Wednesday, October 19th, 2011

Cynopsis: Kids!

Good morning. It’s Wednesday, October 19, 2011, and this is your first early morning Kids briefing.

Cablevision inks carriage deals for two preschool channels, which can now be seen by customers via its new iO en espanol Spanish-language TV digital service.

  • BBC Worldwide ChannelsCBeebies US Hispanic Spanish-language preschool channel joins Cablevision’s iO en espanol digital cable Spanish-language package this week on Channel 1085.  CBeebies will be available in all markets served by Cablevision in the US.  Based in Miami, the CBeebies Latin America and US Hispanic channel focuses on kids learning through play, using music, movement, storytelling, drawings, numbers, early science skills and natural history as ways to encourage them to use their imaginations and model positive behavior.  The channel’s programming content includes a mix of animation, puppets and live action titles such as El Jardin de los Suenos, Dibujemos con Squiglet and Boogie Beebies, as well as series including El Closet de Chloe, Zigby, Finley: El Camioncito de Bomberos, Ave y Tres and Charlie and Lola (in Latin America).
  • Vme Kids, Vme Media’s cable channel targeted to Latino preschoolers, will now be carried on Cablevision’s iO en espanol on channel 1081 beginning this week.  Vme Kids is the exclusive Spanish-language home to preschool series including Barney, Bob the Builder, Angelina Ballerina and Thomas & Friends.  The channel’s library also features series such as Plaza Sesamo and LazyTown, among others.

Who will acquire UK-based HIT Entertainment?  There has been much discussion, with Magic 8 Ball this week showing all signs pointing this week to a deal close to completion with toymaker Mattel, per Sky News.  According to the report the price tag for the deal would be of about US$786m for the company, below the reported asking price of $1.6 billion.  The deal is said to be for HIT and all of its assets, except the US preschool channel Sprout, which is a joint venture with Comcast-NBCUniversal and PBS.  HIT is currently owned by Apax Partners, which has been shopping the company for some time.


Playmates Toys appoints new marketing and distribution partners in international markets for toys based on Nickelodeon‘s new CG animated Teenage Mutant Ninja Turtles series.  The new series is currently in production at the Nickelodeon Animation Studio in Burbank, California, and is slated to premiere on the network in fall 2012, and will be followed by a feature film from Paramount Pictures.  The new Teenage Mutant Ninja Turtles toy line is will also to launch in fall 2012 in the US and Canada to coincide with the premiere of the new series, and will be available in most international markets in 2013.  Playmates will handle the US launch of the new Teenage Mutant Ninja Turtles toy line.  New marketing and distribution partners for the new CG animated Teenage Mutant Ninja Turtles include: Headstart (Australia); Spin Master (Canada); Giochi Preziosi Group (European countries including Belgium, France, Greece, Italy, Netherlands, Spain, Turkey, and the UK); Stadlbauer (Germany, Austria, Switzerland); Toy Triangle (Middle East and North Africa); Planet Fun (New Zealand); Concentra (Portugal); Gulliver (Russia); Prima Toys (South Africa).

Turner CN Enterprises (TCNE) is appointed the exclusive licensing agent for Zodiak Kids and Spin Master‘s boy-targeted, animated action property, Redakai.  Under the deal TCNE will represent Redakai across Europe, Middle East and Africa (EMEA), excluding France – which will be handled by Zodiak Kids.  Redakai (52×26) is a co-production between Spin Master and Zodiak Kids’ production company Marathon Media.  Spin Master’s Redakai toy line includes gaming, 3D effects trading cards, a first for trading cards, among other things.  TCNE plans to license Redakai for all non-toy related categories across EMEA.

HIT Entertainment signs six new license deals for its preschool CGI animated property Mike the Knight.  Joining the line up of Mike the Knight licensees for EMEA are: Amscan (party paperware); Gemma (greeting cards); Pyramid (posters); Character World (bedding); Fine Decor (wall decor); and Vogue (Melamine products and lighting).  Co-produced with Corus Entertainment’s Nelvana Studio, Mike the Knight (52×12) will air this fall on CBeebies (UK) and TF1 (France), and already airs on Treehouse (Canada).  The series is also set to broadcast on ABC Australia, SVT (Sweden), NRK (Norway), and YLE (Finland).

Nickelodeon Consumer Products UK inks its first UK direct-to-retail (DTR) deal with UK supermarket chain Asda/George.  The multi-character deal grants George the license rights to produce kids wear apparel collections featuring Nickelodeon characters including SpongeBob SquarePants and Dora the Explorer, and tween-targeted properties Victorious and Big Time Rush, as well as the boy aimed Teenage Mutant Ninja Turtles.  The first lines, which will feature SpongeBob SquarePants and Victorious, will roll out across George stores in the UK and on from spring 2012. Other character apparel will follow in 2012.

BBC Worldwide, the commercial arm of the BBC, appoints Character Options as the master toy license partner in the UK and Ireland for the wildlife TV series Deadly 60, which is hosted by Steve Backshall and airs on CBBC.  The first products for 60 licensing program will debut at retail for holiday 2011.  Under the two-year deal, Character Options will develop toys and games based on Deadly 60, with the first line of micro-figures, Micro Deadlies, set to debut at retail in spring 2012 and featuring a 20 blind bag assortment that will feature Backshall and the top deadliest creatures he’s come up against.  Five playsets will also be released.  Further product lines currently in development include construction blocks and block-style mini figures due at retail January 2012.  Character Options will also develop playsets and accessories, role-play toys and action figures.


FremantleMedia Enterprises (FME) unveils a pan-European partnership for the Rebecca Bonbon brand with Stardoll, the tween/teen girl aimed online fashion community and website.  The partnership will run for an initial three-month period, beginning later October, and will include targeted activities in the UK, France, Germany, Italy, Benelux and the Nordic regions.  To begin, Stardoll community members will be invited to join the Rebecca Bonbon Club, where they’ll have access to exclusive video content, forums and competitions, including a virtual treasure hunt on the website.  A Rebecca Bonbon store will also open, allowing members to access unique virtual products including fashion items and accessories.  The deal follows on the heels of a similar partnership with Stardoll in the US, which launched in August with a Rebecca Bonbon design content.  FME has exclusively represented Rebecca Bonbon globally (excluding Japan and Korea) on behalf of Crown Creative since 2008. Across EMEA Rebecca Bonbon has 25+ licensees producing branded products in range of categories including apparel, jewelry, bags, stationery, bedding, home decorations and accessories. I n the US, FME is in its second year of a girls’ clothing and accessory program for the brand with Kmart.


The Spanish version of PBS Kids series Sid the Science Kid, or in Spanish  Sid El Nino Cientifico, joins the programming lineup of Los Angeles PBS affiliate KLCS-TV, where the science-centric preschool series airs weekdays at 1p.  Sid The Science Kid is a co-production of The Jim Henson Company and KCET/Los Angeles for PBS Kids.  The Jim Henson Company handles all ancillary use of the property including licensing, video and merchandising.  Sid The Science Kid airs on PBS Kids with funding provided by The Boeing Company and The Corporation for Public Broadcasting.  Additional funding is provided by MetLife Foundation, The Rose Hills Foundation, the S.D. Bechtel, Jr. Foundation, the Johnny Carson Foundation and The Arthur Vining Davis Foundations.

Rai 2 (Italy) will premiere the second season of Atlantyca Entertainment‘s animated series Geronimo Stilton on Monday, October 24, 2011, where the series will run weekdays at 7:19a.  Produced by Atlantyca Entertainment and Moonscoop with the participation of RAI Fiction (Italy), France Televisions (France) and M6 (France), the Geronimo Stilton TV series is based on the popular chapter books of the same name.

Thirteen for WNET New York Public Media has re-designed the website for PBS Kids Go! math-centric series Cyberchase (, which will re-launch on Tuesday, October 25. Targeted to K8-11, the new Cyberchase website features hundreds of videos, including videos in Spanish, 100+ math games and activities that support STEM (science, technology, engineering and math) learning, as well as 94 episodes of the series.  While incorporating the entertainment value and adventure of the Cyberchase TV series, the new website features a new look and feel and aims to engage kids in standards-based math learning concepts across different types of media.  A key element of the new Cyberchase website are the prompts that are designed to keep kids moving through math experiences across a single theme.  The site is produced with funding from The National Science Foundation (NSF).  Cyberchase is available across multiple platforms including the Cyberchase Lucky Star Game Show app for SMART Board, the Cyberchase Math Match app for iPhone and iPod Touch, the traveling bilingual museum exhibit, Cyberchase: The Chase Is On!, as well as local community outreach partnerships.  Cyberchase is produced by Thirteen in association with WNET New York Public Media.  Funding for Cyberchase is provided by the National Science Foundation, Northrop Grumman Corporation, Ernst & Young, LLP and PBS, with additional funding provided by the Volckhausen Family.


Channel One News promotes Pete Thomas to SVP/Sales & Marketing.  Thomas, who most recently served as been VP/MD, Network Business Development, will report to Channel One News CEO, Kent Haehl.  He previously toiled as SVP for IBN (In-Store Broadcasting Network, and has also served in senior sales roles at College Television Network and Fox Sports Net.  Channel One is an Alloy Media + Marketing company.

Insight Research Group appoints Perry Baldwin to the newly created position of Chief Possibility Officer.  Baldwin, who will serve as a member of Insight’s new Leadership Team, will be responsible for communicating the company’s external and internal vision, which includes managing client relationships and overseeing brand identity and marketing efforts, while also leading employee development and built the company’s culture and enhance its structure.  Baldwin was most recently EVP, Chief Strategic Officer/COO at Doe-Anderson Advertising.  He was previously a Principal at Branding Iron & Consumer Studio, and prior to that was with J. Walter Thompson where he served was Senior Partner, Worldwide Management Director  Pfizer/Diageo


The season finale of The Hub‘s animated series Transformer Prime, the third episode of a three episode story arc, on Saturday, October 15, 8:30p, hit a series high among K6-11 (137,000) an increase year-to-date for the time period for the demo of +154%.  The Transformers Prime season finale also was up with K2-11 (173,000) by +137%.  The evening also featured a new episode of R.L. Stine’s The Haunting Hour: The Series at 8p, also grew versus last year with K2-11 (109,000) up by +60% and K6-11 (66,000) +25%.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/10-10/16/11 :
Total Day     (000)   Primetime      (000)
DSNY* :            1001    DSNY* :              1717
NICK° :               971    NICK JR°°:           570
CARTOON:          456    NAN** :               316
NICK JR°°:         367    ADSM** :             264
NAN** :              203    DXD:                   204
ADSM** :            175    ESPN:                 165
DXD:                  144    NICKTOONS:       114
NICKTOONS:         71    SPROUT***:       102
SPROUT***:         90    MTV:                    75
ESPN:                   60    ANIMAL PLANET:   64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/10-10/16/11 :
Total Day    (000)  Primetime       (000)
DSNY* :            668    DSNY* :              1347
NICK° :             504    NAN** :               225
CARTOON:        300    DXD:                   173
NAN** :            148    ADSM** :             149
DXD:                120    NICK JR°°:           102
ADSM**:          103    ESPN:                    98
NICK JR°°:          64    NICKTOONS:         85
NICKTOONS:       54    MTV:                     53
TEENNICK:          39    TEENNICK:            50
ESPN:                 35    ANIMAL PLANET:    50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/10-10/16/11 :
Total Day      (000) Primetime      (000)
DSNY* :             536    DSNY* :             1045
NICK° :              378    NAN** :               296
CARTOON:         236    ADSM** :             261
NAN** :             210    DXD:                   164
ADSM** :           216    MTV:                   111
DXD:                 103    ESPN:                  102
MTV:                   70    NICKTOONS:          89
NICKTOONS:        61    COMEDY:               84
TEENNICK:           50    TEENNICK:            63
ESPN:                  45    DISCOVERY:          52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 15, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1337; K6-11 963; TWEENS 9-14 744
NICKELODEON:          K2-11 1225; K6-11 768; TWEENS 9-14 598
CARTOON NETWORK: K2-11   496; K6-11 358; TWEENS 9-14 318
DISNEY XD:               K2-11   226; K6-11 176; TWEENS 9-14 138
NICKTOONS:              K2-11   106; K6-11   84; TWEENS 9-14   93
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 16, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1238; K6-11 904; TWEENS 9-14 716
NICKELODEON:          K2-11 1128; K6-11 737; TWEENS 9-14 581
CARTOON NETWORK: K2-11   574; K6-11 398; TWEENS 9-14 328
DISNEY XD:               K2-11   217; K6-11 189; TWEENS 9-14 139
NICKTOONS:              K2-11   100; K6-11   73; TWEENS 9-14   83
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 17, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 880; K6-11 458; TWEENS 9-14 329
NICKELODEON:          K2-11 821; K6-11 363; TWEENS 9-14 271
CARTOON NETWORK: K2-11 448; K6-11 304; TWEENS 9-14 265
DISNEY XD:               K2-11 183; K6-11 151; TWEENS 9-14 120
NICKTOONS:              K2-11   61; K6-11   41; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Who is Norville Rogers better known as?  Shaggy on Scooby-Doo. Kudos to: Jodi Feinstein-Majesco Entertainment Co./Edison, NJ; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Mario Turchiarolo/Philadelphia; Michael Hawkins-PromoDoctors/Irving; Colleen Kennedy-YTV Canada Inc/Toronto.

Today’s Trivia Question:   We all know who Wiley E. Coyote is, but what is the Road Runner’s name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: DIR STPL /Turner Digital/NYC: Streamline video ad offering(site & ad server),create specs,capacity growth; enable dynamic display adv; report biz metrics,create ratecards. More info click here.  (10/26)

JOB OPENING: DIR- US DIST/(OWN-HUB-3NET)/LA: Mng all aspects of Discovery’s acct mgmt relationships w/MSOs; dvlp/implmnt strtgy for top affiliates & internal comm; 8+yrs cable TV/business dvlpmnt/mrktg/sls; # 4286 (10/26)

JOB OPENING: AUDIENCE PROFESSIONAL/New York:Audience professional needed immediately for syndicated talk show. Prior relevant experience required. Resume: [email protected] (10/26)

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JOB OPENING: SR EDITOR/Dailymotion/NY: Curate/Orgnz/dvlp/implement prgrmng for the site in music, movies, gaming and sports. Req: BA/BS deg, 5+ yrs exp editorial/programming, 3+ yrs digital. (10/26)

JOB OPENING: DEV MGR/LA:  Reality TV Production Company seeks Development Mgr. Must have solid writing skills, exp developing original ideas. Ability to shoot/edit a plus. Cvr/res/writing sample to [email protected] (10/26)

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JOB OPENING: SR RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3-4 yrs TV media research experience, familiar w/ American Latino mrkt +, EOE/M/F/D/AAP [email protected] (10/22)

JOB OPENING: EXECUTIVE VP MKTG/GSN/LA: Asst; 3+ yrs exp. Heavy scheduling, calendaring. Excellent comm., time management, multi-tasking w/efficiency; Growth opportunity. Send res and CL to [email protected] w/salary history (10/22)

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JOB OPENING: CHILDREN’S INTERACTIVE MEDIA PRODUCER/NY: Major children’s publisher seeks digital producer to dvlp & implement interactive content for web, apps, and VOD; 5+yrs production exp Res: [email protected] (10/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Jarrett Creative Group is seeking student interns. Will assist with day-to-day activities of Development Department .Unpaid/Credit Only Please forward resume and cover letter to [email protected] (10/26)

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SITUATION WANTED: WRITER-CREATOR with highly marketable, smart concept, tween-targeted original TV/transmedia project seeks option/development deal from producer/producing partner or representation by agent/manager.  347-313-4335 (10/26)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/26)

SITUATION WANTED: Experience AFFILIATE MARKETING/SALES CANDIDATE. Looking for opportunities in affiliate sales, distribution and account management. Training to be certified in MS Excel and PowerPoint. Please email [email protected] (10/26)

SITUATION WANTED: Research Intern – Recent graduate w/ BA in Sociology looking to gain MEDIA RESEARCH experience in NYC area. Has experience w/ focus groups. Motivated self-started and team player. Contact [email protected] (10/26)

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SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/21)

SITUATION WANTED: Recent college graduate with a B.S. in Marketing/Management. I am interested in entry-level positions in marketing,sales, or media advertising. Looking to be located in New York City. Contact me at  [email protected] (10/21)

SITUATION WANTED: Laila Berzins, VO Artist/Singer: [email protected] Specialty in dynamic Character & Commercial VO. Also great with Corporate and E-learning projects! (10/21)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/21)

SITUATION WANTED:  MEDIA ADVERTISING AND MARKETING EXPERT. 18 yrs. of media mgmt. and sales experience in broadcast, digital, print, mobile and event marketing in #2 media mkt. Willing to relocate.  Tony Siracusa. 626-390-6719 (10/20)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/20)

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