Wednesday, October 12th, 2011



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Cynopsis: DIGITAL

Good morning, it’s Wednesday, October 12, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

An IBM study has found that 82% of chief marketing officers still rely on traditional market research in development of marketing strategies. As a matter of fact, only 26% regularly track blogs and just 40% track any form of online communication. While a few top brands are in the midst of thorough social media campaigns meant to engage customers, most CMOs are having a difficult time linking social media investment and true ROI. “The perfect solution is to serve each customer individually. The problem? There are 7 billion of them,” said one CMO of a consumer products firm in the survey that conducted face-to-face interviews with over 1,700 CMOs. For what it’s worth, 82% did acknowledge that they planned to increase social media use over the next 3-5 years.


DirecTV has launched Nomad , a device that will allow subscribers to upload DVR content for up to five mobile devices and/or computers. It will require Wi-Fi access to sync content across devices and is currently available on PCs, the iPhone and iPod Touch. The device will be available for the iPad, Mac computers and Android devices in the future. Nomad costs $149 for the equipment, with no additional monthly fees.
HBO Go will be available on Roku‘s internet-connected set-top boxes by the end of October. Unfortunately, as the streaming service isn’t offered on Time Warner Cable and Cablevision, this lack of availability will probably extend to the subscribers of both pay-TV holdouts.


McDonald’s has come out with a targeted mobile ad campaign for its Monopoly game. The fast food behemoth is running ads inside Pandora‘s iPhone app and offers consumers the chance to win some prizes, according to Mobile Marketer. When consumers tap on the banner ad in the app, they are re-directed to a page that lets them enter a promo code, which they can receive by getting some grub at McDonald’s.
, an e-commerce personalization solutions provider, is introducing its “Facebook Fan Page Personalized Product Recommendations” in order to help retailers attract more shoppers to their fan pages. The platform tailors pages to offer targeted discounts and coupons, daily/weekly deals that are automatically updated, along with other personalized offers such as a discount on the week of a shopper’s birthday.


Digital Broadcasting Group (DBG) has acquired Digital Sports Ventures, a multimedia content platform that delivers college sports videos and apps to websites and mobile devices. This deal follows DBG’s introduction of its Content Library Platform that opens up the company’s content library and suite of management and technology tools to its publisher partners.
Kontiki, the company behind BBC’s iPlayer service, has secured a deal that will allow customers of World Television, a video communications agency, to use its enterprise video platform. Kontiki’s content delivery service provides a low-cost, efficient way to send video to a user’s desktop, provide easy access to libraries of pre-recorded material and even offer private YouTube-style streaming services. Furthermore, since Kontiki’s infrastructure is cloud-based, its customers’ employees can access live streams and on demand video from any location or device.
Triveni Digital has announced an agreement that will allow users of the MediaStar Suite of program management tools from Broadcast Interactive Media (BIM) to use Triveni’s Digital GuideBuilder metadata platform to support both ATSC fixed and mobile DTV transmissions. BIM’s TitanTV guides appear on almost 1,000 TV station websites. Via this deal, Triveni and BIM will provide broadcasters a more cost-efficient way to input the same data through a single, integrated platform.


Social media marketing agency Attention spent the time between September 10 and October 10 tracking data and mentions in relation to the Occupy Wall Street (and the world) movement. The agency found that 82.5% of mentions and information relating to the protests came from Twitter. Personal blogs came in second at 12.5%, while Facebook and YouTube lagged far behind at 2.8% and 0.5%, respectively.
recently conducted research with Starcom MediaVest, which found that tablet owners have stronger relationships with news providers. For example, 78% of tablet owners say they read more news stories and follow a greater variety of topics, with the same percentage of people noting that tablets improve the “news experience” overall. In terms of trust, 63% of tablet owners also say that they rely on traditional news organizations more than news aggregating engines.
The 2011 Beta Research Digital Cable Subscriber study, which ranked digital basic networks across various metrics including viewer satisfaction, mentions and average perceived value among viewers, has been released. The Cooking Channel and ID, Investigation Discovery led the way in terms of viewer satisfaction as both networks netted 58% of viewers satisfied. The Lifetime Movie Network received the most mentions as favorite digital network at 19%, and the NFL Network held the highest average perceived value at $1.66 per viewer.


Zynga‘s “Mafia Wars 2,” which was slated to launch within the next couple of weeks, was actually released this week. The sequel offers numerous enhancements over its predecessor, including the option to choose from over 300 different types of weapons and cars. Furthermore, the game can support 16 different languages, just in case you’re already planning a hit on someone in Thailand.
Warner Bros. Interactive Entertainment
, in conjunction with Arkadium, has developed a social gaming companion to its popular TV series, The Vampire Diaries, titled “The Vampire Diaries: Get Sucked In.” In the game, players explore the town of Mystic Falls, the central setting of the show, and go on missions via an interactive map to solve mysteries and learn more about the town. The game is available on Facebook for free with the option of purchasing more content, prizes and playable locations through Facebook credits.
For the ladies, Rethink Breast Cancer has unveiled “ Your Man Reminder,” a free app for the iPhone that uses good looking guys to regularly remind you to “get in touch with and know your breasts.” It is the latest offering from the Canadian charity that seeks to use humor and sensitivity to raise breast health awareness. Check out some fun videos from the campaign on its YouTube channel.
Trover has extended its mobile app offering to the Android operating system. The free app lets travelers take photos of cool things and places they find and then share them with friends. The photos are then geo-tagged and overlaid on to a map.



Barb Palser is returning to Internet Broadcasting as its new Vice President of Account Management. Palser will help IB clients with their digital audience and revenue growth strategies, while also being responsible for general client relations.

Video ad management platform provider VINDICO has made some additions to its sales management team. Jes Santoro will be VINDICO’s new Senior Vice President of Sales; Brooke Horlick and Nicole Early join the company as the Directors of Agency Sales for the East/Midwest regions and the Western region, respectively; while Cole Fischer will be the Senior Account Executive for the Midwest region.


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In support of the ongoing cause to end digital abuse, MTV launched the “MTV Digital Rights Project.” Previously, the crowd-sourced project encouraged audiences to share and vote on what they believed to be fundamental rights every user deserves when interacting online. Individuals can see the first set of rights, propose new rights and support the campaign via You can also add your name to the growing list by visiting the website, the campaign’s Facebook page or texting “rights” to 66333. The network will give out a free “A Thin Line” branded bracelet or dog tag to the first 10,000 who join the campaign.

Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  SR COORD INTERACTIVE PROD/CABLEVISION/WOODBURY NY:  Min 2 yrs interactive TV/emedia exp.  Assist in daily tasks of  prod. workflow .  MS Office/Adobe Suite CS. apply to job # 15538BR (10/19)

JOB OPENING: TELEVISION AD SALES REP/NYC: 7yrs+ station, cable, network sales or agency exp. Strong DRTV & Per Inquiry exp w/ current contacts. BizDev a +. Resume & comp req to: [email protected] (10/19)

JOB OPENING: ACCOUNT EXECUTIVE, MLS DIGITAL PROPERTIES/Major League Soccer/Chicago: Min 3 yrs exp in ad sales & online marketplace. Exp calling on clients and agencies to present media opportunities. Apply: (10/19)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Closely monitors Discovery Ntwrks’ rating/demo performance; interact w/all lvls in response to client specific requests; 4+yrs cable media/ad sls rsrch; # 4584  (10/19)

JOB OPENING:   DIR/EXEC PRODR-DVLPMT & PROD/National Geographic Channel-NY: oversee dvlpmt of new specials /series. BA +5 yrs exp in dvlpmt and prod at network or prod co. (10/19)

JOB OPENING: RESEARCH ANALYST/WE tv/NYC: 1 yr ad sales research exp w/Cble/Brdcast industry. Strong analytical skills, help enhance sales program effort. MS Office exp, Nielsen/MRI/Simmons/AdViews/Arianna. [email protected] (10/18)

JOB OPENING: DIRECTOR AD SALES MARKETING/Crown Media Family Networks/NY: Min 5 yrs exp in marketing, ad sales mktg or ad agency. Exp managing campaigns, event mgmt & proj mgmt req. Apply: (10/15)

JOB OPENING: VP SCHEDULING/SUNDANCE/NY: Respnsble for visonary stratgic planng of schedlng SUN/VOD Servces to strengthn brand & promte growng viewership using innovatve methds. 7+yr exp schedulng major netwrks [email protected] (10/15)

JOB OPENING: DIR RSCH/TURNER/NYC: BA deg req’d bus or comm. 8+yrs rsrch exp. Prior in a media co. 5+yrs mng/sprvsry exp. Liaison w/ Strategic Plan’g & Finance on Ratecard issues & Liability Ratecard. Res to: [email protected] (10/15)

JOB OPENING: PROJ MGR, RSRCH/TURNER/NY: Support Nat’l ad sales team. 3-5+yrs exp nat’l cable or brdcst ntwk. Expert in adult demos and the 18+ mktplace. Expertise w/ Nielsen sys. Strong MS skills. Resume: [email protected] (10/15)

JOB OPENING: VP BUSINESS AFFAIRS/YOU On Demand/NYC: 3-5 yrs corp legal exp. Resp for negotiating, drafting legal agreements for all facets of VOD, and counsel for all depts. [email protected], (10/14)

JOB OPENING MGR, SYFY/USA CHILLER SALES RSRCH/NBCUNIVERSAL/NY: Mgr on-air sales rsrch for Cloo & Chiller cable ntwrks. Knwldg NielsenGalaxy Explorer, TVToolbox, Simmons, MRI, CMR, Excel/PP req’d.Apply: (#2970BR) (10/14)

JOB OPENING COPYWRITER TV & PRINT/New York: Write short & long form for mkt’g ads, scripts for promos. Must be a strong writer & have a flare for comedy. 3+yrs of writing exp. req’d. Resume: Apply: 3034BR (10/14)

JOB OPENING: MGR, CONSUMER MARKETING/Syfy/NYC:Plan/execute all consumer mktg efforts for Syfy, including media/promotional campaigns. 3+ yrs TV/mktg/media agency exp. Apply: #1865BR (10/14)

JOB OPENING: DIGITAL RESEARCH MNGR/NBCU/NY: Fulfilling resrch requests from progrmg, corp communication, ad sales, strategic mkting, site operators & business devpmnts. To apply, visit Job# 3142BR (10/13)

JOB OPENING: DIR, MAR COMM/Golf Channel/FL: Lead dvlpmnt of consumer communications to support Marketing plans. Exp managing brands & campaigns across multiple media a must. Apply: . Keyword: NC65800231 (10/13)

JOB OPENING: DRTV BUYER/ACTIVE INT’L/Pearl River, NY (15 miles from NYC): Must have 1-3 yrs exp. in DRTV, negotiating and buying req’d. Resumes to: [email protected] or call 845-732-8943 (10/13)

JOB OPENING: MGR. PRGRMNG/SHED/Nat Geo Wild/DC: Responsible for strategic creation of the Wild Channel’s daytime progr. Dvlp new progr. strands &progr. sched. Pref BA and 3+ yrs exp in sched/progr. at media co. (10/13)

JOB OPENING: DEV EXEC/Jane Street Ent/NYC: Looking for a seasoned Dvlpmnt Exec. 2+ yrs exp in the dvlpmnt space & exp in the general bus of TV & prod. Please have ideas & know how to sell them. [email protected] (10/12)

JOB OPENING: SR DIR, MSNBC PROGRAM RESEARCH/NY: Responsible for analyzing all facets of MSNBC program schedule for optimal ratings delivery & improvement of audience levels. To apply, visit Job# 3120BR (10/12)

JOB OPENING: DIR/SPORTS PROGRAMMING/TWC/TX: Responsible for the local sports channels in TX with emphasis on high school and regional college teams. BA or equivalent experience required. BR# 130630BR (10/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERN NEEDED: MARLIN ENTERTAINMENT/CT: Marketing agency that is currently launching a new brand. Research & phone skills needed. Must multitask & think outside of the box. Send Resume to [email protected] (10/14)

FALL INTERNSHIP CREDITS ONLY: DIGITAL MEDIA FALL/LA: Gain valuable experience in digital piracy working with anti-piracy research team.Basic Excel/Word skills plus a knack for investigation. Resume to [email protected] (10/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Hollywood Feature/Television CAMERA MAN looking for work as a news or sports camera operator. 4 + years exp in both New York and LA. Resume and references upon request. Email: [email protected], Cell: 310.625.6635 (10/19)

SITUATION WANTED:  LA- Seeking PUBLICIST ASSISTANT position. I have exp in: Cision, ACT! and more! Bubbly, no stranger to long hours & hard work! 4+yrs media exp contact: [email protected] (10/19)

SITUATION WANTED: INTEGRATED COPYWRITER: Mktg ads, style guides, program positioning, promotion, collateral. Digital, print, video. Trade, consumer, Upfront anyone? I hear brand voices. SO fast. SO fun. (10/18)

SITUATION WANTED: MARKETING/RESEARCH MGR: 5+ yrs exp, print & digital ad sales. Expert in syndicated & primary research incl Nielsen, comScore, Omniture, New Age, IMS, MRI, MMR, Ipsos, Starch, Vista, etc. Contact [email protected] (10/18)

SITUATION WANTED: PHOTOGRAPHER: Pro Studio LA Mir Mile  Specialize in people    cell: 323-899-9963  [email protected] (10/18)

SITUATION WANTED: BRAZIL JOB OPPORTUNITY: Brazilian entrepreneur is looking for investors that would like to open companies in Sao Paulo, Brazil. Strong knowledge of Brazilian Market and rolodex of clients. [email protected] (10/18)

SITUATION WANTED: WRITER/PRODUCER team w/several solid, saleable unscripted treatments seeks production co. partner in pursuing development deal. NYC based. Email: [email protected] (10/15)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/13)

SITUATION WANTED: PRODUCTION ASSISTANT/VIDEO-EDITOR: Experience in field shoots and casting. Goal-oriented team player. Endless drive, a passion for TV/Film production. Resume upon request. [email protected] (10/13)

SITUATION WANTED:NYC-based marketing executive with 9 years experience in B2B and B2C marketing including affiliate/consumer/integrated marketing, ad sales, promotions and events. Contact: [email protected] (10/13)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links:, , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions. (10/12)

SITUATION WANTED: ASSISTANT : Attending UCLA’s TV writing cert. program. Experienced in Final Draft. Worked as PA and Studio Page. Creative and detail-oriented. Has B.S. in journalism. Contact [email protected] (10/12)

SITUATION WANTED: NY/PRODUCTION ASSISTANT/COORDINATOR experience in graphics production, news broadcasting and live production. Proficient in Microsoft Office applications and Avid editing. Resume upon request; [email protected] (10/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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