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Entries are now open for the 8th Annual Cynopsis Sports Media Awards. This awards program is dedicated to celebrating the work of talented producers, hosts, sponsors and executives alike, and saluting the initiatives that drove audiences and turned sports viewers into fans over the past year. The best and brightest will be gathering on April 25th in NYC to watch as winners are announced, and the best of the best are celebrated in style, so save the date!

Categories

  • Athlete in a Web Series/Special/Spot
    This award honors an Athlete in scripted or unscripted series produced for the web, or an actor that transitioned from a web series/special/spot
  • Awareness Campaign for a Social Good Initiative
    Recognizing a tactic or strategic implementation to launch a social good event, special, program or campaign. 
  • Best Podcast Series
    Which podcast series, primarily dedicated to sports, set the world ablaze? These shows took on this red hot genre and elevated the industry.
  • Brand Activation at Live Events
    Whose brand marketing became an event within the event? This category recognizing brand marketing excellence and innovation that occurred during a live sporting event.
  • Digital Executive
    Utilizing the final frontier of media platforms, whose tactics changed the way viewers absorb sports media on digital platforms and raised the bar for the future use of technology?
  • Documentary Series
    Recognizing the quality of a  TV or A web series produced specifically about an event that took place in the world of sports.
  • Documentary Special/TV Movie
    Recognizing the quality of a special or TV movie produced specifically about an event that took place in the world of sports.
  • eSports Event
    This category rewards an event that raised the bar for the eSports industry.
  • Event of the Year for a Breakthrough Sport
    These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2017. Fans flocked to see (both in person and via stream) athletes shine in their element. This category honors the best breakthrough sporting events from the past year.
  • Fantasy/Gambling Podcast
    Delivering both the insights that will give people a win, as well as an entertaining product, this category recognizes the top podcasts designed for the fantasy sports and sports wagering industries. 
  • Integrated Campaign for Networks (Marketing / PR / Advertising)
    Looking at a Network's design, ease of use, copywriting, technology, innovation and content, this category recognizes the planning and communication techniques to deliver a seamless yet powerful message to audiences.
  • League of the Year for a Breakthrough Sport
    These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2017. Which leagues were best at rising to the top and fostering not only terrific events, but a thriving community as well?
  • Live Coverage of Sporting Event (National)
    Looking at a Network's design, ease of use, copywriting, technology, innovation and content, this category recognizes the planning and communication techniques to deliver a seamless yet powerful message to audiences.
  • Live Coverage of Sporting Event (Regional/Local)
    The big game! The award honors a live, single broadcast of a game or match by a Local network or station.
  • Live Stream Presentation
    A single sporting event designed to be viewed online alone or in conjunction with a television network.
  • Live Coverage of a Breakthrough Sport
    These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2017. The award honors a live, single broadcast of a breakthrough sports game or match by a local, national or online streaming network or station.
  • Marketing Campaign (National)
    Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the National broadcast.
  • Marketing Campaign (Regional/Local)
    Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the Regional/Local broadcast.
  • Marketing Initiative
    What one new, untried tactic launched a thousand+ ships for an event, team or show?
  • Mobile App
    Sure there's an app for that, but who did it the best? This category recognizes excellence in developing a mobile application produced by or for a media network, sports league or team that is designed to engage sports fans on the go or create a second screen experience.
  • Network Sports Branding Campaign
    Recognizing a long-term multiplatform promotional strategy designed to build an engaged fan base for a game or sports series.
  • New Sports Show
    This category honors the best-sports-themed series in any category launched in the US Between Jan 1, 2018 - Jan 1, 2019.
  • Marketing Executive
    The person’s campaigns would have made tongues wag both inside and outside the sports industry, with a consistent message that brought in the fans, drove audiences and kept them coming back for more.
  • Over the top (OTT) Content Service
    Recognizing the app/service with a proven ability to delivery of sports' video, audio and other media content over the web without a multiple system operator being involved in the control or distribution of the content.
  • Overall Social Media Excellence
    The best campaign utilizing social media platforms that brought remarkable viral attention and creativity to a team, sports or sports-themes series.
  • Production Innovation
    You've upgraded the viewing experience and audiences can now experience the game like never before! This category honors the new productions elements that transformed the telecast, from graphics to data to cameras and more. 
  • Radio Program
    Music to our ears. Best regularly scheduled local or national sports series that was broadcast through a local or national radio platform.
  • Reality Series
    Honoring programs that went both behind-the-scenes and in front of the camera to deliver a program that focuses on one subject and/or competition throughout its seasonal run.
  • RSN of the Year
    Which regional sports network stepped up its game and delivered knockout productions, terrific analysis and audience growth to match?
  • Seasonal Coverage (Regional/Local)
    From the opening match to the national championship, this category honors regional networks and stations that showcase programming dedicated to the local team throughout a single season.
  • Shining Stars
    Recognizing an individual, company, organization or team/league that excels in championing pro-social awareness and action.
  • Social Good TV Special or Episode
    Recognizing content via a single episode of a TV or Web program that increased viewers’ awareness of a social issue.
  • Spot (30 Seconds)
    An outstanding single 30 second video-based spot used to market or promote a specific sports program or event.
  • Studio Show
    Best Television Series: An outstanding regularly scheduled program that aired in 2016 with eight or more episodes that specifically revolved around sports
  • Talk Show
    What program was able to break down a game or a signing, debate a personnel move with fellow analysts and keep audiences riveted along the way? This award recognizes excellence in a regularly scheduled series that is primarily interview-based and/or in a roundtable format discussing the state of a sport or sports.
  • Partnership with an Athlete
    Honorees in the category would have maximized an alliance with an athlete to him/her synonymous with the brand and spike sales/tune-in as a result.
  • Tune-In Promotion
    Best use of an overall promotional campaign designed to drive viewers to a specific series or televised event.
  • Use of Facebook
    Sure fans liked your Facebook campaign, but will the judges? This category honors innovation and efficiency in driving and engaging sports fans on your Facebook page. This category is for entries directly representing or independently covering a sports network, show, team or league.
  • Use of Instagram
    Whether you grow your photo/video feed organically or utilize sponsored posts, this category honors innovation in engaging sports fans with your Instagram account.
  • Use of Integrated Sponsorship for Broadcast
    Highlighting a particularly effective way to incorporate a sponsor into an on-air game, campaign or series.
  • Use of On-Air Design
    Title sequences, bumpers, etc. The best work in the business will be honored for its stunning visual displays.
  • Use of Snapchat
    The best campaign utilizing snapchat that brought remarkable viral attention and creativity to a team, sports or sports-themes series.
  • Use of Twitter
    The best campaign utilizing Twitter that brought remarkable viral attention and creativity to a team, sports or sports-themes series.
  • Virtual Reality
    Immersed in a game or sports experience, viewers were taken to new worlds from inside the stadium to ringside to mountaintops through this platform. Here are the best.
  • Webisode series
    An online-only program with five or more episodes revolving around sports.
  • Website
    What online site was the best at raising TV viewing numbers for a series or sporting event?
  • Spot (Over 30 Seconds)
    An outstanding single 30+ seconds video-based spot used to market or promote a specific sports program or event.

How to Enter

Early Bird Deadline

January 25, 2019
$399/entry

Regular Deadline

February 1, 2019
$549/entry

Late Deadline

February 8, 2019
$649/entry

Rates

The price of each primary entry is $399. Entries made after January 25th are subject to late fees. If you are submitting a secondary entry for the same person into two or more categories, the price drops by $200 for each additional entry.

All entries must be submitted online by 2/8 at 11:59pm EST.

Finalists will be notified in late February.

Entry Process

The entry process is completed solely online:
First, you will be guided through the registration process, and then the entry (synopsis + supporting materials), and payment process.

FAQ's

How are the entries judged?
Entries are judged by a blue-chip panel of industry executives, as well as by the staff of Cynopsis Media. We evaluate your entry based on the criteria listed in the “Compiling Your Entry” section.

When and where will the reception be held?
The winners will receive their award during the Cynopsis Sports Media Awards Breakfast on April 25th, 2019 in NYC.

What is your tax ID number?
52-2270063
W-9 Form Request

Questions about submitting your entry?
Please contact:
Cathy Pearson
Marketing Coordinator, Cynopsis Media
cathyp@cynopsis.com

Interested in Advertising and Sponsorship Packages?
Please contact:
Mike Farina
VP, Sales & Marketing, Cynopsis Media
mike@cynopsis.com

Contact

Questions

For award entries and event registration questions, contact:

Cathy Pearson

Cathy Pearson
Marketing Coordinator
Cynopsis Media
cathyp@cynopsis.com
203.899.8470

Sponsorship

For award event sponsorship opportunities, contact:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

Programming

For information on programming at the awards gala, contact:

Chris Pursell
Director
Sports and Esports Content
cpursell@accessintel.com
818.744.3071