Wednesday, September 5th, 2012

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK


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Cynopsis: Sports
09/05/12

Good morning. It’s Wednesday, September 5, 2012, and this is your first early morning Sports briefing. 

FOX Sports Media Group is turning to Olympics television producer David Neal to develop and execute coverage plans for the upcoming FIFA World Cup across all FOX Sports platforms including broadcast, cable and digital. Neal’s responsibilities as Executive Producer, World Cup on FOX will include the development of the creative plan for the games as well as designing the production infrastructure for FSMG’s stadium and studio operations, and forming the on-air, production and technical teams. Neal previously worked at NBC where he produced nine Olympics, four NBA Finals, two World Series, and a Super Bowl pregame show.

On the Air

The new NFL season officially kicks off tonight, as NBC Sports presents NFL Kickoff 2012 beginning at 7:30p. Al Michaels once again handles play-by-play with analyst Cris Collinsworth and sideline reporter Michele Tafoya. Bob Costas returns to host Football Night in America reporting from MetLife Stadium on Wednesday joining co-host Dan Patrick, as well as Tony Dungy, Rodney Harrison, Peter King and Mike Florio. Michelle Beadle hosts the concert portion of NFL Kickoff 2012 on NBC, featuring performances by Mariah Carey and No Doubt, from a specially constructed stage in front of 30 Rockefeller Plaza.

Around the dial on NFL Network, the channel is ringing in the new season with a three and a half hour NFL Gameday Kickoff at 4p. Host Melissa Stark and analysts Sterling Sharpe, Deion Sanders, Mike Mayock and LaDainian Tomlinson will be live from New York. The network will then simulcast the NFL Kickoff 2012 performances by No Doubt and Mariah Carey at 7:30p.

ESPN, meanwhile, offers pre- and post-game coverage of the Kickoff game with a special lineup of NFL-themed studio shows. Suzy Kolber hosts NFL 32 at 3:30p before Trey Wingo hosts NFL Live at 4p. At 7p, the channel offers NFL Kickoff and returns with a post-game edition of NFL Live at midnight.

CBS Sports added orthopedic surgeon Dr. Neal ElAttrache to the crew where he will serve as a medical consultant for its NFL coverage this season. As part of his duties, Dr. ElAttrache will be available throughout the season to analyze and explain injuries as well as interprete injury reports, starting with CBS Sports’ NFL kickoff onSept. 9.

Just in case ya missed it, FOX NFL Sunday staple Michael Strahan officially joined Kelly Ripa as the new co-host of Live! with Kelly and Michael. Strahan will continue his role on the NFL show, however, commuting to LA on weekends during the fall.

UFC continues to deliver for FUEL TV, as the channel marked its highest peak audience and most-watched UFC Prelims ever last month, according to Nielsen numbers. Overall, the network was up 50% in total viewers and 150% among men 18-49 compared to August 2011. The Aug. 4 UFC Prelims scored as the most-watched ever with 194,000 total viewers.

NBC Sports Radio is officially live, with 178 stations carrying the network nationwide. Programming includes: The Erik Kuselias Show (Monday-Friday 7-10p); Amani and Eytan (Monday-Friday 10p-1a); The Dan Schwartzman Show (Tuesday-Saturday) 1-5a; Safety Blitz with Rodney Harrison (a two-hour weekend show) as well as 24/7 anchored national updates featuring Jon Stashower, Kay Adams and Dan Schwartzman.

On the regional front, MSG kicks off its 2012 regular season coverage of Giants football with a special night of programming tonight before the game. Starting at 4:30p, the channel will have the season premiere of Giants Chronicles, featuring Eli Manning as he reviews the 2011 season and the team’s Super Bowl victory. At 5p, MSG slates 90 minutes of Giants Opening Drive Live with hosts Bob Papa and Carl Banks.
 
Comcast SportsNet announced that it would be launching the most comprehensive Eagles lineup in the network’s history including news and talk shows, six Eagles Pregame Live programs from Lincoln Financial Field, as well as coverage from CSNPhilly.com Eagles’ Insiders and online coverage. Three former Philadelphia Eagles will be joining Comcast SportsNet’s Eagles’ programming this season. Leonard Weaver will appear weekly on Eagles Pregame Live, while Ike Reese takes on Eagles Postgame Live. Meanwhile, recently retired Brian Westbrook will co-host Eagles Extra with Ron Burke and will appear every Monday on Daily News Live throughout the Eagles season. Former Eagle Brian Baldinge returns this season and will be a part of Eagles Extra each Monday.

Sportsman Channel is launching Sportsman HD in Comcast’s Colorado and New Mexico regions, as part of an ongoing rollout of the channel nationwide. Comcast viewers in Colorado can find Sportsman HD on channel 778 in most areas. Colorado Springs is 729, Pueblo in 764 and Fort Collins is 844. Comcast viewers in New Mexico can find Sportsman HD on channel 892.


A CYNOPSIS MESSAGE FROM CTAM


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Sponsorship & Promotion

Home Depot will once again be sponsoring a former NASCAR Sprint Cup Champion with the addition of Matt Kenseth to the Joe Gibbs Racing outfit in 2013. Kenseth replaces Joey Logano and takes over the No. 20 car sponsored by Home Depot, as well as Dollar General.

To promote Comcast SportsNet and The Comcast Network’s HD channels shifting on Comcast systems in the Philadelphia area, on-air talent from the channel created a “Call Me Maybe” parody video to tell viewers about the move. The video, called Watch Us Baby, features talent that includes Neil Hartman, Michael Barkann, Dei Lynam, Derrick Gunn, Amy Fadool, Lisa Hillary, Danny Pommels, Marshall Harris, Ricky Bottalico, Ben Davis, Sarah Baicker and Tim Panaccio.

Integrated marketing agency CSE announced that the company will handle marketing communications for Shaw Sports Turf, a subsidiary of Berkshire Hathaway, Inc. and one of the leading synthetic turf companies in North America.

Digital Fields

Fox Sports Mobile and Advanced Platforms are expanding their relationship, utilizing Digitalsmiths’ personalized video discovery technology to create more relevant content recommendations for users. Digitalsmiths’ Seamless Discovery will look to incorporate features that include personalized search, recommendations and browsing, as well as social trending and mood-based recommendations to suggest relevant TV shows, movies and live events.

NFL Digital Media announced that this year, NFL.com will expand its streaming offerings with features that include: highlights in less than two minutes after the play occurs, NFL Game Rewind (offering every play of every 2012 NFL regular season game with DVR controls), as well as the return of the series The NFL Season: A Biography Presented by SAP.

NBC Sports is set to introduce The Sunday Night Football, a custom made football that will travel with the SNF crew throughout the NFL season. Fans of SNF on Facebook and Twitter will be able to keep up with the ball on the SNF Facebook page, as well as “follow its path through each city and recommend where it should visit while in town.” At the end of each SNF game, the ball will be signed by the player of the game.

The Main Event

NFL Kickoff 2012 on NBC at 7:30p.


A CYNOPSIS MESSAGE


Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
November 14 | JWT, NYC | 11:30am-6pm | Register Now

Don’t miss out on the summit’s must-have insights on audience measurement, digital ad delivery & maximizing ROI.  Meet & mingle with the sharpest minds in strategic digital marketing, viewer engagement and cross-platform media planning and placement.

[Registration Questions: Jenn Sredzinski | Sponsorships Questions: Mike Farina]



ON THIS DAY in 1972: Massacre begins at the Munich Olympic Games.

Answer to Our Last Sports Trivia Question: Clemson and Florida St. have the most ACC Football Championships with 14 and 12 respectively. What school has the third most? Surprise, its Maryland with 9 ACC Titles. Kudos: Marc Wollis-NBC Sports Group/NY; Noah Coslov-CineSport/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Chuck Gordon-WABM-TV/Birmingham; Tom Moore-Kalt Productions/LA.

In The Know: What teams did the Philadelphia Eagles face in their two Super Bowl appearances? ( Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
09.05.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: COORDINATOR, BUS OPS/Viacom/NY: Resp. for supporting Content Distr. Mrktng/ Operating department systems that optimize workflow efficiency EOE/M/F/D/AAP apply www.viacomcareers.com (9/12)

JOB OPENING: SVP, DIGITAL OPERATIONS/NBC Entertainment/Universal City CA: Looking for an SVP, Digital Operations. Please visit www.nbcunicareer.com job#6908BR for more information. (9/12)

JOB OPENING: SR ANALYST, PROGRAM RESEARCH/USA NTWK/NYC: Provide top line and detailed multiplatform ratings analysis. 2+ years in television preferred, working w syndicated research programs. www.nbcunicareer.com (6971BR) (9/12)

JOB OPENING: SALES ASST/Univision Network Sales/NY: Entry-level assist 2 sr mgrs w/admin & project-based wrk. Strong comm skills & strength w/numbers are a MUST. Eng/Span bilingual a +, Resume/cover letter: [email protected] (9/12)

JOB OPENING: DIR COMM/Discovery/MD: dvlps comm strategy & oversees PR/program publicity/Public Affairs outreach for ID and Military Channel; 8+yrs hands on media exp http://careers.discovery.com/ #6337 (9/11)

JOB OPENING: STRATEGIC MKTG MGR/USA NETWK, NBCUNIVERSAL/NYC: Develop and execute multi-platform integrated marketing initiatives. Min 5 yrs experience at a TV Network or agency. Digital exp req’d. nbcunicareers.com (#6825BR) (9/11)

JOB OPENING: MGR, STRATEGY & BUS. DVLPMNT/SONY MUSIC/NYC: Support Strat & Bus Dvlpmnt for Global Digital Bus Group. 3-5 yrs exp; Comm, presentation & analysis skills key; Prior consulting exp; Music or dig media passion a +. Apply here (9/11)

JOB OPENING: ACTIVATION-PROMO MGR/AMC/NYC: manage planning & execution of dozens of simultaneous promo & activation projects, 5+ yrs.tv/entertainment yrs. exp, pro-active,results driven. Resumes to: [email protected] (9/11)

JOB OPENING: MARKETING MANAGER/truTV/NY: MKT MGR will work to develop interactive & social media strategies for key series & network initiatives – 5+yrs Marketing/Interactive/Digital & Social exp. is a must – http://bit.ly/truTVMkt (9/8)

JOB OPENING: WRITER/PREDITOR, ON-AIR PROMOS/NYC: Oversee pre/post prod, from concept to final delivery; Min 3-4 yrs exp creative svcs dept TV ntwrk; Proven Final Cut Pro skills; Exc copywriting/media mgmt skills. Res to: [email protected] (9/8)

JOB OPENING: SALES PANNER/TVGUIDE/CHICAGO: Build media plans, steward deals, assist AEs in sales process, support network & online sales teams. 2+yrs agency/sales exp. Competitive salary, excellent benefits [email protected] (9/8)

JOB OPENING: SVP MKTG STRATEGY/Discovery/Md or LA: Lead the mktg efforts through strategy dvlpmt, creative brand leadership & mgmt of successful consumer mktg prgms; 15yrs+ sr lvl mktg w/media org exp; http://careers.discovery.com/ #6053 (9/8)

JOB OPENING: DIR OF CONSUMER MKTG, PARTNERSHIPS/Food Network/Cooking Channel/NY: Oversee creation/exec of prtnrshps driving ratings &/or brand awareness (ad sales/affil mktg/ prgrmng/dig/talent). 8yrs exp/Apply: scripptnetworks.com #3305 (9/8)

JOB OPENING: EXEC. PRODUC/Fox Sports-Ft. Lauderdale: Manages production for Sun Sports/FS Florida. Oversees budget, studio/remote events & staffing. Liaise with offsite Master Control. 10+ yrs. exp. http://bit.ly/U9qH1i (9/7)

JOB OPENING: MARKETING COORDINATOR/Scholastic Digital/NYC: 2 years digital/ecommerce exp. Strategic thinker with strong communication skills. Growth opportunity for the right candidate. Apply to G050001 at www.scholastic.com/careers (9/7)

JOB OPENING: PRODUCT MANAGER/Scholastic Digital/NYC: 4 years exp managing an ecommerce or digital or environment. Exp in ProductDevelopment, Design and business Development Apply to NY8524 www.scholastic.com/careers (9/7)

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JOB OPENING: WRITER/PRODUCER/EDITOR/CHILLER, NBCUNIVERSAL. NYC: Write, edit, produce on-air promos for network. 2-3 years experience and strong FinalCut skills required. Apply online: www.nbcunicareers.com (6904BR) (9/6)

JOB OPENING: MGR MARKETING/FX Network/LA: Develops & executes marketing campaigns across media formats. 3-5 yrs. exp marketing for TV. Social media & digital content exp req. http://bit.ly/MWDWSC (9/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Burbank: We are currently seeking production interns to assist with video, audio production, research, creative resources, general office duties. Photoshop experience a plus. Send resumes to: [email protected] (9/12)

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our CORPORATE COMMUNICATION department in NY. Interns will get exposure in media outreach/placement, press kits & marketing. To apply send resumes to [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our PUBLICITY department in Studio City. Interns will get exposure in drafting press materials, media outreach, & event planning. To apply send resumes to [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our MARKETING department in Studio City. Interns will get exposure in network branding, script reading, media campaigns & promotions. To apply send resumes to [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Castle Pictures (NYC): seeks motivated, creative interns to assist with DEVELOPMENT RESEARCH and PRODUCTION on a new non-fiction series. Strong writing and people skills a +. Submit resume/cover letter to: [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Boston Productions, Inc. looking for interns to help with production, post-production, research, logging, and testing interactives. Must have car or reliable transportation. Email: [email protected] (9/6)

FALL INTERNSHIP CREDITS ONLY: NY Multimedia co. seeks intern to assist in network post-production, programming and misc. projects. Min of 2 days/wk. Computer proficiency & sports interest a +. Email [email protected] (9/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Script Doctor specializes in 1 hour series, broadcast exec & TV professor with 10,000+ scripts exp. Credits incl. DeGrassi, others [email protected] (9/8)

SITUATION WANTED: Entry-level career in media! I have a great work ethic, eager to learn, live in NYC, Business Marketing and International Affairs degree from FSU, will travel, background of Global Business. Contact: [email protected] (9/8)

SITUATION WANTED: NYC, Frfld, Wstchstr counties. Experienced sales, biz development pro seeking position in educational/home media, ad sales. Solid resume and excellent references. email: [email protected] (9/8)

SITUATION WANTED: WRITER/PRODUCER’S ASST. Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (9/8)

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. [email protected] Have a great day! (9/6)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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