. 1-3 yrs marketing exp pref with book series or licensed properties. Resume to [email protected] Visit website at (10/16)

JOB OPENING: COMMUNITY MNGR-DIGI STRATEGY/NYC: Exp in digital, ntwrk, brand strategy. Kwldg of ad, film, tv, music a must. 3 yrs exp pref’d. Must be systematic in seeding ideas for stories & ways to expand brands online. Resumes HERE (10/16)

JOB OPENING: PRGMG OPS COORD & MEDIA MGR/MIA, FL: Asst w/traffic & brdcst func for prog ops, Media mgmt & del of assets. Kwldg of file del methods req. 2+ yrs exp w/traffic or media mgmt. Must spk Engl & Sp. CV: [email protected] (10/15)

JOB OPENING: RSCH ANLYST ENTERTAINMENT/NBCU/NYC: Research Analyst in Entertainment Research of NBCU. Please directly apply on our career page for more information. URL or Email: HERE (10/15) 

JOB OPENING: DIGITAL AD SALES MGR/Food Network/Cooking Channel/NYC: 5yrs dig ad sales mktg, drive custom/off-the-shelf sponsorships, career focused pro w passion to develop career in Digital Ad Sales. #3855 (10/15)

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Proven experience writing and producing outstanding on-air promos at a broadcast or cable network required. Send CV and link to online reel to (10/12)

JOB OPENING: PROMO EDITOR/AMC/NYC: Seeking self-motivated Avid editor with extensive experience creating on-air promos or trailers. Send CV and link to online reel to (10/12)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Client oriented professional to support Integrated Ad Sales Marketing team w/ the development/execution of marketing elements and sponsorship initiatives. 3-5 yrs mktg exp. APPLY HERE (10/12) 

JOB OPENING: SVP RESEARCH/Turner Broadcasting System/ATL: Lead, oversee & manage entertainment research team. 15-20 years media (incl. television) experience required. Resume here (10/12)

JOB OPENING: JR PROD/LA: Mng all aspects of Prod for current titles (dvlpmnt/sched,budgeting) liaising w/ partners & SM teams 3+ yrs exp in animation/ent process, good knwldg of scheduling & budgeting, strong comm, flex team player. Resume to: [email protected] (10/12)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Non-union reality TV Production Coordinator. 4+ yrs working in LA now relocated to Boston. Specializes in travel, vendors, scheduling, office management, accounting. Contact [email protected]. (10/16)

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY/PRODUCER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: [email protected] (10/15)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]