Good morning, it’s Wednesday, October 20, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

The problem of tracking and monetizing valuable video assets across platforms has only intensified since Viacom spent millions trying to sue YouTube for unauthorized usage. Project TAXI (“track-able asset cross-platform identifier”) is the name of a new cross industry initiative designed to come up with an open standard to track and identify entertainment content and advertisements across both traditional and digital media platforms. Goals include defining terminology, simplifying accounting and improving efficiency of cross-platform media buys. The Coalition for Innovative Media Measurement (CIMM) has partnered with the ANA, the IAB, and the 4A’s on the project and engaged accounting firm Ernst & Young LLP to insure full transparency.
 

 
National Geographic Digital Media teamed with National Geographic Channel in Spain to launch a Spanish-language version of the National Geographic site localized and promoted through a partnership with leading Spanish portal Terra Networks. Native language/culture National Geographic websites also are available in Italy, Japan, China, the UK, Australia and India.
 
AETN Digital launched an integration with party planning site Punchbowl to form the Lifetime Moms Party Planner, a free service moms can use to plan their holiday get togethers.
 
Arts channel Ovation is offering a VOD preview of the Royal Opera House production of The Nutcracker, Russia’s Bolshoi Ballet production and the Casse Noisette Circus Ballet of Monte Carlo from Nov. 1, before they appear on air on Dec. 6. 
 

 
Facebook brand marketing and management platform creator Buddy Media has raised $23 million in a Series C round led by Institutional Venture Partners and joined by existing investors Greycroft Partners, Bay Partners and Softbank Capital. The company says more than 300 companies and agencies now license its platform, which automates the process of launching a branded presence on Facebook.
 
Online video platform Ooyala introduced a new online payment service powered by PayPal that allows publishers to add a paywall to their video sites to charge for selected content. Entravision’s LATV site is currently testing the service.
 
Sorenson Media announced its Vid.vu short URL service geared specifically for professional video with advanced features including click-through counts and viewer location.
 
Ad network parent Goodway Group, operator of Beep! Automotive, SWAY Political, and IvyPixel, introduced a new investment fund looking to seed digital start-ups with capital of up to $250k.
 
Revision3 has acquired the independent YouTube series Scientific Tuesdays and will keep to host Dylan Hart’s schedule of releasing new household science tricks every Tuesday. 
 

 
Mobile video ad network iVdopia says it has turned profitable after a record quarter in which it experienced a 400% Q/Q increase in earnings spent on video and rich media formats. The company launched an HTM5 video ad solution earlier this year, bringing pre-app video adds to iPhone and Android and HD-quality video ads to the iPad.
 
Gannett’s PointRoll (which experienced double digit growth itself during Q3 according to the company’s just released earning results) introduced new partnerships with DataXu and AdMeld to support the non-guaranteed display marketplace, including sell-side platforms, demand-side platforms and other real time bidding environments.
 
The Travel Ad Network closed on a $15 million round of series C financing led by StarVest Partners with participation by existing investors Rho Ventures and Village Ventures. The company has raised approx. $31 million to date.
 

 
Facebook’s latest privacy snafu has attracted attention in Washington. U.S. Reps. Edward Markey (D., Mass.), Chairman of the Energy and Environment Subcommittee, and Joe Barton (R., Texas), ranking member of the House Energy and Commerce Committee, sent Facebook founder Mark Zuckerberg a letter asking for details regarding the privacy breaches uncovered by the WSJ on Monday. A total of 18 questions are asked.
 
The New York Times Co. reported a $4.3 million net loss on Tuesday due to declining ad and circulation revenue, but was able to report a 15% increase in digital ad sales. Overall ad revenue dropped 1% (with print falling by 5.8%,) but increases from NYTimes.com and divisions such as About.com helped stem the losses, with digital ad revenue now accounting for 27% of the overall ad pie. NYTimes is planning to launch a pay wall for NYTimes.com next year that will attempt to maintain its reach by allowing readers referred from third-party sites to access content without triggering the pay gate.
 
Yahoo‘s net income showed signs of recovery, as the company reported net income more than doubling to $396 million from Q3 a year ago. Revenue also jumped 2% to $1.6 billion, thanks partly to a 17% y/y increase on display ads on owned and operated sites.
 

 
The Nielsen-funded Council for Research Excellence (CRE) issued a request for proposal (RFP) to industry researchers to study available research regarding new video-media usage. The objective is to review current research about video consumption on newer platforms so that the CRE can then design and execute new research into these areas. Specifically, the CRE eventually wants to explore video consumption relative to: live viewing (as a base measure); screen-size impact; HDTV; DVRs; streaming (all formats); mobile (all forms); game consoles; 3-D TV and tablet PCs, to start with.
 

 
Established note-taking app maker Evernote has raised $20 million in a Series C round led by Sequoia Capital. The multiplatform Evernote, which allows you to jot things down on your smartphone, synch notes on your computer and search across both, now counts 4.7 million users worldwide.
 

 
Martini Media hired former PointRoll and Yahoo sales executive Adam Chandler as Chief Revenue Officer. He is charged with expanding the sales team and reach of the New York-based ad network.
 
Former CBS Outdoor Digital Media VP David Lane has joined TouchTunes Interactive Networks as the VP/Business Development. He will report directly to Charles Goldstuck, President and CEO.
 
Young & Rubicam has named Sandy Thompson as Global Planning Director, taking over the responsibilities of Global Chief Insights Office John Gerzema, who has been named President of BrandAsset Consulting, the agency’s brand strategy firm.
 
Young men-targeted Complex Media Network has hired Orlando Lima s as Managing Editor of both Complex Magazine and Complex.com and Ronen Shapiro as Director of Spirits and Automotive for the Northeast.
 
 

A CYNOPSIS MESSAGE

 
The day after cloud computing visionary Ray Ozzie announced he was leaving the company, Microsoft unveiled a new subscription version of Office that will reside and keep data secure online, be constantly updated and require users to pay a monthly fee to access. Office 365 (not to be confused with an online UK stationery store of the same name) will also unify additional applications including SharePoint, Exchange and Lync online and wisely support most browsers including Mozilla’s Firefox, Apple’s Safari and Google’s Chrome. Support for popular mobile platforms such as BlackBerry and iPad will mean businesses can access their data from wherever, whenever. Pricing will vary depending on the size of the company using it; larger groups will pay anywhere from $2/user per month for basic email to $27/month for a full professional version including online voicemail and video/voice conferencing. Trials of the site will be available immediately in 13 countries and Microsoft is planning a full launch across the world next year. Google Apps paved the way for cloud based office apps but Microsoft has raised the bar here – at the risk of cutting into the sales of one of its biggest moneymaking software suites.
 
Later — Wayne
Wayne Karrfalt for Cynopsis Digital
wayne@cynopsis.com
10.20.10

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to Trish@cynopsis.com.

JOB OPENING:  TRAINER /NYC: Position is responsible for delivering training both on line and in person. Media exp and exp with Nielsen software products a must. Training exp a plus. Send resume to haig.nahigian@nielsen.com (10/27)

JOB OPENING: RESEARCH MGR/DIR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint.  www.cafemom.com/about/jobs.php (10/27)

JOB OPENING: DIR, GROUP SALES/MKTG: Think Superman was an underperformer? Let’s talk! Bring your super skills to our dept! Tribune GS&M is hiring Sales Directors in three cities! https://careers2-tribune.icims.com/jobs/16007 (10/26)

JOB OPENING: ACCOUNT EXECUTIVE/HOBOKEN NJ: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 12438BR (10/26)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg. materials across entire portfolio including Advanced TV. Resp. for ad sales brand messaging. 5-7 years ad sales mktg. or related exp. Click here to apply. (10/23)

JOB OPENING: ACCOUNT EXECUTIVE/DISH Network/NY: Great opp. for highly motivated indiv. Dev. Hispanic ad sales/srvc. agencies & clients daily. Det. oriented/good comm. 3+ yrs sales exp. Span/Eng language pref. Click here to apply (10/23)

JOB OPENING: MGR, SALES MKTG/ION Media/NY: Seeks Mgr to work w/sales team, pitch mrktg concepts & implement promotions. 3-5 yrs in ad sales mrktg & bach deg a must. EOE  http://www.ionmedianetworks.com/page.php?p=careers&job=1232 (10/23)

JOB OPENING: SUPERVISOR, TRAFFIC/SIRIUS XM RADIO/NYC. Supervision of Log Assembly. 5+ yrs traffic exp. 2-3 yrs supervisory exp. Well versed in traffic systems. EOE/M/F/D/AAP. Apply http://www.sirius.com/careers (10/23)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Entertainment Group/LA: 5+yrs media research experience preferred. Strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/23)

JOB OPENING: MGR,MTVN/Stand & Pract/NYC: Eval orig show concepts, scripts, lyrics, rough cuts & finals for MTV/VH1 prgrms. 3+ yrs exp Stndrds or in prod working closely w/ Stndrds in music &/or TV ind. www.mtvnetworkscareers.com (10/23)

JOB OPENING: MGR DIGITAL AD SALES STRATEGY/ABC Family/NY: Develop revenue optimization strategies and manage the revenue forecasting process; develop operational processes; min 4 yrs exp. Apply www.disneycareers.com Req 268380 (10/23)

JOB OPENING: ACCOUNT MANAGER/MySpace/NY: Pre/post sales process. Brand Adv, integrated mktg exp needed. Manages acct list. 4+ yrs exp digital planning exp. Ad agency bkgrd plus. Apply: www.foxcareers.com, ref. NDM0000015 (10/23)

JOB OPENING: MGR. DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Ad sales marketing/Agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP www.mtvnetworkscareers.com (10/23)

JOB OPENING: WRITER/PRODUCER/PBS KIDS Sprout/PHIL, PA: 2-5 yrs experience in Creative Services, specifically writing and producing promos for children’s television market Apply to: childrenstvjobs@gmail.com (10/23)

JOB OPENING:  DIGITAL RSRCH MGR/DISNEY/CA: Min 4 yrs exp digital research, apt at media analytics tools, strong analytical & written skills, BA/BS req. Apply at: www.disneycareers.com (ID250326) (10/22)

JOB OPENING:  FREELANCE PROMO SCHEDULER/VH1 TV/NYC: Schedule daily promo logs, fulfill commitments, ensure accurate timings. Previous sked experience desired, exp w/ PTS/Gabriel/VCI a plus. Assignment up to 9 months. Resumes: vh1tempscheduler@vh1.com (10/22)

JOB OPENING:    DIRECTOR AD SALES MARKETING/Tennis Channel/NY: Liaison to Ad team providing Mktg support/solutions. Min 5yrs Agency/TV client services. Presentations, travel req, strong initiative. Res: HR@TheTennisChannel.com (10/22)

JOB OPENING: ON-AIR TV TRAFFIC ANCHOR LIVE TV/Various Markets: Join morning team at top TV station! Prior on-air exp is pref’d. Strong comm skills.  Exp w/ computers &  multitasker. Traffic demo & resume ASAP:  talent@traffic.com  (10/21)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC or LA OFFICE: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: adsalesmanagementexec@gmail.com (10/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

FALL/WINTER INTERNSHIP CREDITS ONLY: DVLPMNT & CASTING INTERNS/NYC prod company.  Must be available at least 2 full days a wk, 10am-6pm (no wknds). Small stipend to cover travel expenses &  lunch.  www.kpitv.com   Resume/cover: Mmaniaci@kpitv.com (10/27)

FALL/WINTER INTERNSHIP CREDITS ONLY: LEGAL INTERN/LA: Shine International, a television sales and distribution company, seeks spring legal intern. Unpaid. Must receive credit from ABA accredited law school. Send resumes to hr@reveillellc.com (10/27)

INTERNSHIP CREDITS ONLY.  START ASAP.  RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes robyn@twocatstv.com (10/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: EIC/LINE PRODUCER  with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- major TV&cable nets. mmillertvmaker@gmail.com (10/27)

SITUATION WANTED: PUBLICIST /NY 8 yrs exp in LA, recently relocated. Exceptional writer & editor. Pitching, talent relations, events, social media. Poise under pressure. Portfolio of writing samples & press hits. SteveFeld@gmail.com (10/27)

SITUATION WANTED:  Award-winning WRITER/PRODUCER//VIDEOGRAPHER/EDITOR ; NYU Film grad;4 years film, TV, digital content& branded entertainment exp. NY based but will travel& freelance. Contact familiarvoices@gmail.com (10/27)

SITUATION WANTED: MEDIA/MKTG/DIGI STRATEGY DIRECTOR/LA:10+ yrs media, agency, consulting (NY&LA). Expert in digi media, biz strat, adv & mktg. MBA, quick study, great comm, passion for innovation. carolynguimbarda@gmail.com (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! vroom526@aol.com (10/26)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: Nyehouse@sbcglobal.net (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media.  print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: slehman@optonline.net (10/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (10/22)

SITUATION WANTED:  EDUCATIONAL CONSULTANT: experienced script writer/educational consultant seeking projects in children’s programming. Ph.D. in English, literacy emphasis. Preschool/lower elementary experience. LM@smelserwriting.com (10/21)

SITUATION WANTED:  RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp. researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc. Copyright/TM/PD research specialist nycsalto1@yahoo.com (10/21)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
 

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