Wednesday, September 25th, 2013


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Cynopsis: Sports

Good morning. It’s Wednesday, September 25, 2013, and this is your first early morning Sports briefing. 

NBC Sports Group and the USOC are making a play to beef up programming for the Sochi 2014 and Rio 2016 Paralympic Games in a media rights deal with the International Paralympic Committee. The agreement will see 116 total hours of programming in the US with NBC and NBCSN combining to carry 50 hours of television coverage for March’s Sochi 2014 Paralympic Winter Games, starting on March 7 with the Opening Ceremony. In Sept. 2016, NBC and NBCSN will show 66 hours of coverage from the Paralympic Games in Rio de Janeiro, Brazil, an increase of 60.5 hours from the coverage of the London 2012 Paralympic Games. In addition, the USOC will provide live online coverage of both the Sochi and Rio Paralympic Games at Coverage will be made possible through the support of the broadcast and streaming sponsors BMW, BP, Citi, Liberty Mutual and Procter & Gamble, marking the first time the broadcast has been exclusively sold to USOC sponsors.

On the Air

NBA Inside Stuff is making a comeback. The classic sports and entertainment all-access show will resurface at NBA TV with brand-new episodes featuring co-hosts Grant Hill and Kristen Ledlow starting Saturday, Nov. 2, at noon. Believe it or not, the series hasn’t aired since 2005 and will offer refined versions of segments such as Jam Session and Rewind in the new incarnate. Overall, 26 episodes of the half-hour show will air during the NBA season. The return of NBA Inside Stuff will also include brand extensions across the NBA Digital portfolio and social media integration across all platforms.

With more ratings info in, NBC’s Sunday Night Football wrangled even higher numbers than early tallies, with an average of 20.5 million viewers, according to fast national data from Nielsen. The contest bested the Emmys telecast by almost 3 million viewers. Sunday’s Bears/Steelers game delivered a 12.2/20 fast national rating with Pittsburgh ranking as the top market with a 39.9/56.

ESPN’s college football schedule this weekend will see four of the top five ranked teams in action, with a Saturday night doubleheader showcasing Ole Miss/Alabama at 6:30p followed by Stanford/Washington State at 10p. The ABC Saturday Night Football Presented by Windows telecast at 8p will showcase Ohio State/Wisconsin.

Bellator MMA landed international distribution below the border, courtesy of a deal with FOX Sports Latin America. The multi-year partnership agreement will make FOX Sports the exclusive carrier of Bellator throughout the entirety of Latin America. The agreement will give the company exclusive rights to broadcast Bellator MMA content in all Latin American countries, including Brazil, with a total distribution of more than 50 million households. Beginning in October of 2013, FOX Sports will air Bellator content, including Bellator 360, a large collection of previous Bellator live events and other original content. To kick off this tremendous new partnership, FOX Sports will carry Bellator’s Nov. 2nd event pitting “Rampage” Jackson and Tito Ortiz.

The Daily Telegraph reports that that the NFL continues to invest in London, with NFL UK Managing Director Alistair Kirkwood saying that the league was “in negotiations” to stage three regular-season games in London next year, up from this season’s two games.

Universal Sports Network is readying more than 20 hours of live TV and online coverage of the 2013 FIG World Gymnastics Championships in Antwerp, Belgium, from Oct. 3-6. Steve Schlanger calls the action alongside analysts and Olympic gold medalists Bart Connor and Amanda Borden, and Olympian Kip Simons.

Universal Sports Network also announced that it acquired the U.S. rights to Baisikeli, The Story of an African Cycling Team, from South African production company Sinamatella Productions. The half-hour documentary debuts Thursday at 7:30p on Universal Sports and follows the Kenyan National Cycling team as they train for the 2012 Tour of Rwanda.

Sportsman Channel carries back-to-back shows dedicated to Fred Bear tonight with Fred Bear: The Father of Bowhunting presented by The All New Bear Agenda Bow at 7p, followed by Fred Bear: Kodiak Country at 8p. During the programs, Bear Archery will run short program vignettes showcasing Sportsman hosts using Bear’s newest products, which will be a sneak peek before the product launch on September 26.

Big Ten Network President Mark Silverman is on deck to throw out the first pitch at the Chicago Cub’s home game against the Pirates this afternoon. First pitch is at 1:20p CT.


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
Oct.17| Grand Hyatt NYC | REGISTER NOW

Speakers Include:
Keith Clinkscales
: CEO (Revolt Media)
Danielle Mullin: VP, Marketing (ABC Family)
Borja Perez: SVP, Digital and Social Media (Telemundo Media)

A Special Thank You To Our Sponsors:
Gold: ABC Family | Silver: A+E & Rhythm | Participating: NCC, BrightLine & TruthCo. | Media: IAB

Sponsorship & Promotion

Sandwich franchise Jimmy John’s signed on with Stewart-Haas Racing (SHR) beginning next season as a primary sponsor of driver Kevin Harvick and the No. 4 Chevrolet SS in the NASCAR Sprint Cup Series. Jimmy John’s be sponsor for 12 races, including the Brickyard 400 at Indianapolis Motor Speedway. For the remaining 26 races on the Sprint Cup schedule, Jimmy John’s will serve as a major associate sponsor of the car. The company will also be an associate sponsor of the No. 14 Bass Pro Shops/Mobil 1 Chevrolet of SHR driver/owner Tony Stewart, who will join Harvick in representing Jimmy John’s.
Schwan’s announced a 15-school marketing program, brokered by IMG College, that will feature the company’s Red Baron, Freschetta, and Tony’s brands tie to these universities’ football programs via radio, digital activation including a social media fan sweepstakes, and signage in select stadiums. The brands will serve as the “Proud Frozen Pizza Sponsor” of the football programs of IMG schools Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, Ole Miss, Michigan, Ohio State, South Carolina, Tennessee, Vanderbilt. (Minnesota, Missouri, and Illinois are also included in Schwan’s program).

Digital & Technology

ESPN The Magazine is celebrating the fifth birthday of its famed “Body Issue” with five years’ worth of “Body” athletes in their birthday suits. The issue, for athletes form 2009-2013, will also include a microsite at that will offer a half decade of photo galleries and exclusive behind-the-scenes videos. MMA star Ronda Rousey graces the cover of the 96-page special interest publication.

The Main Event

A historic comeback by Oracle Team USA in the America’s Cup now comes down to one race for the marbles today at 4p on NBCSN.


Cynopsis Digital Webinar
OCT 1 | 1:30-3:00pm ET | Register Now
Next Generation Digital Programming Models

Moderator: David Tochterman: Head of Digital Media {Innovative Artists}
Evan Bregman: Director, Digital Media {Electus}
Stuart McLean:
Founder and CEO {Content & Co}
Daniel Tibbets:
SVP, Digital Media {Bunim/Murray Productions}
Scott Nocas:
Global Head of Distribution & Marketing/GM {Vuguru/Vuguru-POW}

ON THIS DAY in 1926: The NHL grants franchises to the Chicago Black Hawks and what is now the Detroit Red Wings.

In The Know: What was the original name of the Detroit Red Wings? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: In 1992, Reebok had to rewire its Olympics campaign when what athlete failed to qualify for the Games? Answer: Dan O’Brien. Kudos: Marc Wollis-NBC Sports Group/NY; Ben Sturner-Leverage Agency/NY; Michael Brown-PGA TOUR/NY; Brooke Destefani-LeadDog Marketing Group/NY; Mike Antolini-Tiger Woods Foundation/Boston; Ken Nice-Yoh/Silver Spring; Synda Kollman-Charter Marketing Group/Boca Raton; Will Allmendinger-Captivate Network/Chicago; Bill Robertson-Tunheim Partners/Minneapolis; David Westberg-SAG-AFTRA Los Angeles local/LA.


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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JOB OPENING: DIR AFFIL MKTG/Vubiquity/LA, CA: Dvlp/maintain mktg relationships w/Cable & Telco customers. Exp pkg’g & promoting and driving use of VOD svc. Apply. HERE (10/2) 

JOB OPENING: ADMIN ASSISTANT/A+E Networks/NY: Provide support to two busy executives. Non-staff position. Full Info/Apply: (10/2)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/USA TODAY/NY: Seasoned leader to generate revenue through insight-lead integrated mark sol & strat dev w/strong dig background. 10+ yrs insight-lead media solutions w/ 5+ yrs mgmt exp req’d. Apply: HERE (10/2)

JOB OPENING: SVP/CONTENT LEAD/DISCOVERY FIT & HEALTH/LA or MD: Dynamic creative leader to drive DFH’s success and brand evolution through devel of hit content, acqns, mktg strat, and ntwk day to day. 10-15 yrs TV exp nonfic. Apply HERE (9/28)

JOB OPENING: RSCH COORD/AMAZON STUDIOS/LA: Prgrm surveys using third party tools such as Vision Critical, Insight Express, etc. – Mng secondary rsrch. Able to work in fast paced environment. APPL HERE (9/28)

JOB OPENING: SOCIAL MEDIA MKTG MGR/AMAZON STUDIOS/LA: Resp for devising/leading, cutting-edge social media (SM) strategy across various SM platforms. Except’l comm skills a must. Dvlp SM relationships w/key ent ind counterparts. APPLY HERE (9/28)

JOB OPENING: MGR, MARKETING & EVENTS/IFC/NYC: Develop & execute partnerships, events, & promos, project manage from idea to execution, 4+ yrs. marketing/event exp. Click HERE (9/28) 

JOB OPENING: SALES RESEARCH MANAGER/USA NETWORK/NYC: Manage sales research for USA. Expertise in Explorer, TVToolbox, Simmons/MRI, Excel, ppt.  4+ years research exp. Apply online at HERE (9/27) #11645BR

JOB OPENING: VP OF UNSCRPTD TV DEV/LA: TV ProdCo/ Mng dev slate/casting exp./talent friendly/treatment writing/story editing/field prod post/ FCP/ 3-7 yrs cable dev exp./must love reality tv! Resume to: [email protected] (9/27)

JOB OPENING: DIRECTOR, COMMERCIAL PLANNING & STRATEGY/LOS ANGELES CA: Responsible for delivering/driving Domestic Home Entertainment go- to market best practices & strategies across all domestic channels of trade. Sales Representative, Services. Apply HERE (FFE0001869) (9/27)

JOB OPENING: INTEGRATED MKTG MGR/TVONE/NY: Work on strategic/creative development and mgmt. of revenue-generating mktg. solutions for existing and prospective clients. BA pref’d. 5 yrs. exp. Apply: (9/27)

JOB OPENING: SCHED COORD/AJ America/SF: Min 1-2 yrs. Exp. TV indust. In Broadcast Ops, Scheduling, or Promo. Resp: Prog. Schedule, daily logs, track data/media, understanding program formats. Resume: (9/26)

JOB OPENING: DIR VISITOR SALES (MIDEM)/NYC: 5-10 yrs sales/mgmt exp. Mng intn’l visitor growth for tradeshows/conferences. Retain/grow visitors from across intn’l TV/music industries. Resume: [email protected] (9/26)

JOB OPENING: TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for brdcst & cable Network Clients in the dist of paid media. 1 Yr Brdcst/Agency Exp. Can-do attitude with good comm and org skills. Resume to [email protected] (9/26)

JOB OPENING: SR TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for Key Brdcst & Cable Network clients in dist of paid media. Min 5 yrs in traffic/production. Strong Client Service skills. Resume to  [email protected] (9/26)

JOB OPENING:  CONTENT LICENSING/DIST: Danny Lipford Media prod of natl synd TV show Today’s Homeowner seeking firm to mkt 300+ 1/2 hr HD prev aired episodes & 2000+ short form videos to cable/digital outlets [email protected] (9/26)

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FALL INTERNSHIP CREDITS ONLY: Assist with sports network communications department. Must have working knowledge of sports industry and be available multiple days during the week. Contact [email protected] (9/28)

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