Competitive intelligence platforms BrandTotal reports that AT&T, Buffalo Wild Wings and Infiniti ran some of the top social media campaigns during the NCAA men’s basketball tournament, with BWW posting fairly evenly across social using Facebook (31%), Instagram (39%), and Twitter (30%) with the most viewed ad, in terms of engagement, being an Instagram Dark post about March Madness. AT&T leveraged YouTube (69%) as their main medium, with Instagram (21%) as its second and Facebook third(9%) and scored a positive sentiment report of 45% and a negative sentiment 18%. Infinity used Instagram in 85% of its posts with the other 14% coming from Facebook, scoring a 2% negative sentiment report for its campaign and 29% positive.
Budweiser unveiled a tribute film honoring Dwyane Wade’s retirement, celebrating his athletic achievements, impact and legacy off the court. The film, “This Bud’s For 3,” takes Dwyane’s season-long jersey swap ritual “to the next level as he comes face-to-face with some of the fans he’s impacted the most throughout his career” and while Dwyane thinks he is showing up to swap more jerseys. Once he arrives, he learns it is actually fans who he has personally impacted.
DIGITAL, DATA & STREAMING
US sportsbook operator PointsBet announced that the company will now guarantee that it will honor a minimum bet to win amount of $10,000 for all customers on game day for every single MLB matchup, all NBA and NHL playoff games, and into the NFL Season. PointsBet will guarantee this “to win” amount on all spreadline and moneyline bets starting at 10a. The Game Day Guarantee will extend until the end of the NFL Season in 2020, empowering all “sharp” or winning bettors, who are often drastically reduced or banned from betting altogether, with the ability to place large wagers all season long.
Topgolf revealed its first Topgolf Lounge, set to officially open outside Seattle later this year. Topgolf Lounge will expand the company’s traditional venue footprint into urban areas, with each Topgolf Lounge featuring live sports on massive flat screens, industry-leading Full Swing simulators with a broad selection of virtual games, music and locally curated dishes, hand-crafted desserts and cocktail selections.
The Pro Football Hall of Fame announced a multi-year partnership with Tickets.com, including an integration of Tickets.com’s ProVenue platform for Museum membership and premier stadium events. The ProVenue platform will allow the Hall of Fame to sell tickets online, create marketing campaigns to a targeted audience, and enhance customer service experience for guests.
PokerStars announced the launch of UFC-branded Spin & Go’s as part of PokerStars’ exclusive global partnership with the MMA promotion. Poker fans will see UFC branding emblazon newly relaunched Spin & Go’s, fast-paced, three-player poker tournaments with randomly assigned prize pools and cash prizes for the taking. The UFC-branded Spin & Go is now live on PokerStars where, for the first time, players can play poker inside UFC’s world-famous Octagon,
NASCAR’s Food City 500 race, airing on Fox Sports, broke into the top five of Tunity Analytics out-of-home sports programs list for the week of April 1, which continues to be dominated by NCAA games. Three of the remaining four entries aired on CBS, with the network delivering over five million more viewers to the Texas Tech vs. Michigan State game – the second highest delivery of OOH viewers – than the third highest game, Baylor vs. Notre Dame on ESPN.
- NCAAM Auburn/Virginia on CBS on April 6 (6943)
- NCAAM Texas Tech/Michigan State on CBS on April 6 (6100)
- NCAAW Baylor/Notre Dame on ESPN on April 7 (1084)
- NASCAR – Food City 500 on FOX Sports on April 7 (843)
- The Final Four Show on CBS on April 6 (656)
Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning April 1, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model.
Fan voting for the NASCAR Hall of Fame Class of 2020 opened on NASCAR.com and runs through Monday, May 20 The five nominees receiving the highest percentage of votes will comprise the Fan Vote ballot with 20 nomninees in contention, including names such as Joe Gibbs, Bobby Labonte, Ricky Rudd, and Tony Stewart.
The NBA 2K League and YouTube announced that the video platform will stream live broadcasts of NBA 2K League games and distribute highlights on the official NBA 2K League YouTube Channel throughout the current second season of the league. YouTube will now carry all NBA 2K League games this season, including more than 230 regular-season, tournament and NBA 2K League Playoff and Finals games combined.
Echo Fox signed a deal with Celsius Holdings, makers of the fitness drink, CELSIUS as its official performance energy drink sponsor. The partnership marks the beverage company’s first foray into the esports arena and – as part of the partnership – CELSIUS will provide all four of their product lines to Echo Fox and their players.
HyperX locked in a sponsorship of the FACEIT Global Summit: PUBG Classic, the first public global PUBG esports event of the 2019 season. HyperX will be the official sponsor of mice, mouse pads, DRAM, and SSD products at the global summit and finals. The FACEIT Global Summit: PUBG Classic has a prize pool of $400K and will culminate with the crowning of the first champion of the PUBG Classic series at the ExCel London. The deal includes branding and ad placements in the tournament stream, in-arena branding, dedicated social media posts.
Empress Intelligence’s 24/7 esports channel, ESR locked in a deal to launch on OTT platform STIRR, owned by Sinclair Broadcast Group. The platform will now host ESR’s blend of esports content, including tournaments, live events, match highlights, docuseries, reality shows, and talk shows. ESR chief executive Wendy Wang said: “Our goal is to share the growing excitement for esports to a broader audience, reaching across the entire range of gamers, fans, and future fans with the best esports content and gaming entertainment.”
The Men’s League of the Western Collegiate Hockey Association announced an agreement on a new multi-year contract for President and Men’s Commissioner Bill Robertson, who completed his fifth season with the WCHA in 2018-19 and was the driving force behind the WCHA’s move to an on-campus playoff model in 2017. “The WCHA has seen continued growth and success under Bill Robertson’s leadership and we are thrilled to announce he will continue as our Men’s League Commissioner,” Northern Michigan University President and WCHA Men’s Board of Directors Chairman Dr. Fritz Erickson said. “Bill joined the Association at a pivotal point in our history in 2014 and has steered us through an era of change to position the league well for the future.”
RIP to Marilyn Smith, who was one of the 13 founders of the LPGA Tour and a member of the World Golf Hall of Fame who died on Tuesday at 89. Smith was president of the LPGA from 1958 to 1960, and in 1973 she became the first woman to work a PGA Tour event as a TV broadcaster.
Stanley Cup Playoffs get underway starting with Blue Jackets/Lightning on USA at 7p.