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Disney Channel: #1 Cable Network in Prime among Hispanic Total Viewers
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Disney XD: #1 concentration on Cable among Hispanic Moms
Radio Disney: Thousands of local events in top Hispanic DMAs
Find out more on how Disney Media reaches Latinos here.
Cynopsis: Kids!
11.06.13
Good morning. It’s Wednesday, November 6, 2013, and this is your first early morning briefing.
Hub Network’s Halloween Bash will officially return for a second year, with Bob Bain again behind the scenes as executive producer. That’s the word from network chief Margaret Loesch. And why not stick with a good thing? The telecast was the tentpole of what proved to a month of ratings treats for the network. During October Hub pulled year-to-date time period gains in key demos including: K2-11 (35%), G2-11 (82%), K6-11 (18%), G6-11 (50%), W18-49 (29%), W25-54 (30%), P2+ (24%) and Households (20%), according to Nielsen. Loesch tells CynKids potential changes to the event include the limitation of entries per state, the number of encore performances, and extension of the costume contest entry date. “We loved the Halloween pet piece, and we will add a couple more musical numbers,” she says. Loesch has other program dynamics on her radar screen. To complement hit series Spookesville, she’s looking for another primetime series that’s “designed for kids but parents can enjoy with them. We don’t want to be redundant, we’re looking at comedy… but with a nice dose of spookiness.” Co-viewing numbers also soared last month, with 36% of the Hub Network’s K2-11 audience watched with an Adult 18-49, according to NPower/Nielsen.
Sprout takes Manhattan: Time Warner Cable is expanding its carriage of the preschool net in major markets including NY and LA. The expansion brings Sprout’s reach to 60 million homes. Other new markets for the network include Orlando; Syracuse, Rochester and Albany, NY; Austin, Dallas, San Antonio and Corpus Christi, TX; Honolulu; and Kansas City. The news comes as Sprout in October marked two full years of monthly year-over-year gain in W18-49. For the month, the network saw a 12% gain in the demo compared to 2012. To boot, original programming blocks The Sunny Side Up Show was up 21% and The Good Night Show was up 14% YoY for the month.
Show me the money: As BabyFirst steps from premium to basic status, it’s rolling out its first lineup of advertisers with a big focus on new moms. First trio of campaigns launched Oct. 15 on the net, which is available in 38 million homes: MGA Entertainment’s Little Tikes brand, software developer ABC Mouse and Fuhu, creator of the Nabi kids tablet. “A lot of moms have to make first-time decisions about brands that are coming into their lives that they don’t have a lot of experience with,” BabyFirst co-founder Sharon Rechter tells CynKids. “We let brands communicate with them directly when they are in ‘mommy mode,’ with their baby and thinking about what her baby needs.” In fact, 97% of moms or caretakers are in room with the child when BabyFirst is on, according to network co-founder Guy Oranim. “The combination of content catering specifically to babies and our ability to enable brands to go directly to mom makes us different from the preschool networks, in which the viewing pattern is the child sitting by himself,” he says. “We consider ourselves a women’s network as much as a [child’s] network.”
In just seven days, we’ll announce the winners of the inaugural Cynopsis Digital Model D Awards at the Grand Hyatt in New York City! We will have a special moment with Joan Rivers and presenters from Daily Candy: Editor-in-Chief Ashley Parrish and Senior Editor Lauren Lumsden. Check out the impressive list of finalists and register your team today for the event on November 12th: http://www.cynopsisdigitalsummit.com/model-d-awards/
The stars are coming out to salute four inspirational teens in Nickelodeon’s fifth annual TeenNick HALO Awards, airing Sunday, Nov.17, at 8p, with an encore Nov. 18. Josh Hutcherson, Queen Latifah, Chris Paul and Shay Mitchell join creator, host and exec-producer Nick Cannon in honoring four exceptional teens who are leaders themselves in Helping and Leading Others (HALO). This is the first year the 90-minute event will be broadcast live, from the Hollywood Palladium. The Awards pairs each honoree with a celebrity who shares their commitment to service. This year’s honorees are: Miranda Fuentes, 16, Pembroke Pines, Fla.; Zachary Kerr, 19, Methuen, Mass., Rocio Ortega, 19, LA; and Denzel Thompson, 19, Philadelphia. Each TeenNick HALO Award honoree got a surprise visit from Cannon or one of his HALO helpers, Austin Mahone and Daniella Monet, awarded a grant for their organization.
The bus to Ravenswood is picking up steam. The midseason finale of the Pretty Little Liars spinoff is set for Nov. 19, but ABC Family will bring back the series Jan. 7, pairing it with PLL. Ravenswood’s Oct. 22 premiere was the network’s No. 1 series premiere ever with W18-34, and cable’s top premiering drama in nearly three years. It amassed the most tweets of any series premiere this season, engaging 3 million people and 16 million impressions.
Continuing the momentum, ABC Fam’s Twisted will return with new episodes on Tuesday, Feb. 11, after Ravenswood finishes its run. Other network series returning in January include the premieres of Pretty Little Liars, Switched at Birth and The Fosters.
All the Trimmings: Several networks are dishing out Thanksgiving specials and themed episodes for the kids and family. Save some room for…
* It’s not Thanksgiving without NBC’s airing of the 87th annual Macy’s Thanksgiving Day Parade on Nov. 28, 9a-noon. Carrie Underwood, Fall Out Boy and Gavin DeGraw are on tap to perform, and look for the stars of A&E’s Duck Dynasty, plus a repeat performance by Jimmy Fallon and the Roots with the cast of Sesame Street after their recent late-nite crowd pleaser.
* ABC is serving Thanksgiving-night fun with the 90-minute special Lady Gaga & The Muppets Holiday Spectacular, Thursday, Nov. 28, 9:30-11p. In Lady Gaga’s second primetime Thanksgiving special for the network, she combines forces with Kermit and pals to sing holiday favorites, Gaga hits and songs from her new album Artpop, which drops Nov. 11. The special, produced by Sunset Lane Entertainment in association with ABC’s Lincoln Square Productions, will feature a teaser from the upcoming Disney movie Muppets Most Wanted, which features Gaga in a cameo performance. The film hits theaters March 21, 2014.
* Cartoon Network has brand-new holiday specials from Annoying Orange (Wednesday, Nov. 20) and Regular Show (Monday, Nov. 25), plus a three-course meal from Lego Star Wars The Yoda Chronicles including the return of two popular specials leading up to the premiere of the third, “Attack of the Jedi.” A Ben 10 Omniverse block and Thanksgiving-day Adventure Time marathon should satisfy all Cartoon appetites.
* Disney XD is all about “Pranksgiving” this month, with premieres of prank-themed eps of original series premiering each Monday night at 8:30p. Of particular note is a new Crash and Bernstein episode, where Crash pulls pranks on our Disney XD stars with the help of some NBA stars.
* The Hub Network will run a Thanksgiving Day marathon of Family Game Night and ease the Black Friday shopping mania with the network premiere of the movie The Dog Who Saved the Holidays (Friday, Nov. 29, 8-10p WT/5-7p PT). The net is also re-airing fan favorite specials and movies including Holly and Hal Moose: Our Uplifting Christmas Adventure, Homeward Bound: The Incredible Journey, remove quotes before Homeward Homeward Bound 2 and Alvin and the Chipmunks Meet Frankenstein.
PRODUCTION NOTES
Donald Sutherland’s production company Martin’s River Ink began production of the animated TV movie Pirate’s Passage, with animation work by PIP Animation Services in Ottawa. Upon completion, it will air on CBC Television. The movie is based on William Gilkerson’s novel of the same name. Sutherland will voice the lead character, Captain Johnson. Brad Peyton will co-direct alongside Mike Barth of PIP Animation.
MORE KIDS NEWS
Crossover alert: Marvel’s Agents of S.H.I.E.L.D. will continue the story told in Marvel/Disney theatrical movie Thor: The Dark World, opening Nov. 8. “In the aftermath of the events chronicled in the feature film,” said Marvel, “Coulson and the Agents of S.H.I.E.L.D. pick up the pieces.” The episode airs Tuesday, Nov. 19.
Disney Publishing Worldwide acquired Zodiac, a new book based on a mystery steeped in the Chinese zodiac written by comic book legend Stan Lee with Stuart Moore. The book will be published as a hardcover original and goes on sale Jan. 27, 2015.
DIGITAL UPDATE
Marvel is launching animated shorts series Lego Marvel Super Heroes: Maxmium Overload exclusively on Disney.com, Marvel.com, Disney’s YouTube channel and across Disney’s Roku and Xbox connected TV apps. Featuring Lego Spider-Man and Marvel’s most popular Super Heroes and villains, the five-epsiode special is an original look at the Marvel Universe on a Lego scale.
National Geographic Kids will launch three new 9 Story Entertainment series on its subscription YouTube channel. The series–reality show Survive This, factual-based show Making Stuff, and animated comedy Best Ed are primed for Nat Geo Kids’ target 6-12-year-old audience. The digital channel, which launched last spring, is available in English internationally for $3.99 a month.
How did the recent deal between Yummico, Sprout and DHX Media go down? How did Dane Boedigheimer parlay Internet sensation Annoying Orange into a top show on Cartoon Network? How is Peanuts using digital to introduce Snoopy to a new generation and build buzz for the 2015 feature film? What are kids watching on Toon Goggles’ digital service? Find out the answers to these questions and more at the Nov. 12 CynKids webinar “Developing & Distributing Kids Content in the Digital Age.” Register today! http://www.cynopsis.com/webinars/developing-and-distributing-kids-content/
GAMES & APPS
Nickelodeon launched The Legend of Korra avatar line for Xbox Live Marketplace. Fans can customize their avatars with costumes, apparel and character props inspired by the animated series, character bending powers and T-shirts. The line features 10 downloadable items, ranging from $1-$4.99. Additionally, the collection will be available on Xbox One, next month.
LICENSING
Preschool franchise Everything’s Rosie is growing its presence in Italy with a new agreement with Edicolandia Junior through licensor V&S Entertainment. The new deal includes collectibles, activity and sticker books, balloons and dress up accessories.
INTERNATIONAL RELATIONS
Family Channel is supporting Bullying Awareness Week, Nov. 18-24, with a month of programming that encourages kids to take a stand against bullying. This year the net’s Stand UP! campaign lineup includes celebrity interview segments, exclusive music videos, special episodes and footage from this year’s Stand UP! rallies, which the network hosted last week at three Canadian schools.
U.K. broadcaster CITV acquired free-to-air rights to DHX Media’s spooky live-action series Deadtime Stories. The show is based on the book series of the same name, written by Annette and Gina Cascone, which originally included 17 titles and has sold 2 million copies.
Entertainment One Family secured broadcast deals for the Amberwood Entertainment holiday special The Magic Hockey Skates including broadcasters Disney XD LatAm, Societe Radio Canada, Teletoon France, RTS Radio Television Suisse, NRK Norway, Chello Central Europe and RTE (Ireland). All have the TV movie, based Allan Morgan children’s book, on their programming schedule for December 2013.
CYNKIDS SPOTLIGHT
Step away from that Snickers… For many kids, Halloween candy is a sacred thing. And that makes it perfect fodder for a littler prankstering, Jimmy Kimmel-style. Last week on Jimmy Kimmel Live the funnyman asked parents to pretend they ate all of their children’s Halloween candy, record their kid’s reaction and upload it to YouTube. The “Hey Jimmy Kimmel – I Told My Kids I Ate All Their Halloween Candy” franchise has 106 million views since Kimmel started the prank in 2011. Here’s why:
http://youtu.be/RK-oQfFToVg.
TRIVIA
Answer to Last Week’s Trivia Question: Where did Laverne and Shirley work? Shotz Brewery Kudos to: Howie Kleinberg, Glow, NY; Kathleen May, Fisher-Price, E. Aurora, NY; Jane Pook, NY; Brad Stern, Bellavia Blatt, Mineola, NY; Tom Boyd, WGN, Chicago; Pat Brady, CESD, LA; Yoni Saban, Saban Brands; Israel.
Today’s Trivia Question: Which Pretty Little Liars character links PLL to new spinoff Ravenswood? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
BY THE NUMBERS
Top 10 Basic Cable Ratings for the week of Oct. 28-Nov.3, 2013
K2-11 Total Programming Day
NETWORK |
RATING |
000s |
NICK |
2.7 |
880 |
DSNY |
2.4 |
755 |
DSJR |
1.2 |
258 |
TOON |
1.1 |
344 |
NAN |
0.8 |
254 |
NKJR |
0.8 |
210 |
DXD |
0.6 |
163 |
ADSM |
0.4 |
146 |
SPRT |
0.4 |
79 |
FAM |
0.3 |
84 |
K2-11 Prime (Monday – Sunday 8-11p.m.)
NETWORK |
RATING |
000s |
DSNY |
3.4 |
1089 |
DSJR |
1.6 |
340 |
NAN |
1.4 |
455 |
NKJR |
1.0 |
264 |
ADSM |
0.7 |
213 |
DXD |
0.7 |
205 |
SPRT |
0.6 |
104 |
FAM |
0.5 |
157 |
AMC |
0.4 |
118 |
HUB |
0.4 |
93 |
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
NETWORK |
RATING |
000s |
NICK |
2.7 |
880 |
DSNY |
2.5 |
792 |
DSJR |
1.4 |
292 |
NAN |
1.3 |
372 |
TOON |
1.1 |
344 |
NKJR |
1.0 |
266 |
DXD |
0.7 |
191 |
SPRT |
0.5 |
90 |
FAM |
0.3 |
94 |
NKTN |
0.3 |
73 |
K6-11 Total Programming Day
NETWORK |
RATING |
000s |
DSNY |
2.7 |
517 |
NICK |
2.0 |
391 |
TOON |
1.2 |
223 |
NAN |
0.8 |
165 |
DXD |
0.7 |
123 |
ADSM |
0.4 |
88 |
DSJR |
0.4 |
54 |
NKTN |
0.4 |
48 |
FAM |
0.3 |
51 |
NKJR |
0.3 |
49 |
K6-11 Prime (Monday – Sunday 8-11p.m.)
NETWORK |
RATING |
000s |
DSNY |
4.5 |
870 |
NAN |
1.6 |
309 |
DXD |
1.0 |
171 |
ADSM |
0.7 |
146 |
DSJR |
0.6 |
78 |
FAM |
0.5 |
94 |
AMC |
0.4 |
84 |
NKJR |
0.4 |
60 |
TNNK |
0.4 |
58 |
HUB |
0.4 |
56 |
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
NETWORK |
RATING |
000s |
DSNY |
2.7 |
517 |
NICK |
2.0 |
391 |
NAN |
1.3 |
254 |
TOON |
1.1 |
223 |
DXD |
0.8 |
141 |
DSJR |
0.5 |
60 |
TNNK |
0.4 |
58 |
NKJR |
0.4 |
56 |
FAM |
0.3 |
57 |
NKTN |
0.3 |
46 |
K9-14 Total Programming Day
NETWORK |
RATING |
000s |
DSNY |
2.4 |
486 |
NICK |
1.3 |
259 |
NAN |
0.9 |
180 |
TOON |
0.9 |
176 |
ADSM |
0.8 |
157 |
DXD |
0.6 |
111 |
TNNK |
0.4 |
56 |
FAM |
0.3 |
53 |
NKTN |
0.3 |
36 |
ESPN |
0.2 |
43 |
K9-14 Prime (Monday – Sunday 8-11p.m.)
NETWORK |
RATING |
000s |
DSNY |
4.0 |
797 |
NAN |
1.4 |
293 |
ADSM |
0.9 |
191 |
DXD |
0.9 |
161 |
AMC |
0.6 |
126 |
FAM |
0.5 |
100 |
ESPN |
0.5 |
90 |
USA |
0.4 |
90 |
AOL |
0.4 |
79 |
FX |
0.4 |
74 |
K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
NETWORK |
RATING |
000s |
DSNY |
2.3 |
460 |
NICK |
1.3 |
259 |
NAN |
1.2 |
252 |
TOON |
0.9 |
176 |
DXD |
0.7 |
123 |
TNNK |
0.4 |
68 |
FAM |
0.3 |
59 |
APL |
0.2 |
44 |
ESPN |
0.2 |
42 |
AMC |
0.2 |
42 |
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Day blended with SD
K2-11 Top 10 Programs for the week of Oct. 28-Nov. 3, 2013
DATE |
PROGRAM |
NETWORK |
TIME |
000s |
11/2/2013 |
SpongeBob |
NICK |
10-10:30a |
1897 |
11/1/2013 |
Dog With A Blog |
DSNY |
8:30-9a |
1881 |
11/1/2013 |
Jessie |
DSNY |
8-8:25a |
1835 |
11/3/2013 |
SpongeBob |
DSNY |
10-10:30a |
1830 |
11/212013 |
SpongeBob |
NICK |
6:30-7p |
1814 |
11/3/2013 |
Austin & Ally |
DSNY |
8:30-9p |
1813 |
11/3/2013 |
SpongeBob |
NICK |
9:30-10a |
1785 |
11/3/2013 |
Liv and Maddie |
DSNY |
8-8:30p |
1782 |
11/1/2013 |
SpongeBob |
NICK |
7-7:30p |
1745 |
11/1/2013 |
Wander Over Yonder |
DSNY |
9-9:15p |
1731 |
K6-11 Top 10 Programs for the week of Oct. 28-Nov. 3, 2013
DATE |
PROGRAM |
NETWORK |
TIME |
000s |
11/3/2013 |
Austin & Ally |
DSNY |
8:30-9p |
1524 |
11/1/2013 |
Jessie |
DSNY |
8-8:25p |
1464 |
11/3/2013 |
Liv and Maddie |
DSNY |
8-8:30p |
1219 |
11/1/2013 |
Dog With A Blog |
DSNY |
8:30-9p |
1209 |
11/1/2013 |
Wander Over Yonder |
DSNY |
9-9:15p |
1199 |
11/3/2013 |
Dog With A Blog |
DSNY |
9-9:30p |
1193 |
11/2/2013 |
Sam & Cat |
NICK |
8-8:30p |
1161 |
11/2/2013 |
The Thundermans |
NICK |
9-9:30p |
1063 |
11/3/2013 |
Good Luck Charlie |
DSNY |
7:30-8p |
1055 |
11/1/2013 |
Jessie |
DSNY |
7:30-8p |
1050 |
Source: Turner Research based on Total US Television Universe of 115,800,000 homes.
Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Nov. 1-3, 2013:
Ender’s Game (Lionsgate) PG-13 $28 million (weekend) $28 million (1-week cume)
Last Vegas (CBS Films) PG-13 $16.52 million (weekend) $16.52 million (1-week cume)
Free Birds (Relativity Media) PG $16.2 million (weekend) $16.2 million (1-week cume)
Gravity (Warner Bros.) PG-13 $13.13 million (weekend) $219.1 million (5-week cume)
Captain Phillips (Sony) PG-13 $8.5 million (weekend) $82.55 million (4-week cume)
Cloudy With A Chance of Meatballs 2 (Sony Pictures) PG $4.2 million (weekend) $99.2 millionXXXX (6-week cume)
Enough Said (Fox Searchlight) PG-13 $1.08 million (weekend) $14.8 million (7-week cume)
All Is Lost (Roadside Attractions) PG-13 $593,700 (weekend) $1.46 million 3-week cume)
Insidious: Chapter 2 (FilmDistrict) PG-13 $426,000 (weekend) $82.84 million (8-week cume)
Despicable Me 2 (Universal) PG $424,875 (weekend) $XXXX million (18-week cume)
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11.06.13
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A CYNOPSIS MESSAGE
Developing & Distributing Kids Content in the Digital Age
Tuesday * November 12, 2013 * 1:30-3:00 p.m. ET
Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids
Speakers
Stephen Hodge: Managing Director (Toon Goggles)
Susanna Pollack: Head of Strategy & Partnerships (yummico)
Brandon Cole: Manager, Media & Business Development (Peanuts Worldwide + Iconix Brand Group)
Dane Boedigheimer: Filmmaker (Annoying Orange)
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