Wednesday, May 7th, 2008


Market Drivers

The Retirement Living TV (RLTV) community is growing faster than ever. RLTV is designed to inform, involve and inspire this exciting and ever evolving market. No one knows them better or connects with them like we do. RLTV provides unique multimedia opportunities for you to communicate with this rapidly expanding community. RLTV … let us show you where this market is headed.

Contact Gig Barton 212 209 3910 or [email protected]
RLTV – Inspiring your freedom years – WWW.RL.TV

Cynopsis: DIGITAL


Good morning, it’s Wednesday, May 7, 2008, and this is your first early morning digital briefing.
Lawmakers and entertainment industry parties remain divided on the issue of net neutrality, based on widely differing testimony given in a House Subcommittee meeting on Tuesday. Hannah Montana producer Steve Peterman endorsed the Internet Freedom Preservation Act sponsored by Rep. Ed Markey on behalf of the WGA West, describing the internet as the “new television.” RIAA CEO Mitch Bainwol came out against it, arguing the marketplace should be given the freedom to regulate itself to protect against piracy. An equal number of Markey’s committee members seemed to line up on each side, indicated a long, drawn out battle over the issue. Meanwhile NCTA President Kyle McSlarrow defended Comcast’s actions to manage P2P traffic, noting the MSO was working toward developing techniques to regulate traffic without singling out individual applications. In other words, they’re trying to slow Bit Torrent users without appearing to be targeting them. – Creative and Innovative Campaigns Since 1997


The New York Times, The Onion News Network, My Damn Channel and the producers of Hometown Baghdad were among the big 2008 Webby Award winners. The Times won 8 regular awards while The Onion won a total of 7 Webbys including both judges and people’s voice awards for Best Writing, Comedy: Individual Short or Episode. My Damn Channel won for David Wain’s Wainy Days and the popular mock tutorial You Suck at Photoshop. Comedy Central’s Stephen Colbert received special recognition as Webby Person of the Year for his viral “Greatest Living American” campaign. Webby Artist of the Year went to Black Eyed Peas frontman, creator of the Obama video Yes We Can. PostSecret, Apple, National Geographic, PBS and Revision 3 also won multiple awards. Congratulations and keep up the good work!
introduced a new online toolbox called NewsWare to serve as a storehouse and incubator for in house and user generated apps and widgets. A selection of customizable news tickers, visualization tools and the Facebook app NewsBlaster are up there now.  
Cartoon Network
is inviting kids to play along with Ben 10 using a new online tool allowing web savvy kids to construct their own games around the show. Prepackaged Ben 10 games currently dominate the top 10 most popular games at, according to the network, holding five of the top ten spots.


Entertainment Rights inked deals with YouTube, Joost and Babelgum to provide all three digital platforms with a selection of its kid/family-targeted animated content with the launch of the Retro Heroes channel.  Under the deal, YouTube debuts a version of Retro Heroes featuring short-form webisodes from ER’s library, while Joost and Babelgum will also feature selected long-form programming.  Entertainment Rights programming includes He-Man, She-Ra, Felix the Cat, Rocky & Bullwinkle, The Archies, Fat Albert and Casper the Friendly Ghost.
Call for Content: A couple of Knoxville, TN brothers-in-law have come up with a collaborative online film project called, funded by Scripps Entrepreneurial Ventures. Inspired by the choose-your-own adventure books from their youth, the brothers produced a short opening to an open-ended story involving a briefcase and a meeting with a stranger. It’s up to you to advance the story with a one-minute video clip viewers will vote on to determine where the story goes next. The winner gets $500 and an all expenses paid trip to the Traverse City Film Festival to meet documentarian Michael Moore.


There’s nothing that drives gadget adoption like some exclusive content, and now Microsoft’s Zune device has finally got some. After turning its back on iTunes, NBC Universal has agreed to supply the Zune with TV downloads of shows like The Office, Heroes and Battlestar Galactica, delivered at the Microsoft points currency rate of 160 points per episode (roughly the same $1.99 Apple charges-what happened to pricing flexibility?) MTV Networks and Turner shows will help make up the 800 episodes Microsoft says will be available, to go along with the 3.5 million songs, 4,800 music videos and 3,500 audio and video podcasts on the service. Microsoft also retooled its Zune Social website to add more community features – allowing users download each other’s 9 most recently played or 9 most favored tunes. (These features are only available to Zune Pass subscribers, however, who pay $15/month in order to access unlimited tracks from the devices’ library.) All in all it was a big day for the Zune. But gosh it’s got a lot of catching up to do. Apple had about 71% of the MP3 player market at the end of Q1 according to The NPD Group, compared to only 4% for Microsoft.
HP also scored a major content integration deal. Devices running on HP’s MediaSmart platform now have access to YouTube videos via remote control, including MediaSmart TVs, remotely-accessible servers and the soon-to-be-released HP digital media receiver. Other MediaSmart integrations include CinemaNow movies, Snapfish photos and Live365 radio stations.   


Sprint and Clearwire are close to announcing a $12 billion joint venture that will bring true WiMax broadband to computers and mobile devices in the coming years, reports the WSJ. More than $3 billion has been raised from other players including Comcast ($1.05 billion), Intel ($1 billion), Time Warner Cable ($550 million) and Google ($500 million).  One of the sticking points of the deal was the concern that Sprint would use its position to limit the offering only to Sprint customers. Instead the service will be available to all comers, retaining the Seattle-based Clearwire name and boss, wireless pioneer Craig McCaw.
The iPhone lined up Vodafone as a distribution partner in 10 international markets including Australia, New Zealand, Italy, the Czech Republic and India. The deal may be significant because it seems to indicate Apple is willing to give up offering exclusivity in each market, as Vodafone is a distant third player in Australia with limited coverage and only a 16% market share.
The backlash against Jerry Yang continued after Yahoo publically admitted it would have been willing to sell to Microsoft below $37 a share. Portfolio manager Gordon Crawford, whose Capital Research owns over 6% of Yahoo, expressed out-and-out disgust at Mr. Yang for what he characterized in the WSJ as “overplaying a weak hand.”



Just like Hollywood, we’ve had a little work done.  See for yourself:

· Every Soapy Drama On TV
· Latest Celebrity Gossip 
· Hottest Fashion & Style
· New Publisher Network

For information on available sponsorships, e-mail: [email protected]


LA-based Spot Runner raised another $51 million in funding from The Daily Mail and General Trust, Grupo Televisa and others to expand its create-your-own video ad interface to the UK and Latin America.
expects to sell out 50% of its video ad inventory during its “upfront” meetings with advertisers this year, according to Silicon Alley Insider including inventory on partner sites such as Comcast, Forbes, MobiTV and That’s up from 30% presales achieved last year.


Accenture’s annual Global Media Content Survey indicated media executives are determined to focus on new platforms to drive growth in advertising, film, music, publishing, radio, the internet, videogames and television. When asked to identify the largest drivers of revenue growth over the next five years, two-thirds (66%) of respondents cited new platforms or new ways of delivering content. And nearly two-thirds (63%) of respondents said they will pursue a “multi-screen” distribution strategy, which includes television, online and mobile delivery.

  • A leading 38% cited short-form video as the genre with the most potential, followed by online portal/publishing second (23%) and video games (18%).
  • Social media and user-generated content are high-growth opportunities. Two-thirds of respondents also identified social media and user-generated content as a high-growth opportunities.
  • When asked to identify what they believe will be the number one business model in five years, nearly two-thirds (62%) of respondents selected advertising-supported business models, compared with 25% who cited subscription-based services and 11% who cited pay-per-play services.



IMG Digital Media, a division of sports and entertainment company IMG, named Clive Baker  as Chief Technical Officer and Angela Kyle as Commercial Director.  Both will be based in London.
Teen site hired blogger Casey Lewis as Assistant Editor.


If you’re turning to the web to follow last night’s election results, check out some of the political bloggers using VodPod to aggregate videos from the campaign trail. Talking Points Memo is a good one, featuring many of the pointed ads that have been unleashed in the past view days. VodPod is all about building communities of followers around topics of interest, using video to spark discussions. It’s got a pretty decent search engine as well, which scrubs Vodpod, YouTube, DailyMotion, MySpace and Comedy Central for results.

A CYNOPSIS MESSAGE FROM www.IFC.COM – Official Website of the Independent Film Channel

Not on the Guest List? Well, YOU ARE NOW!

IFC.COM, the Official Website of the Independent Film Channel &
the people who brought you TRAPPED IN THE CLOSET
are proud to present THE GUEST LIST

The Guest List @ IFC.COM features fresh daily, celebrity blog
entries – from the likes of: Indie actress Jena Malone, Lizzy Caplan(Cloverfield),
Stand-up Comic Jim Norton, musicians, Dave Stewart of the Eurythmics
and Clem Burke from Blondie and Zach Galligan of Gremlins fame.

Log on to IFC.COM  now to get on THE GUEST LIST

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here



Online Marketing. PR. Promotion.

Creative and Innovative Campaigns Since 1997

Summer 2008 Campaigns include:
In Plain Sight (USA Network), The Andromeda Strain (A&E Network), Ice Road Truckers (History),
SummerSlam (WWE) and The Next Food Network Star (Food Network)

Howie Kleinberg: 212.354.2142, [email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  TiVo provides unique interactive ad solutions enabling advrtsrs to reach a time-shifting audience. SR DIR PRODUCT MNGMNT: Interactive TV or online interactive media exp. Redefine TV advrtsng! Details: visit us here (5/14) 

JOB OPENING: RESEARCH ANALYST/Zenith Media:  2+ yrs exp; Proficiency: Nielsen tools, TNS Media Intelligence, IMS data systems, ComScore, NetRatings,  Excel, PowerPoint [email protected] (5/14)

JOB OPENING: DATABASE COORDINATOR: NYC media & entertainment search firm/BA/2+ yrs experience/excellent research & communication skills/computer proficiency/highly motivated/requires little supervision. [email protected]   (5/14)

JOB OPENING: VP, DIGITAL MEDIA MKTG/NYC/Brdcstg Co: Strategic multiplatform exp: series websites, ecom, wireless, online, mktg/adv/branding tactics. Sal: six figures. Resume to: [email protected]  (5/14)

JOB OPENING:  INTERNATIONAL NETWORK AD SALES MANAGER/DISH Network/NY: Requires 5+ years ad sales experience relating to foreign language networks in US domestic market. Send resumes to:  [email protected]   (5/14)

JOB OPENING: MOBILE AD SALES EXEC/NY: Manage ad sales for mobile division at one of America’s top print and online publishers. 3+ yrs exp digital media sales,  pref mobile or agency background. Apply: [email protected]  (5/14)

JOB OPENING: VP PROGRAM RESEARCH/MTV/NY: 10+ yrs Na t’l TV Research. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, etc. EOE/M/F/D/AAP. Apply (5/14)

JOB OPENING:  MGR, WORLDWIDE PROGRAM STRATEGY/DISNEY/BURBANK: Devlp program strategy, region/local. Eval launch plans. Schedule and Acquisitions. Children program 2+ yrs exp Intrnatl exp a + REQ 151307 (5/14)

JOB OPENING:  MGR RSRCH/ FX Network/LA: Diverse responsible for mult ntwrks, strong Nielsen systems & analytical skills req’d, ability to translate data into actionable info a +; team player pref’d. Apply: FNG11916 (5/14)

JOB OPENING:  EDITORIAL DIR, POP CULTURE & BLOG/VH1/NYC: 5+ editorial exp, 3+ yrs. writing exp, Knowledge of online writing and content development. EOE/M/F/D/AAP.  Apply (5/13)

JOB OPENING: PR /FerenComm/NYC: TV agency seeks Sr. AEs w/strong contacts to oversee PR campaigns for talk, drama and lifestyle series  to apply, email  [email protected]m    (5/13)

JOB OPENING: WEB DESIGNER/NY: 3+yrs exp designing/dvlpng interactive rich media creative, strng flash/action script skills, Bachelor degree in graphic design, amazing portfolio a must, ent. exp. a+. Apply: [email protected] (5/13)

JOB OPENING: DIRECT RESPONSE SALES PRO/HISPANIC TV Rep firm seeks exp’d DR seller. Minimum 2 yrs of National and or Spot experience Bilingual preferred but not required  Send resume to:  [email protected]   (5/13)

JOB OPENING: MGR MKTG PROMO/Disney ABC Kids NYC: Dev custom mktg solutions for TV ad partners to drive sales rev; lead integ mktg efforts; help sell-in mktg proposals to client/agency; apply Req 157616  (5/13)

JOB OPENING: RESEARCH ANALYST/Zenith Media/NYC:  2+ yrs exp;  Proficiency: Nielsen tools,TNS Media Intelligence, IMS data systems, ComScore, NetRatings, Excel, PowerPoint [email protected] (5/13)

JOB OPENING: ASSOC RESEARCH ANALYST/CNN Digital/NY: Support sales & research across multiple digital platforms. BA, Strong analytical aptitude, relevant internships pref’d. Apply: [email protected]. EOE (5/11)

JOB OPENING: VP PROGRAM RESEARCH/MTV/NY: 10+ yrs Na tl TV Research. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, MRI, etc. EOE/M/F/D/AAP. Apply (5/11)

JOB OPENING: SR MGR, DISTRIB/GSN THE NETWORK FOR GAMES/NY: Resp for affiliate relationships (subscriber acquisition/retention), marketing/promotions. BA/BS + 3 yrs min sales/marketing  exper. Enter/cable a plus. [email protected] (5/11)

JOB OPENING:  WRITERS (SEVERAL)/SHOWBIZ TONIGHT/NYC: Smart, witty & opinionated copy. Send resume & single document w/4 stories 30 secs each, 3 pkg intros, & 4 teases. Topical content. Email: [email protected]. EOE (5/11)

JOB OPENING:  STANDARDS & PRACTICES EDITOR /ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply Req 158299 (5/11)

JOB OPENING: ASSOC MKTG RES MGR/Univision/NY: Develop mrktg presentations to support national sales. Knowledge of syndicated research and strong writing& analytical skills required. EOE Contact: [email protected] (5/11)

JOB OPENING:  SALES PLANNER/FOOD NETWORK & FINE LIVING/CHICAGO: Support National Ad Sales team to develop &implement sales promotions for National Advertisers. Full details & Apply: (5/11)

JOB OPENINGTEMP MKTG MGR/AETN/NY: Self-starter with exp. in print & digital project mgt.; develop mktg materials, proficient in PowerPoint, Excel. Trade show planning, intl exp. a+. Start 6/2. Apply: [email protected]  (5/11)

JOB OPENING: DIR DIGITAL PROMO MKTG/A&E TV Networks/NY: Dev/execute ad sales & mktg partnership opportunities for network sites. 5+ yrs exp in ad sales mktg or promo mktg in a digital environment. Apply: . (5/10)

JOB OPENING:  UNIVERSITY RELATIONS ADMINISTRATIVE COORDINATOR/ mtvU /NYC: 1+ yrs Admin exp, excellent written/oral skills, Strng PC skills & detail oriented. EOE/M/F/D/AAP. Apply (5/10)

JOB OPENING: COORDINATOR, PUBLIC AFFAIRS/MTV/NYC: 1+yrs media/non profit/PA sector exp, Strg written/oral skills, Bachelor degree A+. Prvn campaign/media exp w/relation to change. EOE/M/F/D/AAP. Apply (5/10)

JOB OPENING: SCHEDULING COORDINATOR/MTV/NYC: 2+yrs schdlng/music prgming exp, Strng Microsoft/written/oral/details skills. Knwldge of pop culture/MTV brands as it relates to music on-air/MTV prgrming. Apply (5/10)

JOB OPENING: PRODUCER/ mtvU/ NYC: 3+yrs productions Exp. In New Media, Strg knowledge of Industry best practices. Creativity in concept/development. Strg Comm. Skills. Bachelor degree A+. EOE/M/F/D/AAP. Apply (5/10)

JOB OPENING: TRAFFIC SPECIALIST/Spike & Comedy/NY: 1+ yrs exp and BA degree req., proven traffic exp. Create and manage commercial logs for high-volume networks. Apply online: (5/10)

JOB OPENING: MEDIA BUSINESS ANALYSTS/ Multiple/ Washington DC: Exp. w/content development, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (5/10)

JOB OPENING:  NATIONAL TV BUYING SPVSR/NYC/(mid sized agency): Network, cable and syndication buying with 4-6 yrs exp.  DDS agency, pharma exp a plus. Send Resume: [email protected]   (5/10)

JOB OPENING: MGR PUBLICITY/A&E TV NY:  Dev History Channel PR strategies on print/electronic & internet props. Mng  Public Affairs & Mktg prtnships. BA Comm/Eng & 3-4 yrs TV publ cable/b’cast/news.  Apply: (5/9)

JOB OPENING: SALES RESEARCH MANAGER/NBC UNIVERSAL/NYC: Support Sales positioning of USA and SCI FI. Knowledge of Nielsen Galaxy Explorer, NPOWER, IAG, Simmons and MRI: Excel/Ppt. Apply online at (#814593) (5/9)

JOB OPENING: SALES ASST-DIRECT RESPONSE/Hallmark Channel/NY: Provide admin. & sales support to DR Dept. Entry level. See full posting and apply @ (5/9)

JOB OPENING: COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply: (5/9)

JOB OPENING: ACCT DIR/GMR/NY: Seasoned new media exec to serve as the lead acct dir to  portfolio of high profile tech clients. Exp.w/ digital platforms, web mktg, branding & online mktg   [email protected]    (5/9)

JOB OPENING: ACCT EXEC/MediaPlace/NY: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to: [email protected]. “AE” in subj.  (5/9)

JOB OPENING: DIRECTOR: For animated CG preschool TV series. Creative oversight of design, voice records, storyboard, animatics, overseas animation and post production.  Resume to: [email protected] (5/9)

JOB OPENING: DR ONLINE ACCT EXECUTIVE/NY: Adsales Exec with Dir Response/Transactional sales exp; Promotional Marketing/Sponsorship exp. also desirable. For immediate consideration please send resume to: [email protected] (5/9)

JOB OPENING:  AD SALES DR ACCT EXEC/NY: Sales person with min. 2 yrs Nat’l TV Direct Response sales exp. PSS/Sales training is a plus. For immediate consideration please send resume to: [email protected] (5/9)

JOB OPENING:  MOBILE AD SALES EXEC/NY: Adsales Exec w/ 5 yrs+ Outside Media Sales exp & 2-4 yr’s exp in Internet Ad Sales preferred. Adv Agency bkgd/exp. highly pref’d.  Resume:  [email protected] (5/9)

JOB OPENING:  ACCOUNT EXEC/Ovation TV/New York: Immediate opening for 5yrs exp professional. Heavy client/planning selling; seek new business/create Mktg platforms tailored for client’s needs Apply: [email protected] (5/8)

JOB OPENING:  ASST MGR, CLIENT SERVICES/Redwood City CA:  Develop client media campaigns, create sales presentations, manage client relationship. Responsible for launch details, campaign Q/A. [email protected] (5/8)

JOB OPENING:  SEVERAL POSITIONS/SALES OPS/Comcast Networks (Versus)/ NY: Traffic Coord 59765BR, Sales Service (Inventory) Coord 62578BR. For more info and to apply visit: EEO/AA/Drug Free (5/8)

JOB OPENING:  ACCT DIR/Screenvision Cinema/NY: 4+ yrs exp, proven media sales performer to dvlp, present & sell cinema advertising to nat’l clients, Bachelors req., regional travel req. Apply online: (5/8)

JOB OPENING:  AE, ADVRTSNG SALES/ Contacts & exp. in the client & ad agency arena, incl’g planning and buying groups. Exc selling & presentation skills, able to dvlp leads for sales opps. Apply: [email protected] (5/8)

JOB OPENING:  MANAGER, AD SALES FINANCE/ Forecasting/Analysis/ NY: Oversee all forecasting & Ad revenue planning for top Networks. Apply: under Finance. EOE/M/F/D/AAP (5/8)

JOB OPENING:  VP, AD SALES FINANCE/NY: Lead a robust ad sales finance team to fully support/analyze all facets of MTVN Ad Sales revenue. Apply: under Finance. EOE/M/F/D/AAP  (5/8)

JOB OPENING:  COORDINATOR, GAMES/Nickelodeon/NYC: Coordination of product development and creative for assigned categories; Min. 2- 4 yrs licensing exp; B.A; MS Word, Excel and PowerPoint EOE/M/F/D/AAP apply: (5/8)

JOB OPENING:  AD SALES APPLICATION SUPPORT/NY: Provide user support & testing for ad sales systems. DealMaker or VCI required. Exp w/ media or TV Advertising desired. Apply: . Position VSA005 (5/8)

JOB OPENING:  MGR- AFFILIATE AD SALES & DISTR. MKTG/LIFETIME TV:  Seeking creative thinker to manage projects that support the distribution efforts for Lifetime/ Apply at: (5/8)

JOB OPENING:  PUBLICIST /Telepictures Prods/NY: Unit pub for synd daytime talk show. Pitch/secure stories/content.  Write/distrib releases. Work w/exec/staff. 5-8yrs exp Res: [email protected] (5/8)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/Big Tent Ent/NY: Strong MS Office skills, knwldg of mktg and licensing, and good written and oral skills. Email: [email protected] (5/14)

SUMMER INTERNSHIP CREDITS ONLY: ECO-WEBSTORE INTERN/LA:  Phones/writg / editng / typng / resrch /website updtes. Strng comm skills & good attitude /Per asst CEO, begin ASAP. thru summer. Res/Cvr: [email protected] (5/14)

SUMMER INTERNSHIP CREDITS ONLY: INTERNS (2)/May-Aug/LA:  Asst Exec Prod. paperwork, phone calls, sched’g, setting up meetings, casting, & generally assisting on shooting days. People skills, PC & Internet rsrch skills a must.Email: [email protected]  (5/11)

SUMMER INTERNSHIP CREDITS ONLY:  MKTG/SALES INTERN: MediaPlace seeks motivated interns, 2-3 days wk, with strong interest in marketing/sales, strong comm skills required. Assist w/ projects, college credit. E-mail Resume/CL: [email protected]  (5/10)

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/Priority PR/LA: Phones/outrch /writg/ editng/ typng / resrch / reprtng /website updtes. Strng comm skills & good attitude to asst boutique PR firm, begin ASAP. thru summer. Res/Cvr:  [email protected]    (5/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: RESEARCHER: Skills tested under life & death circumstances: over nine years as an operative at a private investigative firm specializing in death penalty defense cases. What’s at stake for you? LA. [email protected] (5/13)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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