Cynopsis: Kids!

10/21/09

Good morning. It’s Wednesday, October 21, 2009, and this is your first early morning Kids briefing. 

The Harlem Globetrotters will make their way down the court to a new animated TV series with the help of Cookie Jar Group, which has been tapped as the exclusive global licensing agent and kids TV program development partner for the Harlem Globetrotters.  Cookie Jar Entertainment develops animated programming for the brand, while Copyright Promotions Licensing Group (CPLG), Cookie Jar’s licensing arm, will create a licensing program for the Globetrotters targeting those of us that grew up watching the group with a range of products (vintage apparel, collectibles) as well as a line for young fans (sporting goods, trading cards, interactive games).  For those of you trying to figure this out, it has been 39 years since Hanna-Barbera’s animated series, The Harlem Globetrotters, premiered on CBS, where it ran from 1970-72.  Animated versions of The Harlem Globetrotters also appeared in the 1970s on The New Scooby-Doo Movies and another Hanna-Barbera series called The Super Globetrotters.

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA EVENTS

Steven Spielberg will remain as an exclusive creative consultant to Universal Studios theme parks through at least 2017, under a new extension of a deal originally inked 22 years ago, putting off a potential payout to Spielberg and protection from a credit crunch for Universal, per the WSJ.  Universal Studios is looking to restructure upwards of $1.5 billion in debt for its theme parks in Florida before April 2010.  Spielberg’s deal with Universal theme parks, which entitled him to 2% of the gross revenue in perpetuity, was set to end in summer 2010 and he could have ended his deal then – that would have meant a large payout to the director/producer.  The newly extended deal also means that Spielberg won’t be advising Disney on its theme parks, which is now home to DreamWorks.

NEW PRODUCTION & DEVELOPMENT

Screenwriter Ann Peacock (The Chronicles of Narnia: The Lion, The Witch and The Wardrobe) is adapting Airman for the big screen for Disney and Robert Zemeckis’ ImageMovers, per Variety.  Gil Kenan (City of Ember, Monster House) will direct the movie, which is based on author Eoin Colfer‘s (Artemis Fowl series, The Wish List, etc) book Airman.  The movie will be produced by Zemeckis, jack Rapke and Steve Starkey through their ImageMovers entity.

New Line picks up Amy Andelson and Emily Meyer (Step Up 3D, Naomi and Eli’s No Kiss List) a comedy pitch What Boys Want, with Selena Gomez (The Wizards of Waverly Place) attached to star and Kevin Misher to produce, according to Variety.  The comedy revolves around a teen girl that can hear what boys are thinking.  Allen Fisher of Principato-Young and Gomez’s mom, Mandy Teefey, will serve as executive producers.

MORE KIDS STUFF

Nickelodeon‘s new hour-long special, Dora the Explorer: Dora Saves the Crystal Kingdom, premieres in primetime on Sunday, November 1 at 8p.  The special will then debut on Nick Jr. (f/k/a Noggin) on Sunday, November 8 at 7p.  The network will rollout a two-minute preview and clips from the new special beginning October 26 on Nick Jr. Video.  The special will be simulcast in full on Nick Mobile.  NickJr.com will also offer games and activities to support the premiere of the special. Nickelodeon and Home Entertainment and Paramount Home Entertainment have already released Dora Saves the Crystal Kingdom on DVD, which also features two other Dora stories.  Additionally, the new feature-length DVD Dora the Explorer: Dora’s Christmas Carol Adventure releases November 3, with the companion CD title, Dora’s Christmas, available now in stores and via iTunes.

KidsCo launches its new original animated series Boo & Me, which is designed to build awareness of the importance of conservation and the environment.  Developed with Malaysia-based animators Inspidea, Boo & Me follows the adventures of Boo, a mischievous orangutan rescued from poachers and living in a nature reserve in Malaysia, and his two kid pals.  In support of the series, Malaysian Airlines is airing Boo & Me on select routes.

YTV (Canada) picks up an additional 26 episodes from season one of Toei Animation‘s series Pretty Cure.  Earlier this year YTV launched the first 26 episodes of Pretty Cure, which follows the adventures of two best friends that are also total opposites, one a top athlete and the other an honor-roll student, who are granted superhero powers to protect the Earth.

MARKETING/LICENSING

Classic Media and e-commerce company, Musictoday, launch ShopWaldo .com, the official online shop for everything Where’s Waldo?  The launch of the site coincides with release of Ubisoft‘s Where’s Waldo? The Fantastic Journey video game for Wii, DS and PC/Mac.

Burger King appoints Premium Surge Promotions as its sole premiums manufacturing supplier agency of record.  A promotions agency, Premium Surge specializes in designing and manufacturing one-of-a-kind products and has created premiums for Burger King for 7+ years.  Under the new deal, Premium Surge will be fully responsible for the manufacturing of all toy premiums and other incentive products for all Burger King restaurants worldwide.

Lea Furniture, a unit of La-Z-Boy, will introduce three new youth furniture lines during the High Point Furniture Market this October. The new Nickelodeon MyRoom collection was developed with Nickelodeon/Viacom Consumer Products (NVCP) and will feature Nickelodeon characters an graphics from shows including Dora the Explorer, Go, Diego, Go!, SpongeBob SquarePants, and its signature Slime.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/12-10/18/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1211    DSNY*:             1556
DSNY*:             960    CARTOON:           712
CARTOON:         589    NAN**:               695
NICKJR:             355    NICKJR:              489
NAN**:              367    ESPN:                 163
ADSM**:            146    DXD:                  136
DXD:                  121    NICKTOONS:       112
NICKTOONS:        65    DISCOVERY:          78
ESPN:                  49    BET:                      74
BET:                    45    TLC:                      74
DISCOVERY:         45   
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/12-10/18/09 :
Total Day       (000) Primetime       (000)
NICK°:              665   DSNY*:             1176
DSNY*:             649   NAN**:               553
CARTOON:         370   CARTOON:          494
NAN**:             285   ESPN:                 110
ADSM**:             98   DXD:                  100
DXD:                   84   NICKJR:               86
NICKJR:               62   NICKTOONS:        69
NICKTOONS:        44   DISCOVERY:         57
DISCOVERY:         31   TLC:                    55
ANIMAL PLANET:   30   BET:                    46
ESPN:                   30
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/12-10/18/09 :
Total Day  (000)   Primetime      (000)
DSNY*:        522     DSNY*:            956
NICK°:         474     NAN**:            599
NAN**:        339     CARTOON:        388
CARTOON:    274     ESPN:              138
ADSM**:      157     BET:                  86
DXD:              58     DISCOVERY:      80
ESPN:             55     COMEDY:          79
BET:               47     TLC:                 77
DISCOVERY:   40     DXD:                72
NICKTOONS:   37     NICKTOONS:    55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 17, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1566; K6-11 1051; TWEENS 9-14 765
DISNEY CHANNEL:     K2-11 1268; K6-11   860; TWEENS 9-14 625
CARTOON NETWORK: K2-11   547; K6-11   355; TWEENS 9-14 284
DISNEY XD:               K2-11   154; K6-11   107; TWEENS 9-14   75
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 18, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1414; K6-11 965; TWEENS 9-14 740
DISNEY CHANNEL:     K2-11 1312; K6-11 907; TWEENS 9-14 770
CARTOON NETWORK: K2-11   730; K6-11 454; TWEENS 9-14 293
DISNEY XD:               K2-11   155; K6-11 111; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 19, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 922; K6-11 551; TWEENS 9-14 479
NICKELODEON:         K2-11 910; K6-11 380; TWEENS 9-14 250
CARTOON NETWORK: K2-11 544; K6-11 334; TWEENS 9-14 242
DISNEY XD:               K2-11 156; K6-11 104; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Jean Louise Finch was her full name, but what was she better known as?   SCOUT from TO KILL A MOCKINGBIRD  Kudos to: Wendy Stone-Golf Channel/Orlando; Robert Twilley-Jupiter Ent/Knoxville; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Jim Brown-WWE Classic On Demand/Stamford; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Max Burnett-The Troop/LA; Kevin Weist-Mevio/San Francisco; Joe Thomas-JoeActor.com/LA; Kristi Kilday-KO Creative/Beverly Hills

Today’s Trivia Question:  Who is Maya, according to the theme song?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
10.21.09

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