03.01.16 Good morning. It’s Tuesday March 1, 2016, and this is your first early morning digital briefing.
It would seem that CBS’s OTT ambitions are growing by the day. In a call to investors, President and CEO Les Moonves said that the network is interested in acquiring the streaming the rights to NFL games ahead of next season. The games would be broadcast via CBS All Access, the network’s SVOD service. The NFL has yet to issue a public response to Moonves’s comments.
Turner announced that Turner Incite, the company’s core intelligence platform for advertising sales, will now be powered by the ad sales technologies of the IBM Watson platform, and make use of predictive analytics from MarketShare, an advanced analytics tool from the cloud-based information services company Neustar. "It’s a challenging but thrilling time in our industry,” Michael Strober, Turner’s EVP of Client Strategy and Ad Innovation, told Cynopsis Digital. “With tools like Turner Incite, now fueled by Watson Technologies and MarketShare, we can re-imagine advertising optimization in new ways. And when advertisers combine that access with Turner’s full suite of brands and advertising capabilities, opportunities are limitless. While some are frustrated by change, we are embracing and running with it together with our partners.”
The millennial-oriented multi-platform media company Fusion is set to launch Searching for the Latino Voter, a new series centering on Hispanic voters and the highly varied election issues that are most important to them. Hosted by anchor Mariana Atencio, the series will air over the coming months across Fusion’s digital, social, and OTT platforms, as well as on the Fusion cable network’s newsmagazine AMERICA with Jorge Ramos.
Seeso has launched on Amazon Fire TV and Roku. NBCU’s comedy streaming service, which features over 2,000 hours of original and licensed content, launched in January for iOS, Android, and desktop. It stands to reason that NBCU would bring the channel to TV-connected devices: As Seeso chief Evan Shapiro told Cynopsis Digital last year, NBCU had always intended for Seeso to have something of the feel of a linear TV channel.
A CYNOPSIS MESSAGE
The major film festivals sure are starting to showcase new and emerging platforms. First it was Sundance and virtual reality; now the 2016 Tribeca Film Festival is set to embrace Snapchat. The new Tribeca Snapchat Shorts section, featuring a panel of judges including Jessica Alba and Steve Buscemi, will include ten comedic Snapchat Stories from from U.S. Snapchat users.
Before you watch the Super Tuesday election returns on cable news tonight, hop on over to Microsoft Bing. The search engine’s new Search Wave tool breaks down search volume for each presidential candidate based on state, gender, and age. Powered by Bing Predicts, the tool measures search volume using aggregate and anonymized data. Bing also released predictions for tonight’s primaries and caucuses: Donald Trump is projected to win all contests outside of Ted Cruz’s home state of Texas, while Hillary Clinton is projected to win all contests outside of Bernie Sanders’ home state of Vermont. The predictive tool uses data from polls, prediction markets, search-engine queries, and social media.
On March 30, Microsoft will begin shipping the new HoloLens augmented reality headset to developers. Unlike a VR headset such as the Oculus Rift, the HoloLens lets users explore the real world, projecting holographic animations into a wearer’s field of view. (Check out the Digital Spotlight section to see what that looks like.) Pre-orders are available now, but a quick note to all developers: your pockets had better be deep. The headset will sell for $3,000.
Many creators in the YouTube community will tell you “fair use” arguments will only get you so far, and that copyright claimants have too easy a time getting YouTube to remove their content. YouTube, it would seem, has taken note of those complaints. In a recent post, linked to in a tweet from CEO Susan Wojcicki, a member of YouTube’s policy team gave assurances that new initiatives are in the works to address creators’ concerns. Not many specifics were given, so it remains to be seen just how much will change. You can check out the post here.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of February 22
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Orange Is the New Black (Netflix) 623, 19, 33, 7231
House of Cards (Netflix) 384, 28, 14, 3256
Fuller House (Netflix) 339, 42, 8, 683
Daredevil (Netflix) 130, 8, 16, 2169
Trailer Park Boys (Netflix) 105, 14, 8, 1703
The Mindy Project (Hulu) 52, 27, 2, 739
BoJack Horseman (Netflix) 25, 19, 1, 570
Making a Murderer (Netflix) 17, 13, 1, 533
Sense8 (Netflix) 16, 2, 8, 1106
Bosch (Amazon Video) 12, 25, 0, 157
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as theListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (2/22/16 – 2/28/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Education Vertical, based on the engagement metric for the week ending 2/28.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Planet Dolan (8.6) / 41,871,390 / 4,295,210 / 667
ImmaSeru (8.5) / 29,910 / 5,747 / 350
FISICAA1 (8.5) / 120,690 / 30,434 / 372
goldenlion3 (8.5) / 81,450 / 6,447 / 346
KiraPepelu (8.5) / 2,582,820 / 129,305 / 536
TheRichest (8.5) / 131,498,910 / 2,698,502 / 635
escuelaguitarra (8.5) / 6,585,990 / 1,146,463 / 634
OnlineMedEd (8.5) / 26,880 / 8,048 / 383
John Gibbons (8.5) / 237,900 / 22,302 / 397
JohnsFiddleLessons at BluegrassDaddy.com (8.5) / 33,510 / 7,368 / 352
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
He finally got his. Leonardo DiCaprio’s Best Actor win at Sunday’s Academy Awards broke records on Twitter, spawning over 440,000 tweets per minute, making it far and away the most tweeted minute in the history of an Oscar telecast. (Ellen DeGeneres’s 2014 tweet of a celebrity-laden selfie, which garnered 250,000 tweets, comes in at a distant second.) DiCaprio won for his role in 20th Century Fox’s The Revenant.
Oddly enough, despite the racially charged subject matter of his opening monologue, Academy Awards host Chris Rock elicited a mostly neutral response from the Twitterverse: Of the 370,440 tweets that mentioned Rock, sentiment around him was 57% neutral, 27% positive and 16% negative, according to the marketing technology company Amobee.
As mentioned up top, Turner has made some major changes to its Turner Incite platform, adding analytics and tech solutions from IBM Watson and MarketShare. As it happens, the changes have necessitated an important new role at the company: James Russo will now serve as SVP, Client Strategy & Development. According to a release, Russo will “closely align with Turner’s Client Insights group, a division within Turner Research, to make recommendations to clients based on an insight-driven selling approach.” He will report to Michael Strober, EVP of Client Strategy and Ad Innovation. Russo joins Turner from Nielsen, where he served as SVP of Global Consumer Insights.
A CYNOPSIS MESSAGE
Thursday, March 24 // 8:15-10:30a.m. // New York City
Join us as we celebrate honorees from the following companies and more!
AT&T, Comcast Cable, Crown Media Family Networks, Deutsch, DigitasLBi, Dunkin’ Brands, Fox Sports, Hasbro, Horizon Media, Hulu, Maker Studios, Mindshare, MTV, NBCUniversal, Octagon, PBS Kids, Scripps Networks Interactive, Showtime Networks, Starcom MediaVest, TiVO, Xaxis.Book your company’s table today: http://www.cynopsis.com/event/2016-twd-event/.
So, just why will the Microsoft HoloLens cost developers $3,000? Well, because it’s insanely cool. Check out a newly-released demonstration of the upcoming augmented reality headset – here.
See you tomorrow,
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