Wednesday, May 12th, 2010

Cynopsis: DIGITAL



Good morning, it’s Wednesday, May 12, 2010, and this is your first early morning digital briefing.

Comcast plans to streamline the authentication process to make it easier for subscribers to log in from “Everywhere” to access premium, on-demand video content online. Usage of Comcast’s TV Everywhere service, alluded to by CEO Brian Roberts at the Cable Show in a conversation with producer Peter Chernin, has been slowed by requiring users to jump through too many hoops such as downloading the Comcast Access client app – currently required to view Fancast Xfinity TV content. Further, the new version is being optimized to run on mobile phones and devices like the iPad. Comcast also announced it is expanding the number of movie choices offered On Demand by more than 450% by adding nearly 9,000 movie titles. The industry has seen a 30% increase in PPV VOD buy rates since launching a $30 million campaign to sell VOD as a concept, according to Kevin Tsujihara, President, Warner Bros. Home Entertainment Group.


Following up on the interactive series Blog Cabin, DIY Network is launching a crowdsourced home renovation series in Aug. dubbed Run My Renovation. users will determine all of the show’s design decisions through online voting, with each of 13 episodes focusing on different homeowners and rooms. The show premieres Aug 19, immediately following the season 4 premiere of Blog Cabin.
is giving Lost fans a chance to text their favorite characters goodbye in an integration with Verizon Wireless. Fans need to watch next Tuesday to receive a special short code to text to. Selected messages will be used on-air on Sunday, May 23 during the retrospective special, “Lost: The Final Journey,” from 7-9 pm ET.
GolTV signed an affiliate deal with DirecTV to carry its GolTV HD feed, its first carriage deal for the new simulcast network. The service will launch on DirecTV in August after the World Cup and be available to all DirecTV HDTV customers.


Media center software provider Boxee has chosen Vindicia to power its payment platform, a system that will allow independent producers to charge for subscriptions or individual episodes of their content.
Part online game, part graphic novel, AMC‘s The Interrogation allows readers to participate in an interactive adventure that unfolds differently depending on what narrative thread you choose. The user takes the role of Walter’s brother-in-law Hank Schrader (pre-attack) as he sweats a nebbish actuary about a fire at his church. Your goal is to get him to spill what he knows before “lawyering up.”


WPP’s Kantar unit announced the launch of several initiatives in online and mobile video, including the formation of the Kantar Video platform, headed by industry veteran Bill Ledere. Slated to launch in public beta over 2010, New York-based Kantar Video will syndicate, track and optimize video delivery over a global network relying on proprietary tools and analytics packages to get a leg up on the competition: 

  • Kantar “Videolytics” data will be combined with descriptive, behavioral and attitudinal data from consumer panels operated by other Kantar business units
  • a viral video analytics solution called Echo Video will evaluate and optimize viral video for a brand and compare it to the competitive set
  • Echo Video will combine data sets from across Kantar, including social media firm Cymfony and digital analytics company Compete

Online ad network Tribal Fusion unveiled a new video ad platform that distributes targeted video ads within standard display ads. Unlike pre-roll ads, which require countless integrations, Firefly Video spots run in banner ads published across Tribal Fusion’s network; clicking on the ad reveals a full-page video with interactive elements. Tribal is already executing some 25 campaigns utilizing the Firefly technology for brands including Hyundai, Dannon, Nissan and Haagen Dazs. The company says a recent deployment for a consumer products brand with Starcom generated more than 60,000 prospects.
Online advertising technology company Resonate is refining its new targeting solution based on audiences’ attitudes, values and beliefs, specifically designed for political and advocacy campaigns. The solution will help clients identify and target prospective donors or volunteers by sifting through more than a thousand attributes including ideology, issue positions, voting history, party affiliation, engagement and media consumption.


The FTC is taking an extra two weeks to review Google‘s acquisition of AdMob in order to understand the effect of Apple’s purchase of Quattro Wireless, reports the NYTimes. The commission has been leaning toward opposing the deal because of its anticompetitive effect on the mobile ad market.
Interactive Television is only as compelling as the footprint it can deliver to, particularly for advertisers. In another step forward for the industry’s EBIF specification (now dubbed SelecTV for consumers), Comcast is working with itaas Inc. to deploy interactive ads and other enhanced applications on legacy Cisco set-top boxes.  A new user agent built on EBIF specs from Comcast’s TVWorks subsidiary has already been deployed across 12 million homes and over 20,000 set-top boxes with trials planned for later this year.
The FCC is proposing a new regulation that would require wireless carriers to notify customers when they are about to go over on their allotted monthly voice or data plans. The EU has similar rules requiring carriers to send text messages to consumers when they are running up roaming charges or getting close to a set limit for data roaming.
NDS‘ professional services team is partnering with Cox Communications to introduce “Triosm” – its first tru2way-compliant user interface and interactive program guide in the U.S.
THX Ltd. and its partners are demoing a new technology at the CableNET pavilion that simplifies cable viewing by optimizing subscriber playback settings for a wide range of cable programming, including 3D video-on-demand. THX Media Director automatically selects appropriate aspect ratio, color space, surround sound modes, 2D and 3D display features unique to the content being presented and is designed to integrate with existing set-tops via a firmware update.
MediaMelon and Edgeware AB, announced the integration of Edgeware’s Web TV servers with the MediaCloud SaaS solution, enabling telcos and datacenters to offer HD multi-source content delivery solutions and analytics for their customers.


Millennials clearly have completely different views on business, marketing and communication than the general market, according to a new comprehensive survey from N.Y-based social marketing agency Mr. Youth, many of which stem from being immersed in social technologies from a young age. The study outlines ten core principles that successful businesses should adhere to as they evolve to adapt to younger employees and leaders, breaking down strategies around companies’ organizational structures, products and marketing.


Apple confirmed that AT&T has locked up exclusive rights to the iPhone through 2012, according to legal documents turned up by Engadget.
Local media vendor Broadcast Interactive Media launched a new TitanTV app for the iPhone providing up-to-date broadcast, cable and satellite TV programming info.  
TurnOut Ventures Ltd.
and developer Typhoon Games Studio Ltd., has launched Ben 10 Omniverse: Rise of Heroes, the first multiplayer online game based on Cartoon Network’s animated show Ben 10. The game is currently available in Australia and Hong Kong in English and will roll out to other Asia Pacific markets throughout the year.


Darren Mazzucca
joins Midwest Living Magazine as Publisher after serving as Associate Publisher for Good Housekeeping magazine. He replaces Brian Kightlinger, who was recently named Associate Publisher for Meredith’s Parents magazine.
Mirian Arias
has been named VP/Communications for NBCU’s iVillage. Mirian joins from Syfy, where she served as Director of Publicity.


After Facebook announced that its fastest growing demo was the over 30 crowd, it seems there is suddenly no shortage of social networking sites for the Baby Boomer generation. ( and are a couple of popular ones.) With an estimated 16.5 million adults over 55 in the U.S. involved in social networks, according to ComScore, NBCU figures there’s also a need for more content sites targeting the demo. NBC Digital Networks, a division of iVillage, has teamed with Proctor & Gamble Productions to launch a new portal of sites dubbed Life Goes Strong. The branded entertainment site has launched in beta with 3 verticals – family, tech and style – with more categories planned in the near future. The content is what you might expect – articles, blogs, expert posts, how-to videos, polls, etc. – all from the point of view of aging audiences. For instance, a two-part interview with blogger Robert Scoble by Tech contributor Sean Gallagher digs into how Twitter and Facebook are changing the flow of information and what Facebook is really after by changing its privacy settings. Then there’s Slang Blaster, a searchable dictionary of text message shorthand. Enuf said.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING:  PROMOTIONS SPECIALIST/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (5/19)

JOB OPENING: MKTG COORD/HGTV, Ad Sales/NY: 2+ yrs Ad Sales/Mktg exp, Upfront & Sponsorship fulfillment, A/S Website & Prod resp. Full details,   select #’s 1483 & 1553 (5/19)

JOB OPENING: JR AD SALES EXEC/TEMECULA CA: 2yrs sales exp. Prospecting skills-high level cold calling to qualify new accts. future reloc. & strong attention to detail. a +. Resume: [email protected] (5/19)

JOB OPENING: COORDINATOR, MULTIPLATFORM SCHEDULING, SPIKE TV/NYC. Schedule video-on-demand, coordinate operations. Freelance full-time 9-mo term. Prog scheduling exp pref, detail oriented. Apply [email protected] (5/19)

JOB OPENING: VP, PRODUCTION/SPECIAL EVENTS/NYC/MTV Networks:  10+yrs of Production/Special Events exp/strategy/planning/budgeting/oversight of MTVN Special Events. EOE/M/F/D/AAP Apply (5/19) 

JOB OPENING:  RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV research, apt at Nielsen, exceptional analytical & written skills, BA/BS req. Apply at: (ID 245759)  (5/19)

JOB OPENING: OnAir BMS Sales Engineer/SintecMedia/Denver or NY: Technical and functional support for sales. Presentations/demos/POCs. Intense travel. See Career Opportunity-SE105 (5/18)

JOB OPENING: SR RSRCH ANALYST/A&E TV/NY: Support dist efforts thru dvlpmnt of reports/prsntions/strats pertinent in positioning AETN brands w/ tradit’l & new media dist. 3 yrs media res exp. Nielsen knwldg. (5/18)

JOB OPENING: DIG. MEDIA SALES PLN’R/Discovery Comm/NYC: Support  AE’s working w/ agencies, creating proposals for clients & maint’g accts. Knwldg Mediavisor, Atlas, Dart or Solbright a + Req 9655 (5/18)

JOB OPENING: PROGRAMMING COORDINATOR/Dailymotion US/NYC:  Entry-level. You will be the primary curator/aggregator of video content, setting the tone of the Dailymotion brand. Send resume to [email protected] (5/18)

JOB OPENING: VP, DIGITAL MARKETING/VH1/NYC: 10 + yrs exp consumer mktg in Ent; Exp. implementing successful online, social media, tune-in & direct mail mktg campaigns a must. B.A req. EOE/M/F/D/AAP apply (5/18)

JOB OPENING: SR PUBLICIST/MTV/NYC: 3+ yrs exp. in TV PR, incd. media relations, press campaign dev. and execution of comms plans; Exp. w/ talent publicists, managers and agents a must. EOE/M/F/D/AAP apply (5/18)

JOB OPENING: MGR PROD/EPIX/NY: Temp to Perm. Tracks & supports new & innovative productions. Develops & implements production plans & budgets. 3+ yrs TV network exp. More info & apply: EOE (5/15)

JOB OPENING: PROGRAM SCHEDULER/EPIX/NY: Create all program elements, schedule all series, movies, specials. Maintain all scheduling strategy databases and series strategy docs. 2 yrs similar exp. EOE (5/15)

JOB OPENING: ANALYST RETAIL, SALES HARD-LINES/NVCPG/Bentonville, AR: 2+yrs Comp/Data Process/Analysis exp in Consumer Pkgd Goods, Stng Xcel Skills Pivot/Access/Macros Bachelors Degree EOE/M/F/D/AAP Apply (5/15)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY XD/BURBANK: Rvw daily broadcast log, commercial/promo spots. Work in mult. databases. TV exp needed, S&P/FCC knowledge pref. REQ 228488 (5/15)

JOB OPENING: DISNEY CHANNEL RESEARCH TEMP/Burbank: Track/analyze/report on the perf of kids programming.. Min 1 yr exp TV res. Nielsen rating/software exp req. Bach pref. Resumes: [email protected] (5/15)

JOB OPENING: RESEARCH ANALYST/FOOD, HGTV AD SALES/NY:1 + yrs media research. Strong analytical/data interpretation skills. Knowledge of Nielsen/MRI a must. To apply, & select #’s 1435 & 1436 (5/15)

JOB OPENING: POST PROD TECH/New York: Freelance-Program QC, Avid digitizing,Media floor editing/dupl, encoding, graphics production. (5/15)
JOB OPENING:  PROJECT COORD/Comcast/NY: Supports Sales and Traffic systems. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support Apply online at EOE (5/14)

JOB OPENING:    ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res: [email protected] (5/14) 

JOB OPENING:    NICK INT’L RESEARCH DIRECTOR/NY.  Req: Media (TV & Digital) research exp. Quantitative & qualitative research exp. Team & project mgmt exp. Apply: . An EOE/M/F/D/AAP (5/14)

JOB OPENING:    DIRECT RESPONSE PLANNER AD SALES/NYC/REELZCHANNEL: 1-3 yrs advertising agency ex. Exp cable, network, biz, acct. principals. Resp for acct. & sales support to the VP ofc. Send res: [email protected] (5/14)

JOB OPENING:     MKTG MGR/Sony Pictures TV Networks/LA: 57+ global TV Networks w/digital extensions & original prods. 5+ yrs exp TV Network mktg. Mng creative & strategic.Detail oriented. Int’l exp/mindset a + (5/14)

JOB OPENING:    MEDIA SPRVSR/ATL: BA DEG 5+yrs agency or in house media plan’g group. Exp dvlpng media plans. Strong written/oral skills as well as leadership & orgnzt’l skills. Apply & more info: req# 117713 (5/14)

JOB OPENING: EXECUTIVE SYNDICATION/NY: Selling content of the ZEE channels to prospective networks across the Americas. Details: . Resumes to: [email protected] (5/13)

JOB OPENING: MGR, AD SALES/New Biz Dev/AMC/WEtv/NYC: Support VP & Sales team by generating rev from targeted accts.5+ yrs Agency or Mktg exp a +.Solid Sales Strat & positioning.rez: #10898BR (5/13)

JOB OPENING: SR. MGR, CREATIVE DEVELOPMENT RESEARCH/MTV/NYC. 3-5 yrs hands on exp. in TV research; Pilot testing and pilot-optimization exp.(including scripted) a must; B.A req. EOE/M/F/D/AAP apply: (5/13)

JOB OPENING: SR DIRECTOR, MUSIC & TALENT/MTV/NYC: Min 7 yrs industry exp; Exp. developing marketing plans and creating strategic partnerships around music and Ent. a must; B.A req. EOE/M/F/D/AAP apply (5/13)

JOB OPENING: SALES MGR/eHarmony/NYC: 5+ yrs sales exp w/3 yrs internet sales & mgmt exp. Proven track rec, agency & client relationships & Strong negotiation/closing skills a must. Apply (5/13)

JOB OPENING: WEB GRAPHIC DESIGNER/Producer WE tv/NYC: Support interactive content marketing teams & provide editorial content prod. 2 yrs web design exp Flash, Photoshop & Illustrator, basic HTML. res ref#10841 (5/13)

JOB OPENING: SR. DIR, INNOVATION & INSIGHTS RESEARCH/MTV/NYC: Min 10 yrs exp in creating, prototyping & testing cutting edge research methodologies; BA req. EOE/M/F/D/AAP apply (5/13)

JOB OPENING:  MKTG COORD/Univision TV Station Sales/NY: Gather info, leads thru mktg rsrch for sales team. Draft sales presentations. Orgnz’d multi tasker. MS PP Xcl knwlg. BS. 2+yrs work exp’ req’d. EOE Res to : [email protected] (5/13)

JOB OPENING:  MGR, SPONSORSHIP PRODUCTION/TBS/TNT, TEN Sponsor Shop/ATL: Manages production of custom sponsorships from script dev to air.Excellent communication/project mgmt required. Resumes: [email protected] (5/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: FINANCE/ACCOUNTING DEPT @ RAZOR & TIE ENTERTAINMENT: Indie record label is seeking a finance intern for the summer. 16 to 18 hours per week. Excel experience req. Please email [email protected] (5/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: NON-FICTION PRODUCER. Reality/Docs/Ent. NBC, VH1, E!, Disc., CMT, TLC,CNN. Writes/Produces pitches & sales tapes. Shoots. LA based, travels well. [email protected] (5/19)

SITUATION WANTED: CHILDREN’S TV WRITER/CREATOR (NY) Emmy-winner & 8-time nominee, WGA winner, 3-time Humanitas nominee seeks story editing/writing/development assignments.  [email protected] < mailto:[email protected]>  (5/19)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (5/18)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/18)

SITUATION WANTED:  ’10 Mizzou grad looking for position in media field.  MTV Networks Integrated Marketing Intern, College Athlete, Creative, Organized, Hardworking, Relocated Anywhere. [email protected] (5/18)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/15)

SITUATION WANTED:  DRAMA SERIES DEVELOPMENT/PRODUCER/COORD:Creator, writer and editor of ent. website. Highly creative and passionate. Superb dev, show creation, written and verbal skills. 4+ yrs exp. FT: [email protected]   (5/14)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/13)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact [email protected] (5/13)

SITUATION WANTED: AP/RESEARCHER, DEVELOPMENT/ON SERIES. NY/LA: Experience in all phases of reality devlpmt, research, 6+ yrs news, mid-level from reality series to court/talk shows. [email protected] (5/13)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.

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