Cynopsis: Kids!
5/30/07
Good morning. It’s Wednesday, May 30, 2007 and this is your first early morning briefing.
If you thought you felt a seismic shift yesterday, you did. But it wasn’t the plate tectonic type of move; rather it was Warner Bros. moving up by two days the release date of Harry Potter and the Order of the Phoenix in the US and Canada, from Friday, July 13 to its new open date of Wednesday, July 11, as first reported by Coming Soon. This move will provide Order of the Phoenix, the fifth HP movie, with a five-day total for its first weekend. So, there are some questions hanging out there … First, does that mean July 11 is the actual open date or will there be a chunk of screenings the night before, as was the case for Shrek the Third and Pirates of the Caribbean: At Worlds End, to help boost the box office take. Secondly, will the Imax version of HP and the Order of the Phoenix shift to July 11 as well? What impact will the Order of the Phoenix open move have on Paramount/DreamWorks’ Transformer movie, which is set to open on July 4? Order of the Phoenix is slated to open in the UK on July 12.
NEW PRODUCTION & DEVELOPMENT
In other Warner Bros. movie news, The Dark Knight, the next Batman movie, will feature scenes shot in traditional 35mm film as well as with high resolution Imax cameras, marking the first time that a portion of a feature film has been shot using the Imax cameras. Directed by Christopher Nolan, the movie is slated for release on July 18, 2008 simultaneously in traditional and Imax theaters. When the scenes of The Dark Knight that were shot using Imax cameras are show in Imax movie theaters the movie will fill the Imax screen film.
Decode Entertainment has inked a deal with NHK, the Japan Broadcasting Corporation, to air the short-form animated series Naughty Naughty Pets (26×3′) to Saturday morning television in Japan on the NHK Educational Channel, where it bowed in April. Currently airing on Cartoon Network (US) and on Boomerang, the CBC commissioned series is also available on mobile and CN video. Decode has also entered into a deal for Naughty Naughty Pets with Mexico’s Canal Once. Additionally, Decode is currently developing Naughty Naughty Pets into a long-form series.
Nickelodeon Brazil will debut Nickers, a new magazine-style show aimed at Kids/teens 7-15 beginning June 4. The series will air weekdays from 630-8p. With its three hosts, the Brazilian series will include with live music, music videos, games, and more interactive aspects, according to World Screen.
MORE KIDS STUFF
Cartoon Network will premiere the second season of the animated series Class of 3000 on June 7, at 7p, following a 6.5-hour marathon (12:30-7p) of first season episodes. As with the previous episodes, each new episode of Class of 300 will feature a new original song. During the marathon series co-creator/executive producer and singer/songwriter Andre Benjamin will offer commentary on the songs and music videos featured in each episode. Additionally, fans will be able to sing along karaoke-style by following on screen lyrics. New episodes of Class of 3000 will continue to air Thursday nights at 7p.
BRB Internacional has acquired the TV, DVD and licensing rights for Spain and Portugal to Storm Hawks (52×30′), a new 3D animated series from Canada’s Nerd Corps Entertainment. Targeted specifically to boys 6-11, the comedy/action/adventure series is also set to bow this year on YTV (Canada), Cartoon Network (US, UK, France, and Latin America, among others).
MARKETING/LICENSING
Cookie Jar Entertainment has launched a new massive multi-player online game on its newly revamped Spider Riders website. Spider Riders: Battle for Arachna follows the action and storylines on the Spider Riders fantasy/adventure series and features 15 different skill levels. The boy targeted Spider Rider series airs on Kids’ WB on The CW (US), Teletoon (Canada) and TV Tokyo (Japan).
Songs from Sesame Street will join 15 episodes of The Electric Company as well as six free Sesame Street educational Learn along with Sesame videos, already available on the iTunes Store. Elmo and the other Muppets explore a range of topics through the songs and Learn along with Sesame segments including (sponsored by): A is for Asthma – what to do when someone has trouble breathing (The Prudential Foundation and AstraZeneca/Everydaykidz.com); Happy Healthy Ready of School (The PNC Financial Services Group, Inc.); Lead Away – the Muppets learn how to protect themselves from the lead dangers (The Prudential Foundation); Music Works Wonders – learn about music (International Music Products Association); Talk, Listen, Connect how to deal when a parent has to go away (Wal-Mart Stores Inc., with support from Military child Education Coalition and NYS Office of Mental Health); and You Can Ask! four stories about fear, loss, bullying and differences (Federal Emergency Management Agency with support from Center for Mental Health Services).
Amazon.com announced user-submitted video contest to promote the July 21 release of the fifth Harry Potter book, Harry Potter and Deathly Hollows where young Muggles can upload testimonials of their enthusiasm for the series that comes to an end with the release of the novel. A selection of the first 1,000 videos submitted by June 1 will be shown on Amazon.com.
Nickelodeon & Viacom Consumer Products has completed new licensing deals with healthy foods partners. New national deals include those with General Mills’ Green Giant brand and Pandol Bros., Inc. will bring Nickelodeon’s characters to frozen and canned vegetables, and fresh grapes that will be available at major grocery outlets nationwide beginning late summer. Pandol Bros., Inc. will begin distributing SpongeBob SquarePants branded packages of seedless grapes to major grocery stores and warehouse clubs nationwide next month. Pandol has also acquired the rights to produce Dora the Explorer and Go, Diego, Go! branded product. Green Giant Nick branded products will include 19-oz bags of low-fat frozen vegetable blends in kid-friendly sauces, such as packaging for green beans that includes the Green Giant as well as SpongeBob SquarePants. Additionally, Dora the Explorer, and Diego from Go, Diego, Go!, will appear broccoli and corn packaging, which will include collectible Nickelodeon stickers.
Educational Adventures, has teamed with Kidde, a manufacturer of fire safety products, for a national multi-year sponsorship campaign designed to highlight and increase fire safety awareness and promote Kidde branded products in the family market. The campaign will include a series of 3×30 second ads to promote Kidde products and a series of 15 second fire safety tags that will be integrated in episodes of the Danger Rangers, which airs on PBS. The effort also includes public service announcements that will be included within Danger Rangers programming available on VOD, co-sponsored community events and online content.
EXECUTIVE MOVES
Rick Mischel, former CEO of Mainframe Entertainment, has founded and will act as President, Reach Games ( www.reachgames.com), a new games company specializing in supplying art, design, modeling, animation and localization services to the videogame industry. Based in Vancouver, British Columbia, Reach Games plans to service other developers and publishers worldwide, as well as co-developing casual games and handheld games with other developers. Joining Mischel is Ali Kojori, who created and headed Mainframe’s Game Division, and will serve as GM for Reach Games. Reach Games’ creative team also includes Ivan Allan, who will serve as Sr. Producer focusing on handheld and mobile content development, and Michael Douglas takes on the role of Art Director.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 24, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1044; K6-11 480; TWEENS 9-14 330
DISNEY CHANNEL: K2-11 804; K6-11 487; TWEENS 9-14 406
CARTOON NETWORK: K2-11 552; K6-11 349; TWEENS 9-14 281
TOON DISNEY: K2-11 187; K6-11 109; TWEENS 9-14 52
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 25, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1272; K6-11 636; TWEENS 9-14 430
DISNEY CHANNEL: K2-11 739; K6-11 466; TWEENS 9-14 357
CARTOON NETWORK: K2-11 543; K6-11 363; TWEENS 9-14 288
TOON DISNEY: K2-11 159; K6-11 102; TWEENS 9-14 59
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s trivia question: On what show would you find the loveable Mrs. Beasley? FAMILY AFFAIR, she was Buffy’s doll. Kudos to: Wendi Friedman Tush-The Lexicomm Group/NY; Mara Anastas-Simon & Schuster/NY; Enid Chaban-Random House Children’s Books/NY; Ellen Harter Wall-FamilyFun/Northampton MA; Barb Throm-creative Lab/St. Louis; Tom Boyd-WGN TV/Chicago; Leigh Ann Schwarzkopf-LA&E Consulting, LLC/Minneapolis; M Golding-Bandai America/Cypress, CA; Liz Stahler-SupperTime Entertainment/Pacific Palisades CA; Richard Quan-Imaginary Time-San Francisco; Stefanie Tier Friedman-Top Tier Licensing/Agoura Hills, CA; Stephen Kelley-Canadian Broadcasting Corporation; Bonnie-Lynn Roy-Leslie Lowe & Associate Inc./Beconsfield, Montreal; Claire Wilmut-Boomstone Animation Inc./Ottawa; Colleen Kennedy-Corus Entertainment/Toronto
Today’s Trivia Question: This Magic School Bus character is often is seen as a “wimp”, but is actually smarter and braver than he’s given credit. Who is he? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
05.30.07
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JOB OPENING: DIRECTOR-TV INTEGRATIONS/LA: www.daviebrown.com . Oversee integration of brands in TV. Thorough knowledge of industry & prior exp essential. Res to: [email protected] (6/6)
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