Wednesday, October 21st, 2009


Cynopsis: Kids!


Good morning. It’s Wednesday, October 21, 2009, and this is your first early morning Kids briefing. 

The Harlem Globetrotters will make their way down the court to a new animated TV series with the help of Cookie Jar Group, which has been tapped as the exclusive global licensing agent and kids TV program development partner for the Harlem Globetrotters.  Cookie Jar Entertainment develops animated programming for the brand, while Copyright Promotions Licensing Group (CPLG), Cookie Jar’s licensing arm, will create a licensing program for the Globetrotters targeting those of us that grew up watching the group with a range of products (vintage apparel, collectibles) as well as a line for young fans (sporting goods, trading cards, interactive games).  For those of you trying to figure this out, it has been 39 years since Hanna-Barbera’s animated series, The Harlem Globetrotters, premiered on CBS, where it ran from 1970-72.  Animated versions of The Harlem Globetrotters also appeared in the 1970s on The New Scooby-Doo Movies and another Hanna-Barbera series called The Super Globetrotters.


Space is Limited, Click To Reserve
Cynopsis Media CTAM Summit Luncheon 10/26, 12:45-2:30
Advanced Advertising & Interactive TV: A Panel Discussion: What’s Real – What’s Not

Panel:  Jen Soch, VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence

Steven Spielberg will remain as an exclusive creative consultant to Universal Studios theme parks through at least 2017, under a new extension of a deal originally inked 22 years ago, putting off a potential payout to Spielberg and protection from a credit crunch for Universal, per the WSJ.  Universal Studios is looking to restructure upwards of $1.5 billion in debt for its theme parks in Florida before April 2010.  Spielberg’s deal with Universal theme parks, which entitled him to 2% of the gross revenue in perpetuity, was set to end in summer 2010 and he could have ended his deal then – that would have meant a large payout to the director/producer.  The newly extended deal also means that Spielberg won’t be advising Disney on its theme parks, which is now home to DreamWorks.


Screenwriter Ann Peacock (The Chronicles of Narnia: The Lion, The Witch and The Wardrobe) is adapting Airman for the big screen for Disney and Robert Zemeckis’ ImageMovers, per VarietyGil Kenan (City of Ember, Monster House) will direct the movie, which is based on author Eoin Colfer‘s (Artemis Fowl series, The Wish List, etc) book Airman.  The movie will be produced by Zemeckis, jack Rapke and Steve Starkey through their ImageMovers entity.

New Line picks up Amy Andelson and Emily Meyer (Step Up 3D, Naomi and Eli’s No Kiss List) a comedy pitch What Boys Want, with Selena Gomez (The Wizards of Waverly Place) attached to star and Kevin Misher to produce, according to Variety.  The comedy revolves around a teen girl that can hear what boys are thinking.  Allen Fisher of Principato-Young and Gomez’s mom, Mandy Teefey, will serve as executive producers.


Nickelodeon‘s new hour-long special, Dora the Explorer: Dora Saves the Crystal Kingdom, premieres in primetime on Sunday, November 1 at 8p.  The special will then debut on Nick Jr. (f/k/a Noggin) on Sunday, November 8 at 7p.  The network will rollout a two-minute preview and clips from the new special beginning October 26 on Nick Jr. Video.  The special will be simulcast in full on Nick Mobile. will also offer games and activities to support the premiere of the special. Nickelodeon and Home Entertainment and Paramount Home Entertainment have already released Dora Saves the Crystal Kingdom on DVD, which also features two other Dora stories.  Additionally, the new feature-length DVD Dora the Explorer: Dora’s Christmas Carol Adventure releases November 3, with the companion CD title, Dora’s Christmas, available now in stores and via iTunes.

KidsCo launches its new original animated series Boo & Me, which is designed to build awareness of the importance of conservation and the environment.  Developed with Malaysia-based animators Inspidea, Boo & Me follows the adventures of Boo, a mischievous orangutan rescued from poachers and living in a nature reserve in Malaysia, and his two kid pals.  In support of the series, Malaysian Airlines is airing Boo & Me on select routes.

YTV (Canada) picks up an additional 26 episodes from season one of Toei Animation‘s series Pretty Cure.  Earlier this year YTV launched the first 26 episodes of Pretty Cure, which follows the adventures of two best friends that are also total opposites, one a top athlete and the other an honor-roll student, who are granted superhero powers to protect the Earth.


Classic Media and e-commerce company, Musictoday, launch ShopWaldo .com, the official online shop for everything Where’s Waldo?  The launch of the site coincides with release of Ubisoft‘s Where’s Waldo? The Fantastic Journey video game for Wii, DS and PC/Mac.

Burger King appoints Premium Surge Promotions as its sole premiums manufacturing supplier agency of record.  A promotions agency, Premium Surge specializes in designing and manufacturing one-of-a-kind products and has created premiums for Burger King for 7+ years.  Under the new deal, Premium Surge will be fully responsible for the manufacturing of all toy premiums and other incentive products for all Burger King restaurants worldwide.

Lea Furniture, a unit of La-Z-Boy, will introduce three new youth furniture lines during the High Point Furniture Market this October. The new Nickelodeon MyRoom collection was developed with Nickelodeon/Viacom Consumer Products (NVCP) and will feature Nickelodeon characters an graphics from shows including Dora the Explorer, Go, Diego, Go!, SpongeBob SquarePants, and its signature Slime.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/12-10/18/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1211    DSNY*:             1556
DSNY*:             960    CARTOON:           712
CARTOON:         589    NAN**:               695
NICKJR:             355    NICKJR:              489
NAN**:              367    ESPN:                 163
ADSM**:            146    DXD:                  136
DXD:                  121    NICKTOONS:       112
NICKTOONS:        65    DISCOVERY:          78
ESPN:                  49    BET:                      74
BET:                    45    TLC:                      74
DISCOVERY:         45   
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/12-10/18/09 :
Total Day       (000) Primetime       (000)
NICK°:              665   DSNY*:             1176
DSNY*:             649   NAN**:               553
CARTOON:         370   CARTOON:          494
NAN**:             285   ESPN:                 110
ADSM**:             98   DXD:                  100
DXD:                   84   NICKJR:               86
NICKJR:               62   NICKTOONS:        69
NICKTOONS:        44   DISCOVERY:         57
DISCOVERY:         31   TLC:                    55
ANIMAL PLANET:   30   BET:                    46
ESPN:                   30
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/12-10/18/09 :
Total Day  (000)   Primetime      (000)
DSNY*:        522     DSNY*:            956
NICK°:         474     NAN**:            599
NAN**:        339     CARTOON:        388
CARTOON:    274     ESPN:              138
ADSM**:      157     BET:                  86
DXD:              58     DISCOVERY:      80
ESPN:             55     COMEDY:          79
BET:               47     TLC:                 77
DISCOVERY:   40     DXD:                72
NICKTOONS:   37     NICKTOONS:    55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 17, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1566; K6-11 1051; TWEENS 9-14 765
DISNEY CHANNEL:     K2-11 1268; K6-11   860; TWEENS 9-14 625
CARTOON NETWORK: K2-11   547; K6-11   355; TWEENS 9-14 284
DISNEY XD:               K2-11   154; K6-11   107; TWEENS 9-14   75
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 18, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1414; K6-11 965; TWEENS 9-14 740
DISNEY CHANNEL:     K2-11 1312; K6-11 907; TWEENS 9-14 770
CARTOON NETWORK: K2-11   730; K6-11 454; TWEENS 9-14 293
DISNEY XD:               K2-11   155; K6-11 111; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 19, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 922; K6-11 551; TWEENS 9-14 479
NICKELODEON:         K2-11 910; K6-11 380; TWEENS 9-14 250
CARTOON NETWORK: K2-11 544; K6-11 334; TWEENS 9-14 242
DISNEY XD:               K2-11 156; K6-11 104; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Jean Louise Finch was her full name, but what was she better known as?   SCOUT from TO KILL A MOCKINGBIRD  Kudos to: Wendy Stone-Golf Channel/Orlando; Robert Twilley-Jupiter Ent/Knoxville; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Jim Brown-WWE Classic On Demand/Stamford; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Max Burnett-The Troop/LA; Kevin Weist-Mevio/San Francisco; Joe; Kristi Kilday-KO Creative/Beverly Hills

Today’s Trivia Question:  Who is Maya, according to the theme song?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/Films Media Group/Princeton, NJ: 3+ yrs exp in acq; strong knwlg of factual prgmng & distrib; solid industry contacts; self-starter & deal-maker. MA a +. Email [email protected] EOE (10/28)

JOB OPENING: PUBLICIST / Cartoon Network & Adult Swim/Atlanta: 3+ yrs PR exp. Ent/TV PR exp. a plus. Must have excellent writing, pitching, comm. skills. Submit resume to: [email protected] (10/27)

JOB OPENING: FIELD PRODUCTION MANAGER/NYC: Must have 5 years exp in field TV production management. Reality show experience required. Please send resume to [email protected] (10/24)

JOB OPENING: ON-LINE MKTG MGR/MSG VARSITY/LI: Develop & execute digital marketing consumer campaign. 4+yrs consumer mktg exp, pref online. Interest in HS sports a +. req 9019BR (10/24)

JOB OPENING: Spin Master is growing! If you are an AWESOME ART DIRECT or COPYWRITER w/ TV experience send your portfolio and resume to [email protected]. Full-time role located in Toronto Canada. Visit (10/24)

JOB OPENING: SR PRODUCER/National Geographic Television/NYC: This is a regular, full-time staff position with benefits, limited to a 12-month contract. To apply: click on job ID 3863. EEO (10/23)

JOB OPENING: DIRECTOR INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packaged Goods exp, Strng Ideation/ exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: VP DVLPMNT/TWO CATS PRODS/NY: Oversee reality/non-fiction dev for small prod-co moving from PBS docs to break into cable. Solid rolodex, ideas, exprnce selling to cable nets a must. Res/Cvr Ltr: [email protected] (10/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: TRAFFIC MANAGER with 13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ. [email protected] (10/28)

SITUATION WANTED: Recent deaf college grad looking to gain experience in MEDIA/ADVERTISING . Former star on a hit prime-time TV show, Amazing Race, past this year that would like to break into the field. Email: [email protected] (10/28)

SITUATION WANTED: WHATCHA GOT?: Hardworking. Smart. Fast. Thorough. Great writer. Media Relations. I do it all. Excellently. Whatever it takes to get the job done. No job too demeaning (except sales). NY/NJ [email protected] (10/28)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.Familiar with SEO,SEM protocols. [email protected] (10/28)

SITUATION WANTED: ASSOCIATE PRODUCER (L.A.), 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots. Valid passport  willing to travel. [email protected] (10/28)

SITUATION WANTED: VETERAN PRODUCER OF WEB, REALITY AND SCRIPTED TELEVISION seeks an in-house producing career with a marketing, advertising or media-buying agency. Please email: [email protected] Online Resume: (10/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (10/27)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/27)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR/NYC:8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (10/27)

SITUATION WANTED: COORDINATOR/RESEARCHER/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp. PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT or freelance. [email protected] ( (10/27)

SITUATION WANTED: CAMERA OPERATOR/LA Based MTV, TRUTV, ABC, Watch my reel at: . Contact email: [email protected] (10/27)

SITUATION WANTED: WEB/TV PRODUCER: Over 14 years of experience in TV and Web Production, expert writer and editor. Email: [email protected] (10/24)

SITUATION WANTED: Experienced Traffic Coordinator/Assistant Buyer at a growing advertising agency seeking media opportunities in New York City and/or tri-state area. Feel free to call me at 646-732-8620 (10/24)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (10/24)

SITUATION WANTED: WRITER/EDITOR/JOURNALIST: (LA) College grad with experience in feature writing, editorial and news. Looking for entry level/asst/temp position. Email: [email protected](10/24)

SITUATION WANTED: MEDIA/MARKETING MANAGER/LA: 5+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets.  [email protected] (10/23)

SITUATION WANTED: CONTRACT MANAGER/ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (10/23)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/23)

SITUATION WANTED: ASST PROD/COORD/MGR/PA (NY)Exp: ABC, NBC, CBS, BBC, Nickelodeon, MTV, Food Network, CNN, Lifetime, History Channel, Sesame Street, NY1. Resume: Email: [email protected] (10/23)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/23)

SITUATION WANTED: NYC. Recent college grad looking for flexible hrs where can contribute to media/entmnt company in entry level capacity. Hardworking, quick learner, and interested in learning fundamentals. [email protected] (10/23)

SITUATION WANTED: RESEARCHER/AP/PA/COORDINATOR ASSISTANT/ASSISTANT (NYC) 2 yrs Experience at Food Network & NBC seeking positions in news/entertainment! Self-starter/team-player/multi-tasker extraordinaire! Contact: [email protected] (10/23)

SITUATION WANTED: VIDEO PRODUCER MULTIMEDIA CREATIVE DIRECTOR: Seeking FT staff or Freelance projects, 10+ yrs exp, Broadcast, Corp, Multimedia, Web. Fast turnaround, save $$$. Email: [email protected] (10/23)

SITUATION WANTED: ASST POSITION WANTED/LA: Veteran with 3+ yrs admin exp at top companies in tv and film depts. 10+ years exp in functional & creative writing in TV & radio broadcast, mrktg, and pr mediums.  [email protected] (10/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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