Wednesday, March 9th, 2011

Cynopsis: DIGITAL


Good morning, it’s Wednesday, March 9, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Movie streaming options continue to pop up all over the place. Warner Bros. has signed a deal with Facebook to become the first studio to offer digital movie rentals directly from the social networking site. Beginning with Christopher Nolan’s The Dark Knight, fans will have full-screen, pausable access for up to 48 hours from the time of purchase, with the price set at $3 or 30 Facebook Credits (Facebook’s virtual currency.) Warner Bros. Digital Distribution, which also released “The Dark Knight” and “Inception” as “App Editions” for Apple iOS devices across 35 territories, says additional titles will be added to the platform “on a regular basis.” Netflix’ stock price took a plunge with the news, as it did with the App Edition announcement.


PictureBox, a subscription movies streaming service wholly owned by Universal Pictures, has launched a new online player in the UK and Ireland available on PCs, iPads and Samsung internet-connected Smart TVs. Subscribers gain access to a rotating list of 28 new and library titles including “Mamma Mia!,” “Charlie Wilson’s War” and “Pride & Prejudice.”
Footprint Media Holdings announced it will unveil the first 24-hour 3D family-entertainment channel, HIGHTV 3D, at the opening cocktail at MIPTV on April 4. The channel, developed with RRsat, will feature a mix of entertainment, lifestyle and original reality shows and will be based in LA.
The website of NBC’s Today Show, formerly a page within the site, has relaunched as with a new look featuring video segments strewn across the top of the home page. The video timeline is updated throughout the day as segments appear on broadcast, with the most popular clips and editor’s picks highlighted. Facebook sharing also figure prominently into the redesign.


Internet TV OS provider Boxee is planning to use its recent $16.5 million investment to expand its European operations and is currently in talks with several European content services including LoveFilm and Spotify, per paid content. Boxee’s payment platform, which will allow independent producers to charge for their content, is now due to launch during Q2.
The aforementioned Stockholm-based subscription music service Spotify reached a milestone of 1 million paying customers across Europe.
Craigslist founder Craig Newmark has launched a new blog geared toward promoting and creating connections around nonprofits groups dedicated to making the world a better place. 
Film State is the newest original show to crack Revision3’s line up, a fast-moving weekly movie news show hosted by Ryan Connolly. The show actually rates film trailers, ranging from “EFF Yeah” to “Zombie Apocalypse.”


Sprint and Deutsche Telekom’s T-Mobile division, the two remaining major carriers who don’t offer the iPhone in the U.S., are in merger talks according to a Bloomberg report. T-Mobile, whose revenue totaled $21.4 billion in 2010, was the only major wireless carrier to lose subscribers last year. The deal would be worth from $15 to $20 billion.
Adobe has published a pre-release version of a program it calls “Wallaby” – a bridge code that converts Flash video files to HTML5, using JavaScript, CSS, and SVG to produce Flash-like graphics that don’t require plug-ins. The company admits its main goal with Wallaby is to produce output that has the best combination of performance and quality on Apple’s iOS.
Following Cablevision’s successful legal skirmish, Comcast is now looking at deploying a network DVR solution in order to save money on set-top box deployments, reports Light Reading.
Two prominent keynotes were announced yesterday: FCC Chairman Julius Genachowski has agreed to give a speech on the morning of April 12 during NAB, while Current Media Chairman and Environmental activist Al Gore has agreed to deliver a keynote during Promax/BDA in late June.


Nearly one in four online American adults (23%) claimed they will be using some form of social media to follow this year’s men’s NCAA Tournament, according to new research from IMRE Sports conducted on their behalf by Harris Interactive. Of that subset, 50% will use social networking sites like Facebook and Twitter, 31% will turn to YouTube and 27% will use a mobile app. Those with higher household incomes ($75K+) and college graduates are more likely to use mobile applications and Twitter. And men are more likely to utilize social media channels to kibitz about the tournament, by a margin of 3 (32% of men) to 1 (14% of women.)
Fans are also increasingly watching games online, according to a PC Tools/TNS Global survey, with over 41% citing convenience over TV, followed by less advertising (24.5%), being at work (18.6%) and favoring the interactive capabilities of watching sports online (13.9%).


is adding Instant Preview search results, which alloys you to visually compare search results via snapshots of actual web pages, to Android 2.2+ and iOS 4.0+ mobile devices. The feature is now available in 38 languages.
The SXSW festival in Austin will have an official mobile app for the first time this year, courtesy of Vancouver B.C.-based Xomo. Available for iPhone, Android, BlackBerry and Windows Phone 7, the app will allow you to navigate multiple sessions at different times, vote on interactive sessions, listen to music and view movie trailers from featured indie films.
CBS’ Metacritic online movie review site has launched its first mobile app for iOS devices. Movie Finder by Metacritic prioritizes current releases by their aggregate critics’ “metascore” and directs you towards theaters and showtimes via zip code or GPS.


Former VP of digital distribution for Paramount Alex Carloss has been hired by YouTube to join the content acquisition team, per AllThingsD. He follows YouTube’s hiring of Malik Ducard, former SVP of digital distribution at Paramount and will work with Robert Kyncl, who left Netflix for YouTube last September.
Online local coupon site LivingSocial tapped former Yahoo executive Mitch Spolan to build out the company’s nationwide sales staff as SVP/National Sales. He will report to COO Eric Eichmann.
Craig Rosenfeld has joined Clash Media as Chief Sales Officer, based in the company’s New York, NY headquarters.
Music Choice has tapped Jason Guarracino for the newly created position of Director of Web & Mobile Application Development, overseeing mobile and web components for all Music Choice properties including SWRV, Video On Demand and Music Channels.


You’ve heard of “Check ins.” What about “Check Outs?” Local business recommendation engine Bizzy has launched a mobile location-based “Check Out” feature, encouraging iPhone and Android users to leave feedback and basic ratings about businesses they visit. (Ratings, noted as “Love it”, “Meh” or “No Thx,” are required and tips or comments are optional.) Bizzy, a subsidy of ReachLocal, accumulates favorite places to recommend to others and relies on an algorithm to match recommendations from users with similar tastes. When you think about it, Bizzy is making an important advance here; who really cares if lots of folks have “checked in” to a place if they don’t end up enjoying the experience. Yelp’s mobile app provides a similar function, enabling you to rate and leave comments about local businesses, but Bizzy’s app is all about recommending places that make sense for you. Of course, it will only be effective if a sizeable crowd provides data – a built in limitation for all of these location-based services.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ASSOC MARKETING MGR/MATTEL/L.A.: Lead & manage develpmnt/implemntn of digital mrktg programs for our brands. 2-4 yrs brand/online mrktg exp. MBA pref. Apply: (3/16)

JOB OPENING: WEB ANALYTICS ASSOC MGR/MATTEL/L.A.: Create/execute analytics initiatives for our global branded websites and Virtual Worlds. 3+ yrs web analytics exp. Apply: (3/16)

JOB OPENING: ANALYST, MEDIA PLNG/MULTIPLATFORM SCHDLG/SPROUT NTWRK/COMCAST/PA: Req’d 2yrs exp. SIMS scheduling software, multiplatform-VOD, ITunes, You Tube, etc. Apply: (3/16)

JOB OPENING: MGR PRODUCT STRATEGY/ABC/NY: Identify and support the strategic framework for future opportunities as it relates to digital platforms, & participate in execution of those ideas. Apply:  ID#282925 (3/16)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online: (3/16)

JOB OPENING: AD SALES MKTG MGR/RMG/NYC: Create/execute cutting-edge custom proposals & lead creation of pitches & other sales prgrms. 5-7yrs sls/mktg exp & cable or digital media exp. BA requ’d. Res/cover:[email protected] (3/15)

JOB OPENING: SUPERVISING PRODUCER, NCR ADVERTISING/Nickelodeon/NYC: 7+ yrs production exp. Ad Agency Production exp is essential. Knowledge of production apps including Final Cut Pro. EOE/M/F/D/AAP. Apply (3/15)

JOB OPENING: EA TO SVP, MKTG/NY based film distribution company: Detail-oriented, highly organized, discrete with interest in marketing. Scheduling, emails, phones. Resume and cover letter to [email protected] (3/15)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (3/12)

JOB OPENING: HEAD OF DEVELOPMENT for a well established production company,CT/NY, Non-scripted TV, 7+ yrs exp TV development, Established contacts a must., Excellent benefits pkg. Email: [email protected] (3/12)

JOB OPENING: SALES PLANNER/RMG/NYC: Generate, optimize & analyze sales proposals for the sales org. Including pricing, viewers & impressions. 2-3yrs sls/planning exp in cable or dig. media. BA req’d. Res/cover: [email protected] (3/12)

JOB OPENING: DIRECTOR OF BRANDED ENTERTAINMENT/Newcast Division of ZenithOptimedia/NYC: Develop and execute non-traditional, cross-platform solutions. Network exp a must, digital a +. Resumes to: [email protected] (3/12)

JOB OPENING: DIR ONLINE AD OPS/NY:  Mng inv., campaign plan’g, online ad trffcking & camp mngmnt. 4+ yrs exp mngng ad ops @ media/brdcast/Internet content co & DFP, Atlas & Liverail. Strong MS Excel knwlg a must. [email protected] (3/10)

JOB OPENING: SR. EDITOR/RAINBOW/NY: 8+yr brdcast/cbleTV prodtn exp and Final Cut Pro. Create on-air promos for lifestyle/reality shows/scripted dramas/film/image spots. Must have advanced AFX experience. Rez: [email protected]  (3/10)

JOB OPENING: FREELANCE WRITER/PROD PROMO/Englewood Cliffs NJ: Create/exec promo spots. Write/prod promo spots; Mngng proj under deadlines. BA deg; 4+yrs exp writing, producing & editing news/prgrmng. Resumes to [email protected] (3/10)

JOB OPENING: DOCUMENTARY PRODUCERS/WRITERS/LA:  Producers needed immed. w/strong story/journalism skills for doc series. Journalism experience a must. Reply w/pos in subject line to [email protected] (3/10)

JOB OPENING: MARKETING COORDINATOR/Hallmark Channel/NY: 3 yrs exp w/mktg, cable or entmnt co.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ (3/10)

JOB OPENING: VP, MKTG/Suddenlink Comm/St Louis: Resp for prod dvlpmnt/website/sales chan mngmnt. Able to multi-task/mng sev diverse areas at once. 10+ yrs of ind &/or mktg exp. MBA mktg. Travel req’d.  Apply: (3/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SHOWTIME NETWORKS/VARIOUS/NY: Rising college juniors & seniors should visit to search for all summer internships. Students must apply thru careers site. Internships are project-oriented, not admin (3/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Experienced TV PRODUCER with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/16)

SITUATION WANTED:  Experienced in PUBLICITY/SPECIAL EVENTS/MARKETING CAMPAIGNS. How do I find celebrities? Book talent? Publicize my event? Been there done that. I know it all! [email protected] (3/16)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!![email protected] (3/15)

SITUATION WANTED: ASSOCIATE PRODUCER/LA: 5+ years experience NFLN, ESPN, FoxSports, CNN, Studio Production, Remote Production, Post Production, Writing, Features, Segment Producing, QC, etc. Please email:[email protected] (3/15)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/15)

SITUATION WANTED: WRITERS ASSISTANT/WRITERS P.A.: Aspiring TV & Feature Film Screenwriter with yrs of industry experience. Film Festival, & Writing Contest award winner. Excellent references available. Contact: [email protected] (3/15)

SITUATION WANTED: SALES CLOSER in MEDIA, TV & FILM – L.A. 8+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ Rolodex of clients, very sharp professional – email [email protected] (3/15)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast. [email protected] (3/15)

SITUATION WANTED: SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: iPhone +1 (617) 216-7554 [email protected] (3/12)

SITUATION WANTED:  CABLE DISTRIBUTION SALES: 5 years experience in Cable & Broadcast TV. Well organized, great at building relationships, looking for a challenge & opportunity to grown within your company. Contact: [email protected] (3/11)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together.  [email protected] (3/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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