Cynopsis: Sports
05.08.13

Good morning. It’s Wednesday, May 8, 2013, and this is your first early morning Sports briefing. 

TBS is officially in line to receive college basketball’s big kahuna, and will carry seven of the nine Final Four and National Championship games played between 2014 and 2016. CBS and Turner Sports announced the programming schedule yesterday, stating that in 2014 and 2015, TBS will televise the NCAA Final Four national semifinals while CBS broadcasts the NCAA National Championship game. After that, the two networks will alternate through 2024 with TBS carrying the 2016 Final Four and National Championship Game, while CBS offers the games in 2017. In addition, beginning in 2014 and running through 2024, coverage of the Regional Semifinals and Regional Finals games will be split by TBS and CBS. Early round coverage of the tournament will continue to be televised across CBS, TBS, TNT and truTV with the First Four airing exclusively on truTV.

On the Air

NBC Sports announced that six-time Grammy Award-winner and multi-platinum recording artist Carrie Underwood will replace Faith Hill to perform the opening theme for Sunday Night Football on NBC. The song, Waiting All Day for Sunday Night, will first be run with Underwood as the voice on Sunday, September 8 on NBC’s first SNF broadcast of the 2013 NFL season, featuring the Cowboys and the Giants.

Manny Pacquiao lined up his next event, where he will take on Brandon Rios this fall at the Cotai Arena at the Venetian Macao-Resort-Hotel in Macau, China, on Nov. 24 (Nov. 23 stateside). The fight marks Pacquiao’s first fight outside the US border since 2006 and will take place in the morning so US PPV telecasts will still run on primetime.

NBC Sports’ coverage of Saturday’s Kentucky Derby drew 16.2 million viewers, which ranks as the second most-watched Kentucky Derby since 1989. Viewership was up 9% from last year’s Derby (14.8 million), and up 12 percent from the Derby in 2011 (14.5 million), according to official national data provided by Nielsen. The household rating score of 9.7/21 ranks as the best since 2010 (9.8/23), and tied 2009 as the second highest-rated Derby since 1992 (10.3/30 on ABC), up 8% from last year.

Conference USA revealed its preliminary television schedule for the 2013 football season with more than 50 games set to air nationally or regionally. National games will be carried by Fox Sports, CBS Sports Network and ESPN. This season, FOX Sports 1 is scheduled to run a minimum of 10 regular-season Conference USA football games starting Thursday, Sept. 5 with Florida Atlantic/East Carolina. CBS Sports Network will carry a minimum of 13 C-USA football games nationally, kicking off on Saturday, Aug. 31 with Miami (Ohio)/Marshall. The 2013 C-USA Championship game on Saturday, Dec. 7 will run on either ESPN or ESPN 2.

SPEED will carry a one-hour special titled A Racer’s Life: Richard Childress on May 12 at 8:30p, detailing Childress’ life, and his rise to sport powerhouse. Steve Byrnes hosts with features that include an in-depth interview with Childress’ wife, Judy, as well as chats with Ricky Rudd, the driver who gave Childress his first NASCAR victory as an owner, and grandson and RCR driver Austin Dillon.

Canadian sports cable channel Sportsnet has won exclusive Canadian media rights to qualification matches for the UEFA Euro 2016 and the 2018 FIFA World Cup tournaments, with access to 258 qualifiers for UEFA EURO 2016 from September 2014 and another 258 2018 FIFA World Cup qualifiers, starting in September 2016.

MSG Network’s telecasts of the Knicks and Celtics in the Eastern Conference Quarterfinals of the NBA Playoffs saw boosts in average household ratings and demos, according to Nielsen. The channel, which carried Games 2, 3, 5 and 6 of the first round series, registered a 3.68 average household rating, up 40% versus 2012 Eastern Conference Quarterfinals between the Knicks and Heat. The network also grew in Adults 25 to 54 and Men 25 to 54, hitting a 2.40 A25-54 rating, up 105% and a 3.53 M25-54 rating, up 99%.

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Sponsorship & Promotion

USA Diving renewed its sponsorship with AT&T through 2016 with the brand continuing its title sponsorship of the upcoming AT&T USA Diving Grand Prix, which starts tomorrow. Through the deal, AT&T will serve as the official telecommunications sponsor for USA Diving, with exclusivity in the communications and wireless communications services and boast a presence at USA Diving events that include the World Championship Trials, AT&T National Diving Championships and Winter National Championships.

Congrats to CSE for taking home two 2013 Silver Ex Awards, which honor event marketing. The Essence Music Festival presented by Coca-Cola was selected in the Best Multicultural Event Campaign category while The Dew Tour Events for Pantech was honored in the Best Activation of a Sports Sponsorship grouping.

Digital & Production

If everything falls into place, this year’s Wimbledon coverage could include 4K production. TechRadar reports that the BBC and Sony are in negotiations with the All England Lawn Tennis Club to allow the channel to film the event in 4K with Sony providing equipment and expertise.

Digital media exchange NDN locked in a deal with MLB Advanced Media that will allow NDN to deliver licensed MLB game highlights within baseball stories featured on local news publishers’ websites. NDN is partnered with more than 4,500 online news publishers.

The Main Event

Bulls/Heat continues on TNT at 7p.

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ON THIS DAY in 1970: The Knicks beat the Lakers in Game 7 to win their first NBA Championship.

In The Know: Name one NFL and one MLB star who appeared in The Brady Bunch. (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What is the most a boxer can weigh without being classified as a Heavyweight? Answer: 200 lbs. Kudos: Kyle Helm-CBS Sports Network/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Ron Salcedo-Zimmerman/Nashville; Jim Dittemore-I Will Race You MotorSports Management/KC; Paul Gygli-NBCUniversal Television. Distribution/Universal City

Later — Chris
Chris Pursell for Cynopsis | Sports
05.08.13

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