07.21.14 Good morning. It’s Monday, July 21, 2014, and this is your first early morning digital briefing.
Fullscreen announced its first interactive social festival, called InTour, featuring the MCN’s creators such as YouTube celeb JennXPenn (1.3 million followers) and Connor Franta (2.9 million). The event will also include Vine stars like Alx James, Brent Rivera and others. Kevin Lyman and 4Fini, behind music fest the Warped Tour, are on board as producers.. The festival will run all day on Sept. 13 in the Pasadena Convention Center, and tickets are on sale at theintour.com.
Amazon is prepping its fourth pilot season, ordering the black comedy/thriller Mad Dogs. Deadline reports the show is based on a popular British series of the same name, and follows friends who travel to Belize but encounter a dark twist on the trip. The pilot will be produced by Sony Pictures Television, and the original show’s creator Cris Cole will executive produce along with The Shield’s Shawn Ryan. Emmy winner Charles McDougall will direct.
Multi-channel network Machinima and Paramount Digital Entertainment premiered the new action series Chop Shop. The show revolves around street racing and car thieves and stars actors John Bregar (Kick Ass 2), Rene Moran (Shameless), Ana Ayora (Marley & Me) and Robert Patrick (Terminator 2: Judgment Day). It will run for six episodes on Machinima Prime.
A CYNOPSIS MESSAGE
The Best in Online Video Content & Advertising
Entry Deadline:August 8, 2014
Late Submissions: August 15, 2014
Awards Event: November 13, 2014 (NYC) Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQ’s.
Yahoo-ABC News Network announced that for the 29th consecutive week in a row, it is the top source of online news with 1.9 billion page views per month and 62 million unique visitors. ABC News Mobile increased its unique users by 16 percent and mobile page views by 47 percent from May to June. CNN Networks came in second with 1.5 billion page views per month and 61 million unique visitors, and HPMG at third with 849 million page views per month and 51 million unique visitors.
Univision’s youth awards ceremony Premios Juventud last Thursday night was the most engaged (tweets per unique) show and red carpet program to date for the network. Overall, the show beat the Grammys, Oscars and Golden Globes and became the number two awards program this year for English and Spanish language broadcast and cable networks. Additionally, 52 percent of all TV-related tweets that day were about Premios Juventud.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.
YuMe is collaborating with Nielsen Catalina Solutions (NCS) to help consumer packaged goods (CPG) advertisers reach TV-scale audiences on digital platforms. “The best way to influence future purchases and drive the greatest return on ad spend is by relying on past-purchase history data,” NCS CEO Mike Nazzaro said. “As brand advertisers continue to explore digital video, it becomes more important than ever to be able to reach the right audience and measure the impact of this medium.”
What was your favorite James Garner role? Vote in the Cynopsis poll.
FX is no longer issuing press releases or analysis related to Live+Same Day ratings, saying not only do those numbers “no longer accurately reflect the audience delivery for a scripted entertainment program,” but “grossly mischaracterize the actual audience due to the multiple data streams and platforms.” Ratings reports for the net from now on will start with Live+3 delivery.
The case against Live+Same Day was made again at a Saturday TCA session. “If you were a sports reporter, you would not report the winner based on the third-inning score,” said CBS’s chief research officer, David Poltrack. “That’s what you’re doing if you use Live+Same Day ratings.”
5 MINUTES WITH…
The Cynopsis Digital’s Video Forum in San Francisco is fast approaching, and to gear up for the August 6 event, we’re getting some pre-show intel from participants. Steve Goldbloom hosts PBS Digital Studios’ mockumentary pop culture series Everything But the News, and will give the closing keynote. Join us at http://www.cynopsis.com/event/digital-video-summit/.
What do you think brands/networks are getting right when it comes to social media and video?
There needs to be a premium on content that connects with people and their viewing habits. Content should be rich and shareable with the idea being that if it’s clever enough people will want to pass it along. Often the simplest ideas are the most successful and wide-reaching.
Is it really all about the views? Why do you think as an industry we are obsessed with that metric more than any other?
As a producer of content, I don’t think it’s all about the views. Quality will win in the long run. A riptide of views becomes so fleeting and forgettable that it’s the repeat offenders who will stand to gain the most in the long run. In other words, slow and steady wins the race.
What are your thoughts on the recent brand and content integration boom? Do you see it as a lasting business model for digital video?
Brands can (and should) find clever ways to integrate naturally with content. As long as viewers aren’t feeling cheated or manipulated, I predict a healthy marriage between the two.
What industry innovator would you love to take a selfie with, and why?
Jerry Seinfeld, because I think he would hate it.
Cynopsis has a new web feature called “In Case You Missed It,” a quick, concise, roundup of the top stories of the previous week. Check it out at In Case You Missed It.
Yahoo hired Good Morning America weekend co-anchor Brianna Golodryga to join Katie Couric in contributing daily news and major business and financial stories. Golodryga has been at GMA’s weekend desk since 2010.
A CYNOPSIS MESSAGE
Wed., August 6, 2014 | San Fran | StumbleUpon HQ
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Sean Byrnes, CEO - Flurry
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DIGITAL SPOTLIGHT OF THE DAY
An ad for Heineken Light beer from Wieden + Kennedy and featuring new spokesman How I Met Your Mother’s Neil Patrick Harris pokes fun broadcast network’s rules that prohibit the consumption of alcohol even in spots for alcoholic beverages. In the 60-second spot, NPH debates with the commercial’s director over why he can’t take a sip of the beer. Although it’s unlikely that this commercial will change the minds of “networks execs in a room somewhere,” check it out at www.cynopsis.com/#video.
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