07/21/14: Fullscreen announces YouTube and Vine social festival, Five Minutes with PBS’ ‘Everything But The News’ Steve Goldbloom, Amazon looking ahead to fourth pilot season with ‘Mad Dogs’



CYNOPSISDIGITAL
07.21.14

Good morning. It’s Monday, July 21, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Fullscreen announced its first interactive social festival, called InTour, featuring the MCN’s creators such as YouTube celeb JennXPenn (1.3 million followers) and Connor Franta (2.9 million). The event will also include Vine stars like Alx James, Brent Rivera and others. Kevin Lyman and 4Fini, behind music fest the Warped Tour, are on board as producers.. The festival will run all day on Sept. 13 in the Pasadena Convention Center, and tickets are on sale at theintour.com.
 
Amazon
is prepping its fourth pilot season, ordering the black comedy/thriller Mad Dogs. Deadline reports the show is based on a popular British series of the same name, and follows friends who travel to Belize but encounter a dark twist on the trip. The pilot will be produced by Sony Pictures Television, and the original show’s creator Cris Cole will executive produce along with The Shield’s Shawn Ryan. Emmy winner Charles McDougall will direct. 
 
Multi-channel network Machinima and Paramount Digital Entertainment premiered the new action series Chop Shop. The show revolves around street racing and car thieves and stars actors John Bregar (Kick Ass 2), Rene Moran (Shameless), Ana Ayora (Marley & Me) and Robert Patrick (Terminator 2: Judgment Day). It will run for six episodes on Machinima Prime.
 


A CYNOPSIS MESSAGE


2014 Cynopsis Digital Model D Awards
The Best in Online Video Content & Advertising

Entry Deadline: August 8, 2014
Late Submissions: August 15, 2014
Awards Event: November 13, 2014 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQ’s.



 
CONTENT MEDIA
 

Yahoo-ABC News Network announced that for the 29th consecutive week in a row, it is the top source of online news with 1.9 billion page views per month and 62 million unique visitors. ABC News Mobile increased its unique users by 16 percent and mobile page views by 47 percent from May to June. CNN Networks came in second with 1.5 billion page views per month and 61 million unique visitors, and HPMG at third with 849 million page views per month and 51 million unique visitors.
 
Univision’s youth awards ceremony Premios Juventud last Thursday night was the most engaged (tweets per unique) show and red carpet program to date for the network. Overall, the show beat the Grammys, Oscars and Golden Globes and became the number two awards program this year for English and Spanish language broadcast and cable networks. Additionally, 52 percent of all TV-related tweets that day were about Premios Juventud.

If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.
 

 
AD PLATFORMS
 

YuMe is collaborating with Nielsen Catalina Solutions (NCS) to help consumer packaged goods (CPG) advertisers reach TV-scale audiences on digital platforms. “The best way to influence future purchases and drive the greatest return on ad spend is by relying on past-purchase history data,” NCS CEO Mike Nazzaro said. “As brand advertisers continue to explore digital video, it becomes more important than ever to be able to reach the right audience and measure the impact of this medium.”
 
What was your favorite James Garner role? Vote in the Cynopsis poll.
 
FX is no longer issuing press releases or analysis related to Live+Same Day ratings, saying not only do those numbers “no longer accurately reflect the audience delivery for a scripted entertainment program,” but “grossly mischaracterize the actual audience due to the multiple data streams and platforms.” Ratings reports for the net from now on will start with Live+3 delivery.
 
The case against Live+Same Day was made again at a Saturday TCA session. “If you were a sports reporter, you would not report the winner based on the third-inning score,” said CBS’s chief research officer, David Poltrack. “That’s what you’re doing if you use Live+Same Day ratings.”
 

 
5 MINUTES WITH…
 

The Cynopsis Digital’s Video Forum in San Francisco is fast approaching, and to gear up for the August 6 event, we’re getting some pre-show intel from participants. Steve Goldbloom hosts PBS Digital Studios’ mockumentary pop culture series Everything But the News, and will give the closing keynote. Join us at http://www.cynopsis.com/event/digital-video-summit/.
 
What do you think brands/networks are getting right when it comes to social media and video?
There needs to be a premium on content that connects with people and their viewing habits. Content should be rich and shareable with the idea being that if it’s clever enough people will want to pass it along. Often the simplest ideas are the most successful and wide-reaching.
 
Is it really all about the views? Why do you think as an industry we are obsessed with that metric more than any other?
As a producer of content, I don’t think it’s all about the views. Quality will win in the long run. A riptide of views becomes so fleeting and forgettable that it’s the repeat offenders who will stand to gain the most in the long run. In other words, slow and steady wins the race.
 
What are your thoughts on the recent brand and content integration boom? Do you see it as a lasting business model for digital video?
Brands can (and should) find clever ways to integrate naturally with content. As long as viewers aren’t feeling cheated or manipulated, I predict a healthy marriage between the two.
 
What industry innovator would you love to take a selfie with, and why?
Jerry Seinfeld, because I think he would hate it.
 
Cynopsis has a new web feature called “In Case You Missed It,” a quick, concise, roundup of the top stories of the previous week. Check it out at In Case You Missed It
 

 
EXEC MOVES

 
Yahoo
hired Good Morning America weekend co-anchor Brianna Golodryga to join Katie Couric in contributing daily news and major business and financial stories. Golodryga has been at GMA’s weekend desk since 2010.
 


A CYNOPSIS MESSAGE


Cynopsis Digital Video Forum
Wed., August 6, 2014 | San Fran | StumbleUpon HQ

Speakers Include:
Ed Lee,
VP, Content Acquisition –
Roku
Vijay Balan, SVP, Client ServicesLiveRail
Sean Byrnes,
CEO - Flurry
Mike Folgner,
CEO - SnappyTV

Thank you to our Gold Sponsor – SIZMEK
Questions?
Please contact pete@cynopsis.com at 203-899-8483.


 
DIGITAL SPOTLIGHT OF THE DAY

 
An ad for Heineken Light beer from Wieden + Kennedy and featuring new spokesman How I Met Your Mother’s Neil Patrick Harris pokes fun broadcast network’s rules that prohibit the consumption of alcohol even in spots for alcoholic beverages. In the 60-second spot, NPH debates with the commercial’s director over why he can’t take a sip of the beer. Although it’s unlikely that this commercial will change the minds of “networks execs in a room somewhere,” check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
07.21.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.


Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: SALES PLANNER/HGTV/DIY/ATL: highly motived ad sales professional, 2 yrs media sales planning. Research tools and metrics. For more detail www.scrippsnetworks.com #4304 (7/26)

JOB OPENING: SALES PLANNER/FOOD NETWORK AND COOKING CHANNEL/ATL: highly motived ad sales professional, 2 yrs media sales planning. Research tools and metrics. For more detail: www.scrippsnetworks.com #4358 (7/26)

JOB OPENING: RSRCH DIRECTOR/OUTCAST FUEL NETWORK/NYC: Lead rsrch dept to support sales. Lead all big client primary rsrch projects. Min 7-10 yrs exp, pref media (brdcst/online/agency). Cvr/sal req’s & resume to: careers@outcast.net (7/26)

JOB OPENING: AUDIO VISUAL INTEGRATION MGR/DC: Collaborate with ENG team, design & oversee audio visual integration for mtg spaces in high profile env., Provide tech expertise, offering solutions & forward-thinking ideas to sys design. Apply HERE (7/25) 

JOB OPENING: MKTG & BRAND STRATEGY MGR/NBCU/NYC: Support ideation & development of brand strategy at Sprout. 3+ yrs. mktg experience required. Exp. with ratings, creative, client relations preferred. Apply: HERE (7/25) 
 
JOB OPENING: RESEARCH ANALYST/PLANNER/NBCU/NYC: The Research Analyst/Sales Planner is a liaison between the Station and Digital team to create customized sales, marketing, and digital research reports across digital platforms. Apply: HERE (7/25) 

JOB OPENING: DIRECTOR, RSRCH/NYC: Assist in dvlpmnt/mainte of strong client relationships. 7+ yrs of media /agency exp req’d w/5+ yrs of sprvsory exp. In-depth understanding of media research resources and capabilities. Full info/apply HERE (7/24)

JOB OPENING: SUPERVISOR RSCH/NYC: Asst in dvlpmnt/maint of strong client relationships. 5-7 yrs exp  media/ad agency, TV network, publisher, or mktg position. Strong knwlg Nielsen Npower/Ad Views/MRI/Comscore, Rentrak. Full info/apply: HERE  (7/24)

JOB OPENING:  SR SCHEDULER/Science/MD: Energetic critical thinker to contribute in devel/executing scheduling strategies. Long-range planning, aud research. 2-3 yrs programming/scheduling exp, TV & Broadview exp preferred.  APPLY HERE (7/24) 

JOB OPENING: CORP COMMS SPECIALIST/THE WEATHER COMPANY/ATL: Promote Weather Channel live prog incl AMHQ w/Sam Champion, int comms. Skilled w/Cision, intranet, basic CMS. 3 yrs exp.Send resume to: carrie.carpenter@weather.com (7/23)

JOB OPENING: MGR OF RIGHTS ACQUISITIONS/Tennis Channel/Santa Monica: Resp for prgrm acquisitions activities incl program identification, evaluation, negotiation, & acquisition. Min 3 yrs exp. hr@tennischannel.com Subject line must: Mgr Rights Acquisitions (7/23)

JOB OPENING: MGR SOCIAL MEDIA MKTG/NBC/Univ. City, CA: Manage the strategy and daily presence across social media platforms for NBC programming. www.nbcunicareers.com Job#16590BR (7/23)

JOB OPENING: SR RESEARCH ANALYST/ESPN/CT: Resp for analyzing tv ratings for ESPN Deportes to assist with programming, production, sales and strategic planning. Proficiency in MS Office/Nielsen data req’d. Apply: heather.m.coghill@espn.com (7/23)

JOB OPENING: VIDEO EDITOR/MOTION GRAPHIC ARTIST/DC: The American Enterprise Institute is looking for an integral member of the video team to help AEI create engaging video products for the web. Please submit an online application HERE (7/23) 

JOB OPENING: AE-CNN INT’L/NY: Dev/maintain global ad sales of TV/digital/mobile properties to agencies, clients in North America. Collaborate w/CNN US & global sales teams. BA Deg, 3-5 yrs sales exp req’d. New bus dev exp a + Apply HERE (7/22)

JOB OPENING: DIR, DEVELOPMENT & ORIG PROGRAMMING/VH1/NYC: Identify new concepts & talent w/strong emphasis on ability to generate successful internal ideas. Min 7 yrs dvlpmnt @ Network &/or Prod co. Full info/apply HERE (7/22)

JOB OPENING: ACCT MGR/WO Network/NYC TELECOMMUTE: Manage large cable network client for growing VC backed co. 3+ yrs exp in cable network, pref in sales or pricing. Able to spend signif. time in NY. Full info/apply HERE: http://www.wideorbit.com/careers/ (7/22)

JOB OPENING: IMPLEMENTATION SPECIALIST/WO Network/TELECOMMUTE: Travel to clients to implemnt softwre and train usrs. 2+ yrs exp in cable network, pref in traffic dept. Able to travel up to 70%. Full info/apply HERE: http://www.wideorbit.com/careers/ (7/22)

JOB OPENING: DIR BRANDED ENT/INTEGRTD MKTG/TLC/MD/LA/NY: Rock star creative to guide ideation/strategy/execution of breakthrough Branded Ent Solutions. Cross-net synergy, 360 cmpgns, Upfront, Crtve Svcs spprt. 5-7 yrs Integrtd Mktg reqrd Apply HERE (7/22)

JOB OPENING: DIR RSCH/WME/LA: Drive consumer & mkt rsch initiatives & strategy. Min 6 yrs media rsrch exp. Strong analytical & quant skills req’d. Exp w/rsch sys (ie Nielsen, Simmons & Scarborough). Resume: researchwme@gmail.com (7/22)

JOB OPENING: SUPERVISING PRODUCER/LXTV Talk Stoop/NYC: Dvlp/maintain creative strategy & communicate creative direction to all members of production and post-production process. 3+ yrs min exp TV production. Apply: HERE (7/22)  

JOB OPENING: SALES ASSISTANT/Crown Media/Midtown, NY: Ideal opportunity for new grad to work w/AEs and Planners to service and maintain agencies and clients. To apply go to www.hallmarkchannel.com/jobs (7/22)

JOB OPENING: ANALYST/MLS/NYC: Provide quantitative/qualitative support for commercial units. BA/BS quantitative field (Finance, Economics, Statistics) 1 yr exp rsch, consumer insights, or bus analytics. Full info/apply HERE (7/22)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: PM/Post Sup/Field Producer position wanted-NY. 20 years experience working at all the major entertainment companies from long form to promos. If you need someone to get it done, look no further. Email: mellinmara@gmail.com (7/25)

SITUATION WANTED: Digital media position wanted. 10 yrs biz experience across multiple industries and writer/editor/photog for print & online. Masters in journo from Columbia. NYC-based, willing to travel/relocate. Marc.mw@gmail.com (7/22)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

11/22/17: Cynopsis Jobs

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

CynCity

Cynsiders

Instagram