Wednesday, November 21st, 2007


#1 on Basic Cable
w/ Women 18-34 & 18-49
Three Weeks In A Row!

Beats: Numb3rs, Dirty Sexy Money, Bones, Prison Break,
Boston Legal, Criminal Minds, Bionic Woman, Las Vegas, CSI: NY
First 4 Seasons Available
For Your Broadcast or Cable Network Now!

Source: NHI Galaxy Explorer, L+SD Cvg Rtg. Rank=ad supported cable, progs=tkg, movies=t/c,wks of 10/29, 11/5 & 11/12, excl. sports and PC type code. Bcast comptn based wk of 11/12, W18-34 L+SD US Rtg. English speaking nets.



Good Morning.  It’s Wednesday, November 21, 2007 and this is your first early morning briefing. 

NBC Universal has finalized its acquisition of Oxygen Media and in so doing placed the network under the NBC Universal Cable group umbrella headed by Jeff Gaspin, President/COO, Universal Television Group. Additionally, Lauren Zalaznick, President/Bravo Media will oversee Oxygen Media, reporting to Jeff Gaspin. Lauren will continue as Chair of NBCU’s Green Council. Current head of Oxygen Geraldine Laybourne will leave the company; however, Lisa Gersh, President/COO of Oxygen Media will remain in this position through a three-month transition period prior to taking on a new role at NBCU.

Tonight’s Premieres:
Style Network: Hot Guys Who Cook at 930p

Tonight’s Finales:
NBC: Phenomenon at 8p
BBC America: Hotel Babylon at 9p

Thursday’s Premieres:
ABC: October Road at 1002p

Thursday’s Finales:
Bravo: Tim Gunn’s Guide to Style at 10p

Saturday’s Premieres:
Style Network: 25 Most Stylish at 6p

Saturday’s Finales:
CMT: I Want to Look Like a High School Cheerleader Again at 8p
WE tv: John Edward Cross Country at 10p


WE tv picked up a new original series that documents excessive and obsessive mothers throwing the ultimate in extravagant parties for their children. Party Mamas produced by Barna-Alper and distributed by Alliance Atlantis, debuts December 12 at 10p with 13 half-hour episodes.

Fox owned and operated station group has picked up Everybody Hates Chris for the 2009-10 season, distributed by CBS TV Distribution. The show has also been cleared on several CBS O&Os including Philadelphia, Detroit, Atlanta and Miami. Among the Fox clearances are NY, LA, Dallas, Washington and Houston. In the #3 market, Chicago, Chris goes to WCIU, the Weigel Broadcasting station.  Total clearances add up to approx 35% of the country thus far.

It’s going to be a quiet Wednesday before Thanksgiving, so while you’re twiddling away the hours hoping the boss suggests it be a shortened day, here’s a brief history lesson on why Thanksgiving is on a Thursday.

There were two first Thanksgivings – one in 1619 in Virginia, and the next in 1621 in Plymouth (Massachusetts).
In Virginia the day of thanksgiving celebrated the landing of a group of 38 English settlers at Virginia’s first settlement a little way from Jamestown.  The group declared it a day of thanksgiving and said thanks should be “yearly and perpetually kept holy as a day of thanksgiving …” 
In Plymouth 1621, the Governor of the day, William Branford, declared that first feast following the fall harvest as a “day of thanksgiving.”  Thereafter, the day following the fall harvest was celebrated each year in all 13 colonies, tho the days changed depending on which state you happened to be harvesting in.
In 1863, in an effort to unite the nation during the Civil War, President Lincoln made his Thanksgiving Proclamation, and declared the last Thursday in the month of November be a day of thanksgiving.
Jump ahead to 1939 and President Franklin D. Roosevelt decided that the best way to strengthen the economy was the lengthen the Christmas buying season, and made his own proclamation – Thanksgiving heretofore will be on the third Thursday in November. Well, Congress didn’t agree and in 1941 pushed the date to the fourth Thursday in November – until this year. 
Why are we celebrating a week early this year?   I dunno – ran out of time – boss is letting us go early so I’m outta here until Monday morning.  Have a great early Thanksgiving!


Casting Call: Does your restaurant need Chef Gordon Ramsay’s help? FOX is looking for restaurateurs in trouble to appear on Kitchen Nightmares. If selected, Gordon Ramsay will come to your establishment for one week to pinpoint and help solve your problems. If you’re interested, send an email to
. In the text of the email include your full name, restaurant name, location of restaurant, contact numbers, names of owners and chefs, what role you play in the business and the main issues or problems. Note: only restaurants that have been open a year or more and seat at least 35 people should apply.

Casting Call: FOX continues to cast for its newest game show Nothing But the Truth, this time in the tri-state area as well as Los Angeles, Chicago and Las Vegas. If you would like to tell the truth and appear on this show send an email to
. Put “Truth” in the subject line and include your name, age, where you live, contact numbers, profession, a recent photo and why you would like to be a contestant. You must be a U.S. citizen or permanent legal resident of the U.S. Also explain if you have ever lied about anything  big or small.



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Debby Beece, Pres/Programming and Marketing for Oxygen, resigned her post.  Debby had been named Prez in 2000.

SeaChange International named Simon McGrath as CMO. Currently Simon is Director/Strategy and Development at On Demand Group Limited, a subsidiary of SeaChange. In his new position, Simon will report to Bill Styslinger, Chairman/CEO.

Patrick Gates was elevated to President/GM, Discovery Commerce at Discovery Communications. He will spearhead the strategic direction for this division which encompasses home video, licensing and direct-to-consumer sales. Patrick will report to Mark Hollinger, President/Global Business and Operations.

Gunderson Partners, LLC, a worldwide management consulting and executive search firm upgraded Helene De Vries to Managing Director up from Senior Consultant. Helene, who has been with the company since 2000, will continue to be based in the New York office, leading the Marketing Services unit.

Clickable added former America Online Chairman/CEO Jonathan F. Miller to its Board of Directors. Jonathan will help build the company’s strategic partnerships. 


Today in Cynopsis Kids

  • Senators tell ESRB they want a review
  • Animax to launch on German satellite
  • It’s parade time

Today in Cynopsis International

  • Warner Bros International launches multi-platformer Warner TV
  • CABLEready closes several post-MIPCOM deals
  • Cranford soars on BBC

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • ABC paying writers of Lost spinoff webisodes – a model for the future?
  • Yahoo signs content pact with Sony BMG, its first with major record label
  • AT&T to buy ad effectiveness tracker Ingenio

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 11/12-11/18/07
Primetime    (000)             Total Pgm Day      (000)
ESPN              1457           ESPN                     662
USA                1402           NAN*                    621
TBSC              1084           USA                       616
MTV                 866           TBSC                      606
FX                    761           NICK                      597
TNT                  752           TNT                        532
DISC                713           ADSM*                   502
SPK                  695           FX                          449
NAN                 587           MTV                        419
AEN                  581           LIF                         417
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 11/12-11/18/07
Primetime    (000)      Total Pgm Day            (000)
USA               2754          NICK                         2412
ESPN             2747          NAN*                         1376
TBSC             1860          USA                           1234
TNT               1662          ESPN                         1109
NAN              1601          TNT                           1107
FOXN            1486          TOON                        1031
MTV              1370          TBSC                          966
SPK               1339          ADSM*                       883
FX                 1299          LIF                             862
HALL             1295          FOXN                          821
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 11/12-11/18/07
ESPN   49ers/Seahawks                                      4706
MTV    The Hills                                                  3355
FX       Nip/Tuck                                                 2747
USA     WWE Entertainment  10p                       2645
CMDY  South Park                                              2590
VH1     I Love New York 2                                   2328
USA     WWE Entertainment  9p                         2308
MTV    Shot At Love: Tila Tequil                           2282
NICK   Spongebob Atlantis Pantis                         2237
BRAV   Project Runway                                       1981
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 11/12-11/18/07
ABC    Grey’s Anatomy  THU 9PM                      8.2/19     10,800
FOX    House                                                     7.0/17       9,150
CBS    CSI                                                         6.5/15       8,460
NBC    NBC Sunday Night Football                       5.8/14       7,580
FOX    Family Guy                                              5.4/12       7,080
FOX    The Simpsons                                          5.3/13       6,940
ABC    Dancing with the Stars  MON                   5.2/13       6,800
NBC    Heroes                                                    5.2/12       6,760
CBS    Two and a Half Men                                  5.0/11       6,540
ABC    American Music Awards                            4.8/12       6,300
NBC    The Office                                               4.8/11       6,230
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 11/5-11/11/07 ranked by HH Rtg
Wheel of Fortune (CTD)                                    8.1 AA
Jeopardy (CTD)                                                6.7 AA
Oprah Winfrey Show (CTD)                               6.7 AA / 6.9 GAA
Entertainment Tonight (CTD)                            5.5 AA / 5.6 GAA
Judge Judy (CTD)                                            5.1 AA / 8.0 GAA
Dr. Phil Show (CTD)                                         4.9 AA / 5.1 GAA
Two and a Half Men (WB)                                 4.6 AA / 5.8 GAA  New
Everybody Loves Raymond (CTD)                      4.5 AA / 5.7 GAA
Family Guy (2/T)                                             4.4 AA / 5.1 GAA – New
Seinfeld (SPT)                                                 3.9 AA / 4.4 GAA
Source Nielsen Media Research – Live + SD Data

New M-F Syndicated Strip Series for the week of 11/5-11/11/07  HH Rtg
George Lopez (WB)                                          2.7 AA / 3.6 GAA
TMZ (WB)                                                       2.0 AA / 2.1 GAA
Law & Order: CI (NBU)                                     1.4 AA / 1.4 GAA
Steve Wilkos Show (NBU)                                 1.0 AA / 1.0 GAA
Judge David Young (SPT)                                  0.9 AA / 1.3 GAA
Morning Show (2/T)                                         0.9 AA / 0.9 GAA
Crosswords (NBU)                                            0.8 AA / 1.0 GAA
Half & Half (CTD)                                             0.8 AA / 0.9 GAA
Reno 911 (MGY)                                              0.6 AA / 0.6 GAA
Temptation (2/T)                                             0.6 AA / 0.7 GAA
Degrassi: Next Generation (SPT)                       0.4 AA / 0.4 GAA
Jury Duty (TEE)                                               0.2 AA / 0.2 GAA
Source Nielsen Media Research – Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 11/5-11/11/07 ranked by A18-49 Rtg
Family Guy (2/T)                                            3.1 AA / 3.4 GAA – New
Two and a Half Men (WB)                                2.7 AA / 3.3 GAA  New
Oprah Winfrey Show (CTD)                             2.4 AA / 2.5 GAA
Everybody Loves Raymond (CTD)                    2.4 AA / 3.1 GAA
Entertainment Tonight (CTD)                           2.2 AA / 2.2 GAA
Seinfeld (SPT)                                                2.2 AA / 2.5 GAA
Wheel of Fortune (CTD)                                  2.0 AA
Friends (WB)                                                 1.9 AA / 2.3 GAA
King of Queens (SPT)                                     1.9 AA / 2.5 GAA
Dr. Phil Show (CTD)                                       1.8 AA / 1.8 GAA
Source Nielsen Media Research – Live + SD Data

New M-F Syndicated Strip Series for the week of 11/5-11/11/07  A18-49 Rtg
George Lopez (WB)                                          1.4 AA / 1.8 GAA
TMZ (WB)                                                        1.1 AA / 1.2 GAA
Law & Order: CI (NBU)                                     0.7 AA / 0.7 GAA
Steve Wilkos Show (NBU)                                 0.5 AA / 0.5 GAA
Judge David Young (SPT)                                  0.5 AA / 0.6 GAA
Half & Half (CTD)                                             0.5 AA / 0.6 GAA
Morning Show (2/T)                                         0.4 AA / 0.4 GAA
Reno 911 (MGY)                                               0.4 AA / 0.4 GAA
Temptation (2/T)                                             0.3 AA / 0.3 GAA
Crosswords (NBU)                                            0.3 AA / 0.4 GAA
Degrassi: Next Generation (SPT)                       0.2 AA / 0.2 GAA
Jury Duty (TEE)                                               0.1 AA / 0.1 GAA
Source Nielsen Media Research – Live + SD Data

Monday – A18-49 Analysis:  ABC triumphed Monday night with 5.0/12 A18-49, according to final national ratings from Nielsen Media Research. ABC’s Dancing with the Stars quick-stepped to #1 at 8p with 5.5/15. ABC held onto the lead during 9p with the combo of Dancing/Stars and Samantha Who? at 5.2/12, just a smidge in front of NBC’s Heroes at 5.1/12. CBS won at 10p as CSI: Miami posted a 4.9/12.

Live + Same Day Household Ratings: Monday, November 19, 2007 (November Sweep Day 19) – time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 11.6/18      Dancing with the Stars 14.7/22, Samantha Who? 9.5/14, The Bachelor 7.9/13

CBS: 7.7/12         How I Met Your Mother 5.1/8, The Big Bang Theory 4.7/7, Two and a Half Men 8.5/12, Rules of Engagement 7.0/10, CSI: Miami 10.4/17

NBC: 5.0/8          Chuck 4.6/7, Heroes 6.6/10, Journeyman 3.7/6

FOX: 3.8/6         House [r] 4.5/7, K-Ville 3.2/5

UNIV: 2.3/3        Amar sin Limites 1.7/3, Destilando Amor 3.0/4, Cristina 2.1/3

CW: 1.4/2          Everybody Hates Chris 1.5/2, Aliens in America 1.1/2, Girlfriends 1.4/2, The Game 1.7/2

MNT: 0.8/1         Breaking the Magician’s Code: Magic’s Biggest Secrets Finally Revealed [r] 1.1/2, Celebrity Expose 0.5/1

TELE: 0.6/1        Madre Luna 0.7/1, La Esclava Isaura 0.7/1, Pecados Ajenos 0.4/1

A18-49: ABC 5.0/12, CBS 4.2/10, NBC 3.5/8, FOX 2.0/5, UNIV 1.9/5, CW 0.8/2, MNT 0.5/1, TELE 0.4/1 

This day in History: 1980 – An estimated 83 million viewers tuned in to find out “who shot J.R.” on the CBS prime-time soap opera Dallas. It was Kristin that fired the gun.

Answer to Yesterday’s Trivia Question: She says: “Why do you always have to drive? Because you’re the guy? Because you’re the big, macho man?”  He says:  “No, I was just never sure your little feet could reach the pedals.”  What show is this from? MULDUR & SCULLY FROM THE X FILES  Kudos to: Fiona Simpson-Scholastic/NY; Leah Conte-Comedy Central/NY; Nancy Pines-Brand Pharm/NY; Tyler Morgan-Sony BMG Music/NY;Brett Calvert-ECCA/San Antonio; David SchneiderWGNO/WNOL/New Orleans; Bernadette Rivero-The Cortez Brothers/LA; Lorrie Shilling-DIRECTV/EL Segundo, CA; David Scott Jones-Marleigh Entertainment/LA; Jennifer Barrow-Fox/LA; Jemma Yates-MBC/Dubai, UAE; Sheldon

Today’s Trivia Question:  In the movie Joe vs. the Volcano starring Tom Hanks and Meg Ryan, what beverage are the Waponi islanders particularly fond of?    (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  …. much much later … we’ll be back after the long Thanksgiving holiday weekend … have an extra slice of pie for me! — Cyn

Cynopsis Ad Sales: 
Mark Bohn- 203- 583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: TV ACQUISITIONS MGR/Orange, CA: Research, screen, select and schedule content for inflight entertainment. Experience of global TV markets, negotiation, planning and attention to detail are musts.

JOB OPENING: SALES PLANNER/Gorilla Nation Media/NYC: – Support sales team in managing proposals & campaign management. 1-2 yrs online sales & planning experience; Microsoft office exp. Apply at

JOB OPENING: VP CREATIVE DIR/Fuse TV/NY: Responsible for the overall dir, conception, creation, dvlpmnt & implementation of all On-Air promotions and packaging for all marketing platforms. Please send resume to
. (11/30)

JOB OPENING: WRITER/PRODUCER/Discovery Communications/LA: Conceive, write & produce TV & Radio campaigns for TLC On-Air promotions & mktg. Please apply online at to job opening number 5931. EOE M/F/V/D (11/30)

JOB OPENING: NETWORK CABLE BUSINESS ANALYST/NY: Exp. With VCI software required. Background in Traffic & Ad Sales. Strong documentation & training skills needed. 

JOB OPENING: COORDINATOR, CUSTOM RESEARCH/NHL: 3+ yrs exp in ad sales rsrch. Extensive exp with custom research (e.g. Simmons/Scarborough/MRI) req’d. Strong knwldg of Excel and Power Point a must. Apply:

JOB OPENING: WDCW Washington DC seeks BROADCAST SALES VETERAN with 4+ years of exp. Aggressive seller with successful agency and direct business exp. Stellar presentation and negotiating skills required. 
EOE (11/28)

JOB OPENING: Rainbow/NYC: PROD MGR, ONAIR PROMOS for VOD cable nets; create & oversee budgets & project mngmt for post-prod/shoots/gfx. 3+ yrs ent/media exp. Strong detail/org/comm skills. req 4856BR. (11/28)

JOB OPENING: Rainbow/NYC: ASSOC. PROD, ONAIR PROMOS for VOD cable nets; write/produce/edit promos on FCP. Writing test req. Oversee digital file mgmt. Apply to req 4780BR at (11/28)

JOB OPENING: VP CONSUMER/AFFILIATE MKTG/Fuse TV/NYC: Establishes strategic mktg, promos & ad campaigns for Fuse, drive awareness & promote brand attributes to the trade, press & consumer.  Please send resume to

JOB OPENING: COORDINATOR, PROGRAM DEVELOPMENT/NY: 2 yrs devo or agency exp to maintain databases, draft deal memos and conduct research for fastest growing ad-supported cable network. To apply go to req# 90639 (11/28)

JOB OPENING: DIGITAL AE/History/A&E/LA: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: (11/28)

JOB OPENING: VP, PROGRAMMING & DEVELOPMENT/ EGO TV/LA: Scout, produce web and mobile video content for new Gen Y network. Must have strong talent agency relationships. 10+ yrs  exper. Resumes to

JOB OPENING: ON AIR TALENT/Web/NY:Looking for a 30-45 yr old female talent. To host a weekly prgrm on the latest in books, CD’s, DVD’s. Needs to appear knwldgble & authoritative, ditzy need not apply. Contact:

JOB OPENING: EXP’D CO-EP SHOW RUNNER/Powderhouse Productions: Develop and execute a stripped one-hour infotainment series for a major cable net. Science-tech background, web integration, a big plus. Resume to:

JOB OPENING: PR COOR/Classic Media/NYC: Min 2+ yrs PR exp; writing press materials, compiling press clips, handling media requests, pitching stories, some admin; Strong writing skills req’d; apply: 

JOB OPENING: MANAGER, PRICING (Telemundo) – NBC UNI/NY: Finance manager for sales properties. Lead and manage sales forecasting and analysis. Degree w/ min 4 yrs related exp. keyword job#744645. (11/23)

JOB OPENING: CREATIVE SERVICES DIRECTOR/CBS-3 Philadelphia: Direct the promotion, design & branding of CBS 3 and CW Philly. 5 yrs major market exp. req’d & degree pref’d. Visit for full details. EEO ADA M/F (11/23)

JOB OPENING: DIR RIGHTS & CLEARANCES/WE tv/NYC: Exp’d rights & clear to support all original dom/intl prod. TV/Music/Photo exp in tv prod, rights mgmt, clearance & new tech a must. Res to ref #4832BR (11/22)

JOB OPENING: CREATIVE DIRECTOR/Voom HD Networks/NY: Seeking on-air promotions and branding visionary with 10 plus years experience at a broadcast/cable network. Send reels & resumes to

JOB OPENING: MARKETING DIRECTOR/Lightworks (NYC): Manage company brand as well as pr, program catalogue and conventions. Strong writing skills. Int’l experience a plus. Email resume to

JOB OPENING: SALES EXEC/CableU/CT: Immed opening for outgoing, aggressive self-starter w/ solid knwldg of US cable ntwrks, ind organizations & ad agencies, to prospect & close new accts. Online sales exp pref’d.

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at 


Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED:  Script Coordinator with previous work experience in animation industry seeks script or production coordinator position in Vancouver, BC.

SITUATION WANTED: CASTING DIRECTOR: Commercials, shorts, music videos. Very experienced Reality Casting Director/Frmr Talent Agent would love to do scripted! Great eye for talent of all kinds! Contact:

for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Wednesday, November 21, 2007

ABC: Pushing Daisies, Private Practice, Dirty Sexy Money
CBS: Kid Nation, Criminal Minds, CSI: NY
CW: America’s Next Top Model , Gossip Girl
FOX: Back to You [r], ’til Death [r], Kitchen Nightmares
ION: Mama’s Family, Mama’s Family, Mama’s Family, Mama’s Family, Mama’s Family, Mama’s Family
MNT: Movie: Hotel Rwanda [r]
NBC: Phenomenon, Deal or No Deal
PBS: Wired Science, Great Performances
TELE: Madre Luna, La Esclava Isaura, Pecados Ajenos
UNIV: Amar sin Limites, Destilando Amor, Don Francisco Presenta

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