Wednesday, October 5th, 2005


“Superb.” — The New York Times


Tune-In Tonight: 10PM on ABC

Available exclusively from Warner Bros. Domestic Cable DistributionSource: NTI Explorer, 9/19/05-10/2/05, A18-49 Rtg.  New Series=How-Mother, Out-Pract, Surface, Kitch Conf, Pris Brk, Comm-Chief, Just Leg, My-Earl, Bones, Crim Mind, Suprnatrl, Sex-Secrt, Appr-M. Stwrt, E-Ring, Head Cases, Night Stlk, Reunion, Every-Chris, Love Inc., Ghost-Whsp, Threshold, 3 Wish, Inconcvble, Kill-Instct, Twins, War-Home



Good morning.  It’s Wednesday, October 5, 2005, and this is your first early morning briefing. 

Welcome back to the NHL Hockey Season!  After a year on ice … or rather off …. games resume today.  On the schedule today are games on Outdoor Life Network (Rangers vs. Flyers at 7p), Canada’s TSN (Senators vs. Maple Leafs at 8p, Flames v. Wild also at 8p), and on RDS/Canada (Canadiens vs. Bruins at 7p). Oh, you can also watch on your PC. Comcast is providing live streaming hockey games starting today to its broadband customers.  Comcast customers can watch up to two games a day for a season total of 300 games, through and including the Stanley Cup Playoff season.  Comcast will also provide games to its cable services customers on-demand 48 hours after the initial broadcast.  Bear in mind – local blackout restrictions also apply to the internet.

As expected, NBC has given My Name is Earl (20th) a full season pickup, with an order for nine more episodes, given the series its full complement of 22 episodes for the season.

Tonight’s Finale:
:    So You Think You Can Dance at 8p

Tonight’s Premieres:
ABC     George Lopez at 8p
WB      One Tree Hill at 8p and Related at 9p

* MORE GOOD STUFF *Viacom has rescinded its petition to the FCC to review the DTV kids rules and instead has appealed to the federal courts to toss out the rules or dismiss them as too vague, unconstitutional, and challenging the FCC’s authority to make such rules.  The kid rules are for both broadcast and cable and include limits on advertising to kids, limits on the types of promotions on-air, online, cross promotion.  On the flip side, The United Church of Christ Office of Communications has also withdrawn its FCC review request and headed to the courts believing that the rules aren’t strict enough.  The rules in question are those set in fall 2004 by the FCC.

WWE Raw moved to USA Network as of Monday night and for its debut performance drew in 5.6 million viewers for its three hour premiere.  WWE Raw kicked off at 7:55p, and from 9-11p averaged 6.0 million viewers, marking the largest audience for this show in over three years.

On Monday night Spike TV hosted 2.0 total million viewers for its weekly series The Ultimate Fighter 2 and its Ultimate Fight Night Live Special event.   The special aired from 9:05-11p, and delivered a 2.1 M18-49 rating with 1.1 million viewers.  The Ultimate Fighter 2 aired from 11-12m and delivered 2.1 M18-49 rating, also with 1.1 million viewers.

You can always depend on George Clooney to do LIVE television — the episode of ER, the black and white movie Fail Safe, and now a remake of the 1976 film Network for CBS. The original starred Faye Dunaway, William Holden and Peter Finch with his famous Howard Beale line, “I’m mad as hell and I’m not going to take this anymore!”  No air date has been set as yet, and no word yet if Clooney will play Howard Beale, or the William Holden role, if either.  Which ever, you gotta love a guy willing to jump headlong into danger zone of live dramatic TV.

BBC America will launch a new-to-the-US series on October 23 called Mile High.  This primetime soap focuses on the face-paced and sometimes risque world of a group of flight attendants.  The program originally aired in the UK on Sky 1 before flying across the pond.

Over the past month, TV One pulled in an additional 1 million subscribers.  As of the end of September, the African American-focused network reached close to 23 million homes. New system launches brought in the extra subscribers in Tampa (Bright House Networks), Miami, Vero Beach, FL and Ft. Wayne, IN (Comcast), Kansas City, Raleigh/Durham and Wilmington, NC (Time Warner Cable), Humboldt, CA and Russellville, AR (Cox Communications), California City, CA (Charter) and Minot, ND (Mid-Continent).

Warner Bros. International Television Division (WBITD) has signed an agreement with Canada’s Rogers Cable.   The cable operator will add WBITD’s movies to its VOD service on its Rogers Digital Cable platform.  Some of the films covered under the deal are Alexander, Constantine, Million Dollar Baby and Miss Congeniality 2: Armed and Fabulous.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 9/26-10/2:
Primetime      (000)    Total Pgm Day   (000)
ESPN             2899     NICK              1711
TNT              2024     NAN*              1323
USA              1954     TNT               1117
FOXNEWS 1756     CARTOON 1060
NAN              1613     ESPN              1057
LIFETIME         1525    ADULT SWIM*     1034
CARTOON 1516     USA              984
SPIKE            1467     FOXNEWS 965
TBS              1388     LIFETIME         935
ESPN2   1281     TBS               906
 Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 9/26-10/2:
Primetime     (000)     Total Pgm Day   (000)
ESPN             1379     ESPN              599
TNT              958      TNT               566
TBS              892      NAN*              562
USA              884      TBS               550
SPIKE            784      ADULT SWIM*     504
FX               671      USA               472
LIFETIME         576     LIFETIME         403
ESPN2   565      NICK              387
MTV              529      SPIKE             365
COMEDY  492      FX                354
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of 9/26-10/2:
ESPN     49ers/Cardinals          4093
FX      Nip/Tuck                  2559
ESPN    NFL Prime Time           2477
SPK     WWE Ent Mon 9p  2124
USA     2 Fast 2 Furious                 2045
SPK     WWE Ent Mon 10p 2014
ESPN    Sportscenter              1959
ESP2    College Football Mon    1763
MTV     Laguna Beach             1588
ESPN    College Football Sat    1565
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes

Top 10 Broadcast Programs among A18-49 (000) for the week of 9/26-10/2/05:
ABC:     Desperate Housewives             15,660
ABC:    Lost                                       12,550
CBS:    CSI                                 12,170
ABC:    Grey’s Anatomy                    10,470
NBC:     E.R.                                                  8630
CBS:    Without a Trace                               8270
ABC:    Ex. Makeover: Home Edition      8040
CBS:     Survivor                                            7410
CBS:    CSI: Miami                        7400
ABC:    NFL Monday Night Football       7100
Source:  Nielsen Media Research, Galaxy Explorer

 * NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *HBO has a development deal in place with rap artist Wyclef Jean of the group Fugees, to star in a series based on his life.  According to Hollywood Reporter, the project will be written by Wyclef, together with Seth Rosenfeld and Danny Hoch.  Wyclef will also produce the original music for the project via is Platinum Sound studio.

WB has ordered 8 episodes of a new project from Ashton Kutchner and Jason Goldberg (together they produced Beauty & the Geek for WB last summer), called Fountain of Youth, produced by Katalyst and Fox 21, per Variety.  The unscripted series is a sort of Amazing Race style show, with 8 young twenty-somethings, and 8 senior citizens, making a “mad dash” across the United States, though time won’t be the only factor in this weekly elimination series.

Touchstone Television is looking at a comedy project from writer/exec prod Don Reo and George Lopez, about three sisters. Expected to star in the project are the three Vidal sisters, played by Lisa, Christina and Tanya Vidal. Ann Lopez who exec prod the television film Naughty or Nice starring her husband George and two of the Vidal sisters (Lisa and Tanya) for ABC last year, is also on board as exec prod of this project.

* EXECUTIVE MOVES *Kevin Kay has been appointed to GM/EVP/Sales Spike TV.  The announcement was made by Doug Herzog, President, Spike TV, to whom he will report.  Kevin stays in New York, and will oversee all East Coast operations of Spike TV including the production of specials and sports programming, marketing, press, research, on-air promotions, online and production departments.

Sarah Barnett joins Sundance Channel as SVP/Branding, On-Air and Creative Services.  The announcement was made by Laura Michalchyshyn, EVP/Programming & Marketing, to whom she will report.  Sarah comes to Sundance Channel from BBC America.  She will be based in New York.

* RATINGS *Monday — A18-49 Analysis: ABC was in front on Monday night with Wife Swap and Monday Night Football averaging a 5.0/13 A18-49 in final numbers from Nielsen Media Research.  CBS was #2 with a 4.8/12, followed by NBC 4.2/10, Fox 3.3/8, WB and UPN 1.4/4.  At 8p CBS’s sitcom combo won the hour with King of Queens’ 3.5/10 and How I Met Your Mother 3.9/10.   NBC’s 8 share for Surface tied with Wife Swap on ABC.  The football game averaged a 6.0/16 from 9-11:56pm in the A18-49 demo. Elsewhere, Two & a Half Men, Las Vegas and Prison Break all tied with an 11 share at 9p.  At 10p CSI Miami beat out Medium, 6.4/15 vs. 4.6/11.

FINAL HOUSEHOLD RATINGS:  Monday, October 3, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

ABC     8.9/14   Wife Swap 4.9/8,  ABC MNF: Green Bay Packers v. Carolina Panthers 10.3/17(ends at 11:56p)

CBS     9.3/14   King of Queens 7.0/11, How I Met Your Mother 6.9/11, 2-1/2 Men 9.3/14, Out of Practice 7.9/12 CSI: Miami  8.6/14

NBC     7.9/12   Surface 6.2/10, Las Vegas 8.8/13, Medium 8.6/14

FOX     4.2/6    Arrested Development 2.8/5, Kitchen Confidential 2.5/4, Prison Break 5.7/8

WB      2.8/4    7th Heaven 3.7/6, Just Legal 2.0/3

UPN     2.3/4    One on One 2.1/3, All of Us 2.3/3, Girlfriends 2.5/4, Half and Half 2.3/3

A18-49            ABC 5.0/13, CBS 4.8/12, NBC 4.2/10, Fox 3.3/8, WB and UPN 1.4/4

The History Channel presents This Day in History:
 1947-In the first ever televised White House address, President Harry S. Truman urges Americans to refrain from eating meat on Tuesdays and poultry on Sundays to help starving people in other countries.

Answer to Yesterday’s Trivia Question: “The most fun money can buy” was a famous tagline from what film?   ARTHUR   Kudos to: Gina Marie Cubile-MindShare USA/NY; Shera Gumnit-LevLane/Philadelphia; Kevin Day-MindShare/NY; Eddy Gregory-Thirteen WNET/NY; Johanna Flusche-Media Spot Plus/Dallas; Jany Ducasse-Nielsen Media Research/Chicago; Beverley Frost-Starz Entertainment/Englewood CO; Jennifer Camp-Charter Media/Cape Girardeau MO; Karen Bolt-Carrie Productions/LA; Sandra Dibble-Ice Box Advertising/Van Nuys CA; Ferrell Marshall-Pricewaterhouse Coopers/LA; Jesse Dienstag-D/R Added Value/LA; Andrew Makarewicz-CineGroupe/Montreal


It’s Wednesday.The beginning of something big. In the middle of the week. With no end in sight…PSYCHIC DETECTIVES. New season. New episodes. New fans. Wednesdays at 10PM E/P. Only on Court TV.Advertisers: find out what loyal viewers already know– Psychic Detectives is irresistible.

Today’s Trivia Question: This well known gentleman’s given name at birth was Sidney.  He chose his professional name by combining the first names of his two nephews. One of the nephews was named was Steve.  What was the name of the other nephew?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
10.05.05 – 5:08am
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

Classified Ad Sales – Trish Pihonak – 203.381-9096 /

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Copyright Cynthia Turner 2005

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JOB OPENING: SALES ASSISTANT, AETN/NY: Organized, multi-tasker with Int/Adv Excel req & media math skills desirable. Energetic w/ interest in sales/business, excellent comm skills. Send resume & cover to

JOB OPENING: MGR, AFFIL MKTG/LIFETIME TV, NY. Seeking a detailed-orientated, creative thinker with a min. of 5 yrs exp. at a cable network. TV/Ent. industry exp. pref’d. Apply at (10/13)

JOB OPENING: DIR, COMM, Nick Networks/NY: Devlp & mng comm & media strtgy for TV & Online. Devlp/write press mat’l. 7-10 yrs PR exp. Strng  in Teen Press & relat’s w/ Teen mags, cons print/TV & cbl trades. EOE (10/13)

JOB OPENING: SR RES. ANALYST/Cartoon Ntwrk Res./ATL:3-5 yrs Nat’lTV exp; Prof. in mrkt res. stats, Nielsen sftwr & internet measurement strongly pref’d.Media math; info #49016;Res:

JOB OPENING: DIR, PRICING& PLANNING/ NY: OVERSEE P&P DEPT and manage a team -revenue reporting, inventory analysis.MS Excel a must. If interested, apply @ (job # FNG1277) (10/12)

JOB OPENING: MGR, PRICING & PLANNING/ NY: SUPPORT P&P DEPT w/ weekly revenue reporting, inventory analysis. Strong excel a must. If interested, apply @ (job # FNG1091) (10/12)

JOB OPENING: PROMOTION WRITER/PRODUCER, QVC, Inc., West Chester, PA:  Min. 5-7 yrs. exp. producing & writing; 1 yr. exp. leading others.  Spot reel and writing sample a must.  Visit careers page at , Job #1132. (10/12)

JOB OPENING: AD SALES ASSISTANT, The Hotel Networks/NY: Organized, detail-oriented, excellent comm. skills. Excel and P Point exp. req. Send resume to

JOB OPENING: SR PRIMETIME PROG RESEARCH MGR / ABC Burbank. 5+ yrs exp in primary/second ratings analysis; compu prof in Nielsen+ present/appls. Top written, oral, mgmt, organztl skills; BA req’d. Resumes:

JOB OPENING: SYNDICATION RESEARCH ANALYST/LA Studio Syndication exp. A+. Proficient w/Galaxy, WRAP, NPower, Adviews, Marketbreaks. Team player, ability to juggle many projects. Email:
RE: UCTC/48204BR (10/12)

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JOB OPENING: SR. ANALYST/NTWRK-CABLE RESEARCH/Sony Pictures TV, Westwood:2+ yrs TV res exp at TV studio, cable or b’cast ntwrk. Strong Knwldg Nielsen sftwr & TV indsty. Exc written/comm skills. BA deg. EOE (10/8)

JOB OPENING: SALES MGR, LICENSING& MERCH/ TOKYOPOP/LA: Sell intellectual prop rts thru merch & cnsmr products license agreements, co-promos, retail prtnrships.  3-5 yrs exp dom & int’l licensing sales.  Apply:

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JOB OPENING: RESEARCH ASSOCIATE/Discovery Nets-NY: Min 4 yrs research exp. and proficiency in Nielsen systems required. Strong analytical/communication/computer/presentation skills. Apply at: . Job Req #2393 (10/8)

JOB OPENING: RESEARCH STRATEGIST– Discovery iMedia, NY: 3+ yrs in TV/online research w/ strong analyt skills. Ability to interpret data, provide insight, & comm w/ sr. mgmt: ; Job Req#2615  (10/8)

JOB OPENING: TV NETWORK PLANNER/Galavision/Chicago– Media Planner w/1+ years exp. Strong analytical & comm. skills. Spanish speaking pref/not req. Resume:

JOB  OPENING: RESEARCH ANALYST/ Endeavor Agency/Beverly Hills: 1 yr. Nat’l research exp req’d. Must have strong Nielsen Galaxy Explorer skills, be detail oriented & highly organized. Resumes should be sent to

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JOB OPENING: ACCOUNT EXECUTIVE, NBC Universal Cable, Chicago. 5-7 yrs TV sales exp preferred. Well-organized self-starter. Strong comm skills. Established Chicago agency relationships a plus. Apply , job#440389  (10/8)

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JOB  JOB OPENING: SEGMENT PRODUCER/Production company based in Norwalk CT: Looking for a strong segment producer.  Must have exceptional experience booking and producing segments.  Please email resume to: 

JOB OPENING: ON AIR ART DIRECTOR/CMT an MTV Network / Nashville, TN: 7+ yrs broadcast design exp inc. motion design, show packaging and promos, strong leadership & mgmt skills, exp w/ TV network pref, (10/6)

JOB OPENING: OFF AIR ART DIRECTOR/CMT an MTV Network / Nashville, TN: 7+ yrs graphic design exp inc. product packaging, merch, cnsmr & trade campaigns. strong leadership & mgmt skills, exp w/ ad agency pref, (10/6)

JOB OPENING: MGR, BRAND RES: HBO/NYC: Dev/mng quant/qual res projects for HBO brand; focus on brand strategy, HBO’s Home Video business, & assessing strategic partnerships/sponsorships. Apply job # 42662BR (10/6)

JOB OPENING: MGR, MKT RES: HBO/NYC: Dev/execute quant/qual consumer res projects for HBO’s advanced’s: VOD/SVOD, HSD, VoIP, DVRs, HDTV. Rec/presents to Affil Sales/Mktg teams.Apply job # 47560BR (10/6)

JOB OPENING: ON AIR PROD ASST/NYC: Nationally syndicated daytime show.  Hard-working, org, creative. Great opportunity in tv. Please email cover letter and resume referencing PROMOTION PA to

JOB OPENING: P/T BOOKKEEPER/ Needed for Ent company/NYC: Must be familiar w/ Quickbooks; min 3 yrs exp.  Must be organized, professional,  and able to work independently.  Send your resume to: 

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WHAT’S ON TONIGHT: Wednesday, October 5, 2005

ABC              George Lopez [p], Lost, Invasion
CBS              Still Standing, Yes Dear, Criminal  Minds, CSI: NY
FOX              So You Think You Can Dance [f],  Nanny 911
NBC              E-Ring, The Apprentice: Martha Stewart, Law & Order 
PAX              Doc,  Diagnosis Murder, Early Edition
UPN              America’s Next Top Model, Veronica Mars
WB               One Tree Hill [p], Related [p]
TELE             El Cuerpo del Deseo,  Los Plateados, Decisiones
UNIV             Contra Viento y Marea, La Esposa Virgen,  Don Francisco Presenta

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