A CYNOPSIS MESSAGE FROM FUSE
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Cyn opsis: DIGITAL
Good morning, it’s Wednesday, November 5, 2008, and this is your first early morning digital briefing. Don’t forget to vote!
HBO‘s digital production team is entering the ring with a new series of 4-6 minute reels dubbed Ring Life, streaming on HBO.com, HBO Mobile and HBO’s YouTube channel from Nov. 10 and being offered as free downloads on iTunes beginning in Dec. Narrated by HBO Boxing host Jim Lampley, the series will chronicle the lives of 8 aspiring pugilists as they balancing jobs, family life, training, expectations and the pursuit of glory in the ring.
Conde Nast’s Brides.com launched of a new Wedding Etiquette section from the pen of Anna Post. Anna is the great-great-granddaughter of Emily Post, the debutante who set etiquette standards for the Gilded Age and beyond.
Advocate.com is featuring 3 days of special election coverage this week with a special focus on the marriage equality propositions in California, Arizona, Florida and Arkansas.
Toronto-based Astral Media’s Family Channel is launching a new customizable online portal named Famclub, allowing members to set their profiles and interact with Family’s online and on-air properties.
~ INNOVATORS & START-UPS ~
Adhering to users’ and advertisers’ growing appetite for longer form premium online content, Break Media began offering a selection of feature films targeted at young guys. Flicks such as Ghostbusters, Men in Black and The Fifth Element will be offered free of charge on Break.com and distributed to partner sites including Hulu, G4 and TruTV, allowing advertisers to place ads within the films across Break’s network of sites.
Fashion-themed video portal Beautiful Stranger.tv added a new celebrity expert section soliciting advice from folks such as makeup artist Bobbi Brown and hair stylist to the stars Frederic Fekkai. Beautiful Stranger seeks out women, men, kids and couples on the street who are proving to be the arbiters of taste and style among their circles of friends. Alongside each video appears a clickable listing of what each subject is wearing to help users track down the latest and greatest fashions.
The App Store for the iPhone and iPod Touch is already lapping the Sony PSP and Nintendo DS in terms of the number of gaming titles available to consumers, notes Business Week. The App store is currently offering 1,500 game-related titles compared to 600 for the DS and fewer than 300 for the PSP.
Beginning this week Comcast is using Salem, OR as a test case to equip each analog cable subscriber with a digital converter box, reports Multichannel News. The company plans to buy as many as 6 million new digital-to-analog converter boxes to deploy before the switchover, expecting a bulk of them to be self-installed.
~ DIGITAL ADVERTISING ~
Online direct measurement audience service Quantcast is announcing a new agreement today with MTV Networks to deploy its services across the company’s huge portfolio of sites including MTV.com, VH1.com, ComedyCentral.com and its Tribes affiliate network. MTV joins Quantcast’s Quantified Publisher Program designed to give publishers a more accurate reading of how custom inventory packages perform across its network. The company says over 20,000 publishers have joined the program since it launched two years ago with more than 80,000 participating.
Online video advertising platform Adap.tv launched a new product in private beta that extends the capabilities of ad display management systems DoubleClick DART and Microsoft Atlas AdManager to serve ads onto video.
Here’s one of those studies that should help reduce the size of ulcers on Madison Avenue a bit. Boston College professors S. Adam Brasel and James Gips conducted two years of tests to look into how much visual information viewers pick up when forwarding through ads on a DVR. They found that consumers can still focus on product logos and brands in that fraction of a moment they are exposed to them. Apparently the trick is to make sure brand info is revealed on the center of the screen – anywhere else and it’s “of virtually no value.”
Nielsen says that the pace of U.S. households achieving digital readiness is finally accelerating, with “Completely Unready” households (no digital tuners) declining from 8.4% in Sept. 2008 to 7.7% in Oct. 2008 - the largest single drop in the past 6 months.
Mark Papermaster is joining Apple as SVP/Devices Hardware Engineering, reporting to CEO Steve Jobs. Mark, who comes to Apple from IBM, will lead Apple’s iPod and iPhone hardware engineering teams. He replaces Tony Fadell, a key Apple executive instrumental in the development of the iPod.
San Mateo, CA-based place-shifting device maker Monsoon Multimedia appointed William Loesch as its new CEO. Bill has almost 30 years in the industry and is best known for his 13 years at Pinnacle Systems where he headed the Consumer Division.
A CYNOPSIS MESSAGE FROM CTAM
Join this eye-opening lunch time session Monday, November 10 at 1pm, then get the big picture on Canoe Ventures from CEO David Verklin during Tuesday’s closing panel.
Register Today! One-Day Registrations Now Available
CTAM Summit: Nov. 9-11, Boston, MA
Twitter proved to offer some of the coolest new election day social tools yesterday. The Twitter VoteReport helped users monitor how the voting process was playing out in the trenches. Its Election 2008 portal offered advanced drill down options allowing you to filter through to tweets from your local area. It was fascinating to read the never ending scroll of posts from voters such as Shaquille O’Neal, who says he voted for Obama after the candidate promised him he can guard the Nuclear Football codes, whatever that means. More important, the micro-blogging portal seems to have held up despite a massive of surge from its users. Perhaps the site has solved its outage problems once and for all. TwitVote even hosted a mock poll to gage public opinion. Predictably Barack Obama led John McCain by 5 or 6 to 1 most of the day; Twitter’s user base is more than a little Silicon Valley-centric so its sample is skewed. But imagine what pollsters could do with this if the service really took off nationwide?
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
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JOB OPENING: MGR CORP COMM/Rainbow/NY: Work across all Rainbow brands.Asst creating strat/write releases/pitch stories. 3+yrs media relat’s. Impeccable writing skills.strong media rltnshps, cbl exp a + www.cablevision.jobs ref#7483BR (11/12)
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JOB OPENING: DIGITAL PRODUCER/CNN’s American Morning/NY: 5 yrs min major mkt tv news production exp, 1 yr min exp with web/interactive content, strong writer, leader. See full posting & apply to www.turner.jobs req# 108698BR (11/12)
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JOB OPENING: DIR PRODUCTION OPERATIONS/National Geographic Television: Oversee the production management of documentary programs. To apply, visit www.nationalgeographic.com/jobs Job ID 3676. EOE (11/8)
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JOB OPENING: SR RSRCH ANLYST/Lifetime (LA): Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res: [email protected] (11/8)
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JOB OPENING: DIR RESEARCH/NY: Min 5 yrs exp in TV/Digital research, primary research(banners &tabs), exp w/Comscore, Nielsen’s, strong written & analytical skills, BA/BS or equiv exp, Rez: http://www.mylifetime.com/about-us/jobs (11/7)
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FALL INTERNSHIP CREDITS ONLY: INTERNS /LA: Bright & passionate. Neal Stevens/Stevens & Assoc., prod 5 features films in past 6 yrs. Learn ropes from A-Z. Script coverage, dvlpmnt, possible assoc of credit for movies & much more.Email: [email protected] (11/11)
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FALL INTERNSHIPS CREDITS ONLY: SESAME WORKSHOP/NYC seeks INTERNS for Sesame Street & International Production, dept. for various projects. Knwlg of MS Word/Excel/ email Res: [email protected] Stipend offered (11/6)
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After reshuffling its agenda yesterday to table some issues for a later date the FCC adopted rules for unlicensed use of television “white spaces” and approved two big mergers in the wireless arena. The white space rules allow for both fixed and personal/portable unlicensed devices to access the internet utilizing unused broadcast spectrum, subject to equipment certification by the FCC Laboratory. Verizon Wireless got the O.K. to acquire Alltel Corp., clearing the way for the creation of the largest wireless carrier in the U.S. Also Sprint Nextel was given the go ahead to buy Clearwire, clearing the way for the two companies to launch the first mobile WiMAX network within the next 30 months. To get the FCC to agree to the Alltel acquisition Verizon agreed to freeze roaming rates that smaller carriers must pay to connect to its network for a period of at least 4 years.