A CYNOPSIS MESSAGE FROM THE WEATHER CHANNEL

Cynopsis: DIGITAL

03/05/08

Good morning, it’s Wednesday, March 5, 2008, and this is your first early morning digital briefing.

MySpace founder Brad Greenspan’s LiveVideo.com acquired amateur video publisher Revver.com for an undisclosed amount. Revver was one of the first video sites to begin sharing ad revenue with its creators. But Revver was tripped up in Jan. of 2007 when its proprietary video player stopped working on MySpace. LiveVideo is now claiming that MySpace purposely blocked the player from its site for competitive reasons. (PhotoBucket submissions were also blocked from the social networking site in the weeks leading up MySpace’s acquisition of the photo sharing site.) For Revver the deal comes in a nick of time, as it had burned through its $13 million or so funding.
 

 
Local station web solutions provider Broadcast Interactive Media (BIM) signed a deal with Mochila to offer the 120+ local station sites it manages direct access to Mochila’s text, photo and video platform. Mochila syndicates long tail online content integrating its proprietary licensing/management system with an ad revenue sharing solution.
 
Meanwhile Clear Channel Television’s Inergize Digital Media, which competes with BIM to serve local TV stations’ web needs, signed a deal with Tinbu to provide interactive U.S. gas pricing content to local sites.
 
MTV Network’s Logo launched a new video player on Logoonline.com featuring a constantly rotating selection of LGBT content from Logo’s library and its team of owned web sites including AfterEllen.com, AfterElton.com, 365gay.com and Downelink.com. TV shows, specials, travel guides, film clips and music videos are among the offerings.
 
Bravo singed a variety of multiplatform sponsors for the 4th season of Top Chef, offering in-show product integration combined with on air and online components. Verizon Wireless will deliver Top Chef mobisodes and a quickfire challenge to V Cast-enabled phones under the Bravo To Go channel. Michelob will be the official online sponsor.
 
Hearst Magazines Digital Media signed a deal with widget syndicator Clearspring to add widgets for The Daily Green and Seventeen Magazine, allowing users to embed the content apps into major social networking profiles, aggregators and blog platforms.

 
Consolidation in the social media space continues. Santa Monica, CA.-based Demand Media, led by former MySpace Chairman Richard Rosenblatt, acquired social media platform provider Pluck. The move expands Demand’s network of websites to include more than 200 addition media properties that reach over 100 million users including Fox, Gannett/USA Today, Hearst, Meredith and McGraw Hill. The two platforms will combine toolsets to offer Pluck’s third party clients new revenue sharing applications. 
 
Homepage application aggregator Netvibes launched a new version called Ginger, adding 3rd party widgets from Flickr, Facebook, Twitter, YouTube and Slide to the thousands of widgets it already offers. Ginger also offers sponsored search results for widgets from publishers such as The New York Times, Capitol Music Group, Los Angeles Times, washingtonpost.com, Newsweek, IDG and CondeNet.
 
Steven Spielberg is preparing to launch a social network to attract users interested in sharing paranormal or extraterrestrial experiences, reports TechCrunch.
 
 

 
Web-based local ad agency Spot Runner acquired online marketer Weblistic in an effort to integrate media planning and buying for TV, radio and online as a turnkey solution. Weblistic developed the platform now used by YellowPages.com and provides paid search advertising, search engine optimization, online video production/distribution and online directory management to local businesses.
 
Linkstorm launched an agency partnership program to help train ad agencies on its technology designed to improve online click-through rates and improve online brand engagement.
 

Prime time for online video may be lunchtime, but more companies are finding ways to block online video viewing in the workplace to increase productivity and reduce the drag on office networks, according to the Wall Street Journal.
 
Top 10 internet video brands viewed at work in the U.S., Jan. 2008
Brand                                Millions of streams
YouTube                                674.2
Yahoo                                    156.5
Fox Interactive Media                92.8
MSN/Windows Live                    74.2
ESPN                                        68.3
CNN Digital                               41.6
Turner Entertainment                 41.4
NBC Universal                           30.5
Disney Online                            27.2
Nickelodeon                               23.5
Source: Nielsen Online VideoCensus 
 
A new study from Nielsen found 23% (58 million) of all U.S. mobile users have been exposed to advertising in the previous month and half of all mobile data users (28 million) who recall seeing mobile ads during the same period say they responded in some way. Other finding include:

• Teen data users (ages 13–17) were the most likely to recall seeing mobile advertising (46%) recalled seeing some type of mobile ad, compared to 29% of all data users
• Asian-Americans and African-Americans are more likely to recall mobile advertising (42% and 40%, respectively) than all data users
• 26% of those who saw an ad responded at least once by sending an SMS text-message, the most popular ad response.

 
Percentage of U.S.Searches Among Leading Search Engine Providers
Domain                       Feb.-08          Jan.-08          Feb.-07
www.google.com           66.44%          65.98%          63.90%
search.yahoo.com         20.59%          20.94%          21.47%
search.msn.com            6.95%*           6.90%*          9.30%*
www.ask.com                4.16%            4.21%            3.52%
Note: Data is based on four week rolling periods (ending 2/23/08, 1/26/08; 2/24/07) from the Hitwise sample of 10 million US Internet users.
* – includes executed searches on Live.com and MSN Search.
 

 
Initiative appointed Drew Corry to head a new activation unit called Amphibian (get it-half land, half sea) combining traditional and interactive media planning. The group will manage traditional and interactive marketing in the areas of online, digital video, mobile and IPTV for a variety of clients including S.C Johnson, Bayer and Big Lots. Corry will report dually to SVP/Director of Broadcast Kris Magel and VP/Interactive Phil Sloane.
 
OMD named Jon Raj as Chief Digital Officer, OMD USA, beginning March 31. Jon will report to Page Thompson, CEO of OMD North America, overseeing further integration of OMD’s digital operations into the agency’s core offering.
 
Facebook hired former VP of Global Online Sales for Google Sheryl Sandberg to replace Owen Van Natta as COO. She will join the company on March 24, 2008 and report directly to Mark Zuckerberg in Palo Alto.
 
Sports-focused IPTV provider JumpTV added 5 new regional sales directors to its sales team. Mel Adler and Chris Sniffen each join as Director/Ad Sales, Northeast, based in New York City. Diego Victoria will serve as Director/Ad Sales, Multi-Cultural. Stephen Jessop will handle ad sales for Jump’s Cycling TV brand as Director. Brian Farrell was hired as Director/Ad Sales, Midwest and will be based in Chicago.
 

 
mtvU is working with college student suicide non-profit The Jed Foundation to compile some amazingly powerful video testimonials on HalfofUs.com about fighting through depression, drug abuse and psychotic tendencies. The site, part of a special month dedicated to mental health programming, manages to keep things real without resorting to shock strategies. Check out the new interview with Smashing Pumpkins frontman Billy Corgan directed by Joel Schumacher.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
03.05.08

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: FINANCE MANAGER/IFC Entertainment/NYC: seeks Finance Manager to handle budget/forecasts/analysis for network. BS/BA req’d. 4+ yrs finance exp. Apply to req 5391BR at www.cablevision.jobs (3/12)

JOB OPENING: RESEARCH MGR/FOOD, HGTV AD SALES (2 POSITIONS)/NY: 5+ yrs media research exp. Strong analytical/data interpretation/presentation skills req’d. See full job description/apply at www.scrippsnetworks.com (3/12)

JOB OPENING:  RESEARCH MGR/SCRIPPS NETS/NY or KNOX: Partner w/ Affil Sales & Mktg to create research solutions to meet sales challenges. Exp w/ research software (Nielsen, MRI, Scarborough,Claritas) Apply: www.scrippsnetworks.com (3/12)

JOB OPENING: COMMERCIAL OPPS/Discovery/NYC: Multiple positions. Finalize daily broadcast logs via copy/inventory mgmnt. Strong communication skills, detailed & highly organized. Apply: www.discovery.com/careers Req #7643 (3/12)

JOB OPENING: ACCT DIR/ATL: 8+ yrs exp.building/executing/budgeting promotional solutions for cable ntwrks and/or MSOs. Proven client/comm/mgmt skills critical. FT pos. for detailed & multi tasker. Res/cover: [email protected] (3/12)

JOB OPENING: WRITER/PRODUCER FREELANCE/NY metro area/AETN: 7+yrs prod exp. Exc writer & story teller. Able to conceive, dvlp content ideas in tight deadlines. Exp supvsing shoots/non-linear edits a must. [email protected]  (3/12)

JOB OPENING:  REGIONAL ACCT DIR/Screenvision/LA: 3-5 yrs exp, proven media sales performer to dvlp, present & sell cinema advrtsng to regional clients, BA req.,regional travel req. Apply online at: www.screenvision.com (3/12)

JOB OPENING: RESEARCH ANALYST/National CineMedia/NY: Media research & sales support. MRI, Scarborough. Fast, deadline-driven. Strong analytic, computer skills. Bach deg, 1-2 yrs exp. Include salary req. [email protected] (3/12)

JOB OPENING:   SR ACCOUNT COORD/ ESPN/NYC:  Coordinate CSR & Supervisor team efforts and Oversee agency relationships .  Email resume to: [email protected]    (3/12)

JOB OPENING: SENIOR RESEARCH ANALYST SR WEB ANALYST/NY: Analysis/reporting of traffic with HBO/Cinemax online services. Omniture Site Catalyst a must.  Send resume to:  [email protected] (3/11)

JOB OPENING: POST-PROD ASST/ A&E TV Networks/STAMFORD: Asst w/workflow in AVID rooms, perform techl admin. duties& support the post-prod workflow of their History projects.Hiring immed. Hrly pay. Res to: [email protected]   (3/11)

JOB OPENING: PBS seeks an ASSOCIATE CREATIVE DIRECTOR/Arlington VA to work with the Creative Services team in the creation of multi-media promotional materials. For a full job description and to apply, please visit www.pbs.org/jobs (3/11)

JOB OPENING: PROD MGR, HOME ENT/VIZ Media/SF: Pref’d exp: min 5 yrs rel entmt/pub exp – plans, organizes, & controls an assigned prod line from acq stage – prod life cycles. Send Res/Sal req: [email protected] w/ PM, HE in subj line. (3/11)

JOB OPENING:  SR RATING RESEARCH ANALYST/NICKELODEON/NYC: Min. 3 yrs exp. at a network or agency; Exp. w/ Nielsen ratings & software; Strong analytical skills a must; B.A.; Kids exp a plus. EOE/M/F/D/AAP apply mtvncareers .com (3/11)

JOB OPENING: FREELANCE PROMOTION SALES REP/MerryMedia/LA: Freelance promotion sales rep w radio & TV exp for award winning ent. marketing co. (MerryMedia.net) apply w/ cover note to [email protected] or fax 818-760-1531 (3/8)

JOB OPENING: VIDEO PROD MGR/WE tv/NYC: 2+ yrs Video & Web production exp pref in entertainment/cable. Manage dig platform video content, special projects from start to finish. Rez to www.cablevision.jobs #5481BR (3/8)

JOB OPENING: RSRCH DIR/MGR/STRATEGIST/Discovery/NY: Media/mkt research ops. supporting Discovery’s AdSales team. Strong presentation/comm skls. Exp w/ media measurement tools, mkt knwldg. Apply: www.discovery.com/careers Req #7656 (3/8)

JOB OPENING: INTEGRATED MKTG/PROMOTION DIR/NYC: Dev/execute multi-platform, intg. programs for clients w/ b’cast ad sales team, write client proposal decks; MS PP. TV mktg exp. must. 6-7+ yrs. FT.  [email protected] (3/8)

JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (3/8)

JOB OPENING: SUPERVISING WEB PRODUCER/SHOWS/MTV Digital/NYC: 5+yrs online prod. exp, Exp overseeing creative Web De v& Implement, Strng knwldge MTV Brand & Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/8)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev&Implement, Strng knowldge MTV Brand&Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/8)

JOB OPENING: EXECUTIVE ASSISTANT/Hallmark Channel/NY: Support EVP Ad Sales. 2 yrs exp. supporting high level exec. See full posting and apply at www.hallmarkchannel.com . Com    (3/8)

JOB OPENING: ADMIN ASSISTANT/RECEPTIONIST/NY: 1-2 yrs exp. Should have media exp or interest. MS Office. Admin support/greet visitors/phones/mail/filing/supplies/etc. Apply: www.weather.com/careers Position VSA555  (3/7)

JOB OPENING: ACCT SPRVSR DIGITAL MEDIA & TECHNOLOGY/mPRm Public Relations/LA: 5 yrs exp & strong grasp of ent & tech industries, with high-level media relationships & mngmnt skills. Reply: [email protected]  (3/7)

JOB OPENING: FREELANCE EDUCATIONAL CONSULTANT: P/T, review scripts for animated kid’s series to ensure appeal and age-appropriateness. Prior experience a plus. Send resume to [email protected]. (3/7)

JOB OPENING: SALES DIRECTOR/Adconion Media Group (formerly EuroClick)/Chicago:  Min. 4+ years of Sales experience and generating monthly revenues above target goals. Email resume’s to: [email protected] (3/7)

JOB OPENING: TEMP MGR DIGITAL MEDIA/Sundance Ch/NY: Create RFPs, media plans & sales materials. Manage banner inventory via DFP & prepare weekly reports. Knowledge of Omniture web analytics. Res: [email protected]    (3/7)

JOB OPENING: TEMP ASSOC PRODUCER DIGITAL MEDIA/Sundance Ch/NY: Website plng/prod. Edit/compress/syndicate video for multipltfrm delivery. Content entry via CMS. Develop widgets/blogs/digital apps. Res: [email protected] (3/7)

JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat’l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req’d. Ntwrk sales pref’d. Res to:  [email protected] (3/7)

JOB OPENING: RESEARCH MANAGER/Nickelodeon/NYC:  Min 4 yrs exp. in primary research; Solid exp. in kids-oriented environment; BA in Psychology, Education, Child Development or Marketing req. EOE/M/F/D/AAP apply at  www.mtvcareers.com (3/6)

JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+ yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP.  Apply www.mtvncareers.com (3/6)

JOB OPENING: LINE PRODUCER/PRODUCTION DEVELOPMENT/MTV/NYC: 6+ yrs prod Mgmt Exp in TV, Excel writ/oral skills, Strong financial skills. Prod. bkground & tech awareness. College degree A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC: 6+ yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: VP CREATIVE/Logo/NYC: 10+ yrs leading creative in TV/Adv/Entertainment, Strng strat thinker, brand skills, Strng mgmt bckgrd, Heavy workload, Pop culture/Diversity passionate EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: SR DIGITAL PRODUCER/VH1.Com/NYC: 7+ yrs online/web production exp, Strg written/oral/creativity skills, Knwldge of VH1 prgming. Knwlge in SEO/multipltfm content/ HTML/Flash. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA/(WNBC NYC): 2+ yrs Online Ad sales exp. Strong sales, presenting, negot. skills. Creative thinker who can sell on both local& nat’l level as well as online agencies.Send [email protected] (3/6)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIPS CREDITS ONLY:   MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected] (3/12)

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected] (3/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Performance-driven and results-oriented PRODUCER’S ASSISTANT /NYC: 3+ yrs Freelance exp. Excellent skills incl. multitasking, organization, computer, administrative, on set. Motivated.Contact:  [email protected] (3/12)

SITUATION WANTED: ONLINE EDITOR with SD and HD capabilities. I have AVID Symphony Nitris and FCP HD. I also own HDCAM, D5, Dbeta, Beta SP, HDV, and DVCAM w/SDI card. Doug Nolan – 323-823-5546 – [email protected]   West Hollywood, CA (3/12)

SITUATION WANTED:   MEDIA BUYING/PLANNING OR PROMOTIONS: 10 yrs. experience radio buying. Knowledge of promotions and design. Dedicated, innovative, and outgoing. Would love a flexible schedule. Contact [email protected] (3/11)

SITUATION WANTED: OFFSHORE ALTERNATIVE: Drilling for gold? Proven pro can help you write -or shoot- your way out of a corner -at reasonable rates. Visit:  www.hankadoodledoo.com (3/8)

SITUATION WANTED: Creative, results-oriented MARKETING PROFESSIONAL seeks mktg. position. 10 yrs. exp w/Advertising, PR, events, print, web, copywriting & leadership. NY based. Contact Kelly: [email protected]  (3/8)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.