Wednesday, November 26th, 2008


Say Your Message Louder, Clearer, and Stronger

Partner with Fuse to captivate trendsetting adults 18-34
On-Air: Get inside the only rock, pop and hip hop music network
Online: Interact with members of our social music community
On the Ground: Enhance your brand with exposure at music festivals

Ignite your brand

Contact Allan Infeld, SVP of Fuse Ad Sales at 646.273.3701

Cynopsis: DIGITAL


Good morning, it’s Wednesday, November 26, 2008, and this is your first early morning digital briefing.
In an almost-courtship reminiscent of Yahoo’s play for Facebook itself, microblogging service Twitter said thanks but no thanks to an acquisition offer from Facebook for a cool $500 million in stock, reports WSJ’s Boomtown. Meanwhile Kara says Yahoo and AOL are still haggling over price: Yahoo want to pay $3-$4 billion for the portal and Time Warner wants to get more like $5-$6 billion. It would seem as though things have to get even worse before the dealmakers get desperate.


Sony’s Crackle video portal announced several show renewals for next season as well as a pair of new series. Simpsons and Samantha Who? Writer Bob Kushell hosts an interview show premiering Dec. 18, sitting down with stars such as Patrick Harris and Christina Applegate. David “Bud Bundy” Faustino is the lead in Starv-ing premiering Dec. 1 about a struggling actor who inherits an adult video store. His TV dad Ed O’Neil is scheduled to guest star, among others.
Universal Music Group entered into an agreement to provide music videos from bands such as The Killers and Ludacris to social communication company’s Meebo‘s MediaBar ad platform.  Meebo users will be able to view videos from the artists to promote their new albums. To augment the promotions, UMG will embed Meebo Rooms on official artist pages to enable real-time social interactions among fans.


YouTube hopes to widen its horizons by expanding the width of its video player to 960 pixels to accommodate the growing popularity of the widescreen video aspect ratio. Video uploaded in the standard 4:3 ratio will appear with black borders.
Mad Men it ‘aint, but it is full of hilarious Madison Avenue flavor. MyDamn Channel launched its newest series Agency of Record from You Suck at Photoshop’s Matt Bledsoe and Troy Hitch. Matt and Troy play Dave and Rick, associate creative directors of WTF Worldwide. (Their boss is Bernie Olglethorpe, wink wink.) Adobe is the sponsor of record via product placement.
White-label social networking app maker KickApps raised $14 million in series C funding led by North Atlantic Capital, with participation from existing investors Softbank, Spark Capital, Prism Ventures and Jarl Mohn, former CEO of Liberty Digital, Inc.
Personal TV system creator Sezmi has secured $33 million of additional financing including new investments from Advanced Equities, Inc. and others. The company, which recently completed technical trials in the Seattle market with Fisher Communications, Tribune and Daystar, also laid off about 20 employees to reduce its burn rate.


This is probably not what you wanted to read before the holiday but eMarketer has revised its online advertising outlook downward again for 2009 to $25.7 billion from its most recent estimate of $28.4 billion. Search is expected to account for nearly half of that total. Six months ago eMarketer’s projection was $30 billion.


The NBA and iTV enabler Jacked have entered into a partnership to produce interactive pregame, in-game and post -game sportscasts on team, regional sports networks and local telecaster sites. Jacked will provide its SportsTop widgets directly to NBA teams to offer through team sites, regional sports networks and local telecasters sites. Jacked will geo-manage and serve national, regional and local contextual ads from the platform. Content includes NBA video, photos, statistics, news, ticketing, merchandise, games, as well as live interactive blogs and chat.


The consumer electronics and entertainment media businesses may suffer a setback in sales this Christmas as 6 out of 10 consumers say they will cut back spending on both categories, according to a new survey from management consulting firm Oliver Wyman. The reasons for not buying vary depending on the item. Consumers prefer to delay purchasing many gadgets that have upgrades planned rather than buy cheaper versions now. Subscriptions including broadband Internet access, mobile phone plans, pay-TV and content subscriptions such as Netflix are the most insulated from the economic downturn. 63% of respondents expect their spending to be about the same next year as it was this past year, and 9% plan to spend even more.


How much room is there in the marketplace (or on your TV stand) for another broadband-connected set top? Blockbuster intends to find out. The brick-and-mortar video rental outlet has introduced the MediaPoint digital media player from manufacturer 2wire. It ships with the capability of streaming 2,000 of the 10,000 or so titles in Blockbuster’s online library acquired when the company bought Movielink in 2007. Movies are available from on an a la carte rather than subscription basis for $1.99 and up. To get the player out there Blockbuster is running a promotion, offering 25 free rentals when you buy the box for $99 (the price point of Roku’s Netflix box.)
ffwd (pronounced “fast forward”) released an application allowing microbloggers to post videos found on any website directly to Twitter using a bookmarklet. Posted videos are also now available as passive recommendations in a Twitter-like stream on the user’s ffwd channel page. Once a user adds their Twitter account to their ffwd profile, they can then post to Twitter – essentially creating a virtual television channel based on videos they’ve shared, saved, and tweeted, as well as any ffwd channels they’ve subscribed to.


Glam Media announced the launch of Glam Media Japan KK with leading magazine partners and more than 20 local web publishers, blogs and sites including CanCan, Nikkei Woman and Cafeglobe. Glam Japan is headed by Yukihiro Yamamura, who joined the company as CEO. The former CEO of Excite Japan and DoubleClick Japan will also serve as a VP of Glam Media Inc.
Ken Berger has joined as a Senior Writer covering the NBA. Ken comes over from Newsday, where he covered the New York sports scene since 2000 and served as its NBA columnist for the past two years.


Despite dire predictions – e-commerce sales are expected to be flat over the holiday vs. a year ago predicts comScore – Black Friday is upon as and that means deep discounting all over the web. There are scores of handy sites you can use to track in-store bargains such as, which posts intel about what the retailers are planning as soon as the information becomes available. This year rather than wait for “Cyber Monday,” many online retailers are getting a jumpstart with doorbusters starting as early as tomorrow. has a 720p 50″ Panasonic 50″ Plasma for $900. has a big promotion planned on Friday. is building anticipation by throwing out a few deals each day leading up to their Friday sale. Don’t bother trying to get your hands on a Kindle for the holidays – version 1.0 is officially sold out. (A case of champagne is order for Oprah.) But the Seattle-based e-retailer will begin selling gift certificates tomorrow for the highly anticipated Kindle 2.0, due out first quarter of 2009.
We’re off until Monday — enjoy the holiday and the long weekend!

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / mark@cynopsis. com
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ACCOUNT MANAGER/SI KIDS/SF: #1 kid’s youth sports brand seeks a talented, aggressive multi-p/form AM to grow ad rev in the Northwest. Prior print or digital exp a must. Send resume to: [email protected] (12/5)

JOB OPENING: AE, ONLINE AD SALES/Comcast/LA: Rep. Comcast Nets (E! Online, MyStyle, Versus & G4tv) to external custmrs & develop/maintain new & existing business for ntwrks. Apply: . EOE (12/5)

JOB OPENING: 2 TEMP PROD ASST DIGITAL/Sundance/NY: Asst Digital Media team w/web prod projects. Mini site creation & maint, res, digital asset coord. Basic Edit, Photoshop, Squeeze a +. Res ref #7466BR & 7469BR (12/5)

JOB OPENING: MEDIA MANAGER/Atlanta: TV Network seeks experienced radio/all planner/buyer. Plan, execute, liaison with agencies and consumer & trade media. Negotiate barter; added value. Resume: [email protected] (12/5)

JOB OPENING: DIR MKT RSRCH/NY: Resp: rsrch support, relevant to sales/mktg Fox News/Bus platforms. BA deg & 6+ yrs TV/digital rsrch exp, expertise w/ Nielsen sftwr, strong analytcl, writing/comm skills. EOE [email protected] (12/5)

JOB OPENING: YIELD ANALYST/Fox News Digital/NYC: Work with Sales and Ops teams to maximize DR revenue, optimize inventory & monitor yield. 2-3 yrs Internet sales exp. EOE. [email protected] (12/5)

JOB OPENING: MGR, STANDARDS & PRACTICES/DISNEY/BURBANK: Review original and acquired programs and movies for S&P for ABC Family. S&P or related TV/family programming experience necessary., REQ ID: 183791 (12/5)

JOB OPENING: INT’L SALES ASSISTANT/LA Based/Int’l TV sales distribution company. Position requires knowledge of Spanish. Minimum 2 years experience in similar position. Email resume to [email protected] (12/4)

JOB OPENING: MGR COMMS LATIN AMERICA/BBC/Miami: Mng placement of Lat Am Chan in consumer/trade media. Event org, internal comms, profile of channel & of BBC. Fluent Eng/Span. Self Starter. Apply: (12/4)

JOB OPENING: MGR, RSRCH PLAN’G & STRATEGY/Hallmark Channel/NY: Resp for supporting Ad Sales by supplying rsrch materials such as ratings estimates, ratings tracks, & competitive spending. Full posting/apply (12/4)

JOB OPENING: DIR COMMUNICATIONS/TLC/MD: Resp for prog publicity, mng nat’l/local mkt branding, work w/outside producers/agents/talent for ntwrk, 7+ yrs. Hands on exp. knowl of TV industry a must. Apply: Req#8642 (11/27)

JOB OPENING: PRODUCER /N. California: Launch edgy reality home makeover series. 4+ years as producer/writer, Excellent project mgmt skills a must. Resume to: [email protected] (11/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: ACCOUNTING INTERN/Jericho, NY: Assist Sr Accts w/ invoices, T & E’s, year end accruals, balance sheet and other analysis. For more info/submit resume, visit req ID 7616BR (12/5)

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV/NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: – Requisition # 107860BR (12/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROG RESEARCH & ANALYSIS DEPT/Warner Bros. TV: Download overnight ratings from Nielsen, create/maintain various reports tracking series ratings & prgrm test scores.More info: & enter 106581 (12/4)

SPRING INTERNSHIP CREDITS ONLY: Discovery/NYC Hiring Interns across mult depts: Ad Sales, Mkt, Rsrch, Intl, Digital, Prog Dev, HR, Talent + more! Only 10 hrs/wk min. School credits. Apply: ID: 8501 (12/2)

SPRING/INTERNSHIP CREDITS ONLY: Doc prod co. seeks orgnzd/energetic Jrs/Srs as interns hungry & driven to gain exp in fast-paced envir. Specify winter or spring in app. Resp: office, shoot, & post-prod & dvlpmnt assistance. Apply: [email protected] (11/27)

SPRING/INTERNSHIP CREDITS ONLY: Big Tent Ent/NY seeks ART DESIGN & MKTING Intern exp with digital photo editing, mkt research, MS Office, Photoshop, InDesign, and Illustrator; Email [email protected] (11/27)

SPRING/INTERNSHIP CREDITS ONLY: Big Tent Ent, NY seeks MARKETING INTERN: strong MS Office skills, knwldg of mktg and licensing, and good written and oral skills. Email: [email protected] (11/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR:Docusoap, Comedy, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent director/ writer, strong storyteller and showrunner. 8+ yrs. [email protected] (12/5)

SITUATION WANTED: SEASONED PRODUCER w/ A-list ent. relationships seeks FT or free lance position w/media co.Specialties: proj sprvsn, content generation,talent pkgng & brand integration. [email protected] or 310-451-1814 (12/5)

SITUATION WANTED: NY-based LINE PRODUCER w/ extensive experience in independent film, docs & TV. or [email protected] (12/4)

SITUATION WANTED: INNOVATIVE PRODUCER/DIRECTOR: Award winning and highly creative. Major network experience, across all genres: Childrens, Youth, Reality, Lifestyle. In NY but will travel. View reel & CV: (12/4)

SITUATION WANTED: Award Winning CD looking for FT/CONTRACT WORK. Experienced in all mediums. 10+ at MTVN. Fun, easy going and highly productive. Please contact [email protected] (124)

SITUATION WANTED: HISPANIC MKT CONSULTANT AND CREATIVE WRITER/TRANSLATOR w/18 yrs exp. I’ll translate your copy from English – Spanish in 24 hrs or it’s free. Contact: [email protected] or visit: (12/4)

SITUATION WANTED: PRODCR-WRTR; TALENT-CASTNG EXEC/BOOKR/LA + track record ENT.PR/PROMO/MKTG/ADV. Great work ethic & references (see, Jane Shayne) eager for next challenge! FT/Project. Contact: [email protected] (12/4)

SITUATION WANTED: Seasoned, professional EXECUTIVE ASSISTANT in TV, Film& Music Industries. “C” Level Exec., E.V.P. & S.V.P. experience. Contact: [email protected] (12/4)

SITUATION WANTED: Recent Harvard grad seeks WRITER’S ASST, PA or ADMIN work. Experience at Cartoon Network and PBS. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. [email protected] (12/4)

SITUATION WANTED: ADVERTISING SALES MANAGER/(NY): Interactive and print ad sales leader available. Versatile, revenue generator (5+ yrs industry experience) [email protected] (12/4)

SITUATION WANTED: Seeking EXECUTIVE ASSISTANT Position: Reality & Hosting Guru seeking a change in career with a top company. Eager to learn & willing to work my way up! [email protected] (12/4)

SITUATION WANTED: Seeking F/T or Freelance ops. 9 yrs experience in Entertainment & Technology. Shoots, produces, writes, & designs. Will Travel. [email protected] (12/4)

SITUATION WANTED: Exp’d FREELANCE MEDIA BUYER 10+ yrs exp. negotiating R/TV/Cable/Sponsorships/Promotions for a variety of top brands. Contact: [email protected] (12/4)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hisp, & sales experience. Let me be your “Remote RD” for competitive, one-sheets, breakouts, Nielsen probs, etc. Avail – contract basis. Email: [email protected] (12/2)

SITUATION WANTED: NY CREATIVE MARKETER, PROMOTIONS & EVENT PLANNER with big brand media experience-WB, Bloomberg LP & Scripps Networks. Enthusiastic and dedicated looking for full, part, temp or freelance. Email [email protected] (12/2)

SITUATION WANTED: Exp’d ATL based MKTER looking for contract/FT wk. Let me help max. affiliate commitments. Extensive exp. w/ national/local/tradeshow promos & event planning. Will travel! [email protected] (12/2)

SITUATION WANTED: Skilled TELEVISION EDITOR w/ extensive exp. editing both long and short form for NBC, HBO, A&E, CBS, Discovery, MTV, PBS and Lifetime to name a few. Reel and resume avail. on request. Contact: [email protected] (12/2)

SITUATION WANTED: Adept at adaptations – established novelist and screenwriter will adapt your novel to the screen. [email protected] (11/27)

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.), 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted. Valid passport – willing to travel. [email protected] (11/27)

SITUATION WANTED: Film/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (11/27)

SITUATION WANTED: Award-winning WRITER/PRODUCER , animation & new media, available for freelance writing work. Experienced with short-form digital content. Reel & CV: or contact [email protected] (11/27)

SITUATION WANTED: Creative internat’l FREELANCE BUSINESS WRITER/JOURNALIST/PR PRO Ind expertise incl: music/ ent; technology & telecom;travel/hospitality; home luxury mkt, etc. Website: or email: [email protected] (11/27)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

Related Stories

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/10/24: NBCUniversal surpasses 2020 numbers, with more than $1.25 billion in Olympics ad rev

Wednesday April 10, 2024 Today’s Premieres Peacock: Hapless ESPN+: Tryouts Hulu: Sandland: The Series Crunchyroll: The Many Sides of Voice Actor Radio, Viral Hit IN THE NEWS CBS has renewed Dick Wolf’s trio of FBI dramas – “FBI,” “FBI: Most Wanted” and “FBI: International.” Flagship show “FBI” received a three- season renewal, encompassing seasons seven […]