Wednesday, October 13th, 2010

Cynopsis: DIGITAL



Good morning, it’s Wednesday, October 13, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Following up on the introduction of Logitech’s expensive Google TV set top, Sony unveiled its Internet TV, the first line of televisions embedded with Google TV functionality. Sony will begin selling 4 different LCD-TV sets pre-installed with apps from partners such as Netflix, the NBA, Qriocity, Pandora, CNBC, Napster, YouTube and Twitter. (The Google TV app store is not scheduled to launch until 2011.) The TVs can be controlled using an upcoming Android app or via remotes that feature a full QWERTY keyboard and an optical mouse. Look for them at Best Buy from Oct. 24, with prices ranging from $500 for a 24-inch model to $1,400 for a 46″ model. Sony will also begin selling a Google TV-embedded Blu-ray player for $400 from Oct.


likes to brag about how easy it is to read the Kindle in the sunlight and how little eyestrain it induces. Even so, given today’s lifestyles, the device and other mobile gizmos Amazon publishes to may be better suited for shorter form works. The company introduced a new 30-90 page “Kindle Single” non-fiction format, described as varying from “twice the length of a New Yorker feature” to “a few chapters of a typical book.” The idea could lead to a resurgence of essays, political tracts and treatises that have been marginalized out of existence by increased printing costs and scarcity of bookstore shelf space.
Casual gaming company Oberon Media launched its I-playTV service on EchoStar’s Dish Network, a new TV-themed game service that will bring popular casual and game show-related titles to the service that will reward prizes for top scorers. A home version of Endemol’s “Deal or No Deal” show will be available at launch with a “1 vs. 100” game planned for a later date. Dish subscribers must pay an extra $4/mo. to play.
Hearst Television has partnered with Atlanta-based LSN Mobile to deliver Hearst Television-produced local news and weather content onto enhanced mobile websites, downloadable apps and wireless carrier portals. LSN Mobile is currently delivering apps for Hearst Television’s local stations via iPhone and Android and will soon introduce BlackBerry versions of the applications.


BNI Video, a technology firm backed by Comcast, Time Warner Cable and Cisco Systems, launched a new video control system enabling cable and satellite providers to add IP-based content, search and social networking functionality through legacy set-top boxes. BNI’s software helps pay-TV providers offer like, sharing and other common interactive features while adding content from internet broadcasters that can be controlled from the headend. BNI Video’s first two products, a video control plane and a CDN manager, are available now.
Mobile and online Q&A site ChaCha has undergone an overhaul, leveraging the HTML5 video format to introduce new features include relevance-prioritized video and image archiving, multiplatform-sourced user ratings and tighter integration with Facebook, Twitter and Digg.
‘s new CEO Matt Williams, a former Amazon executive, issued a mea culpa on Digg’s blog yesterday, apologizing for the “disappointing” revamp of the social news service and promising to restore features that users have missed. Many of Digg’s oldest users, who tended to control the conversation on the old site, have publicly complained that the new site diminishes their influence and have staged a revolt of sorts to get Digg to change back.
Family care search site has closed on another $20 million in funding led by New Enterprise Associates and joined by existing investors Matrix Partners and Trinity Ventures. The site, which has raised $36 million to date, features pre-screened profiles of babysitters, nannies, tutors, housekeepers and other caregivers.


Internet ad revenues are back to their old fast-growing ways, regaining double-digit growth rates during the first half of 2010, according to a new report from the IAB conducted by PwC. Display-related advertising, including banner ads, rich media, digital video and sponsorships, totaled more than $4.4 billion in the first six months of 2010, an increase of 16% from the first half of 2009. Digital video remains the fastest growing segment – up 31% so far this year over last – while search maintains the lion’s share of the overall interactive spend with $5.7 billion in revenue or 47% of the total. Pricing models continue to evolve into performance-based models, with approx. 61% of 1H 2010 revenues priced on a performance basis, (up from
the 58% reported in 1H 2009) and approx. 35% of 1H 2010 revenues priced on a CPM or impression basis, (down from the 38% reported in 1H 2009.)
Advertising Formats – $ millions if not indicated
                                    FH 2010        FH 2009
Search                    47% ($5,747)    47% ($5,148)
Display Related:       36% ($4,356)   34% ($3,759)
    -Banner Ads         23% ($2,744)   22% ($2,394)
    -Rich Media           6% ($743)        7% ($704)
    -Digital Video         5% ($627)        4% ($477)
    -Sponsorship          2% ($242)        2% ($184)
Classifieds                10% ($1,262)   10% ($1,116)
Referrals/Lead Gen.    5% ($642)        7% ($728)
E-mail                        1% ($120)        1% ($149)
Source: IAB


Tribune may finally have found a way out of bankruptcy, announcing that it has reached a settlement with its major creditors who will receive a total of $420 million (about 33 cents on the dollar) when the company emerges out the other side of the process. The company plans to file a full reorganization plan on Friday.
Cox Media Group introduced its own crowd-based online and mobile couponing solution dubbed DealSwarm, currently looking for local business partners in Atlanta, Austin, Dayton and Seattle with plans to roll out to other major markets in 2011.
Comcast’s online video publishing platform thePlatform announced that its mpx video management system originally launched in February is out of beta. The system includes a newly designed video management console that makes it easier to ingest vast libraries of content with new features such as faceted search and blade navigation.


Negative product reviews can hurt online but positive ones that are widely seen can sure help. The highest performing user-generated product reviews on websites contained many of the same effective sales elements seen in professionally-produced TV commercials, according to a new study from ComScore ARS and Expo Communications. In fact, the rates of presence of many of these elements were greater than those typically seen in banner and rectangle display ads. Videos were scored using comScore ARS’s content assessment methodology, ARS Zipline, used as a means of quantifying ad recall and its potential to persuade consumers.


‘s popular iPad tablet computer, which is already available at Best Buy and Target, will begin showing up on the shelves at Wal-Mart from Friday.
MXP4 and Push Entertainment announced a partnership that will integrate MXP4’s game-like interactive music app technology into Push Entertainment’s services for increasing fan engagement and revenue opportunities for the music industry. Artists who have utilized Push’s entertainment platform include Justin Bieber, U2 and Miley Cyrus.


Ryan FitzGerald has joined Best Boy Entertainment to lead the company’s new Interactive Media Division as VP/Interactive. Ryan was the former Executive Director of Fortune Cat Games Studio and President & CEO of Rogue Nation Studios, both based in Winnipeg, Manitoba.
Sunnyvale, CA-based Juniper Networks has appointed former HP public relations executive David Shane as VP/Corporate Communications. He reports to Lauren Flaherty, EVP and CMO.



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Japanese mobile internet giant DeNA Co. has purchased San Francisco-based iPhone game developer Ngmoco (Topple, We City, We Rule etc.) for $300 million in cash and securities with performance targets that could add another $100 million to the deal. Ngmoco says its games have landed in the top 10 gaming titles 20 times, are played for more than 50 million minutes a day and have been downloaded more than 60 million times. Its Plus+ game network, which allows iPhone, iPod Touch and iPad users challenge each other for points and bragging rights, claims over 13 million registered users with more than 50 million “friend connections.” The deal represents a new high water mark for mobile gaming and the company is poised to grow immensely, preparing to expand its platform globally and launch on the fast-growing Android market in the coming weeks. 
Later — Wayne
Wayne Karrfalt for Cynopsis Digital
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  MKT/LOG COORDS (3) Tribune Creative Group/NYC: Motivated & positive attitudes a must. Fill daily promo logs for mult stations. Traffic dept ops & knwlg of Wide Orbit a +. BA deg pref’d. Resumes: [email protected] (10/20)

JOB OPENING: SR MNG EDITOR ONLINE/Current TV, LLC/San Fran: Generate content & mng efforts of online writing & video prod.  teams.  5 yrs exp media editing/producing in digital cont. Some travel. Info/apply: (10/20)

JOB OPENING: DIR ONLINE PROD/Current TV, LLC/San Fran: Sprvs/dvlp projects, guiding efforts of digital content team. 7-10 yrs exp interactive media & video prod. More info/apply: (10/20)

JOB OPENING: SOC MEDIA/PRGM CONTENT SPEC/ATL: Provide soc ntwking/on-line content support for on-air prog.1-3 yrs in online com & soc media in TV req. Exp w/ MS Excel/Word req.Drupal content mgt sys a + Res: [email protected] (10/20)

JOB OPENING: SR. RESEARCH ANALYST/HGTVAD SALES/NY:2 + yrs media research. Strong analytical/data interpretation skills. Media Research/team player. Apply, (10/20)

JOB OPENING: BIZ DEV EXEC/Established Animation/VFX/Graphics Studio/NYC. 4+yr Exp. Media/Post-Prod sales in Corp./Pharma, strong presentation skills, well connected, solid references [email protected] (10/19)

JOB OPENING: SENIOR RESEARCH ANALYST/ESPN/NY: 2-3 Yrs in media/market research. Candidate must have strong analytical and problem solving ability. Send resumes to [email protected] (10/19)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Enter Group/LA: 5+yrs media rsrch cable tv.; media math, Nielsen, mri, starmedia. strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply (10/19)

JOB OPENING: PROMOTIONS PRODUCER/MUSIC CHOICE/NY: Exp Producer/FCP Editor needed to create effective & engaging On-Air promo content. 3+ yrs network exp, preferably in Creative Services. (10/16)

JOB OPENING: EXEC DIRECTOR OF PRICING AND PLANNING/Fox Cable Networks/NY: 8+yrs Pric/Plan exp + mgmt exp. Mission critical analysis of inventory/pricing. Expert w/Ad sales systems/ Excel. Apply: , Ref FNG0000051 (10/16)

JOB OPENING: GRAPHICS OPERATOR/NESN/MA: Utilize Chyron Duet in fast-paced live studio operations to design,& implement graphics for the purpose of advancing the creativity & complexity of program graphic presentation (10/16)

JOB OPENING: COUNSEL, WE tv&WEDDING CENTRAL,RAINBOW/NY: Draft & negotiate contracts & handle diverse entertainment legal issues. Must have JD, 3+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (10/16)

JOB OPENING: DEVELOPMENT WRITER/DC:  Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT.  Apply: Search job ID #4301.  EOE (10/15)

JOB OPENING: CREATIVE DIR/Discovery/NY: Lead a new in-house creative mrktg team working closely w Ad Sls, in strategy, development & execution of mrktg & ad sls presentations across all US Nets Req#2638   (10/15)

JOB OPENING: TRAFFIC COORD/20th TV/NY: Process/sched orders for Ad time in heavy deadline envir. Must be detailed, great organization & comm skills. Word/Excel a must. Full descp. & apply: Email: [email protected] (10/15)

JOB OPENING: CONTENT SOURCING DIR/NY/MTV Networks Internat’l:  Direct/mng Content Sourcing team of 8 emp + freelancers. Proj & prod mngmnt exp. Fluent English, & knwlge 1 other language. More info & apply: (10/15)

JOB OPENING:  RECEPTIONIST/ADMIN ASST/Lunchbox Agency/Culver City: Full service agency seeking entry level Receptionist/Administrative Assistant. See full posting at Send cover letter & resume to [email protected] (10/15)

JOB OPENING: RESEARCH ANALYST/Dallas: Resp for mkt/client projects, data verif, dvlp systems. Prof. media knowledge (Nielsen, Claritas, etc.) [email protected] (10/14)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: Savvy digital marketing expert w/5-6 yrs exp needed to spearhead mktg efforts, drive audience development for leading online video site. Email resume to [email protected] (10/14)

JOB OPENING: ACCT MGR/Dailymotion/NYC:  Mng post-sales process to drive addit’l rev & overachieve on team goals. 3-5 yrs exp. online media sales/ 2+ yrs as Acct Mgr req.  Leading online video site.  Res: [email protected] (10/14)

JOB OPENING: SALES ADMIN & FINANCE MGR/Dailymotion/NY:  Provide analyses of key sales metrics/KPIs, month closes & rev share reports. 2-3 yrs finan’l  analysis/reporting exp. online media pref’d. Res: [email protected] (10/14)

JOB OPENING: DIR SALES MKTG/Dailymotion/NY:  Creative thinker w/ knwlg customized online media mktg campaigns to create ideas for pre-sales process. 6-8 yrs exp w/ 4-5+ yrs Sales Dev/Sales Mktg.  Res: [email protected] (10/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  TELEVISION AND CORPORATE VIDEO PRODUCER. Field produce, interview subjects, supervise crew and editing.Can travel anywhere. [email protected] (10/20)

SITUATION WANTED: MARKETING COMMUNICATIONS(CHI/Virtual)20+ years marketing and communications for major media brands, a best-selling book, corporate events, websites, more. email [email protected] (10/20)

SITUATION WANTED: UNSCRIPTED PROD/WRITER/DIR: 10+ yrs. Network/cable/net credits; docu-soap/competition/talk; 3 Emmy noms; wears many hats. LA based, will travel. [email protected] (10/20)

SITUATION WANTED:  Part/almost full time ASS’T /west side LA for writ/dir/prod as I finish book. 15yrs exp as ass’t,VP Dev&Prod. Double Ivy! Discrete, phenom problem solver, good taste, skills,& humor—usually. t [email protected] (10/20)

SITUATION WANTED: MEDIA SALES EXECUTIVE (Atl) with 10 yrs exp. & proven revenue growth track record seeks Account Manager position in the field of media sales (TV/Radio), merch licensing,or online ad sales. Contact: [email protected] (10/19)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/19)

SITUATION WANTED: PUBLIC RELATIONS MANAGER Accredited, award-winning PR professional w/ 7 yrs exp. Successful track record in managing integrated marketing campaigns. Seeking communications mgr position. Contact: [email protected] (10/16)

SITUATION WANTED:  MEDIA SALES EXECUTIVE with 10 yrs exp. and proven revenue growth track record seeks sales position in the field of media sales (TV/DVD), merch licensing,or online ad sales.Contact: [email protected] (10/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/14)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.  [email protected] (10/14)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM.(NY) 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/14)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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