Cynopsis: Kids!
09/08/10
Good morning. It’s Wednesday, September 8, 2010, and this is your first early morning Kids briefing.
HIT Entertainment and Corus Entertainment’s Nelvana Studio are partnering to produce the new CG animated preschool series Mike the Knight (52×12). Created by Alexander Bar (Lunar Jim) and penned by Marc Seal (head writer/Bob the Builder), Mike the Knight is set in medieval land of Glendragon and follows the adventures of Mike as he folds medieval times into the lives of modern preschoolers. Mike the Knight has begun production and will deliver in fall 2011. The series is currently set to air on the Treehouse (Canada) and has been pre-sold to broadcasters worldwide with further deals to come. Nelvana Enterprises will represent Mike the Knight in broadcast and home entertainment in Latin America and France as well as broadcast in the US, while HIT Entertainment will handle the series in all other territories globally. Animated in Toronto, at Nelvana Studio, Mike the Knight will be executive produced by HIT’s Chris Rose, VP/New Content Development and Marion Edwards, VP/Current Content; Corus Kids’ Jocelyn Hamilton, VP/Programming and Production and Irene Weibel, VP/International Development; Jamie Piekarz, Director/Content, Treehouse; Tracey Dodokin, Supervising Producer/Nelvana Studio; and Jackie Edwards, Content & Acquisitions Manager/CBeebies.
DreamWorks Animation is partnering with NBC for two new half-hour animated holiday specials, Scared Shrekless and Kung Fu Panda Holiday Special, based on DreamWorks’ Shrek and Kung Fu Panda movie franchises respectively. NBC has slated the Halloween-themed Scared Shrekless to premiere on Thursday, October 28 at 8p, while, Kung Fu Panda Holiday Special is scheduled to bow Wednesday, November 24 at 8:30p. These new specials build NBC and DreamWorks Animation’s existing relationship, which produced last year’s holiday specials Monsters vs. Aliens: Mutant Pumpkins From Outer Space and Merry Madagascar. NBC will re-air Monsters vs. Aliens: Mutant Pumpkins from Outer Space on Saturday, October 30 at 8:30p, and Merry Madagascar on both November 24 at 8p and Saturday, December 4 at 8p. Finally, DreamWorks Animation will release both new holiday TV specials for the home entertainment market in 2011.
NEW PRODUCTION & DEVELOPMENT
Michael Caine is close to a deal star alongside Dwayne Johnson and Josh Hutcherson in New Line‘s movie Journey 2: the Mysterious Island, per Heat Vision. Directed by Brad Peyton, the feature film is loosely based on Jules Verne’s The Mysterious Island. The movie is a sequel to the studio’s Journey to the Center of the Earth 3D (2008).
Liam Neeson joins the cast of Universal‘s movie adaptation of Hasbro‘s board game Battleship, per Variety. Directed by Peter Berg, Neeson will play Admiral Shane. Slated for release on May 12, 2012, Battleship also stars Taylor Kitsch, Alexander Skarsgard, Brooklyn Decker, Rihanna and Hamish Linklater.
MORE KIDS STUFF
The Hub adds another series to its programming line-up with the acquisition of all the animated series Atomic Betty (78×30) from Skywriter Media and Entertainment Group. Atomic Betty was created by Atomic Cartoons, and produced by A Betty Productions (BC), A Betty Productions and Teleimages Kids. A joint venture between Discovery Communications and Hasbro, The Hub will launch on October 10, 2010.
Meet the “Modern Stone-Age Family” all over again when Boomerang celebrates the 50th anniversary of Hanna-Barbera‘s The Flintstones the same date and time the first primetime animated series premiered on ABC (1960-66) 50 years ago. On Thursday, September 30, Boomerang will offer up the first full episode of The Flintstones, The Flintstone Flyer, at 8:30p. The evening will be followed by two additional classic episodes (9p, 9:30p) and then Columbia’s animated feature film, The Man Called Flintstone (10p). The network will also feature a 24-hour marathon Saturday, October 2, from 6a, offering 50 of the greatest episodes of the series. Additionally, CartoonNetwork.com ( www.cartoonnetwork.com ) will host a free online game, Bedrock Bowling, where fans can help Fred improve his bowling game.
S4C, the Welsh TV channel, unveils plans to expand its preschool-targeted Cyw service to weekends from next month. Beginning October 23, Clwb Cyw (Cyw Club) will air Saturdays and Sundays 7a-9a. Launched in June 2008, Cyw (the Welsh word for chick, and is pronounced like the ‘q’) is a Welsh-language channel and has been airing weekdays 7a-1:30p. The Cyw website ( www.s4c.co.uk/cyw ) is available in Welsh and English. Earlier this year S4C launched Stwnsh, a Kid/Tween 7-13 targeted service. Finally, S4C plans to introduce a range of new programming for teens in January 2011.
9 Story Entertainment prepares for Mipcom 2010 as it completes several new broadcast deals for the second season of the tween reality series Survive This. Picking up the new second season of Survive This (14×22) are Noga (Israel), SVT (Sweden), VRAK (French Canada), Nickelodeon India and NRK (Norway). Previously ABC (Australia) also acquired season two. NRK, Nickelodeon India and TVB (Hong Kong) also acquire the first season of the series.
This week marks the debut of Vme‘s new half-hour program TuBebe. Hosted by young mother Minerva Borjas, who offers tips and information on parenting for soon-to-be parents, pregnancy and infant care through interviews with specialists from various areas of expertise. Parents can also connect with TuBebe via its website ( www.vmetv.com/tubebe ) and Facebook.
My Gym Entertainment launches its new physical fitness-centric preschool interactive online program The Activators ( www.theactivators.net ). With the goal of combating childhood obesity, the series features will rollout installments throughout September and October. The program can also be seen in an exclusive mobile series (text ACTIVATORS to 21534). Additionally, there is an obstacle course, The Activator Challenge, at the Westfield Topanga Mall in Canoga Park, CA, as well as live shows throughout Southern California, with a nationwide tour in the works. The program is being promoted via My Gym’s ( www.mygym.com ) in-store TV network.
Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 30, the week before MIPCOM 2010 in Cannes. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location and who will be attending from your company. To be included in this free and highly-viewed special edition, please send your submission to lisa@cynopsis.com no later than Friday, September 24, 2010. A confirmation email will be sent following each submission (if you don’t receive a the confirmation email, please resubmit).
MARKETING/LICENSING
Poptropica, a kid-targeted virtual world, launches Poptropica Game Cards at Target Stores in the US. The prepaid cards ($10) are redeemable for membership to Poptropica ( www.poptropica.com ) or for credits at the site’s store. The activated prepaid game gift cards will allow players that choose ‘membership’ to have early access to new Islands (there are 14 Islands so far), as well as unlimited use of all costumes and Gold Cards (which allow for customization of their Poptropicans with special abilities and effects) in the Poptropica Store. Those kids that select ‘credits’ can redeem them for costumes and Gold Cards in the store. Poptropica is published by Family Education Network, which is a division of Pearson.
EXECUTIVE MOVES
Six Flags Entertainment Corp. names John M. Duffey as CFO, Six Flags and Lance C. Balk as General Counsel, Six Flags. Jeffrey Speed, former CFO, Six Flags, is leaving the company to pursue other opportunities. Also, as previously announced, James Coughlin, the company’s former General Counsel, entered into a consulting deal with the company as of July 2010. Duffey was previously EVP and Chief Integration Officer, Siemens Healthcare Diagnostics. Prior to Dade Behring’s acquisition by Siemens AG, Duffey served as EVP and CFO, Dade Behring. Balk previously served as SVP and General Counsel, Siemens Healthcare Diagnostics. He held the same roles at Dade Behring, before Siemens’ acquisition.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, September 2, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 979; K6-11 644; TWEENS 9-14 504
NICKELODEON: K2-11 961; K6-11 460; TWEENS 9-14 324
CARTOON NETWORK: K2-11 493; K6-11 302; TWEENS 9-14 219
DISNEY XD: K2-11 171; K6-11 124; TWEENS 9-14 89
NICKTOONS: K2-11 110; K6-11 70; TWEENS 9-14 58
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, September 3, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1345; K6-11 982; TWEENS 9-14 869
NICKELODEON: K2-11 918; K6-11 490; TWEENS 9-14 348
CARTOON NETWORK: K2-11 507; K6-11 305; TWEENS 9-14 195
DISNEY XD: K2-11 154; K6-11 111; TWEENS 9-14 98
NICKTOONS: K2-11 126; K6-11 96; TWEENS 9-14 77
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia: If after school you’re hanging out in the black and white world of Kelzey’s Malt Shop, who are your mom and dad? Hint: Your mom has the titled roll in this show. DONNA AND DR. ALEX STONE on THE DONNA REED SHOW Kudos to: Lee Williams-Boomstone Animation/Ottawa
Today’s Trivia Question: We are a pair of ferrets – Kodo & Podo. We are typically carried from place to place by a young guy with whom we communicate telepathically. We help him out when he’s in trouble by gnawing thru ropes or climbing walls etc. What show are we on? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
09.08.10
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Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
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JOB OPENING: SR. RESEARCH ANALYST/Sony Pictures Television Latin America / Miami FL: 4+ yrs of mrkt rsrch stats analysis exp req, fully bilingual, entertainment/TV Industry exp. To learn more visit www.sonypicscareers.com (9/15)
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