Wednesday, November 30th, 2005


#1 Series on Cable with A18-49

Airing opposite broadcast competition:
Law & Order: SVU, The Amazing Race & Boston Legal

Available Fall 2007 exclusively from Warner Bros. Domestic Cable Distribution  Get with the programming – online.Source: NTI Explorer, 11/7/05 – 11/13/05, A18-49 000. Nip=Tue 10p. Excludes breakouts and sports .



Good morning.  It’s Wednesday, November 30, 2005, and this is your first early morning briefing. 

American Idol fans – no worries!  The show will be back thru 2009 with at least 6 more season, if not more, and Simon Cowell will be in tow for at least five of those new seasons.  American Idol is co-owned and co-produced by FremantleMedia North America, Inc. and 19 Entertainment.

This is what they mean by product integration and awareness.  In the Wednesday night episode of CSI: NY, a cellphone belonging to investigator Danny Messer will ring.  The ringtone will be the song Talk from Grammy Award-winning band Coldplay.  In a cross promotion deal between CBS and Capital Records, shortly after the scene airs and for a limited time, viewers will be able to purchase the same ringtone for their own cellphone. The hows and how muches of that process will be explained in a series of promotional messages that will run during the next commercial break.

* MORE GOOD STUFF *Producer Rome Hartman has been named the new Exec Producer of the CBS Evening News, effective January 9.  Hartman takes over for Jim Murphy who had been at the helm for the past six years.  Hartman hails from 60 Minutes where he had been Lesley’s Stahl’s exec prod for more than a decade. With that piece in place, the next question is who will be the long term anchor of the news program (Bob Schieffer is considered an “interim” anchor with no plans of sticking around). No answers yet.

The HorseTV Channel has a new series in development called Women & Horses.  The project is being developed with horse behaviorist, GaWaNi Pony Boy, and will be much of the same content you can find in his Women & Horses magazine, highlighting women’s involvement in the world of horses. This will be his second series on HorseTV, the first being The Simple Truth About Horses.

New York Giants running back Tiki Barber will be a contributor with additional frequency on Fox News’ morning show, Fox and Friends First.  Barber has been on the show several times, but will make it a more regular affair as of next Tuesday, appearing in the 6am hour.  That’s nice.  And yet, at this point in the football team’s season, I’d rather he focused a little more of his time on the field.
Following its announcement yesterday of three new series coming to the network in December, WE: Women’s Entertainment has now announced five more series for 2006, and one for 2007:

  • Two Funny: Cotter & Louise from Burrud Prods is a 30m series of 6 episodes that follows lives of comedians Kerrie Louise and Tom Cotter, who are are married, the parents of twin boys and work together while on tour.  This show will launch in March 2006.
  • John Edward Cross Country is from JECO Prods and focuses on psychic John Edward as he travels the country doing readings and visiting selected participants.  WE has ordered 8 episodes; the show is scheduled to debut in March.
  • Skating’s Next Star wonders what it really takes to be a world class figure skater.  This show moves from preliminary auditions to finals in 6 episodes. The project is from Major League Figure Skating.
  • Million Dollar Wedding is exactly as it sounds – a wedding on a million dollar plus budget.  From Film Garden, WE has ordered 6 episodes,
  • Rebel Gucci is all about Gemma Gucci, the heir to the Gucci fashion empire as she works on establishing herself in NYC as the queen of fashion and head of the Gucci fashion dynasty.  WE has ordered 13 episodes from BCII and plans to launch the show next October.
  • Hair Trauma! is set in a full-service salon in Manhattan.  Think the film Beauty Shop, but for real, with stylist Ellin LaVar at the helm.  Red Moxie is producing, and this series of 6 eps is looking at a March 2007 launch.

Correction : With all that said, a quick correction from yesterday’s story about WE: Women’s Entertainment‘s new series Race to the Altar.  The show is a production of NBC Studios, TWI and LMNO Productions.

Okay, I’m not saying any of you did it, but if you know who did, could you please ask the thief to return Gregory Peck’s star to the Hollywood Walk of Fame?  Thank you.

* NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *Spike has ordered up 26 hours of the remake of the age-less series World’s Most Amazing Videos.  Nash Entertainment exec produced and Stacey Keach hosted the original series in 1999 which aired on NBC, and both will be involved with the remake as well. Additionally, Spike has picked up the rights to the original 26 episodes. The new show is expected to launch this spring.

NBC has ordered a 6th season of Mark Burnett Prods.’s The Apprentice, and production of next season’s show with The Donald will move to Los Angeles. Thus far, all of the seasons have been based in New York.  If you’re interested in applying, check out either or to download an application and find out the casting call schedule.

If you’re wondering – while Fox‘s freshman series Prison Break had its season finale last Monday night, it will return to the schedule in March with all new episodes.  Phew.

Casting Call: Animal Planet is looking for a female host.  See if this sounds like you:  Do you love the outdoors and wildlife?  Do you have a passion for adventure?  Do you love the thought of traveling to unpredictable destinations?  Do you have a sense of humor?  Do you think you could be the best adventure host out there?  Yes?  Then you should probably get in on this gig.  Go to, click on “casting call” in the lower right corner of the home page.  Good luck!

* EXECUTIVE MOVES *Allan Navarrete has been promoted to VP/U.S. Hispanic Networks Distribution, Affiliate Sales and Marketing for Discovery Networks, U.S.  and will report to Lori McFarling, SVP/Affiliate Sales and Marketing.  In his new role, Allan oversees all strategy and distribution efforts for Discovery’s portfolio of domestic Spanish-language offerings. He is also charged with designing and overseeing execution of national field sales agenda, developing strategies to optimize sales positioning for each channel and proactively identifying tactics to further distribution objectives.

Access Hollywood has promoted the trio of Adam Jordan, Mike Marson, and Ryan Patterson, to Supervising Producers. They will report to Rob Silverstein, EP.

Turner Broadcasting System, Inc. has promoted Trish Frohman to EVP, adding oversight of the company’s Local/Regional Ad Sales division to her current role as head of Turner Sports Ad Sales and Event Marketing Group.  Trish’s new position broadens her executive role to include Local/Regional Ad Sales, Turner South Ad Sales and Insider’s Advantage.   She continues to oversee ad sales, as well as sponsorship and promotional efforts for Turner Sports properties, including the NBA, NASCAR, the PGA, College Football and the Atlanta Braves.

Paul Telegdy has been promoted to SVP/Programming and Production, BBC Worldwide with immediate effect. Reporting to Candace Carlisle, COO/BBC Sales Company & JVP, and Mike Phillips, Deputy CE/BBC Worldwide, Paul will assume the leadership function for BBC Worldwide Productions LLC and will continue to run BBC Worldwide’s co-production and programming business in Los Angeles.

Frederick Morton has been named SVP/GM of TEMPO, MTV Network’s newest channel devoted to Caribbean music and culture. He will report to  Tom Calderone, EVP and General Manager/VH1.  Prior to joining TEMPO, Morton was SVP/Deputy General Counsel, Business & Legal Affairs for MTV Networks, a division of Viacom Inc.

Lynne Kirby has joined Sundance Channel as SVP/Original Programming and Development.  She will report to Laura Michalchyshyn, EVP/Programming & Marketing and be based in New York.  Lynne will oversee the development and production of Sundance Channel’s original series and films. 
Bravo has appointed Joe Brown to Director/Program Research. He will report to Tony Cardinale, VP/Program Research, Bravo.  In his new role, Joe will be responsible for monitoring, analyzing and communicating the performance of Bravo and its competition to management and programming departments through Nielsen ratings analysis.  Additionally, his analysis and evaluation of Bravo viewers will be used to guide the network’s program development, planning and acquisition processes. 

Kristin Brown has been named VP/Communications for TLC.  She reports to David Leavy, EVP/Communications and Corporate Affairs, Discovery Communications.  In her new role, Kristin will oversee the TLC communications staff and be responsible for the development and implementation of the communications efforts supporting the network’s branding, positioning and programming.  She is also responsible for the execution of all of the network’s consumer and trade program publicity outreach.

* RATINGS *Top 10 Broadcast Programs among A18-49 (000) for the week of 11/21-11/27/05:
ABC:     Desperate Housewives             14,480
ABC:    Grey’s Anatomy                    11,590
CBS:    CSI                                 10,890
ABC:    Lost                                10,150
CBS:    CSI: Miami                        8600
CBS:     Survivor                                           8530
ABC:    EM: Home Edition                 8460
ABC:    NFL Monday Night Football       7930
CBS:    Without a Trace                           7660
NBC:    Law & Order SVU          7340
Source:  Nielsen Media Research, Galaxy Explorer

Nov Sweep: Day #26 – Monday — A18-49 Analysis:  ABC led the night on Monday with an overall 7.3/18 A18-49, according to final numbers from Nielsen Media Research.  The Monday Night Football game ran until 11:58p, and averaged for its three hours a 9.2/11 A18-49.  At 8p CBS led with the combo of King of Queens and How I Met Your Mother, averaging a 4.4/11.  At 9p the final episode of Prison Break drew a 5.5/12, a half rating point behind CBS’ 2-1/2 Men, but a full rating point ahead of Out of Practice.  At 10p CSI Miami was second only to the football game, earning a 7.0/16, ahead of Medium on NBC with a 4.5/11.

FINAL HOUSEHOLD RATINGS: Monday, November 28, 2005, for all Networks – program averages. Source: Nielsen Media Research. 

ABC     12.0/18  Wife Swap 5.6/9,  ABC MNF:  Pittsburgh Steelers vs. Indianapolis Colts 14.8/23 (9-11:58p)

CBS     10.2/15  King of Queens 8.2/12, How I Met Your Mother 7.9/11, 2-1/2 Men 10.6/15, Out of Practice 8.6/12, CSI: Miami   12.9/20

NBC     7.3/11   Surface 6.1/9, Las Vegas 7.4/11, Medium  8.3/13

FOX     5.8/8    Prison Break [r] 4.3/6, Prison Break 7.2/10

WB      3.0/4    7th Heaven 3.9/6, 7th Heaven [r] 2.1/3

UPN     2.2/3   One on One 2.0/3, All of Us 2.3/3, Girlfriends 2.5/3, Half & Half 2.3/3

A18-49            ABC 7.3/18, CBS 5.5/13, Fox 4.1/10, NBC 3.8/9, WB 1.5/4, UPN 1.4/3



Martha is Cooking in Charlotte
WCNC/N – 10:00-11:00am
November 2005 To-Date

  • Up +10% vs. Oct. ’05
  • Up +44% vs. year ago time period
  • #1 new strip, out-delivering Tyra by +28%, Judge Alex by +53%
  • #1 syndicated strip on WCNC 9am-5pm

 Source: NSI WRAP Overnights, 11/3/05-11/21/05 vs. Oct ’05 and Nov ’04, Live HH rating, Tyra – WCCB 2pm, Alex-WJZY-4pm

The History Channel
presents This Day in History:
1954: An 8 1/2-pound meteorite crashes through the roof of a house in Sylacauga, Alabama, smashes into various pieces of furniture, and slams into Mrs. Elizabeth Hodges, who was taking a nap on a couch at the time.  Mrs. Hodges, the victim of the first modern instance of human-meteoric contact, suffered only a nasty bruise.

Answer to Yesterday’s Trivia Question: In Hollywood history, this couple had the longest marriage, at sixty-nine years.  Who were they?   BOB AND DELORES HOPE     Kudos to:  John Molish-Brighter Child Interactive/Columbus OH; Rich Jacobs- MMT/NY; Lori Birnbaum-Newspapers Now/NY; Jonathan Leach-CBS News 48 Hrs/NY; Nick Riley-WFAA Channel 8/Dallas; Joe E. Dale-Me-TV/Chicago; Jeff Simmons-EAD/Dallas; Steve Weinshel-Transistor Studios/Chicago; Judy Shultz-Woodsen & Neuroth Inc/Beaverton OR; Susan Goldberg-MTV Logo Ad Sales/LA; Cindy Sivak-Sivak Entertainment/Pacific Palisades CA; Marc Freden-On the Marc Productions/LA



If you were partying with Court TV® at Providence in New York, you are definitely going to want to click on the link below to access indisputable photographic proof of the good time that was had by all!
And if you weren’t there, click anyway – you’re sure to see some familiar faces!

Today’s Trivia Question:
John Madden and Dale Jarrett appear together in a holiday commercial singing Christmas carols.  The advertisement is not really for a CD they are recording, but for what? (
with your answer and be sure to include your name, company, city and time zone with your answer. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Admit It. You thought Spandex looked Hot!

I Can’t Believe I Wore That – Premieres December 5th at 10p ET
Another True Original from WE.
For more information go to

Later — Cyn
11.30.05 – 5:02a
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

Classified Ad Sales – Trish Pihonak – 203.381-9096 /

If you’d rather listen than read, you can sign up for the Cynopsis: In Your Ear podcast available for download each morning by 630a at or via iTunes 4.9 listed in the podcast directory under “News”  as well as under Yahoo Podcast

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Copyright Cynthia Turner 2005

Cyn opsis  CLASSIFIEDS —

JOB OPENING:  MANAGER RESEARCH/Buena Vista TV, LA. 3+ yrs exp. Broadcast, Synd, Cable.  Nielsen Gal. Expl., N-Power, Mkt. Brks, WRAP Overnights/Sweeps, MS Ppt/Ex/Wd.  Top writing/analytical skills.  Email:

JOB OPENING: DIRECTOR RESEARCH, OLN-Stamford  Provide research support to all depts.  7+ yrs exp nat’l cable/broadcast tv & sports exp req’d. More info: Resume/Salary:
EOE/AA/Drug (12/07)

JOB OPENING: DIRECTOR OF SALES/Petry International/LA: highly motivated w/ experience in the internat’l/multicultural sales & marketing area preferred. Client and agency contacts a must. Pls send resume to:

JOB OPENING: VP SALES/Petry International/NYC: Experienced deal maker (both advertising and bus. dev) for international and multicultural. Channel, client and agency contacts a must. Pls send resume to:

JOB OPENING: RESEARCH ANALYST, The Golf Channel / ORLANDO, FL. 3 yrs media research exp preferred. Day-to-day will use NPOWER; Market Breaks; StarTrak. Golf exp. not mandatory. EOE. M/F/D/V Fax to: 407.363.7976. No calls please. (12/13)

JOB OPENING: RESEARCH ANALYST/COMCAST SPOTLIGHT, MALVERN, PA  3 yrs research exp.  Analyze, interpret, and present data for cable Ad sales efforts. enter requisition# 25278BR (12/06)

JOB OPENING: RESEARCH MGR-PROG Comedy Central: Combo of primary/secondary research-support network TV & multiplatform initiatives. Analytical/strategic thinker. Strong writing/presenting. 4+ yrs research exp. EOE MTVNCAREERS.COM (12/06)

JOB OPENING: F/T RECEPTIONIST /LA daytime drama: Requires organized, intelligent, articulate, professional, curious self-starter w/ excellent phone & MS Office skills. Email letter & resume to: 

JOB OPENING: FREELANCE TV SYNDICATION EXEC:  For small US distributor. No travel, phones only. Weekly half hour & 60 min. OTO’s.  Experienced only. Submit resume/references/wage req. to

JOB OPENING: MEDIA BUYERS and TRAFFIC COORDINATORS – SpotPlus/Dallas. Media Buying experience required. Hispanic exp. Desired. Will work on large direct response account.Send Resume to:

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/Great American Country-Nashville: Dev/write & produce on air promotions. 4 yrs+ TV Station/Cable Ntwrk. College degree req’d. Resume:
& ref job # 4899-U (12/03)

JOB OPENING: LOCAL SALES MGR/WBXX TV/KNOXVILLE: 3-5 exp as local sales leader w/ proven success.  Motivate team, maintain strong relations & increase mrkt share in metered middle mrkt.  Res to: 

JOB OPENING: TRAFFIC COORDINATOR /WE/LI: Resp for scheduling all programming elements for the network. Cable scheduling pref. Strong comp. skills. Detail oriented. Comm degree pref. resumes

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here.  They are posted for free, and students work for school credit only.  For more information on the specs for posting an Internship ad, email Trish at

Winter Internship Credits Only: here!-Gay TV is seeking interns in LA and NY. You must receive school credit and be able to work 2-3 days a week or 16-30 hours a week. Hours are flexible.  E-mail resumes to:


SITUATION WANTED: VP/SALES Latin America.Previously at Fox & HBO Latin America. Multilingual, master negotiator, creative and strategic thinker. Open to all areas of New Media and Entertainment. Contact:

SITUATION WANTED: PRODUCTION ASSISTANT/Creative, self-starting recent college grad eager to put exp & talent for writing to work in a challenging assistant job in the New York entertainment/media industry. 

for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs

WHAT’S ON TONIGHT:  Wednesday, November 30, 2005

ABC              George Lopez, Freddie, Lost, Invasion
CBS              Special: Rudolph the Red Nosed Reindeer, Criminal  Minds, CSI: NY
FOX              That 70’s Show, Stacked, Trading Spouses
NBC              NBC Special: Christmas in Rockefeller Center, The Apprentice Martha Stewart, Law & Order 
i                Sue Thomas F.B. Eye, Early Edition, Doc
UPN              America’s Next Top Model, Veronica Mars
WB               One Tree Hill, Gilmore Girls [r]
TELE             El Cuerpo del Deseo,  Corazon Partido, Decisiones- Casos Extraordinarios, Decisiones
UNIV             Contra Viento y Marea, La Esposa Virgen,  Don Francisco Presenta

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