Good morning, it’s Wednesday, September 29, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

The subscription-based Hulu Plus service (gradually rolling out on an invitation-only basis) has signed a couple of key distribution deals that will soon make the $10/mo. service available on both Tivo (Premiere) DVRs and Roku streaming media set-tops. The network owners’ best chance of getting traction for Hulu Plus, which offers full seasons or entire back catalogs of shows in easy-to-browse verticals, is to make it available on all the popular streaming platforms and these, along with previously announced integrations with Sony Bravia, Vizio and the Xbox 360, give the service a good start. No word yet on a deal with the newly relaunched Apple TV, which began shipping this week.
 

 
CBS picked up another pilot based on a Twitter feed. CBS TV Studios and Ashton Kutcher’s Katalyst Media will co-produce the show, being described as a modern redux of The Odd Couple, per THR.  Shh, Don’t tell Steve consists of a diatribe of one roommate complaining about the inane antics of another.
 
USA Network reports that its Character Rewards loyalty program around Club Psych, which awards points for watching videos, chatting, playing games or reposting content to Twitter and Facebook, has amassed more than 30k registered users and is responsible for a 30% lift in traffic to the Psych vertical.
 
Disney Online‘s The Possibility Shop, an original web series produced by The Jim Henson Co., returns for second season on DisneyFamily.com with creative projects, activities and games for the family. Clorox is also returning as the sponsor.
 

 
The hyperlocal-programmed Cool Music Network signed an affiliation agreement with LIN TV, for the carriage of the Cool TV digital multiplex channel in eleven of LIN Media’s 17 markets. The agreement puts the channel in an additional 6 million homes.
 

A CYNOPSIS MESSAGE FROM WICT NY

 
Online advertising technology provider PubMatic launched a new Data Firewall product promising publishers visibility into 3rd party companies that are tracking the publisher’s audience via pixels or cookies and causing data leakage.  
 
ShopLocal, the retail division of Gannett’s PointRoll, unveiled a new “Gift Me This” feature for Facebook. The button allows consumers to create social wish lists to give retail advertisers the chance to distribute local promotions to consumers over the holidays.
 
Online advertising start-up DigitalPost Interactive announced a plan for the phased launch of its Rovion Ad Management Platform (RAMP), a new tool for creating, delivering and tracking video or Flash-based rich media ads.
 

 
AOL acquired Michael Arrington’s tech blog TechCrunch and fast-growing video syndication platform 5min Media. 5min, which attracted an aggregate 20 million uniques in Aug. 2010, maintains an archive of 200k how-to and DIY videos and syndicates them out using its semantic VideoSeed platform. Publishers can access titles using the company’s API, widgets or search-based embeds. The 5min deal is the second major video acquisition for AOL this year, following its purchase of creation/distribution tool maker StudioNow for $36.5 million. Terms of the deals were not disclosed.
 
Fox, CBS, ABC and other broadcasters filed a lawsuit against Seattle-based streaming media start-up Ivi for offering online access to its TV shows without permission. Similar to subscription-based Spotify, Ivi charges $4.99/mo. (after a free 30-day trial) to enable customers to stream live feeds of broadcast channels from New York City and Seattle via servers to a desktop-based app. Major League Baseball, Univision, Telemundo and several station groups are also plaintiffs in the suit.
 
Troubled media conglomerate Tribune may have taken a step toward emerging from bankruptcy, announcing an agreement with two of its major debt holders, Oaktree Capital Management, L.P. and Angelo, Gordon & Co, L.P.
 

 
A total of 160 million Americans or 55% of the population consumed World Cup content across all ESPN platforms during this year’s month-long contest and consumption spiked dramatically across on a variety of screens, according to new multiplatform research from ESPN’s Research+Analytics team. Out-of-home TV viewing and usage of non-TV platforms (Radio, Internet, Mobile, Print) added 1.5 million viewers per minute (46%) to the World Cup TV average audience. Some 7.2 million fans per day consumed the World Cup on TV and some other platform – representing 26% of ESPN’s daily World Cup reach, but accounting for nearly half of all daily World Cup consumption:

• Fans spent 4.9 billion gross minutes with ESPN.com and ESPN Mobile properties
• 110,000 persons used ESPN digital media to view World Cup content in the ave. minute (greater than the audience for 23 cable networks over the 31 days of the event)
• Internet use accounted for 61% of non-TV usage, with internet video rep. 1/3 of the total
• Simultaneous streams of USA vs. Algeria and England vs. Slovenia on ESPN3.com proved to be a huge draw as the broadband network out-delivered 69 cable networks on June 23, achieving an average audience of 396,000
• 861,000 persons, or 18% of ESPN’s total ave. audience, consumed the World Cup in out-of-home locations – 44% at work, 16% in cars and 15% in bars and restaurants

 
If you’re someone who has never gotten around to buying an eReader because you already have to lug around a laptop for work, you’ll be happy to learn that Amazon has finally released a Kindle reading application for the web. Kindle for the Web is browser-based (supporting Firefox, Safari, Chrome) so there’s no need to download an app (although, of course, Kindle apps are available for Android, iPhone, Windows, Mac, BlackBerry and iPad.) 
 
IFC has launched its first-ever iPhone app to promote the original comedy series The Increasingly Poor Decisions of Todd Margaret, premiering this Friday at 10 pm ET. The free app will help viewers make their own poor decisions on a variety of topics – including guys, girls, sex, work, food, travel, fashion and manners – and provide random tips for spoiling things for yourself and others around you.
 

 
Former Adobe Systems VP John McGee has joined communication software firm Thunderhead as President and COO.
 
Former Managing Director of Publicis’ Optimedia International, Vicki Mendelson, joined New York-based LogicLab as VP/Advertiser Sales.
 
New York-based Alexander Interactive launched a new business unit to help small and midsize businesses expand into ecommerce. AI’s Director of Strategy, David Wertheimer, was named CEO of the Canopy division.
 

 
One publisher hopes that the dampened enthusiasm of the Dems this election cycle won’t curtail the public’s hunger for political news. CNN announced the relaunch of CNNPolitics.com and its Political Ticker blog in time for election season, featuring more white space, additional polling and interactive features and new recurring editorial features from anchor Wolf Blitzer, Howie Kurtz and political editor Mark Preston. The network also plans to promote the site on air; every day up until the election (and every hour into prime time), live on-air updates from the CNNPolitics.com desk will appear on air. CNN faces its stiffest challenge from up and comer Politico.com, the Beltway-trusted news source edited by former Wa Po colleagues John Harris and Jim VandeHei that benefits from a dedicated focus on the vertical. So far, CNN’s brand and reach has helped it maintain its position – the site again finished first among Global News and Current Events sites in Aug. in terms of traffic and usage, according to Nielsen Online.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
wayne@cynopsis.com
09.29.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to Trish@cynopsis.com.

JOB OPENING: ART DIR/ReelzChannel/Albuquerque:  5+ yrs exp mng graphics dept. Direct projects for on-air, print & web. Create & deliver high quality art & images for competitive advantage. Resume:  cbecker@reelzchannel.com (10/6)

JOB OPENING:  VOD Consultant/Playboy Entertainment/LA:  5 yrs. exp in ntwrk & VOD prgrmng, sched’g, film evaluation & acquisition. Ability to manipulate databases to provide analyses. Apply:  http://playboy.net-apply.com/17307 (10/6)

JOB OPENING:  VP/SR COUNSEL/ MTVN Legal Affairs/NYC: Support Content Dist & Mktg.Draft/review/negotiate variety of agreements from dist.8+yrs relevant media/cable in-house or law firm exp req’d. Apply: www.mtvnetworkscareers.com (10/6)

JOB OPENING:  ASSOC. PROD/NYC:  write & produce campaigns for on-air promos dept & support the senior creatives on staff. Strong writing & producing skills a must, 2+ years promo exp, reel req – apply at tvpromosdept@gmail.com (10/6)

JOB OPENING:  PRODUCT PLACEMENT EXECUTIVE/PMK*BNC/LA:  4-6 yrs exp; must have TV Integration network contacts & exp w/fashion & consumer products. Resume: hr@pmkbnc.com (10/6)

JOB OPENING:  SYNDICATION SALES EXEC/NY, LA & Chicago:  Entry level.  Req’s a min of BA, BS deg. Travel & ability to work as part of a team a must.  Exc. sales skills. Time mngmnt & PC efficiency essential. Resume/ref:  Resume@es.tv (10/6)

JOB OPENING:  PRODUCER/ReelzChannel/Albuquerque:   Min 3+yrs exp producing a daily entertainment show. Must have passion for movies, TV, fashion & pop culture. Resume: llucas@reelzchannel.com   (10/6)
 
JOB OPENING:  PREDITOR/ReelzChannel/Albuquerque:   3+yrs exp producing/editing weekly and/or daily shows & spots. Strong writing skills required. Must have passion for movies, TV, fashion & pop culture. Resume: llucas@reelzchannel.com   (10/6)

JOB OPENING:  TV SYN/CONTRACTS ASSISTANT/NYC:  Prepare, maintain, and organize sales contracts and assist with rebillings and stewardship. Strong PC skills req. Send resume to ken.starkey@cbs.com (10/6)

JOB OPENING:  MGR BUS. OPS/ESPN Inc./NYC: New Mgmt role! Manage ad sales team handling TV acct maint across mult agencies. Ad industry exp Req. Strong analytical and leadership skills & 3-6 yrs exp. Apply: www.espncareers.com   Ref 258511 (10/6)

JOB OPENING: PRESIDENT, MULTICULTURAL/ZenithOptimedia/NY: Lead engagement and media ROI with the multicultural consumer. Send resumes to: troy.saviola@zenithmedia-na.com (10/5)

JOB OPENING: DIGITAL MARKETING MANAGER/School of Rock/Teaneck NJ:Develop mktg plans for all online programs. Dual focus on website(s) mgmt & social media. View spec & apply at http://www.schoolofrock.com/application.php?job_id=42 (10/5)

JOB OPENING: DIR, PROG SCHEDULING/SPIKE TV/NYC: Oversee monthly sched, manage prog inventory, analyze ratings, support multiplatform. 5 yrs exp sched/research, detail oriented self-starter. EOE/M/F/D/AAP www.mtvncareers.com (10/5)

JOB OPENING: RESEARCH ANALYST/Fuse/NY Support Sales incl TV, web, VOD, new media. Strong writing & data comm skills req’d, PPT & Exl a must. Exp w/Nielsen & syndicated systems preferred. Rez to msghr@thegarden.com “RA” in sub (10/5)

JOB OPENING: TRAFFIC COORDINATOR/The Hotel Networks/NY: 1+ yrs traffic exp; Load & schedule multi-network commercial logs, maintain commercial library, log recon; Detail-oriented; Team-Player; resumes to mbrown@thehotelnetworks.com (10/2)

JOB OPENING: VP, POST DELIVERY/HBO/NYC: Min. 15 years exp. managing staff, post production ops, archival & digital asset mgmt svcs, film & tape re-mastering and long-term asset preservation. Apply: http://bit.ly/d6IsCi (10/2)

JOB OPENING: Film Dist-Operations /NYC: Entry Level, assistant to International Operations dept. Strong PC/Mac, verbal & written comm. skills. Knowledge of Adobe CS a plus. For more info & send resume: meghan@screenmedia.net (10/2)

JOB OPENING: DIRECTOR DIGITAL MKTG/National Geographic Channel/DC: 10+yrs Digital Mktg exp, leads strategy/execution in srch, social media, paid online media, VOD etc. Must have mgmt skills. Apply www.foxcareers.com ref. FNG20095 (10/2)

JOB OPENING: DIR TRADE MKTG/WE tv/Wedding Channel/NY: 7+yr Trade Mkt, ad sales spnshp, B2B ad exp in Tv/Ent indstry. Creative w/ Strg, presentation, budget & ppl mgmt skils for Multi-plat ad sales envmt. Rez: ssy@rainbow-media.com (10/2)

JOB OPENING:  DIR, AD SALES RESEARCH/AETN/NY: Responsible for driving Ad Sales Res initiatives for Lifetime & Lifetime Movie Net.5yrs tv ad sales research exp w/ strong quantitative skills. Apply to: www.aetn.careers.html (10/1)

JOB OPENING:  MEDIA SPRVSRS & PLANNERS/ASSOC MEDIA DIRECTOR/LBi US/NYC:  LBi is growing and is hiring at all levels! Digitally savvy AMD, Media Planners and Supervisors. Please get in touch here: http://www.lbi.com/us/join-lbi/ (10/1)

JOB OPENING:  SPEC PROJECTS MGR/Cynopsis Media/CT/NYC: Manage event coord/mktg prjcts. Strng org & comm skills. Evnt plan’g exp req. Bkgd in TV a +. Adept in MSOffice; basic design skills. Email resume/sal req:  Trish @cynopsis.com (10/1)

JOB OPENING:  SALES MGR, EDUCATIONAL DIGITAL AND MEDIA/PBS DISTRIBUTION/Arlington VA: 5 yrs sales & account mgmt; mktg B2B products to K-12, college or library mkts; new business development; resumes to distributionjobs@pbs.org (10/1)

JOB OPENING:  MGR AD-OPPS/WWE/Stamford, CT:  WWE Mng/trblshoot campaigns to ensure full delivery. Tech skills:(HTML,Flash,Web Dev/Design,JavaScrpt,video plyrs) imprtnt! 5+yrs exp.Competitive comp&great benefits. Apply: wwe-careers.com/ (10/1)

JOB OPENING:  MGR,COMM/MTV/LA:  4+yrs PR exp within a TV Network, covering reality based programming a plus! EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/1)

JOB OPENING: SR BRDCAST DESIGNER/NY:  Resp for on air design projects w/in the Mktg dept of USA Conceptualize, design, dvlp, execute & animate projs such as ID’s, show opens, animated banners & trailers www.nbcunicareers.com Req#1232656 (9/30)

JOB OPENING: CNBC- MGR STRATEGIC PARTNERSHIPS/NJ: Cultivate/shape alliances incl. concept, deal structure &financials. Maintain/mng relationships w/key partners & expand into new areas of opp. www.nbcunicareers.com Req# 1256058 (9/30)

JOB OPENING:  AD SALES EXEC/NYC-Midtown & Encino, LA office:  2yrs + television sales experience. 5 yrs+ advertising industry exp. DRTV Sales pref’d, Per Inquiry a plus. Send resume/salary requirements to adsalesexecwanted@gmail.com (9/30)

JOB OPENING:  PRODUCTION ATTY/NYC:  Temp Position Oct 2010  Feb 2011 ATTY post for LIVE syndicated show For preprod review, live on set work, clearance &  fair use transactional must send resume to tempprodattynyc@gmail.com (9/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED:  DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: Nyehouse@sbcglobal.net (10/6)

SITUATION WANTED:  LINE PRODUCER/UPM with over 50 film & TV credits can schedule, budget and / or supervise your production. Please contact Hank Grover hankgrover@gmail.com 818-469-8569 http://pro.imdb.com/name/nm0344019 (10/6)

SITUATION WANTED:    BUDGET-FRIENDLY TV WRITER/PRODUCER  Funny and fast writer for multi-platforms, set savvy, talented celebrity interviewer and great visual memory in post. hippiechickflix@yahoo.com (10/6)

SITUATION WANTED: CELEBRITY EVENTS ASSISTANT: Love celebrity news/pop cult/ent. Avail for coordination/staffing of special events, gift bag compilation, VIP outreach. Past exp w/ABC’s “The View” Talent Dept. skerlee (at) hotmail (dot) com (10/5)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (10/5)

SITUATION WANTED: SR SCRIPT EDITOR /w tons of broadcast exp. David/416-6514229/gofry@rogers.com (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: mmillertvmaker@gmail.com (10/5)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email alfredofilms@gmail.com (10/5)

SITUATION WANTED: FILM IN DETROIT?! Been there? I hv. What’s drearier? Crewing up in Detroit. Juggalo PAs. I.C.P. light guys. Drs. & cops on-set. Yuck! S.T.D.- Stop The Detroitization (of NY)! I’m the PA who can so.self.writeous@gmail (10/2)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: 5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: krit04@gmail.com (10/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (9/30)

SITUATION WANTED:  EXECUTIVE ASSISTANT/COORDINATOR: 2 years experience, full time job in NYC in the television industry. Degree in International Business, very enthusiastic and hard working, email elisaroumani@gmail.com (9/30)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
 

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