Wednesday, November 10th, 2010


Nearly 2 Million people tuned-in to WE tv
last Saturday to watch Downsized and The Locator!

Don’t miss Downsized Saturdays at 9pm | 8c
followed by The Locator at 10pm | 9c

Source: The Nielsen Company, L+SD, 11/6/10,  9P-1A, WE tv, TP reach, P2+, 6 min qual. Subj to quals.

Cynopsis: DIGITAL

Good morning, it’s Wednesday, November 10, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The proof of just how effective TBS‘ massive social media campaign to promote the return of Conan O’Brien was in the punch of an impressive ratings debut, as Conan drew an unheard of 3.3 million 18-49 year old viewers on Monday, besting both Leno and Letterman. The campaign utilized every social platform known to man, from YouTube to Foursquare to Facebook, including a GPS-enabled app that allows fans to follow the Conan blimp’s exact location via Google Maps. It turns out most of Conan’s more than 1.8 million Twitter followers still do watch TV.


With more rival tablets hitting the marketplace, Amazon announced it will start paying publishers a larger share of the revenue generated from magazine and newspaper sales on the Kindle. From Dec. 1, publishers will now earn 70% of the take minus delivery charges, a split popularized by Apple’s iTunes store. (The company did not disclose how much it was taking previously.)
Time Warner Cable launched its “Look Back” feature in several markets after a year of trials including New York, New England, North Carolina, South Carolina, Ohio, Wisconsin and parts of Texas. “Look Back” allows you to go back within a 3-day window to watch shows you may have missed without the use of a DVR. Shows are available immediately after they air.
Google has added a visual search feature dubbed Instant Previews that allows users to pull up a visual snapshot of search results by clicking on the magnifying glass icon. The handy tool, which will no doubt reaffirm the power of logos online, allows you to quickly scan results and pinpoint what you’re looking for without having to read irrelevant text.


Online movie discovery site raised $3 million in series A financing led by Shasta Ventures and First Round Capital with Felicis Ventures, SoftTech VC and Angel Investors also participating.
AdGent 007 has relaunched as AdGent Digital with a new website and a new mission statement to create proprietary customizable, white label ad supported social media platforms for premium publishers and advertisers.
Founders Space Cofounder Steve Hoffman announced the launch of a new Roundtable meeting of the minds in Silicon Valley, to be held Nov. 17 in Palo Alto. The gatherings invite founders and venture capitalists to brainstorm and share knowledge on start-up issues.


U.S. Online display impressions increased at a healthy clip during Q3, according to ComScore, with total display ad impressions recording jumping 22% from a year earlier to nearly 1.3 trillion total ads. led all online publishers in Q3 2010 with 297 billion display ad impressions, representing 23.1% market share. AT&T was the biggest advertiser, followed by Scottrade, Inc. and Verizon.
Top 10 U.S. Online Display Ad* Publishers –  Q3 2010
Total Internet               1,284,315             100%                 297,046             23.1%
Yahoo! Sites                    140,949             11.0%
Microsoft Sites                   64,009              5.0%
Fox Interactive Media         48,252              3.8%
Google Sites                      35,043              2.7%
AOL, Inc.                          32,330              2.5%
Turner Network                 21,268              1.7%
GlamMedia                        13,274              1.0%
eBay                                   8,421              0.7%
ESPN                                  8,261              0.6%
Source: ComScore Ad Metrix *Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)
Despite Microsoft’s decision to shutter Massive last month, in-game advertising is still a growth industry with players such as Double Fusion booking 300% more campaigns than a year ago, according to Mediaweek.


Another suitor has Yahoo in its crosshairs – private equity firm KKR & Co. – according to a report in the NYPost. The interest is separate than that expressed by a group of private equity companies working with AOL on a possible merger.
Zoran, provider SD and HD set-top box processor platforms for the digital entertainment market, has joined the MoCA home entertainment networking alliance as an Associate level member.


Gannett subsidiary PointRoll and Compete are releasing a study today which found that expandable ads (the ones that expand when you wave your mouse over them) significantly outperformed non-expandable ads across both brand and direct response success measurements. Expandable ads outperformed non-expandables in driving brand searches by an average of 39% and by as much as 155%, depending on the campaign. For driving key purchase indicators, expandables outperformed non-expandables by an average of 43% and by as much as 115%, according to the study. Campaigns were selected from Automotive, CPG and Financial Services verticals spanning 2009-2010.


YouTube launched a new TV viewing app for Android called YouTube Remote that allows you to navigate the YouTube Leanback interface from your phone. The app allows you to log onto your YouTube account and browse through, pause, play and skip YouTube videos on a Google TV-enabled television or computer. 
A major update for the Radio Disney App for the iPhone and iPod touch (over 1 million downloads) has launched utilizing the iOS4’s multitasking functionality to allow listeners to stream Radio Disney while using other features and apps on their device. The ad-supported app is free to download but exclusive videos, podcasts, lyrics and other content is also available for a one-time charge of $2.99.
If you bring computer home with you for the holidays, you can take advantage of a new offer from Google ­- the company is picking up the tab for in-flight Wi-Fi on AirTran, Delta and Virgin America from Nov. 20 to Jan. 2 to promote its Chrome web browser. 


Real-time digital Q&A service ChaCha has hired Springhead, LLC Founder and President Greg Siefert to be its Chief Technology Officer. The company announced record volumes and audiences in Oct., reaching 18.5 million uniques online and 3.2 million users via mobile.
iTV company Ensequence upped Michael Kelley to SVP/Programming and Advertising, responsible for working with networks and developing strategic advertising partnerships. Andy Addis, SVP/Service Providers will now handle sales efforts for service providers. Kevin Hurst has also been promoted to VP/Marketing and Product Management.
Mark Snow has joined CTAM as VP and GM, overseeing direct marketing services for the organization’s multifaceted national Cable Mover initiative.



The middleman in the TV business is about to feel the threat of an up and comer. Media center maker Boxee finally starts shipping the Boxee Box by D-Link today and the two are hosting a big shindig in New York to celebrate. Boxee has also struck a partnership with online video platform Ooyala to give publishers a way distribute and monetize HTTP-formatted TV content to the device using its Backlot TV video solution. This means that indie programmers will now have an easy way to get their shows seen on television either for free with ads, as a subscription or as PPV offerings. The system operates a full paywall with TV Everywhere-style authentication that is seamless for the producer. Now at $200, the Boxee Box is not going to exactly fly off the shelves. And it’s just one of a dozen devices designed to bring broadband content to your home set; even Apple has yet to drag its Apple TV box beyond the “hobby” stage. But consider the Boxee Box an important evolutionary step that will reignite much enthusiasm among indie producers and tech-savvy early adopters. Boxee, which counts about 1.4 million PC and Mac users today, sees its brightest future in having its software pre-installed on broadband-connected TVs, Blu-ray players and game consoles. If it can manage to become as ubiquitous as, say, the Netflix streaming app, things could get interesting. The United Football League (UFL) is the first Ooyala publisher to begin “boxcasting,” distributing a full slate of league games through a UFL Boxee app.

Later —
Wayne Karrfalt for Cynopsis Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

  JOB OPENING: MGR, SLS DVLPMNT/Discovery Communications/NY: Dvlp digital ad solutions & spprt sales strgy Nationally; exp in mobile sales strgy, custom solutions; strong mktg background. 3-5 yrs exp: Req#2766 (11/17)

JOB OPENING: DIGITAL RESEARCH MANAGER/VH1/CMT/LOGO/NYC: 4+ yrs exp media research; exp w/Omniture, SiteCatalyst, comScore, Nielsen//NetRatings, Forrester, Hitwise; BA Req. EOE/M/F/D/AAP apply (11/17)

JOB OPENING: SR MANAGER, PR/VERSUS NTWRK/COMCAST/PA: Manage all public relations efforts, stay current with media trends. Req’d 7+ yrs exp. @ Public Relations/Mktg Comm, superior interpersonal skills. Apply:    (11/17)

JOB OPENING: MOBILE SALES MGR/Disney Interactive/SF: Drive rev. Sell Disney’s mobile solutions to top-tier advrtsrs. 4+yrs mobile sales, 5+yrs  online ad sales, 2 yrs mgmt. dig/mobile media knwlg  a must. [email protected] (11/17)

JOB OPENING:  ACCT EXEC/Disney Interactive/CHI: Online media, branded ent. over 20 sites incl. & the Disney Mom’s & Women’s Ntwrk of sites. O nline Ad Sales exp a must!  [email protected]  (11/17)

JOB OPENING: DIGITAL AE/GSN/SM: Promotes/sell inventory on GSN must be extremely organized and driven.Media math skills and terms. Knwldg MS software. Send res & CL to [email protected] (11/16)

JOB OPENING: VP, ONLINE DIST & NAT’L ACCTS CONT DIST & MKTG/NYC: Work w/ SVP & other team members in all cont dist & partner mktg initiatives. 7-10 yrs work exp, incl 6+ yrs in the media/online dig. ind. (11/16)

JOB OPENING: ACCT EXEC/Radio Disney/Chicago: Successfully represent Radio Disney w/in assigned territory generating network ad sales revenue according to assigned goal. Apply to: Req # 269958 (11/16)

JOB OPENING: FREELANCE MGR AD SALES RESEARCH/AETN/NYC:Develop & execute ad sales research initiatives to better position AETN prgmng. Working knowledge of Nielsen systems. Apply to: (11/16)

JOB OPENING: TRAFFIC/PROD MGR/OOH Dig Net/NYC: Handle element intake, schedule, traffic & prgrmng of content. Need to be great w detail & have traffic & prod mgmt bknd. Software skills important. Cover/resume: [email protected] (11/13)

JOB OPENING: DRUPAL DEVELOPER/Odyssey Networks/NY: with strong HTML/CSS and online video exp. New Media Org seeking web developer with strong Drupal skills. Online video exp necessary. Resumes: [email protected] (11/13)

JOB OPENING: PROGRAM MGR/KTVU/San Fran Bay Area: Dept head level position. Dvlp prgrm sched w/ highest saleable ratings at the lowest possible cost. B.A. degree & 6yrs exp related exp req’d. Resume: [email protected] (EOE) (11/12)

JOB OPENING: ACCT EXECUTIVE/TV AE w/2+ yrs digital ad sales exp, preferably in media/entertainment. Consumer exp a must. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (11/12)

JOB OPENINGACCOUNT MANAGER/SIRIUS XM Radio/NY: Maintain and develop new business for radio advertising sales. Min. 3-7 yrs acct. mgt. exp. in ad sales. Travel required. EOE/M/F/D/AAP. Apply at (11/11)

JOB OPENING:  SVP LOCAL SALES/WorldNow/NYC: 5+ years of Television sales with proven sales track record, manage sales and production teams, travel required. See full posting at , email [email protected] (11/11)

JOB OPENING: SALES DIRECTOR/The Hollywood Reporter/NY: direct/coord sales for TV cat. 5-7 yrs sales exp in print/digital. Possess sr. relationships, self starter, fast paced environment. Resume to [email protected] (11/11)

JOB OPENINGDIGITAL SALES PRO/EW Scripps Co/Several Mkts: Join its growing media sales team. 2 yrs exp selling Internet, mobile, SEM and video offerings req. College deg pref. Go to EOE (11/11)

JOB OPENINGTALENT COORD/TV ONE LLC/NE/SE: Support talent logistics, compl expense reports, maint talent library; sched meetings; Regional Sales Mgr. NE/SE req. sales/mrkting exp & travel; Visit (11/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  NATIONAL TV HOST, LIFE/FITNESS/RELATIONSHIP COACH appearing soon on major network reality show seeks E.P. with verifiable network/syndicator Rolodex to shop projects. [email protected] (11/17)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST/NY:  Extensive experience in all forms of media..print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/17)

SITUATION WANTED:  DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (11/17)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (11/16)

SITUATION WANTED: Results oriented DIGITAL TECHNOLOGY SALES PRO with proven track record seeking a sales or business development role in Los Angeles CA. Please email [email protected] with interest (11/16)

SITUATION WANTED: PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (11/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/16)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (11/16)

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA 6+ years of Domestic and International experience in Film & TV sales, a very successful closing record and strong Rolodex of clients, email [email protected] (11/13)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (11/13)

SITUATION WANTED: ANIMATION PRODUCTION MANAGER/ASST/LINE PRODUCER 20 yrs exp incl stybds, anim, prod /directing. 2D Digital. Flash. Traditional. Canadian. [email protected] (11/13)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (11/12)

SITUATION WANTED:  EP, SHOWRUNNER, DIR w major network/studio/interactive credits. Looking for funded projects  [email protected], [email protected]   (11/12)

SITUATION WANTED:  MARKETING PROJECT MANAGER/LA: Pro w/ Bachelor’s in TV & 5 years in broadcast & cable marketing seeks new opportunity. Experienced in all platforms & live events (CES, E3, Comic-Con). E-mail [email protected] (11/12)

SITUATION WANTED:  SPOT DIRECTOR /FILM-MAKER seeks Production Company, Staff or Freelance work. See my Reel [email protected] (11/11)

SITUATION WANTED:  ENTRY LEVEL PRODUCTION POSITION/NY: Eager student graduating in Dec, multiple internships in children’s animation production. Email: [email protected], Site: (11/11)

SITUATION WANTED:  CFO/CONTROLLER/NYC: 15 yrs domestic & international exp. pub & pvt companies: acctg, mgmt & SEC rpting, FP&C, forecasting, strategic partnerships, negotiating, SOX. Email [email protected] (11/11)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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