Wednesday, November 13th, 2013


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58% of Hispanics consume ESPN via TV and radio/digital/mobile/print
SportsCenter reaches over 20 million Hispanics every quarter
Source: ESPN All Day, Every Day Spring 2013 GfK

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Cynopsis: Sports

Good morning. It’s Wednesday, November 13, 2013, and this is your first early morning Sports briefing. 

Members of the Senate are joining the FCC in a call to end broadcast blackouts. Sens. John McCain and Richard Blumenthal introduced a bill – the Furthering Access and Networks for Sports (FANS) Act – that would remove the antitrust exemption for any sports league that games available over the Internet when it is not available via TV through broadcasters or other pay TV services, even if they have to charge a fee to do so. The bill follows former acting FCC chairwoman Mignon Clyburn’s recent proposal to eliminate the FCC’s rule that blocks a cable or satellite provider from carrying a game when the local TV broadcast is blocked out because of poor attendance.

On the Air

On the ratings front, the New Orleans Saints’ takedown of the Cowboys on Sunday Night Football ranked as the most-watched primetime program, nabbing an average of of 21.1 million viewers for NBC with a 12.3/20, according to live plus same day national data from Nielsen. That figure marks the eighth time an NBC NFL telecast broke the 20 million viewer benchmark this season. Top markets include New Orleans with a 56.2/73, followed by Dallas, San Antonio, Austin and Albuquerque.

Sunday was also good for NBCSN, which drew an average of 803,000 viewers for its coverage of Manchester United and Arsenal to rank as the third most-watched Premier League match on cable in the U.S. on record. On the digital front, fans live streamed 1,630,201 minutes of the match, marking the most ever for a Sunday game via NBC Sports Live Extra.

On Saturday, CBS Sports’ coverage of the SEC on CBS featuring Alabama topping LSU in prime time drew an average national household rating/share of 6.9/12, up 1% over the same game a year ago, according to Nielsen. Those numbers rank as the second highest-rated college football game of the 2013 season, behind CBS Sports’ coverage of Alabama-Texas A&M. Through nine weeks of the 2013 SEC on CBS season, CBS Sports is averaging a national household rating/share of 4.0/9 and 6.4 million viewers to rank as the highest-rated and most-watched, respectively, for SEC football games on CBS at this point in the season since the Network began airing primarily an SEC-only schedule in 2001. 

The NFL announced that the Week 13 Patriots/Texans game will be moved to 1p on CBS while the Broncos/Chiefs matchup has been shifted to 4:25p on the network.

Mexico’s last chance at the World Cup has networks ramping up coverage. On the ESPN networks, starting today, 15 FIFA World Cup qualifying playoff and friendly matches are on deck in the week ahead from the CONCACAF and UEFA regions. Anchoring the schedule is the much-anticipated matchup between Mexico and New Zealand with the winner advancing to next year’s World Cup in Brazil. The first leg of the home-and-home series will be played at 3:30p on ESPN and WatchESPN. Commentator Fernando Palomo and analyst Alejandro Moreno with reporter John Sutcliffe will call both matches from the host countries – November 13 (Mexico City) and November 19/20 (Wellington).
On Univision, the Mexico/New Zealand games will anchor a week-long event providing highlighted by the two contests. Univision Deportes will offer a special noon edition of Futbol Club, followed by a pre-game special on UDN and Univision at 2p. Other programming will include a two-part documentary special on Mexican and New Zealand soccer history on Nov. 16 at 7:30p on UDN.

It would appear that CAA and TPG are out of the mix in the quest to bring IMG into the fold. Variety reports that bids for the company are now down to four or five bidders, including WME with equity investor Silver Lake; the Carlyle Group with ICM Partners; KKR; and Chernin Group in partnership with Euro investment firm CVC Capital Partners. IMG is expected to fetch around $2.5 billion.

With Sebastian Vettel eyeing an unprecedented eighth consecutive victory this Sunday, NBC Sports announced plans for live coverage of the United States Grand Prix from Austin this weekend with 18 hours of Formula One coverage across NBC, NBCSN and CNBC. NBCSN will air live coverage of practice on Friday at 1p with live coverage of qualifying airing Saturday on CNBC at 1p. The race will take place on Sunday at 2p with an encore presentation of the race on NBCSN afterward at 6p.

Seth Davis, studio host for CBS Sports and a contributing writer for Sports Illustrated, is on deck to call his first men’s basketball game of the season with BTN tonight with the Valparaiso/Illinois game. The action tips off at 7:30p on BTN and BTN2Go. Afterward, a new episode of Big Ten Elite, presented by Chase, will debut and highlight the memories of the 2005 Illinois men’s basketball team.

The Phoenix Coyotes and FOX Sports Arizona inked a new deal that will see the channel carry 70 Coyotes regular season games each year. The deal ensures that FOX Sports Arizona will remain the Coyotes’ exclusive local television partner well into the next decade, with 47 games on FOX Sports Arizona and 23 games on its FOX Sports Arizona Plus channel.

Universal Sports Network has scheduled Lindsey Vonn: The Return, an exclusive personal interview with the most decorated skier in U.S. history that will air Friday, November 15, at 7p. A sneak-peak of Friday’s special will air on this week’s Countdown to Sochi on Wednesday, November 13, at 8p.



November 13 | Cynopsis Digital’s Video Measurement Summit
Superb Networking Opportunity
Thought-provoking Sessions
Robust Panel of Speakers

Ad/Sponsorships? | Mike Farina  | Questions? | Pete Romas

Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)

Sponsorship & Promotion

NASCAR revealed that during the NASCAR Nationwide Series race in Phoenix this past weekend it surpassed more than five million competition miles across its three national series on Sunoco Green E15, a biofuel blended with 15% American Ethanol made from corn. The five million miles have been accumulated across practice, qualifying and racing laps dating to 2011 when the biofuel was introduced to the sport. In 2011, NASCAR formed a partnership with Sunoco and the American Ethanol industry in an effort to reduce emissions of the fuel used across its three national series.

Digital & Technology

Roku Inc. locked in an agreement with Disney & ESPN Media Networks to deliver live programming, events and video via WatchESPN, WATCH Disney Channel, WATCH Disney Junior and WATCH Disney XD on the Roku streaming platform. As of yesterday, Roku customers who receive ESPN’s linear networks as part of an affiliated video subscription will be able to access ESPN, ESPN2, ESPNU, ESPN3, ESPN Deportes and ESPNEWS through WatchESPN on their Roku devices.

Digital sports video agency SendtoNews announced a deal with Postmedia Network, Canada’s largest publisher by circulation of paid English-language daily newspapers, that will see SendtoNews deliver premium sports highlights on Postmedia’s newspaper websites across the country. In addition, Postmedia will become the exclusive sales representative for SendtoNews advertising and brand sponsorship programs in Canada.
The Main Event

Thunder/Clippers on ESPN at 10:30p.


Cynopsis Webinar
Leveraging Social Media to Drive Tune-In and Ratings
Thursday * November 21 * 1:30-3:00 p.m. ET

Moderator: Lynn Leahey, Editor – Cynopsis Media
Sumeet Kanwar, Managing Director, Midwest & Strategy – OMD
Deirdre Bannon,
VP, Product – Nielsen SocialGuide
Jake Katz,
VP, Audience Insights & Strategy – REVOLT
Dana Ortiz,
VP, Brand Marketing – Syfy
Register Here

ON THIS DAY in 1992: Riddick Bowe beats Evander Holyfield in 12 for the Heavyweight title.

In The Know: The welcome “Hi again everybody, and a very pleasant good evening to you wherever you may be” is linked to what announcer? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What was the name of Bob Costas’ character in the movie Cars? Answer: Bob Cutlass. Kudos: Liz Eng-NBC Sports Group/Stamford; Michael Brown-PGA TOUR/NY; Tom Turner-Active International/NY; Anthony Sedita-Dish Media Sales/NY; Ken Nice-Yoh/Silver Spring; James Taguchi-WTVR/Richmond; Tom Wetzel-MMSI/Warwick; Nathan Haun-RIVR Media/Knoxville; Chris Kuhrt-DISH Network L.L.C./Englewood; Amy Joanides-The Nielsen Company/Santa Cruz; Tom Moore-Kalt Productions/LA; Adam Deverell-Cox Reps/LA; Keith Samuels/LA.


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Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIR PROMO & PARTNERSHIPS/bio/NY: Develop innovative partnership, branding & mktg strategies to drive tune-in/awareness. 5+ yrs exp in entertainment mktg w/strong TV knowledge. Apply: (11/20)

JOB OPENING: MGR SOCIAL MEDIA & DIGITAL MKTG/bio/NY: Oversee Social Media strategy/implementation (Facebook/Twitter) & develop consumer engagement initiatives to drive tune-in. 5+ yrs SM exp in cable/brdcst. Apply: HERE (11/20)

JOB OPENING: CHIEF CONTENT OFFICER/LA: Bold new digital TV platform seeks development, programming or production exec for sr. team. ~15-20yrs TV experience & passion 4 TV future wanted; all considered. Contact: [email protected] (11/20)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for program analysis, competitive tracking, and coordinating consumer panel for Comedy Central. 2+ yrs exp with Nielsen data analysis is key. BA req. Full info & APPLY HERE (11/20)

JOB OPENING: TVOne/RSRCH ANLYST OR SR ANLYST/NY: Strng Neilson, 3rd prty systm: NPOWER, AdViews, StarMedia, Simmons & MRI & Behavior graphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4yrs exp. Resumes HERE [email protected] (11/19)

JOB OPENING: MGR CORP LEGAL AFFAIRS/Co. Confidential/LA: Mng IP rights enforcement; negotiate licensing/merchandising deals; assist w/prod legal. JD from ABA school with at least 2 yrs law firm, network or prod co exp. Resume HERE (11/16)

JOB OPENING: EXEC PRDCR/AMERICAN MASTERS/THIRTEEN/WNET New York Public Media: Develop, manage, and supervise the series in all its broadcast and non-broadcast forms. 10 yrs exp Full details/apply: HERE (11/16)

JOB OPENING: RETAIL MKTG MGR/Nickelodeon/NYC: Idea generation & strategizing mktg campaigns to support CP at retail, & work hand in hand with sales teams to drive revenue. 3-5 yrs exp in licensing, consumer products, mktg. Apply HERE (11/16)

JOB OPENING: SALES ASST/Discovery/Troy, MI: Highly driven recent grad or 1-2 yrs exp to support Ad Sales team. Resp. for client comm/deal upkeep: sched. units, mnge prgrm changes, traffic issues. Great opp to learn ad sls biz. APPLY HERE (11/16) 

JOB OPENING: SALES PLANNER/WB/LA: 1-3 yrs exp. Sales planning or trafficking exp required. Generate dig media plans, RFP responses, prospecting of new biz, optimization changes as needed. To Apply HERE (11/16)

JOB OPENING: RESEARCH MGR/El Rey/NY: Min 4 yrs exp at cable/bdcst net with heavy Nielsen (NPower, Galaxy Explorer). Track and analyze competitive landscape, assist in positioning net for sales. Resume to [email protected] (11/15)

JOB OPENING: PROD ASSISTANT/CSI SPORTS/NY: Extremely detailed admin person needed to keep track of dubbing files for various languages for cable TV channel. Excel skills + Exp in production and/or using FTP a plus. Res/cvr to Rose: HERE (11/15) 

JOB OPENING: DIR VENDOR MANAGEMENT/Scripps Networks/NY: Resp for w/w digital prdct+tech teams to id and eval vends in mobile/soc media/digital spaces. 5+yrs dig media exp. Apply @ [email protected] (11/15)

JOB OPENING: DIGITAL SALES PLANNER/CNN/LA: Looking for Digital Sales Planner to join CNN sales team in LA. 2+ yrs sales exp required. Support CNN & CNNMoney. Digital or ad agency experience preferred. Resumes HERE (11/15)

JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE: (11/15)

JOB OPENING: DIR PRGMMG RESEARCH/Showtime/NYC: Eval and interpret data relating to ratings perf./monitor comp. bcast/cable TV. 10 yrs. media research/Nielsen ratings/NPower exp req. Submit resume at (11/15)

JOB OPENING: AD SALES PLAN’R (FREELANCE)/NUVOtv/NY: Exp’d sales plnr to dvlp customized plans/presentations for Ad Sales clients. Great opp for person looking to join fast growing bus w/future growth opps.Res/sal history: [email protected] (11/15)

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JOB OPENING: MGR/SR MGR PUBLICITY/History/A+E Networks/NY: Launch/sustain comprehensive publicity campaigns for scripted & reality/nonfiction prog. Full Info/Apply: (11/14)

JOB OPENING: MNGR AD SALES MRKTNG/NYC: Develop/execute rev-generating marketing solutions to meet client objectives and support HGTV/DIY prgrmng initiatives. BA, 5 yrs agency/media/sales mrktg exp #3918 (11/14)

JOB OPENING: RESEARCH ANALYST/Music Choice/NYC: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (11/14) 

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