Wednesday, September 15th, 2010

Cynopsis: DIGITAL

 

09/15/10

Good morning, it’s Wednesday, September 15, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

There’s nothing like buying power to help push down prices. Wal-Mart has contracted with T-Mobile to begin offering its own branded wireless plan that customers can sign up for in any Wal-Mart store. Unlimited calls and texts will cost $45/month for the first line and $25 for each additional line, with no contract, no prepaid fee and no credit check. The service will launch next week with the choice of 5 handsets, including the Motorola Cliq XT smartphone priced at $249 (a phone that T-Mobile normally sells for $329 without a contract.)
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Oxygen‘s live interactive viewing portal OxygenLive is adding a Foursquare-type experience to the mix with voice annotation functionality. Beginning with last night’s new episode of Bad Girls Club Miami, viewers can “blurt” out voice notes to their posts and check in to receive badges (“Miami Beyotch,” “Party Starter,” “Real Bad Girl” and “Frenemies Forever”) as well as view exclusive content. Social check in service Miso is powering the latter, including integration with the Miso mobile app (available for iPhone or Android.)
 
Hulu is offering select previews and first acts from a number of fall premiers and new show pilots before they appear on air. Sneak peeks include the first 8 minutes of ABC’s Castle, the first act from Brothers & Sisters and preview segments for the premiere episodes of My Generation, No Ordinary Family, The Whole Truth and Detroit 1-8-7.
 
ESPN.com says it kicked off the 2010 NFL season with 225.9 million page views and more than 318 million minutes – an 18% increase over last year factoring in traffic from Sunday and Monday. ESPN’s Mobile web site had 67 million + page views and 118 million minutes (up 67%), spent with NFL content on the ESPN mobile web site and ScoreCenter App.
 

~ INNOVATORS & START-UPS ~

 
Boxee‘s eagerly-anticipated Boxee Box, built by D-Link, is finally available for pre-order for $200 at Amazon in the U.S. and via Best Buy and the Future Shop in Canada. It will feature a remote with a full keyboard for all your social networking needs and stream HD content in 1080p and 5.1 surround. The company switched processors during its development process to Intel’s Atom CE4100 processor to accommodate more advanced interactivity, which explains the delay of the Boxee Box launch (originally planned for June.)
 
Call for Entries: The Webby Awards kicked off its call for entries for the year’s best online film and video with a new mash-up of memorable 5-word acceptance speeches. The deadline has been pushed up this year to Oct. 29 and the winners will be announced in April and honored in June, 2011. Categories include Best Comedy Series, Individual Performance and Viral Video.
 

~ DIGITAL ADVERTISING ~

 
Semantic web platform OpenAmplify unveiled a new natural language processing (NLP) technology giving advertisers the ability to analyze sentiment and intent toward a product or issue on a web site. The system assigns positive sentiment value to everyday language to help cull value from the social stream. The company says its “Co-reference” software can be layered on top of existing NLP technology and various targeting tools from agencies, ad networks and publishers to offer better insight into the sentiment, intentions and attitudes associated with persons and brands mentioned in content.
 
Check out WallRSS, a new tool from digital agency Attention and social media aggregator FeedMagnet. It’s basically an RSS feed for Facebook that allows you to track brand updates without having to see all the other junk that gets thrown at you on Facebook these days and without admitting to your friends that you “like” a certain company. So far its tracks over 200 company brand walls.
 
Baeblemusic has integrated all its custom-engineered long form video players with the Tremor Media video advertising service. 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Verizon is introducing its own Android app store dubbed V CAST Apps later this month that will operate entirely independently of Google. This means that Verizon will be trying to woo developers to submit their apps to the V CAST store directly, waiving testing fees and offering streamlined approval and carrier billing (which could be a huge selling point for subscription-based apps,) and the same 70/30 revenue split offered by the Android store. Initially the V CAST App Store will only be available on Verizon handsets running Android 2.2, which includes the Incredible, Droid 1, Droid 2, and Droid X.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Thanks to the proliferation of news sites, mobile apps and tablet devices, American are spending more time following the news, according to a new report from the Pew Research Center for the People & the Press. Roughly a third (34%) of the public say they went online for news yesterday – on par with radio, and slightly higher than daily newspapers. And when cell phones, email, social networks and podcasts are factored in, 44% of Americans say they got news through one or more digital source yesterday. But even the digitally savvy are complementing their consumption with traditional sources – Only 9% of Americans got news through the internet and mobile without also using traditional sources. Other finding include:

  • 26% of all Americans say they read a print newspaper yesterday, but only 8% did among adults younger than 30
  • Far more men (50%) than women (39%) get news on digital platforms on any given day. Men are more likely to get news by cell phone, email, RSS feeds or podcasts than are women, but both are equally likely to get news via Twitter or social networking sites
  • 33% regularly use search engines to get news on topics of interest, up from 19% in ’08
  • While 31% of adults access the net over their cell, just 8% get news there regularly

 
Tablet computer unit shipments will reach approximately 58 million in 2014 as prices continue to fall, according to a new In-Stat projection, with 35 million of those shipping in the U.S. Amazon, Barnes & Noble and Sony have all reduced prices of their e-readers this year and at least one manufacturer is expected to break the $100 barrier by this Christmas.
 
MSN/Windows Live/Bing Search overtook Yahoo! as the #2 search engine in the U.S. for the first time with a 13.9% share of search volume in Aug. 2010, according to Nielsen, a 0.25% increase from last month. August was also the first month Bing began powering Yahoo searches; when combined the two represent 26% of the market.
 
Top U.S. Search Sites for August 2010 Ranked by Share of Search  
Rank   Brand                    Share of Search   MOM Delta Change   YOY Delta Change  
  1   Google                            65.1%                      0.9%                  0.5%  
  2   MSN/Windows Live/Bing   13.9%                      0.2%                  3.2%  
  3   Yahoo!                             13.1%                    -1.1%                -2.8%  
  4   Ask.com                            2.1%                      0.0%                 0.4%  
  5   AOL                                   2.0%                     0.0%                -1.1%  
  Source: The Nielsen Company 
 

~ GADGETS & APPS ~

 
Nokia unveiled three new location-based Symbian smartphones yesterday due out by the end of the year – the Nokia E7, Nokia C7 and Nokia C6 – each featuring an 8 megapixel camera that shoots 720p video and each powered by the same new OS featured in the upcoming Nokia N8.

  • The E7 (495 Euro) is geared toward business users with a full QWERTY keyboard, a 4-inch slide up touchscreen and Microsoft Exchange ActiveSync on board. The 495 euro phone also
  • The C7 (335 Euro) emphasizes social networking and entertainment apps
  • The C6 (260 Euro)  is the smallest of the three with a 3.2-inch AMOLED touchscreen display

 
Bar-based digital jukebox network TouchTunes Interactive launched a new free iPhone app, MyTouchTunes, that allows you to create, share and select song playlists from your phone.
 
You can see all the stars as you walk down Hollywood Blvd., virtually, with the new $2.99 Hollywood Star Walk mobile app from Tribune Interactive’s Apptivate.me unit. Find more than 2,000 stars by name, block, type or GPS location, read their bio and create a custom tour of the area. (The stars aren’t just on the Boulevard any more.)
 

~ EXECUTIVE MOVES ~

 
Nokia announced that its Board Chairman Jorma Ollila is also planning to depart the company but that he will stay on until 2012 to help with the transition.
 
Seattle-based online real estate site Zillow.com announced that its founder and CEO Rich Barton is leaving his post to become Executive Chairman. Current COO Spenser Rascoff, co-founder of Hotwire.com, will take over as CEO. Fellow co-founder Lloyd Frink will also move from President to the new role of Chief Strategy Officer.
 
Pheedo’s San Francisco-based Dlvr.it division tapped Travel Ad Network founder Bob Sacco as Chief Revenue Officer.
 
Online video ad firm TidalTV hired former Mahalo.com social media director Susan Jaget and Fox Digital Media manager Datar Sahi as Directors of West Coast Sales, leading the company’s newly opened office on Olympic Blvd. in Los Angeles.
 
Universal Sports Network named Bart Leivo as VP/Business Development, responsible for creating new revenue opportunities for digital and linear-TV platforms. He will report to Perkins Miller, COO.
 
NBCU’s iVillage upped John Curbishley to SVP/Business Development. John continues to report to Jodi Kahn, EVP of iVillage.
 
Hong Kong-based MMOG publisher TurnOut Ventures Ltd., a joint venture between Turner Entertainment Holdings Asia-Pacific and Outblaze Investments, appointed Caroline Casey as Executive Director of Operations.
 


~ WEBSITE OF THE DAY ~

 
The next best thing to Hulu on your handheld is Fox Mobile-backed mobile subscription TV service Bitbop, which just launched its first Android app at VentureBeat’s DEMO conference that will stream full-length broadcast and cable TV shows to a variety of handsets. (BlackBerry is also supported, but sorry – no iPhone app yet.) For $10/month (no contract, carrier billing available) you can choose from a pretty extensive list of commercial free shows from most of the same program suppliers as Hulu, including Fox, NBC, A&E, CBS, FX, USA and MTV. Although the Hulu Plus offering (also $10/month) is much more extensive, one advantage of going with Bitbop is the option to download shows for later viewing, which is great when you’re about to hop on a plane or a subway. (Netflix’s iPhone and iPad apps are also streaming only.) Next up for Bitbop is feature-length on demand movies for $1-$5 each (trailers are already available on the service.) So far 20th Century Fox is the only studio signed.
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
09.15.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


JOB OPENING:  SENIOR RESEARCH MANAGER/NYC:  7+ yrs. Primary/Consumer research (a must). TV and/or Agency experience required. To apply and more job details go to: http://bit.ly/9QXL9X (9/22)

JOB OPENING:  RESEARCH COORDINATOR/National Geographic Channel/DC: Programming & scheduling analysis using Nielsen; creating databases. BA/BS, organized, Excel and PowerPoint, Nielsen tools. Apply: www.foxcareers.com, ref FNG20898  (9/22)

JOB OPENING:  MGR, MOBILE & DIGITAL ACCTS/EMI Christian Music Group/Nashville, TN:  Mngs relationships w/ mobile & digital accts & serves as in-house expert. See full posting: http://emicmg.com/careers/jobs.aspx?id=1814245 . No relo. (9/22)

JOB OPENING: DIR, PRODUCT MNGMNT AUDIENCE RSRCH & MEASUREMENT/TIVO/ALVISO CA:  looking for an accomplished product manager in audience research or primary research and measurement. Resume: [email protected] (9/22)

JOB OPENING:  FINANCIAL ANALYST/TV Guide/NY: Month End Close & Accruals, creating ad revenue Pacing & Summary Reports reviewed by Ad Sls & Mgmt Team, budgeting/ forecasting, & streamlining financial processes. [email protected]  (9/22)

JOB OPENING:  DIR, ACQUISITIONS/CO-PRODUCTIONS/ DISNEY/BURBANK: Create/execute acquisition strategy. Negotiate content deals, Int’l kids TV exp, Domestic Theatrical exp www.disneycareers.com REQ 263289 (9/22)

JOB OPENING: SR. ONLINE PRODUCER/Current TV, NY: Launch & maintain web platform that fuels an innovative television series. Proficiency in web publishing & multimedia experience! [email protected] EOE (9/21)

JOB OPENING: DIR PRGRM SCHEDULING & PLAN’G/Sí TV/LA: www.sitv.com/sitv-jobs : 8+yrs exp. in scheduling, long & short form acquisitions & prgrmng ratings strategies. Strong research & viewership analysis exp. req. EOE (9/21)

JOB OPENING: MANAGER, MARKETING/ NICK & Teen Nick/Nickelodeon/NYC: 4+yrs Consmr Mkting exp. in Tv/Ent industry or Ad agncy, Strng budget mangmnt skils, Strng Project Mgmt skils. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (9/21)

JOB OPENING: VP, INT’L AFFILIATE RELATIONS & MKTG/WWE/Stamford, CT: Oversee marketing of TV, PPV & digital products in 145+ countries & lead strategic development while focusing on market share & revenue growth www.wwe-careers.com (9/21)

JOB OPENING: DIRECTOR DIGITAL AD SALES RSRCH/Turner Sports/NY:8+yrs media rsrch + digital rsrch (3yrs pref). Sports rsrc pref. Prof media math & analyzing TV msmt data, Prof w/rating systems. Bachelors req. Apply: www.turnerjobs.com (9/21)

JOB OPENING: SALES PLANNER/Hallmark Channel/New York: 2 years experience in Sales planning or Sales buying w MS Office proficiency. See full posting and apply @ www.hallmarkchannel.com/jobs (9/18)

JOB OPENING: SALES ACCT DIR/Chicago: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (9/18)

JOB OPENING: STORY PRODUCER/Chicago: Growing non-fiction prod co seeks QUALIFIED story producers. Must have prior exp scripting reality shows and must be willing to work from Chicago office. Send res/credits to: [email protected] (9/18)

JOB OPENING: FREELANCE PROMO WRITER/PRODUCER/ABC/LA: 5+yrs writer/producer exp w/network or cable. Write/Produce creative promos for specials, reality, late night on multiple platforms. Apply [email protected] (9/18)

JOB OPENING: SR PROJ. MGR, ONLIN ANALYTICS & INSIGHTS/ATL: 6+yrs media rsrch exp w/heavy emphasis on dig. media rsrch and/or web analytics exp. Strong knwlg data/systems from synd rsrch providers. Resume: [email protected] (9/18)

JOB OPENING: VP, BRAVO SALES RSRCH  NEW POSITION FOR BRAVO RESEARCH! Mng team of 3 to support Bravo nat’l TV, online, & new media ad sales & mktg staff w/rsrch-based strategic direction. Apply@ www.nbcunicareers.com (Job #1242517) (9/17)

JOB OPENING: VP, STRATEGIC INSIGHTS/Women@ NBCU  NEW POSITION FOR WOMEN@ NBCU! Lead insights producer for research-driven, Women-focused sales initiative within NBCU. Apply@ www.nbcunicareers.com (Job #1242508) (9/17)

JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK -work in multiple databases, analyze & code spots, some comm. clear., promo review. www.disneycareers.com Req 257954 (9/17)

JOB OPENING: RSRCH MGR/TELEMUNDO: Responsible for design & implementation of sales rsrch strategies for Telemundo across all platforms includ new media. 5 yrs exp  media rsrch field. Apply@ www.nbcunicareers.com (Job # 1252455) (9/17)

JOB OPENING: DIG. SALES RSRCH ANALYST/CNBC/ Englewood Cliffs, NJ: craft stories about CNBC’s dig. media aud. Dvlp persuasive insights & analysis. Strategically position CNBC’s portfolio of dig properties. NBCCareers.com req#1257193 (9/17)

JOB OPENING:  VP, DIG. VIDEO/VOD/PORT WASH NY:  Help grow VOD & Dig. Dist div.  5yrs+ exp dig. video & TV-VOD mktplace.  Execute mktg campaigns for release TV & film releases on VOD & Dig. platforms.  Resume to:  [email protected] (9/17)

JOB OPENING:  TRAFFIC COORDINATOR/The Hotel Networks/NY: 1+ yrs traffic exp; Load & schedule multi-network commercial logs, maintain commercial library, log recon; Detail-oriented; Team-Player; resumes to [email protected]  (9/16)

JOB OPENING:    MGR-SYFY, USA & EMERGING NETS PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projects. Min 5yrs exp in surveys, focus groups & data analysis desired. BA/BS Req. www.nbcunicareers.com (job #1241336) (9/16)

JOB OPENING:    MANAGER, CONTENT PARTNERSHIPS/DAILYMOTION US/NY: oversee content acquisition strategy; responsible for partnerships/negotiations; financial modeling/licensing skills. Resume to [email protected] (9/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDIT ONLY: MEDIA SALES ACCOUNT MGMT INTERN/Mindspark Interactive/Westchester, NY:Learn to manage online sales campaigns through entire lifecycle. Apply: http://hire.jobvite.com/j/?cj=oB9oVfwN&s=Cynopsis_Media (9/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   Exp. Sr. Story/Field Producer avail. NBC/VH1/CMT/E!/CNN/TLC/Playboy/Disney. Strong writer. [email protected] (LA based/travels well.)  (9/22)

SITUATION WANTED:  CREATIVE & DESIGN DIRECTOR, 20 yrs network & cable exp. Excellent comm skills. Expert in bldg & leading creative teams, branding, new media, working w/ high profile talent. Contact [email protected] (9/22)

SITUATION WANTED:  WRITER/PRODUCER/CREATIVE DIRECTOR for kids and entertainment on-air promotion. Image/branding 15 yr. exp in Broadcast/Cable/Agency, Seeking FT/PT or Temp-to-Perm position: Reel and work on my website @ Razorheadbh.com (9/22)

SITUATION WANTED:  NEW BREED OF P.A.:   receipt-submitting, coffee-buying, ear piece-wearing, glove-wearing, sidewalk-clearing, nearest hospital-knowing, sunrise/set sensei, Home Depot-dude, traffic-cop-tackling so.self.writeous@gmail (9/22)

SITUATION WANTED: ASSOCIATE PRODUCER: 5+ years industry experience. Vh1, MTVN, CBSTD. News, entertainment, pop culture, development. A creative mind and a witty writer. [email protected] (9/21)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/21)

SITUATION WANTED: PRODUCTION MGR: 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/21)

SITUATION WANTED: WRITERS ASSIST/PA: Resourceful & diligent. Intern: Sesame Street & PBS. Admin, FinalDraft, FinalCut, AfterEffects,transcription. Spanish proficient. Interest in social, kids, sci media, etc. [email protected] (9/21)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (9/21)

SITUATION WANTED: EXPERIENCED VP of SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and solid track of generating new clients, email [email protected] (9/21)

SITUATION WANTED: WRITER/PRODUCER: Exceptional and fast writer, client friendly, EPK and DVD bonus features, celebrity interviews, multi-platforms for Disney, Universal, New Line. [email protected] (9/21)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT with over 20 years of legal and corporate experience seeking employment in NY/NJ.For further information, please contact Sonia Decker at [email protected] or phone 908-656-4878 (9/21)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/17)

SITUATION WANTED:  EXECUTIVE ASSISTANT/LA. TV/commercials. 2 years experience. Office and production abilities, excellent with digital media and social networking. Looking to join agency or management company. [email protected] (9/17)

SITUATION WANTED:  Focused and results-oriented professional experienced in leading and operating Digital and Online marketing organizations in dynamic, competitive environments. Contact [email protected] (9/17)

SITUATION WANTED:  ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (9/17)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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